Walmart-owned US online retailer Jet.com, has launched its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category. Brand design consultancy, Elmwood, delivered the strategic […]
GES has announced that Poken by GES has been selected as an official engagement technology provider for the 84th UFI Global Congress by UFI – the Global Association of the Exhibition Industry. Hosted by the Johannesburg Expo Centre, the 84th Global Congress, UFI’s flagship event, will take place at the Sandton Convention Centre in the […]
Conran Design Group has announced the launch of an experiential campaign featuring five illustrated pop up books and life-sized Paddington bear models positioned around iconic settings in London, supporting Studio Canal’s release of the Paddington 2 movie on 10th November. Five illustrated pop-up scenes from the upcoming movie have been recreated through these pop-up books installations, […]
Handing Alexandra Palace audience sample chapters about the band they were queuing to see resulted in trackable sales boost within hours Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read […]
Grand Visual has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale from 16th October – 29th October. Created […]
Grosvenor Europe has announced that The Club House at Liverpool One has launched a 1,450 sq ft ‘Winter Lodge’. Visitors can enjoy playing shuffleboard and drinks by a fireplace, plus an undercover pop-up cinema until October 31. Set in the grounds of The Club House in Chavasse Park, The New World Trading Company owned concept […]
Twelve has announced that former Geometry chief strategy officer and managing partner, Martin Smith, has been appointed as its new group strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and innovation across […]
Toyota has partnered with Kinetic to deliver a nationwide digital Out-of-Home (DOOH) campaign using real-time traffic data to target drivers according to the context of their journey. The “We Choose Hybrid” campaign will run for two weeks on roadside digital Out-Of-Home screens at 70 locations in cities across the UK. This OOH execution is part of […]
Extreme Tech Challenge (XTC) has announced that US-based manufacturer of storage, connectivity, upgrade and expansion products, OWC will be joining the list of 2017 Sponsors, representing the Sustainability Vertical for this year’s competition. OWC will also become the Official Data Storage provider of XTC and ACTAI, providing their expertise and services to ensure the competition runs smoothly. Starting […]
Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]
Can slowly stirring a pot of steaming hot soup really calm a chaotic commute? That’s the premise behind the world’s first ‘wellness shed’ pop-up from GLORIOUS! Soups which is launched in Shoreditch on October 19. Inside the shed, built by Tiger Sheds, visitors found a unique virtual reality (VR) mindfulness experience that involved stirring a […]
The Field Marketing and Brand Experience Awards – 2017 Result Announced at Troxy London, 19.10.2017 This results list also includes two of the new BE Connected Award, Brand Ambassador Live and Creative and Resourceful Staff Supplier of the year The evening celebrated brand ambassadors and Caroline Firkins, Tetley, REL Field Marketing, Stefano Magaritelli, Samsung, Love […]
After a competitive three-way pitch process spanning four months, Givergy has awarded Kru Live, the staffing and entertainment agency, a three-year deal as their staffing partner in the UK. The agreement will see Kru Live deliver over ten thousand staffing days in partnership with Givergy’s managed event service, supporting over 1,200 annual events which raise […]
Monday’s Brand Ambassador’s Reception saw 11 brand ambassadors and 3 staff teams our BE Connected event sponsor, Wave, meeting and greeting a panel of 52 industry VIP judges. With a total attendance of 115 invitation-only guests, the Brand Ambassador’s Reception was hailed as brave, innovative and successful by attendees, and the core message of the […]
With a bold advertising campaign over TV, Train Ads and OnDemand, Flubit.com promises to deliver a lower-cost alternative to the Amazon. An independent online marketplace, Flubit.com works with more than 1,500 UK and Irish online retailers and has access to the largest catalogue of products in the country, for a UK company. Flubit.com allows retailers […]
Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo share the same […]
Bray Leino Events have won a three-year contract to be the official events agency to the Department for International Trade (DIT). The South West-based conferencing and exhibitions specialists won six sector lots to become the key supplier on the DIT events roster. This means Bray Leino Events will deliver around 1,200 high-profile events across a […]
Peroni Nastro Azzuro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
This October, Benefit Cosmetics are transporting guests back in time via a dazzling seventies disco! Introducing Studio ’76: a brows, beauty and entertainment destination offering a blast from the past. Studio ’76 will pay homage to all things brows. It’s open for two days from Friday 20th October, and based in The Old Truman Brewery, […]
