Educated Urbanites in sight as SpaceandPeople ties up One New Change deal
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SpaceandPeople has signed an exclusive contract to oversee brand experience and promotional activity at One New Change, London.
One New Change, owned by Land Securities, is located in the heart of London. The contemporary building has a total of eight floors including a public roof terrace with views over the iconic St. Paul’s Cathedral. The complex comprises of offices, retailers and eateries and features a panoramic lift giving direct access to new and exciting views of the city.
One New Change has five promotional sites and boasts 60 stores, with a mix of high end, speciality and high street retailers, alongside an impressive range of eateries including Jamie Oliver’s Barbecoa and Bread Street Kitchen, a lively restaurant and bar from the team at Gordon Ramsay. Having been designed by Pritzker Prize-winning architect, Jean Nouvel, One New Change is one of the largest shopping centres in central London, which is reflected by its impressive annual footfall of 13 million.
The predominant ACORN Group of visitors to One New Change are Educated Urbanites who work in close proximity to the venue, with many coming to the centre multiple times in a week.
Charlotte Fletcher, general manager at One New Change said of the agreement: “We are delighted to be working in partnership with SpaceandPeople and are looking forward to working with them to bring some amazing brands to this unique, high profile venue.”
SpaceandPeople’s sales director, Nick Hill, commented, “One New Change is a unique location and with large open spaces that flow together seamlessly, the centre offers fantastic space and opportunity for brands to engage with visitors.”
“The centre is popular with the affluent, high end, city centre worker, so experiential campaigns and promotions would have direct access to this high net worth individual – no other large shopping centre in the heart of the city of London offers this.”
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