Started in 2009, Giggling Squid now has over 30 venues in its award-winning family of Thai restaurants, with a further four anticipated to launch in 2020. All about food with personality, cooked with expertise and shared with generosity, Giggling Squid holds the spirit of Thai mealtimes at its heart.
Driving fame, footfall and familiarity, Popcorn PR’s multi-faceted strategic PR programme will see the team executing activity centred on personality-driven campaigns and commercial seasonality.
Kickstarting in January 2020 with ‘Thai January’, encouraging Brits to embrace Thai spirit and put the joy back into January, Popcorn’s wider campaign will make Giggling Squid’s unique and spirited offering relevant across all seasonal peaks, media agendas and cultural events.
Driving corporate reputation and commercial favourability, a targeted trade approach will also be implemented, supporting business growth and commercial objectives.
Hannah Johnson, Head of PR and Marketing at Giggling Squid, comments: “Popcorn’s grasp of our brief was clear from the start. Their response showcased clear creativity as well as genuine passion for the Giggling Squid brand and all we stand for. We loved the commerciality of their approach; the tangible impact their ideas and wider campaign will have on the business is clear. We’re looking forward to working with Popcorn PR on what’s set to be an exciting year ahead.”
Popcorn founder, Louise Lloyd, comments: “We only work with business and brands we genuinely feel excited by, engaged with and proud of, and Giggling Squid has been on our dream client list for a long time. The brief really gave us a lot of ‘food for thought’ and as an agency we feel passionately that we embody and share the same core values as the Giggling Squid brand. We are excited to welcome Giggling Squid to the Popcorn portfolio and are looking forward to making 2020 a year full of fun and flavour.”