The footsteps of visitors to the world’s largest single energy harvesting array are being converted into off-grid electrical energy to trigger a synchronised lighting display and generate videos recording their experiences. The footsteps of visitors to the record-breaking 26-square metre installation at KulturBrauerei, set-off light panels embedded in the walls of the installation. Their movements […]
Raccoon has been working with agency Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]
Grosvenor Europe has announced that Nespresso has launched a new concept store for the UK on Liverpool Ones Peter’s Lane. Located adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 sq ft Nespresso is a unique immersive boutique and only their third globally, following trials in Cannes and New York. […]
The streets of Shoreditch were closed to traffic on Sunday 8th Oct, as CSM partnered with adidas to deliver the first ever adidas City Runs event – the Shoreditch 10k. Adidas athlete, Tom Daley, warmed-up the 5,000 runners that took part, before they set off on their 10km adventure on the closed roads of Shoreditch, […]
Unsigned music acts and artists across the UK are being given the opportunity to further their music career with Firestone, whose Battle of the Bands competition is back for another year featuring Orange Amplification and Wolf Alice bassist, Theo Ellis. Firestone’s Battle of the Bands will provide hundreds of acts with the opportunity to showcase […]
On October 10th, a film released by DS Automobiles revealed the moment Formula E racing driver Sam Bird took the brand’s stunning concept car for a secret after-hours spin inside Westfield London, marking the UK debut of the DS E-Tense Concept car. The behind-closed-doors footage shows Bird, a DS Virgin Racing driver and the third-highest […]
Cereal company Kellogg’s has appointed Paul Humphries as vice president of marketing for Europe. Paul now leads the EMEA marketing team in the Kellogg’s Office in Dublin, Ireland, and is responsible for delivering category-leading marketing initiatives on the company’s key brands across the region. Humphries has over 18 years’ experience in both sales and marketing […]
The Amazing Animals Fluffytorium, a place celebrating the fluffiest and furriest animals, is coming to London this October half term. The fur filled experience has been created to celebrate the release of the new title from Guinness World Records – Amazing Animals – a book totally dedicated to the fastest, tallest, strongest, strangest and […]
This October, people will have the opportunity to experience the world’s first nun-powered eatery promising ‘food for the soul’. Brand new, soulful soup pop-up ‘NUNdos’, will open the doors to convent life at the White Rabbit (Shoreditch, London) from 17th – 19th October. Diners will be invited to break bread and reflect on modern life […]
WCRS and Leo Burnett have taken the top prizes in Ocean Outdoor’s eighth annual digital creative competition with award-winning concepts for Sky Ocean Rescue and The British Dyslexia Association. Activist brand Sky Ocean Rescue, set up by media owner Sky, takes the commercial prize for The Ocean’s Most Terrifying Killer, a campaign created by WCRS […]
Carlsberg has appointed full service creative agency Life as its below the line (BTL) roster agency following a eight-way competitive pitch process. Life will work across multiple channels including on-trade, off-trade, wholesale and impulse, taking immediate responsibility across a range of brands within the Carlsberg portfolio. The agency will be at the forefront of exciting channel plans […]
Silverburn is to host Nomadix Media’s y new marketing technology, iWalker, in a project which could see the roaming experiential digital signage platform rolled out across the UK. From now until Christmas, the Scottish media pioneers will run a pilot scheme for the shopping complex owners, Hammerson plc, using iWalkers called HALO, a fully digital […]
Ecrebo has announced a five-year contract with Dixons Carphone. The partnership will allow Dixons Carphone to upgrade the capabilities of its point of sale coupon programme by implementing Ecrebo’s advanced ‘Message at Till’ solution across all 450 of its megastores. After a highly competitive RFP process, Dixons Carphone selected Ecrebo due to the solution’s sophistication […]
Bazaarvoice, Inc. (Nasdaq:BV), the provider of consumer-generated content (CGC), advertising, and personalisation solutions, has announced Bazaarvoice Brand Edge™ to enable brand marketers to collect consumer-generated content and distribute it to retail e-commerce sites in the Bazaarvoice Network. The new solution puts influential ratings and reviews in front of shoppers in the retail channel and helps […]
Tortilla, the local Californian burrito and taco restaurant,, has linked up with staffing agency StreetPR to run an awareness campaign to drive customers to its new Dalston store, which opened in the t London district at the start of September. Tortilla marked its Dalston launch by offering free dinner to locals the night before the official […]
