LabTech, owner of Camden Market, has announced the entry of an alternative floral pop-up activation, Dark Romance Pop Up Florist, to celebrate Valentine’s Day. Operating for the week in the lead up to Valentine’s Day, the pop-up flower cart offers individually hand-dipped black roses by the stem or bouquets on request, ideal for unorthodox romantics this year.
Completing Camden’s unique offer will be a selection of unusual treats available across the Market, ranging from Hans and Gretel’s Bubble Waffles, Chin Chin Labs’ ‘Heartbreaker Cakes’ labelled with slogans such as ‘better alone’, to vegan red velvet cakes from artisan bakers Nora and Nama; reflecting Camden Market’s theme of alternative retail, food and beverage and leisure brands.
Maggie Milosavljevic, LabTech’s Commercial Director, commented: “From our latest Dark Romance Pop Up Florist, to the market’s array of Valentine’s vendor specials, Camden is offering a truly unique interpretation on traditional Valentine’s Day celebrations for tourists and Londoners alike. These distinctive activations enrich Camden’s already diverse retail, food and beverage and entertainment offering, and align our vision to develop a characteristically alternative yet inclusive destination all year round.”