Hope&Glory agency will work alongside Deliveroo’s in-house team to deliver a series of brand campaigns. Deliveroo was founded in 2013 by William Shu and Greg Orlowski and now works with over 16,000 restaurants, as well as over 20,000 riders. Headquartered in London, the brand has a presence in more than 70 cities across the UK. Kate […]
Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]
Retailers are being encouraged to show off their stationery displays to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]
Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]
Guinness World Records has relaunched its staff engagement and team building portfolio, taking delivery of the events in-house to ensure a bespoke service. Entitled Guinness World Records Engage, the tried and tested suite of products will be created and delivered by a dedicated in-house team and sold through the company’s commercial division as well as […]
Four golf fans won the use of a BMW i8 supercar for a weekend in an interactive promotion hosted by Provision Events (PVE) at the European Tour The most popular area in the European Tour’s spectator area was undoubtedly the BMW ‘welcome village’, was situated in the European Tour’s spectator area which featured a nearest-the-pin […]
Brand experience agency 2Heads has expanded its UK team in response to a number of new business wins. In the last two financial years to July 2016, the agency has grown turnover by over 50% to an all time high of £16.5m ($20.3m) as a result of new business growth. Wins from new and existing […]
Provision Events has appointed Simon Jones, formerly event director with the Golf Show Group, as its new head of sales and business development. Jones, 25, began his career as an assistant in the pro shop at Beauport Park Golf Club, in Hastings, before working his way up to an assistant manager position with American Golf. […]
CaseStudyNinja.com has announced the re-launch of its case study service offering with an enhanced writing service and new pricing model, in response to increased business demand for its end-to-end case study service. Initially launched as a new cloud software product and support service in June 2016, the tech start up discovered that its customers preferred to […]
Gillette has announced a new partnership with ESL through a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño. xPeke is qualified to join Gillette’s line-up of athletes from his […]
To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]
Virgin Trains on the east coast is launching a data-driven Digital Out-of-Home campaign aimed at car drivers to remind them that there is a stress free and viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on […]
The Earth Hall at the Natural History Museum was selected as the venue for the exclusive book launch of Rutland Hall Publishing’s ‘Timeless Treasures’, a hardback showcasing regal Indian weddings on 25th January. The Museum welcomed over 300 guests who spent the evening exploring the regal culture of Indian marriages, characterised by abundant gift-giving and […]
Wasserman has announced the appointment of Jade Garrow Newport as a business director to its experience division. The new hire represents the agency’s focus on bolstering its senior team and strategic capabilities. Garrow Newport will be responsible for ensuring consistency across the division’s strategy, as well as nurturing senior client relationships – both new and […]
As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]
The Premier League and confectionery brand, Cadbury, have come together to announce an exciting three-year partnership, kicking off from the start of the 2017/18 season. This agreement brings together two iconic names that have a unique place within popular culture, and the hearts of people across the country. For Cadbury, the nation’s favourite chocolate, this […]
dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs. dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, […]
Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management, announced today that Rhoddy Marketing Group has signed on as a new client. The Toronto-based marketing firm is known for creating memorable brand experiences for its clients such as Tim Hortons, WestJet, Volvo and Facebook. From consumer events to […]
Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens. Visitors to the 53.39m3 […]
7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]
Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]
Artistic event-making and placemaking agency Produce UK has appointed Neil Mortimer, ex-head of production at Cake Group (HSE Cake), to the newly created role of head of event-making. The role has been created to handle the breadth of brand and production work flowing through the agency, alongside the fast-growing placemaking arm of the business. Mortimer […]
Pavegen has launched a week-long energy battle from 16-20th January 2017 to see which of London’s top creative agencies are the fittest and most energetic. The #Step2Start competition will see Imagination, MKTG, CSM, Undercurrent and Wunderman going head-to-head to win a month’s supply of ChicP healthy hummus pots made from surplus vegetables. With a […]
The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January. In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]
