Blackjack Promotions has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive. In recent months, Blackjack has been awarded new contracts or had existing contracts extended with a number of airports, including Stansted, London Luton Airport and […]
IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s Liquid Modelling platform, the new IRI Assortment Optimisation Superior and IRI Price & Promotion Superior […]
Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas specials’ of recent years into an extension of the retailer’s year-round Living Well campaign. From pigs in blankets to novelty socks, ripped paper hats to Brussels sprouts, “Every Bit of Christmas” celebrates the many ways that Brits live well […]
The Specialist Works (TSW), has appointed Cathy McPherson as client success director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be working with TSW’s existing clients including […]
During a lecture at the Royal Aeronautical Society on Thursday 9th November 2017, Tim Peake was taken back to the International Space Station (ISS) by Rewind. The British European Space Agency (ESA) astronaut experienced Home: A VR Spacewalk, an immersive experience created by Rewind, in collaboration with BBC Studios Digital. The epic 15-minute VR experience […]
In a continued effort to increase attendee engagement and create new opportunities with data and technology, Freeman has acquired cutting-edge design studio, Helios Interactive. With the acquisition, Freeman will be able to help companies design and implement immersive digital engagements that drive audiences to action. The acquisition is the latest in a series of commitments […]
Yoti, a UK based digital identity app that puts people’s ID on their phones, has launched. Founded in 2014, a team of over 180 people have built a secure digital identity platform that helps consumers and businesses fight back against the growing threat of identity fraud – an issue which is costing the economy billions […]
Igloo Vision, the Shropshire based shared virtual reality company, has opened operations in both the New York area and Los Angeles to increase sales in the US commercial VR market – which its founder says is at least three years behind the UK in terms of content and commercial application. Igloo Vision makes 360o projection […]
Haygarth has announced the appointment of Paul Gygi as creative director. Paul will work alongside ECD Steve Rogers to continue Haygarth’s delivery of best in class creative campaigns. Paul has more than 14 years of experience creating integrated campaigns, bringing proven knowledge of creative strategy, vision and communication. He has been Creative Director at HeyHuman, […]
To celebrate 50 years of the iconic ‘Beanz Meanz Heinz’ slogan, Kraft Heinz launched its anniversary campaign, which included 50 special, limited edition labels on 15 million cans of Beanz, a fully branded #BeanzMeanzHeinz double decker bus and a microsite offering the public the chance to personalise their Beanz can labels. The bus, executed by […]
Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]
Creative agency 23red, has appointed Susan Poole, formerly chief strategy officer at ZAK, as head of strategy. Reporting to 23red’s CEO and founding partner, Jane Asscher, Poole will be joining the senior management team and will be responsible for developing strategies that underpin individual and organisational behaviour change. The role will see Poole lead and […]
Sonos’ has announced its first European concept store; a retail, exhibition, screening and listening space that will open its doors to the public on Thursday, 16th November 2017. Located in London’s Seven Dials, the store has been designed to replicate the home environment, and showcase how Sonos fits into any home environment. Inspired by Sonos’ flagship store in […]
Slingshot Sponsorship has announced that they have been shortlisted for four awards at the European Sponsorship Association Awards. The ESA Excellence Awards, hosted by the European Sponsorship Association, is an awards show that recognises and celebrates the achievements within the sponsorship industry across Europe. The European Sponsorship Association is in charge of regulating shareholders and […]
London Event Photographer, Kevin Moran Amplify has created its largest ever stand for PlayStation at Paris Games Week; plus the brand’s major press event, PlayStation’s Paris Media Showcase. The PlayStation stand at Paris Games Week welcomes 350,000 consumers over five days and has become synonymous with dominating the event thanks to its vast size, array […]
intu has launched a new advertising campaign to drive footfall to its UK shopping destinations this Christmas which celebrates how its customers experience the run up to the big day. The ‘Guide to Christmassing’ campaign features intu’s bird characters who first appeared in its TV campaign last year representing seven distinctive shopper types; including a […]