centre:mk will launch AW17 LIVE with two days of catwalk shows, beauty demonstrations, style advice and food. The event began on Saturday 30th September at 11am with 12 exclusive catwalk shows happening on the hour, all weekend until 4pm on Sunday 1st October in the centre’s event space, Middleton Hall. Now in its fifth year, […]
The world’s largest airline, American Airlines, is launching an integrated Out-of-Home campaign at Canary Wharf Plaza. American Airlines is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October. Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities […]
In ‘The Fractured But Whole’, the player has a super power allowing him to fight his enemies and travel through time. This power, symbolised by a fart in the game, is a real harmful destruction weapon. After having launched the Nosulus Rift a year ago, which offered the players an innovative and olfactory immersion, Ubisoft returns with […]
Kristie will work alongside Carlo Montemarano to enhance the integrated Brand Experience offering at the agency, incorporating experiential, PR and social media. As a PR and communications specialist, Kristie brings with her 12 years of industry knowledge, having worked across a variety of food & drink, retail, travel, entertainment and talent management accounts. She has […]
KBH Digital, the specialist digital division of KBH On-Train Media, has secured the contract to provide advertising and sponsorship opportunities across Greater Anglia’s newly-launched Wi-Fi network and on-board entertainment service. The win paves the way for KBH Digital to connect brands with the Greater Anglia audience, which comprises 82 million passenger journeys each year. It […]
The OS Maps application, now includes an augmented reality (AR) feature which can call on over 200,000 locations throughout the UK. Using the phone or tablet’s camera view; hills, mountains, coastal features, lakes, settlements, transport hubs and woodland in the vicinity are identified and labelled. If a label is pressed and there is a data […]
Finsbury Avenue Square, Broadgate has become home to a pop-up mini market hosted by up-and-coming local London designers and artists. The private view was held on Tuesday 4th of October and open to the public from Wednesday. This is the second part of the programme that we have been commissioned to create as part of Broadgate’s ‘Shaped By Design’ season. At […]
Provision Events has entered into a partnership with CSM Live. By combining their expertise the companies aim to deliver a more complete customer experience for clients who want to engage with sports fans across the globe. Since 2004, Provision Events has provided fanzones and downtown experiences at numerous sporting events including the Ryder Cup, Wimbledon, […]
Snact, a fruit snacks manufacturer on a mission to reduce food waste in the UK, has unveiled a distinctive new brand identity, with design by B&B studio. Every day, 4.4 million apples and 1.4 million bananas are thrown away in the UK, often for being an unusual or ‘ugly’ shape. Snact rescues as much of […]
This autumn, Harry Potter fans in Spain will have the chance to experience more from J.K. Rowling’s Wizarding World when Harry Potter: The Exhibition comes to Madrid for the first time. The exhibition will be hosted at Pavilion 1 of IFEMA, starting November 18 for a limited time of only 10 weeks. Madrid will be […]
Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]
Ahead its new store opening on 28th September 2017, home furnishings retailer Ikea brought the “Wonderful Everyday Tour” to Sheffield, giving residents and visitors the chance to experience the little things in life that make the everyday more wonderful. Eleven uplifting mini-events and installations popped up in and around Sheffield, bringing the Ikea philosophy to […]
Luxury retailer The Handmade Christmas Co is set for its biggest festive season yet after securing 47 pop-ups for their personalised sacks, baubles and wrapping paper at premium locations across the UK. Up from just two pop-ups last year, the expanding company has invested £500k in technology and staff at retail operations inside stores including […]
General Mills has appointed Haygarth to manage the UK launch of its gluten-free crisp range, Food Should Taste Good. The integrated campaign will incorporate the brand’s consumer PR and social media in addition to shopper and influencer marketing. The work by Haygarth kick starts next month with the unveiling of a new Instagram platform and […]
The Brand Ambassador’s Reception – 16th October, Oxo2, 6pm – 10pm, by invitation only BE Connected, an event series, hosted by the FMBE team, launches with The Brand Ambassador’s Reception on 16th October 2017. The event sees two live contests take place – Brand Ambassador Live (Individual) and Creative and Resourceful Staff Supplier of the […]
DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn. Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East. The activations run across three weekends and will bring a taste of Holland to […]