Pet charity Blue Cross has teamed up with qualified personal trainer and fitness instructor Born Barikor for Work Out Like A Dog intensity training boot camp in Victoria Park. Work Out Like A Dog has been created to get humans to understand and appreciate the health benefits that dogs get from their favourite outdoor activities […]
The&Partnership has expanded its agency portfolio with the launch of a new brand experience agency, Muster. The WPP-backed agency group has brought in Tom Rutter and Alec Braun, formerly joint managing directors at Engine’s Slice, to help it launch an integrated live events agency “aimed at bringing brands and people together through unmissable experiences”. Braun, […]
Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]
Prostate Cancer UK has teamed up with Kinetic to raise awareness of prostate cancer amongst black men with localised billboard placements across London and Birmingham as part of its #StrongerKnowingMore campaign. Commissioned alongside media agency The7Stars, the posters feature a number of black British celebrities (including David Haye and Linford Christie) as well as Errol […]
Blackjack Promotions has acquired Irish company Casey Recruitment, based just outside Dublin. Founded in 1998 by managing director Mary Kelly, Casey Recruitment is Ireland’s leading provider of temporary and permanent staff to Ireland’s retail industry, with a particular focus on luxury brands and the travel retail sector. Current clients include L’Oréal, William Grants and Estee […]
TRO has announced that the Vauxhall account team achieved a record year for the automotive brand in 2016, with a total of 862 dealer support events delivered in 261 working days. The figure equates to an average of three activations delivered for the brand each day, with the team completing a dealer event booking every […]
Benefit Cosmetics, has appointed We Are Social as its digital and social agency for Benefit UK and Ireland. Known for bringing fun, laughter and a disruptive attitude to the industry, Benefit has tasked We Are Social with developing and executing 360 digital campaigns throughout 2017. The agency will lead the creative digital strategy for the […]
London based creative agency Duke, has been awarded the above the line (ATL), out of home (OOH), digital and social media business for Foxy Bingo and Casino. The agency won the account following a four-way competitive pitch. The business is worth an estimated £7m. Duke has been briefed to take the creative campaign to the next […]
Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]
Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]
On January 27th and 28th, Kerb and Monkey Shoulder will be transforming The Biscuit Factory, Bermondsey in to an immersive Scottish clubhouse to celebrate Burns Night. Street food specialists Kerb have gathered a selection of their finest vendors to put on a feast of traditional Scottish fayre with a twist. The Wild game Co, Deeney’s, […]
Asda has chosen Mischief as its retained consumer PR agency for food and drink, following a competitive pitch. The work will include strengthening positive perceptions around Asda’s own brand quality, value and innovation, as well as implementing creative seasonal consumer campaigns. Charlotte Cool, Asda’s vice president corporate affairs, said: “Both Mischief’s retail credentials and creativity […]
Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]
Joe Lamb, a former Edelman media expert, has created a PR and media agency that specialises in helping brands and individuals engage with Millennial audiences. Bouncy Castle London is a full service consumer PR and media agency that creates comms strategies for clients and individuals within FMCG, sport and entertainment. With over ten years PR […]
Dating service Match is launching a coffee shop with a difference to help singles find love this January. Those looking to score a date in 2017 are encouraged to swing by Espresso Yourself – a pop-up coffee shop serving ‘Chappuccinos’, ‘Femmericanos’ and ‘Selffees’, 3D-printed with the profile pictures of eligible Match members. The service has […]
To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist. The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]
The Sloane Stanley Estate has welcomed back Four Fairies and a Prince, the Scandinavian childrenswear brand, for a third time to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road, following the brand’s huge success at the location. The 1,178 sq ft pop-up will stock Scandinavian and Dutch […]
Global brand experience agency Jack Morton Worldwide has appointed Damian Ferrar as SVP, executive creative director. The appointment is effective immediately. Based in the agency’s London office, Damian will be leading the team’s creative offering. Damian joins Jack Morton from R/GA, where he partnered with clients to help fuel business transformation. With more than 20 […]
To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]
To celebrate the release of Resident Evil™ 7: Biohazard on 24th January 2017, Capcom has announced the opening of an immersive experience in London taking place over four days, from the 20th – 23rd January. Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing […]
Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]
Land Securities has signed an agreement with Service Management Group (SMG) to provide guest experience measurement tools and analysis across its portfolio of retail and leisure destinations. The launch follows a successful pilot over the last three years at Bluewater. SMG has been appointed at a portfolio level to measure and analyse customer satisfaction at […]