Adobe has tasked Seed to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services through a series of pop-up events at university campuses across the UK. Taking place throughout November, the national campaign features workshops that inspire students to push their own boundaries of creativity, with […]
Yorkshire artisan gin brand, Slingsby, is partnering with Leeds Rugby, following on from their successful partnership with The British and Irish Lions during the 2017 tour of New Zealand. The partnership deal will be with both of the Leeds Rugby teams, the professional rugby league club Leeds Rhinos and rugby union club Yorkshire Carnegie. The […]
M&C Saatchi has unveiled an integrated campaign for Fujifilm instax targeting Generation Z and Millennials to encourage them to ‘Fill the world with one‐offs’ and celebrate the themes of ‘love’, ‘dance’ and ‘laughs’. The entertaining campaign launched on October 6th with prime time TV spots and includes print (including an NME sponsorship and cover wrap), […]
Art and creativity brand, Reeves, has tasked Amplify with a comprehensive global relaunch that sees the 251-year-old company reposition as a youth-focused lifestyle brand. The relaunch is centred around a campaign film, called Show Your Colours, which launches on 4 November. The project was awarded to Amplify after a competitive pitch during which the agency […]
The UK’s leading in-store gift experience company, Activity Superstore, is rolling out a landmark promotion into 21 Debenhams UK stores in November 2017. This marks the first use of virtual reality (VR) to bring the gift to life in store for shoppers. Four of the company’s gifts experiences are being demonstrated through the use of […]
Creative experiences group Because has expanded its reach into the Middle East with the launch of new offices in Dubai. With a proven track record spanning 20+ years in the UK, the move into Dubai reinforces Because’s position as global brand experience specialists; a group of creative studios servicing major clients like Centrica, Procter & […]
Working to create a design that best reflects the products and their health benefits, Brandon moved away from the bright, vivid colours that fills the gluten free aisle to a more transparent and natural look. A clear window dominates each wrap to clearly show the snack bar itself and its ingredients of nuts, seeds and […]
As the excitement builds around the ‘Year to Go’ Ryder Cup celebrations, the French Golf Federation has brought inProvision Events (PVE) to get visitors to the Eiffel Tower in the mood for the big event in 2018. With the ‘Year to Go’ celebrations headlined by the sight of team captains Thomas Bjorn and Jim Furyk […]
Charity and marketing agency team up to clothe landmarks for the launch of Wrap Up London, an experiential campaign aiming to reduce cold-related deaths this winter. Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues – to launch the […]
On Saturday 21 October, 10,000 people gathered in Milton Keynes city centre for Feast of Fire, an evening of fire, theatre, dance and music created by outdoor arts experts ‘Walk the Plank’. The event, part sponsored by centre:mk, featured memorable performances including drummers from the Dhol Academy, Indian dance from Pagrav Dance and the opening […]
Independent Events has expanded the team to bring in a new marketing and events assistant. The new position, which has been filled by Becky Crane, has been created due to the agency’s success in not only retaining work this year, but in winning a number of new contracts. 22-year-old Becky is a graduate from Northumbria […]
GES has appointed Irene Aguilar as Data Protection Officer for the EMEA region. In her new role, Aguilar is responsible for developing and implementing GES’ data protection policy across EMEA. The company has been reviewing its data policies and systems ahead of GDPR – the EU data privacy directive which comes into effect on 25th […]
A North East shopping centre is celebrating, after being named Employer of the Year at one of the region’s leading award ceremonies. The Bridges, Sunderland scooped the accolade at the Sunderland Echo Portfolio Awards 2017, held annually to recognise the achievements of large and small businesses across the city and regularly attracting hundreds of entries. […]
Natural History Museum hosts the photography exhibition which welcomes over 50,000 entries from both amateur and professionals from over 92 countries. The Wildlife Photographer of the Year collection showcases the best 100 images capturing both the beauty and fragility of the world’s most incredible creatures, from the smallest insects to the largest mammals. This year’s […]
Marketing communications group, MSQ Partners, has reported revenues (fee income) of £45.2 million, up 19% year on year. Headline operating profit also increased substantially by 20% to £3.6 million. According to MSQ Partners’ results for the financial year ending February 2017, revenue at the group, which comprises of The Gate, Holmes & Marchant, Smarts Communicate, […]
