Showpad secures $70 million in series D funding

Showpad, the sales enablement solution, has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal.

Showpad has over 1,000 customers worldwide spanning a breadth of industries including manufacturing, healthcare, technology, and financial services and boasts more than 90 percent year-over-year growth.

“The growth we’ve experienced in the past year is proof that sales enablement solutions are now a must-have for B2B businesses. We pride ourselves on empowering modern sales teams to increase win rates, deal size, and buyer engagement with a single, scalable platform and a consumer-like user experience,” said Pieterjan Bouten, CEO of Showpad. “The continued support of our investors is validation of our vision for the sales enablement market and our ability to deliver innovation that maximises sales productivity and optimises marketing impact.”


“To date there has been enormous innovation in automating the marketing and sales workflow. However, in the end, sales comes down to one person selling to another,” said Norman Fiore, General Partner at Dawn Capital and member of the Showpad Board. “Historically, this has been an offline process that has been wildly inconsistent and opaque. Showpad’s suite of products succeeds in bringing this process online for the first time with data-rich feedback loops on the effectiveness of teams, managers, salespeople and even individual pieces of sales content.”

“Its AI-driven recommendation engines work at all these levels recommending, for example, the most effective next piece of content for specific customers or the most appropriate training for an individual seller. Since we first invested in 2014, Showpad has consistently demonstrated its ability to define and lead the sales enablement category and we are thrilled to double down on this category, co-leading their Series D alongside Insight.”

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