LabTech, owner of Camden Market has announced its collaboration with eco-activists Extinction Rebellion to unveil a new mural for Buck Street Market; London’s first eco-friendly market. The mural design has been commissioned to address the theme ‘Mother Nature is Watching You’ to drive awareness of the new market and to help encourage all to minimise the impact on the environment.
Located on Camden High Street, the poignant mural that has been created by Extinction Rebellion is one of hope. Designed by project manager, Ella Joy, and artist, Gage Graphics the artistic impression showcases the watching eye of Mother Nature looking through the heart of the mountains and hills. The illustration is showing her ‘peering through’ representing a reminder to be responsible and compassionate to the world around us.
Buck Street Market will be the UK’s first dedicated market for eco-friendly, sustainable food brands and ethical fashion, and has been created to reflect the significant changes in consumer sentiment towards sustainability. The project aims to encourage people to think differently about their impact within daily lives, making those small changes to help reduce their environmental impact.
Commenting on the mural unveiling, Georgia Frost, Creative Brand, PR and marketing director for LabTech said: “For a market such as Buck Street, it’s really important that we can showcase that we can be progressive, and that change is possible. As an organisation, Extinction Rebellion resonates strongly with many of the visitors and residents of Camden and we feel this mural reflects a meaningful edge to our commitment to sustainability. We hope to inspire change across other businesses and to show that you can lead by example.”