Phil Maggs has joined brand experience agency 2Heads as head of digital, bringing over 15 years’ technology experience across sectors and media platforms, from agencies such as Brand Fuel, MCCGLC, FreemanXP and Momentum Worldwide. In his role at 2Heads, Phil will be responsible for all aspect of Digital and Technology development and integration across clients […]
Perrier-Jouët opened the garden of wonder to the public on Friday 27th October at The Refuge, which is part of The Principal Hotel in Manchester. The Garden of Wonder is situated in the middle of an 18-seater table and guests can interact with it using augmented reality that will reveal a beautiful world inspired by […]
Graduate Hotels has kicked off their autumn 2017 tailgate tour during which they will visit university towns for home football games in a recreation model of the Mutt Cutts van from the 1994 movie Dumb and Dumber. Created in partnership with leading experiential agency OutCold, the mobile tailgate commenced in Ann Arbor, MI and includes […]
The elegant world of Tiffany has come to life with a unique experiential campaign in one of the busiest areas of Heathrow’s Terminal 5. The campaign marks the launch of Tiffany’s new signature fragrance to the UK market, and will allow passengers to experience the new Tiffany perfume, crafted to reflect the diamonds for which […]
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses food imagery on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]
On October 26, Piccadilly Lights were switched back on after a nine month period of renovation. A display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly Lights, has replaced […]
Urban Airship has announced the availability of Adaptive Pass Management for Urban Airship Reach, the company’s mobile wallet marketing solution. Adaptive Pass Management will allow marketers to create tailored mobile wallet passes for each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. According to Deloitte, smartphones are the most popular device for all […]
Pioneer has partnered with recycled furniture start up, Pentatonic, to install a range of Audio and LED displays in their Shoreditch pop-up. Unveiled for the launch of London Design Week in September, the store and showroom concept is committed to turning trash into furniture and features glasses and bowls made from mobile phone screens and […]
Terrapinn has appointed GES as the official service provider for six of its Middle East event brands – including Seamless, The Mining Show, and Telecoms World Middle East – in a deal that extends to 2019. The agreement builds on a strong partnership between Terrapinn and GES that dates back to 2012. GES, a global, […]
Projection Artworks and the social entertainment brand Bounce have been breaking technological boundires. Last week saw the launch of Wonderball – the first digital evolution of the game Ping Pong. The system developed for Bounce has been rolled out across two London locations, turning a standard Ping Pong table into an interactive game using projection […]
Genius Gluten Free has launched a new brand identity across its range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK and USA. Whilst maintaining colour-coding […]
East London venue, Troxy, was crowned ‘Best London Event Venue – 500 to 1,000 attendees’ at the London Venue Awards, 20th October 2017, the day after the venue hosted the Field Marketing and Brand Experience Awards. Celebrating the best of London’s venues, suppliers and partner organisations, the London Venue Awards took place at The Brewery […]
Hornall Anderson UK has rebranded as OurCreative. following its split from Hornall Anderson USA earlier this year. The brand identity and packaging design agency remains part of the Omnicom Group. Managing director Kim Van Elkan said: “OurCreative’s name was born out of a collective team workshop and desire to reflect that at our agency, everyone […]
Provision Events (PVE) has been commissioned by the European Tour to provide a fan experience for its season ending DP World Tour Championship. This will be the fifth year that PVE has worked with European Tour at the finale of the Race to Dubai. Nick Clemens, founder and managing director of Provision Events comments: “It’s […]
Marshmallow Laser Feast (MLF) has conceptualised and crafted ‘The Quest’, a unique and permanent kinetic light sculpture in France, where a light-wielding robotic arm is encased by a mesmerising structure of connected, glass-like shards, some with engravings hidden deep within at nano-scale. As the robotic arm moves the light source, seemingly random natural light patterns dance around […]
The home electronics retailer and one of the biggest media buyers in the Nordics, Elkjøp is relying heavily on their advertising investments to deliver ROI. Nepa has been entrusted to help Elkjøp drive more sales to their business by identifying and recommending strategic changes in their brand- and communication activities. The rapid digitization brings about […]
Independent Events has expanded its portfolio by winning two new clients for events this Halloween. Two destination shopping centres are making sure that Halloweeen goes with a bump this year, with IE delivering immersive shows and activities for families. Dalton Park will have a weekend of pumpkin fun on the 28th and 29th October with […]
