Benefit appoints We Are Social as lead digital agency

Benefit Cosmetics, has appointed We Are Social as its digital and social agency for Benefit UK and Ireland.

Known for bringing fun, laughter and a disruptive attitude to the industry, Benefit has tasked We Are Social with developing and executing 360 digital campaigns throughout 2017. The agency will lead the creative digital strategy for the brand, working on a number of high profile product launches and an innovative new influencer programme.

Natasha Curtin, Benefit Cosmetics marketing director said: “We Are Social’s strategic thinking really fit well with where we see the brand going next year. We loved their creative ideas and the way they brought the brand to life in the pitch.”

Alyssa Drysdale, We Are Social account director said: “The We Are Social team is incredibly passionate about Benefit’s proposition and its appetite for truly innovative digital marketing. The brand’s forward thinking approach makes this appointment particularly exciting for us and we’re looking forward to running a number of campaigns in 2017.”

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