Tiffany & Co. plants fragranced Christmas Tree in St Pancras

tiffany and co copyTiffany & Co. has taken over London’s St Pancras with a 43 ft Christmas tree complete with mechanic robot made of Tiffany’s iconic duck egg blue boxes.

The installation, decked with over 1,800 decorations, pumps out Tiffany’s signature scent and towers over the pop-up retail unit below.

The retail pop-up, staffed by brand warriors from Tribe, plays host to a Tiffany & Co branded vending machine where guests can buy the signature scent. The knowledgeable retail brand ambassadors hand out samples of the eau de parfum and encourage visitors to try it as well as offering free of charge gift wrapping service on all purchases.

The Tiffany & Co installation is in place until January 4th.

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