Walmart-owned US online retailer Jet.com, has launched its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category. Brand design consultancy, Elmwood, delivered the strategic […]
GES has announced that Poken by GES has been selected as an official engagement technology provider for the 84th UFI Global Congress by UFI – the Global Association of the Exhibition Industry. Hosted by the Johannesburg Expo Centre, the 84th Global Congress, UFI’s flagship event, will take place at the Sandton Convention Centre in the […]
Conran Design Group has announced the launch of an experiential campaign featuring five illustrated pop up books and life-sized Paddington bear models positioned around iconic settings in London, supporting Studio Canal’s release of the Paddington 2 movie on 10th November. Five illustrated pop-up scenes from the upcoming movie have been recreated through these pop-up books installations, […]
Handing Alexandra Palace audience sample chapters about the band they were queuing to see resulted in trackable sales boost within hours Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read […]
Grand Visual has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale from 16th October – 29th October. Created […]
Grosvenor Europe has announced that The Club House at Liverpool One has launched a 1,450 sq ft ‘Winter Lodge’. Visitors can enjoy playing shuffleboard and drinks by a fireplace, plus an undercover pop-up cinema until October 31. Set in the grounds of The Club House in Chavasse Park, The New World Trading Company owned concept […]
Twelve has announced that former Geometry chief strategy officer and managing partner, Martin Smith, has been appointed as its new group strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and innovation across […]
Toyota has partnered with Kinetic to deliver a nationwide digital Out-of-Home (DOOH) campaign using real-time traffic data to target drivers according to the context of their journey. The “We Choose Hybrid” campaign will run for two weeks on roadside digital Out-Of-Home screens at 70 locations in cities across the UK. This OOH execution is part of […]
Extreme Tech Challenge (XTC) has announced that US-based manufacturer of storage, connectivity, upgrade and expansion products, OWC will be joining the list of 2017 Sponsors, representing the Sustainability Vertical for this year’s competition. OWC will also become the Official Data Storage provider of XTC and ACTAI, providing their expertise and services to ensure the competition runs smoothly. Starting […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]
Can slowly stirring a pot of steaming hot soup really calm a chaotic commute? That’s the premise behind the world’s first ‘wellness shed’ pop-up from GLORIOUS! Soups which is launched in Shoreditch on October 19. Inside the shed, built by Tiger Sheds, visitors found a unique virtual reality (VR) mindfulness experience that involved stirring a […]
The Field Marketing and Brand Experience Awards – 2017 Result Announced at Troxy London, 19.10.2017 This results list also includes two of the new BE Connected Award, Brand Ambassador Live and Creative and Resourceful Staff Supplier of the year The evening celebrated brand ambassadors and Caroline Firkins, Tetley, REL Field Marketing, Stefano Magaritelli, Samsung, Love […]
After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the staffing and entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live deliver over ten thousand staffing days in partnership with Givergy’s managed event service, supporting over 1,200 annual events which raise […]
Monday’s Brand Ambassador’s Reception saw 11 brand ambassadors and 3 staff teams our BE Connected event sponsor, Wave, meeting and greeting a panel of 52 industry VIP judges. With a total attendance of 115 invitation-only guests, the Brand Ambassador’s Reception was hailed as brave, innovative and successful by attendees, and the core message of the […]
With a bold advertising campaign over TV, Train Ads and OnDemand, Flubit.com promises to deliver a lower-cost alternative to the Amazon. An independent online marketplace, Flubit.com works with more than 1,500 UK and Irish online retailers and has access to the largest catalogue of products in the country, for a UK company. Flubit.com allows retailers […]
Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo share the same […]
Bray Leino Events have won a three-year contract to be the official events agency to the Department for International Trade (DIT). The South West-based conferencing and exhibitions specialists won six sector lots to become the key supplier on the DIT events roster. This means Bray Leino Events will deliver around 1,200 high-profile events across a […]
Peroni Nastro Azzuro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
This October, Benefit Cosmetics are transporting guests back in time via a dazzling seventies disco! Introducing Studio ’76: a brows, beauty and entertainment destination offering a blast from the past. Studio ’76 will pay homage to all things brows. It’s open for two days from Friday 20th October, and based in The Old Truman Brewery, […]