Full-service, integrated advertising and marketing agency bigdog has announced a new campaign to attract top London talent to its Norwich office. The campaign is inspired by bigdog’s determination to take a holistic view of work and lifestyle and points out the many reasons it’s worth considering making a move away from the capital. This major […]
A huge coalition of companies and civil society organisations including Greenpeace, WWF and the Marine Conservation Society have launched a new campaign by taking over Westminster tube station with posters on their walls and ticket gates with the message that electricity from offshore wind is half the price it was just two years ago. Launching […]
In The Bag PR, an independent Dorset based PR agency, has announced its latest client win – Champagne Pommery UK. The Grand Marque Champagne house is located in Reims, France and exports its vintages across the globe. Working closely with the communications team at Pommery UK, in particular Anna Wallis, In The Bag PR aims […]
Voxi, the UK’s first dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that quickly establishes brand awareness amongst the UK’s university communities. Launching on 25 September at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme builds […]
LIFE has been appointed by Taylors of Harrogate to execute a master brand shopper campaign covering the brand’s tea and coffee portfolio. Following a successful shopper marketing campaign for Yorkshire Tea, LIFE has been charged with increasing Taylors’ brand presence in the tea and coffee market. The agency has created and implemented a core shopper […]
The National Autistic Society Autism Hour is the first ever week-long mass participation event where shops and businesses across the UK will become more autism friendly for 60 minutes. Launched in partnership with shopping centre owner, intu over 4,500 stores will be taking part across the UK and will be dimming their lights, turning down […]
Aviva has commissioned MKTG to create and produce a series of immersive and interactive installations to encourage submissions for this year’s Aviva Community Fund. To showcase the huge impact seemingly ordinary objects can make to local communities, a selection of the objects funded for community groups by the Aviva Community Fund last year will be […]
Central Cross, Shaftesbury’s £15m development bordering Chinatown, Soho, Covent Garden and Leicester Square, hosted fashion retailer TOPSHOP’s London Fashion Week show last weekend. As the public’s first glimpse of the 48,000 sq ft mixed-use development, Topshop launched its new season collection, to a guest list of global media, buyers, influencers and VIP guests. Over the […]
The multitalented actor famous for his lead role as Dave Lister in Red Dwarf, Robot Wars presenter, Coronation Street and popular Funk and Soul DJ, Craig Charles is booked in as headline presenter at FMBE 2017. The Awards night, held at Troxy on 19th October will be retro sci-fi themed, so expect a galactic welcome […]
Freeman has appointed two new directors to its agency team at FreemanXP in EMEA. Philippa Fann joins as director of client services, and Melle Pama has come onboard as creative director. Fann brings 25 years’ event industry experience to the business, working both in the United Kingdom and South Africa. She was most recently employed […]
Kallø is set to release its first-ever national out-of-home advertising campaign, expected to reach over 40% of consumers across the UK. The focus of the campaign from the Wessanen UK-owned brand is to inspire consumers to make intelligent mid-week food choices, by trading in their traditional snacking and lunchtime choices for lighter, low calorie options. From […]
The Body Shop has announced alongside digital growth company Urban Airship that it will launch a mobile wallet pass with the latest news and signature counts for its Forever Against Animal Testing campaign. Launched in June alongside Cruelty Free International, the Forever Against Animal Testing campaign aims to end cosmetic animal testing worldwide, through a petition […]
Fusion events has launched an immersive design lab for Renault UK as part of the collaborative design competition between Renault and Central Saint Martins. Shown for the first time at designjunction 2017, which runs from 21st-24th September, the competition was part of a challenge by Renault and Fusion to encourage the students of MA Industrial […]
This weekend easyJet opened the doors on Dutch culture by launching new pop-up ‘Café van der Sprinkles’ in The White Space, Leicester Square, London. The activation will gave people the opportunity to experience the traditional sweet delicacy ‘Broodje Hagelslag’. Over 14 million kilos of Hagelslag (known as fairy bread in the UK) is consumed by […]
18-month old Bristol-based agency Wonderland Communications has landed a place on the UK roster of Kraft Heinz – the fifth-largest food and beverage company in the world – after a six-way competitive pitch. Wonderland’s inaugural work will be a three-month project starting this month (September 2017), focusing on celebrating Heinz Beanz through a national and […]