The footsteps of visitors to the world’s largest single energy harvesting array are being converted into off-grid electrical energy to trigger a synchronised lighting display and generate videos recording their experiences. The footsteps of visitors to the record-breaking 26-square metre installation at KulturBrauerei, set-off light panels embedded in the walls of the installation. Their movements […]
Raccoon has been working with agency Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]
Grosvenor Europe has announced that Nespresso has launched a new concept store for the UK on Liverpool Ones Peter’s Lane. Located adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 sq ft Nespresso is a unique immersive boutique and only their third globally, following trials in Cannes and New York. […]
The streets of Shoreditch were closed to traffic on Sunday 8th Oct, as CSM partnered with adidas to deliver the first ever adidas City Runs event – the Shoreditch 10k. Adidas athlete, Tom Daley, warmed-up the 5,000 runners that took part, before they set off on their 10km adventure on the closed roads of Shoreditch, […]
Unsigned music acts and artists across the UK are being given the opportunity to further their music career with Firestone, whose Battle of the Bands competition is back for another year featuring Orange Amplification and Wolf Alice bassist, Theo Ellis. Firestone’s Battle of the Bands will provide hundreds of acts with the opportunity to showcase […]
On October 10th, a film released by DS Automobiles revealed the moment Formula E racing driver Sam Bird took the brand’s stunning concept car for a secret after-hours spin inside Westfield London, marking the UK debut of the DS E-Tense Concept car. The behind-closed-doors footage shows Bird, a DS Virgin Racing driver and the third-highest […]
Cereal company Kellogg’s has appointed Paul Humphries as vice president of marketing for Europe. Paul now leads the EMEA marketing team in the Kellogg’s Office in Dublin, Ireland, and is responsible for delivering category-leading marketing initiatives on the company’s key brands across the region. Humphries has over 18 years’ experience in both sales and marketing […]
The Amazing Animals Fluffytorium, a place celebrating the fluffiest and furriest animals, is coming to London this October half term. The fur filled experience has been created to celebrate the release of the new title from Guinness World Records – Amazing Animals – a book totally dedicated to the fastest, tallest, strongest, strangest and […]
This October, people will have the opportunity to experience the world’s first nun-powered eatery promising ‘food for the soul’. Brand new, soulful soup pop-up ‘NUNdos’, will open the doors to convent life at the White Rabbit (Shoreditch, London) from 17th – 19th October. Diners will be invited to break bread and reflect on modern life […]
WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor’s eighth annual digital creative competition with award-winning concepts for Sky Ocean Rescue and The British Dyslexia Association. Activist brand Sky Ocean Rescue, set up by media owner Sky, takes the commercial prize for The Ocean’s Most Terrifying Killer, a campaign created by WCRS […]
Carlsberg has appointed full service creative agency Life as its below the line (BTL) roster agency following a eight-way competitive pitch process. Life will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting channel plans […]
Silverburn is to host Nomadix Media’s y new marketing technology, iWalker, in a project which could see the roaming experiential digital signage platform rolled out across the UK. From now until Christmas, the Scottish media pioneers will run a pilot scheme for the shopping complex owners, Hammerson plc, using iWalkers called HALO, a fully digital […]
Ecrebo has announced a five-year contract with Dixons Carphone. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of its megastores. After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication […]
Bazaarvoice, Inc. (Nasdaq:BV), the provider of consumer-generated content (CGC), advertising, and personalisation solutions, has announced Bazaarvoice Brand Edge™ to enable brand marketers to collect consumer-generated content and distribute it to retail e-commerce sites in the Bazaarvoice Network. The new solution puts influential ratings and reviews in front of shoppers in the retail channel and helps […]
Tortilla, the local Californian burrito and taco restaurant,, has linked up with staffing agency StreetPR to run an awareness campaign to drive customers to its new Dalston store, which opened in the t London district at the start of September. Tortilla marked its Dalston launch by offering free dinner to locals the night before the official […]
centre:mk will launch AW17 LIVE with two days of catwalk shows, beauty demonstrations, style advice and food. The event began on Saturday 30th September at 11am with 12 exclusive catwalk shows happening on the hour, all weekend until 4pm on Sunday 1st October in the centre’s event space, Middleton Hall. Now in its fifth year, […]