Ecrebo, the point of sale marketing specialist, whose clients include some of the UK’s largest retailers including M&S and Waitrose, has announced it has appointed Michael Poyser as chief analytics officer. Poyser brings more than 18 years of experience working in customer and loyalty analytics, leading large teams of analysts and data scientists. In his […]
Wieden+Kennedy London is launching Hands On, a week-long showcase demonstrating the skills and work of students from Stratford’s Building Crafts College. Running from September 18-24, to coincide with the London Design Festival, local BCC students will be demonstrating crafting skills and techniques in W+K’s public-facing window and exhibiting work in the agency’s Hanbury Street gallery […]
The charity Tomorrow’s People has enlisted The Gate London as their first agency of record to help them be more distinctive and better reflect their values. Tomorrow’s People helps young people trapped by unemployment to transform their future and believes every young person should have the chance to build the best life they can, no […]
Tribal Worldwide London has won BIMA’s (British Interactive Media Association) coveted award for Product and Service Design: Craft for the work they’ve done in creating the Connected Customer Journey for Volkswagen UK. This journey began in 2007 with a challenge from the CEO: “I want the best automotive digital platform in the world”. It has taken 10 […]
Field sales and marketing experts, McCurrach, and a European leader in data powered merchandising, BeMyEye, today formed a partnership to revolutionise field marketing for brands and retailers. This innovative partnership brings together McCurrach’s highly skilled on-demand workforce within their Wave division, together with the speed, granularity and cost-effectiveness of BeMyEye’s crowd technology and on-demand data […]
The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The #PiccadillyOn campaign invites people around the world to be part of this […]
Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’. The client, Collection, has reached a birthday milestone and is celebrating with a brand activation during September, offering products and prizes to fans. Promohire have provided a double decker conversion to kick-start the festivities. The experiential bus offers consumers a unique brand experience; including […]
Contemporary Aussie tea specialist T2 have hosted a week-long open workshop at its Shoreditch store showcasing the talent of some of London’s most diverse artists and illustrators to celebrate this year’s London Design Festival. From Monday 18th September – Friday 22nd September T2’s store on Redchurch Street was turned into an artist’s workshop. Throughout the […]
The Institute of Direct and Digital Marketing (IDM) has launched its new Marketing Masterclass series, offering marketers the chance to learn from those changing the industry. Sessions cover topics from the role of chatbots, through digital transformation, planning integrated campaigns, to hacking yourself to be the next marketing leader. Jane Cave, MD at the IDM, […]
Australian doughnut brand, Doughnut Time, is opening its UK flagship store on London’s famous Shaftsbury Avenue this October. known for creating hype and hysteria back in their homeland, Doughnut Time is renowned for attracting queues of thousands with every new store opening. The new central London store – the first outside of Australia – will […]
Jade Tomlin, former Hugo & Cat Creative group head, has joined Tribal Worldwide London as a creative director. Working alongside Creative Directors Stuart O’Neil and John Cleave, Tomlin will report directly into Executive Creative Director, Victoria Buchanan. Tomlin will work across all clients and brands. Tomlin has had an impressive career since graduating St Martins […]
Strategic marketing partner, Brilliant Noise, has announced the appointment of Gareth James as the agency’s first ever creative director, to lead creative strategy internally and across client accounts. Brilliant Noise aims to strengthen its creative thinking within the whole team so it can offer further creative strategic solutions to clients and prospects. It will be […]
Revium Group have appointed Lauren Patterson as their new CFO, to operate across all business units in the UK and abroad. Lauren comes to Revium with a breadth of experience. She joins from HR Wallingford, an independent research and consultancy in civil engineering and environmental hydraulics, having been their CFO for the past 3 years. […]
Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]
Naked Juice invited visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another […]
Bic has partnered with Kinetic UK to launch its latest Out-of-Home campaign for Bic Kids, which has been designed by 10 budding artists aged between 5 and 11 years old. The project, coordinated in collaboration with Mumsnet, encouraged primary school children to be creative over the summer holidays by designing the next Bic Kids advert. […]
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]
Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]
Grosvenor Europe has announced that luxury car manufacturer, Mercedes-Benz, has launched a 3,000 sq ft pop-up on Liverpool One’s Peter’s Lane. Designed to showcase the iconic brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment. The store features a […]
Momentum Worldwide (UK), has appointed Matthew Mayes, formerly head of digital at GMR Marketing, to chief technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK director of creative strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every client activation across experiential, […]
Indian multinational company, MRF Ltd, The World’s 16th largest Tyre company, have landed a multi-club partnership in the Premier League with Newcastle United, West Ham United, and West Bromwich Albion MRF’s logo will feature on the shirt arm of Newcastle United and West Ham United as they become the Official Tyre Partner and the multi […]
Global roadshow agency, Event Marketing Solutions (EMS), has been working with The Bosch Group on a five-month roadshow of the UK to showcase its latest smart products. The ‘Smart Living’ tour is a first for the technology giant, as it brings together four of its main business areas for the first time – Bosch Home […]
Broadgate and British Land have partnered with Produce UK to deliver a series of creative experiential events for their design-themed Autumn campaign – Shaped by Design. Launching in September, the series coincides with the London Design Festival. Celebrating homegrown artists and artisans, Shaped by Design will take over Broadgate to showcase the importance of design […]
Pizza-lovers were treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were last night treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-dining experience. Hampstead Tube station on the network’s […]
In a new experiment, Sweden’s state lottery, Lotto, has used Virtual Reality to let people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists […]
Jack Daniel’s has tasked Amplify with creating a millennial-focused campaign that injects a contemporary twist into the brand’s Tennessee roots. The end result is a brand experience pop-up called The Meeting Place, a concept based on the Yuchi Indian translation for ‘Tennessee’. Running from London to Glasgow via Birmingham, the campaign brings to life the […]
Sports fashion retailer JD have become the first shirt sleeve sponsor of Brighton & Hove Albion as the south coast club take part in their first ever season in the Premier League. JD’s logo will feature on the left sleeve of Albion’s home, alternate and third kits, with this season being the first where top […]
The Mystery Shopping Providers Association has appointed Jill Spencer as President. She is a director of ReactCX, a leading UK customer experience research specialist. The MSPA is the international association for the mystery shopping industry and has over 450 member companies worldwide, covering market research and merchandising, private investigation, training and mystery shopping services. “With […]
A new global consultancy, Ethos Farm, is set to turn the traditional view of service delivery on its head by challenging companies to transform their approach to the customer experience. “Business leaders across the globe undervalue service. Yet it can deliver real differentiation in an increasingly commoditised world,” said Sally Alington, Founder and CEO, Ethos […]
As Europe’s best golfers descend on the Swiss town of Crans Montana for the Omega European Masters, headline sponsor Omega has enrolled the help of Provision Events to give visiting fans a bit more than beautiful scenery and fantastic golf. Taking inspiration from the Omega Box Challenge made famous by the duel between both Rory […]
On 29th September, Marketing and Communications partner Brilliant Noise will once again be holding its Dots conference at Brighton Digital Festival. Bringing together a mixture of creative and digital industries, the conference will have a theme of Embracing Change. The one-day marketing conference at Brighton Dome’s Concert Hall will feature a line up of speakers […]
Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]
CloserStill Media has signed a contract with GES to provide market-leading event services including stand fitting, electrics, graphics, furniture and logistics, ensuring continued creative collaboration and smooth delivery of events. The agreement, which follows a competitive tender process, will extend the six-year working relationship between the two businesses until 2019. GES will bring its broad-range […]
The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using Peugeot’s unique e-commerce system, ‘Order Online’. Customers can gain access to the diminutive Dealership by getting a special code at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device […]
Thorpe Park Resort has unveiled a gory billboard featuring zombies feasting on blood and entrails, to promote two new The Walking Dead mazes. It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be the biggest in its history, running for more days than ever before. The […]