The world’s largest airline, American Airlines, is launching an integrated Out-of-Home campaign at Canary Wharf Plaza. American Airlines is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities […]
In ‘The Fractured But Whole’, the player has a super power allowing him to fight his enemies and travel through time. This power, symbolised by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with […]
Kristie will work alongside Carlo Montemarano to enhance the integrated Brand Experience offering at the agency, incorporating experiential, PR and social media. As a PR and communications specialist, Kristie brings with her 12 years of industry knowledge, having worked across a variety of food & drink, retail, travel, entertainment and talent management accounts. She has […]
KBH Digital, the specialist digital division of KBH On-Train Media, has secured the contract to provide advertising and sponsorship opportunities across Greater Anglia’s newly-launched Wi-Fi network and on-board entertainment service. The win paves the way for KBH Digital to connect brands with the Greater Anglia audience, which comprises 82 million passenger journeys each year. It […]
The OS Maps application, now includes an augmented reality (AR) feature which can call on over 200,000 locations throughout the UK. Using the phone or tablet’s camera view; hills, mountains, coastal features, lakes, settlements, transport hubs and woodland in the vicinity are identified and labelled. If a label is pressed and there is a data […]
Finsbury Avenue Square, Broadgate has become home to a pop-up mini market hosted by up-and-coming local London designers and artists. The private view was held on Tuesday 4th of October and open to the public from Wednesday. This is the second part of the programme that we have been commissioned to create as part of Broadgate’s ‘Shaped By Design’ season. At […]
Provision Events has entered into a partnership with CSM Live. By combining their expertise the companies aim to deliver a more complete customer experience for clients who want to engage with sports fans across the globe. Since 2004, Provision Events has provided fanzones and downtown experiences at numerous sporting events including the Ryder Cup, Wimbledon, […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
This autumn, Harry Potter fans in Spain will have the chance to experience more from J.K. Rowling’s Wizarding World when Harry Potter: The Exhibition comes to Madrid for the first time. The exhibition will be hosted at Pavilion 1 of IFEMA, starting November 18 for a limited time of only 10 weeks. Madrid will be […]
Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]
Ahead its new store opening on 28th September 2017, home furnishings retailer Ikea brought the “Wonderful Everyday Tour” to Sheffield, giving residents and visitors the chance to experience the little things in life that make the everyday more wonderful. Eleven uplifting mini-events and installations popped up in and around Sheffield, bringing the Ikea philosophy to […]
Luxury retailer The Handmade Christmas Co is set for its biggest festive season yet after securing 47 pop-ups for their personalised sacks, baubles and wrapping paper at premium locations across the UK. Up from just two pop-ups last year, the expanding company has invested £500k in technology and staff at retail operations inside stores including […]
General Mills has appointed Haygarth to manage the UK launch of its gluten-free crisp range, Food Should Taste Good. The integrated campaign will incorporate the brand’s consumer PR and social media in addition to shopper and influencer marketing. The work by Haygarth kick starts next month with the unveiling of a new Instagram platform and […]
The Brand Ambassador’s Reception – 16th October, Oxo2, 6pm – 10pm, by invitation only BE Connected, an event series, hosted by the FMBE team, launches with The Brand Ambassador’s Reception on 16th October 2017. The event sees two live contests take place – Brand Ambassador Live (Individual) and Creative and Resourceful Staff Supplier of the […]
DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn. Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East. The activations run across three weekends and will bring a taste of Holland to […]
Full-service, integrated advertising and marketing agency bigdog has announced a new campaign to attract top London talent to its Norwich office. The campaign is inspired by bigdog’s determination to take a holistic view of work and lifestyle and points out the many reasons it’s worth considering making a move away from the capital. This major […]
A huge coalition of companies and civil society organisations including Greenpeace, WWF and the Marine Conservation Society have launched a new campaign by taking over Westminster tube station with posters on their walls and ticket gates with the message that electricity from offshore wind is half the price it was just two years ago. Launching […]