Freeman has added key appointments to its agency team at FreemanXP with the appointment of Andrew Savill to the role of business development, vice president. Industry leader Lesley Mason will also be joining the FreemanXP team to act as client services director. Savill joins from TBA, where he was client development director. Prior to that […]
Supported by a ‘say goodbye to the things you hate about smoking’ OOH campaign, the blu amnesty went live in the first week of January at key locations in London, Birmingham and Manchester. The start of January launch was the optimal time to target smokers looking for an alternative to cigarettes as part of their […]
Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]
Freeman has announced new appointments within the EMEA region, as the local arm looks to drive growth and support its strategic business plan. A number of internal promotions have also been made in the new year, across departments including operations, client solutions and HR. Within the operations team, Chris Smith has joined as custom build […]
Crystal Ski Holidays has launched a DOOH campaign #GetMoreWinter, targeting Londoners with real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. The campaign is constantly evolving, providing snow alerts for specific resorts alongside […]
To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]
Award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven, to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore Learning’s brand positioning and developing and articulating the strategic vision into a wider comms strategy in 2017. Team Eleven will create a manifesto for the business […]
The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]
ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]
Sipsmith and Ham Yard Hotel, have collaborated once more to bring a pioneering hot gin experience to London’s private roof terrace. Back by popular demand, Hot Gin Roof will this year explore the theme of The Classics, Sipsmith master distiller, Jared Brown, and Ham Yard Hotel bar manager, Eoin Kenny, have collaborated to reimagine classic […]
Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness. The event was seen by […]
Land Securities has announced visitors to its retail and leisure destinations have donated more than 30,000 gifts for disadvantaged children across the country. Following the success of the Bluewater Giving Tree, which was launched in conjunction with Heart FM in 2014, Land Securities has implemented a programme of charitable giving initiatives bespoke to each location […]
Kru Live has appointed Ella Newton as client services director to drive forward their continued growth. Ella comes from Brands At Work, where she was the account manager responsible for cultivating new and existing client relationships and devising creative event solutions for a number of blue chip companies. Prior to that, Ella achieved a 2:1 […]
Wunderman UK has announced “Give A Sock” a seasonal campaign that will provide much-needed new socks to those sleeping rough in Camden. “Give a Sock” launches in partnership with the C4WS Homeless Project, and aims to collect sackfuls of socks from local businesses, Wunderman UK staff and clients, other WPP agencies and the […]
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]
The agency’s new business performance to date and growing team has demanded larger premises. As of last weekend, GPJ are calling the Telenor Arena its new Norwegian home. Telenor Arena is Norway’s largest events venue with a capacity of 23,000, and has hosted world renowned acts such as the Eurovision Song Contest, as well as […]
TRO has been appointed by BMW and Mini to deliver the brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business following a competitive pitch to design and deliver experiential activations at the landmark event on the automotive calendar, which sees over 200,000 attendees visit over three days. […]
Outsourced sales agency CPM UK has been awarded the Investors in People accreditation at Gold level. Investors in People is the international standard for people management, defining how organisations can lead, and support and inspire their people. After first achieving Investors in People accreditation in 2004, the agency has been re-accredited four times, reaching Silver […]
StreetPR provided event management and security staff for a one-day international conference, ‘Mind the Tech’, held in London in November. The conference, which formed the core of a three day programme of events, was organised by Calcalist, Israel’s equivalent of The Economist magazine, and backed by the Israeli and UK governments. StreetPR was brought in […]
M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber […]
Customer acquisition and engagement agency, Stack, has appointed Caroline Deput as planning director, marking a step in the growth of the agency. Deput will take up her new position with immediate effect, reporting into James Champ, chief strategy officer who was appointed in January this year. Joining from KitcattNohr, where she worked as planning partner […]
Leading retail implementation agency Momentum Instore is proud to present its inaugural Future of UK Retail Report. This major industry report combines Momentum’s unique insights in retail with extensive research on consumer shopping trends, demonstrating the company’s continued commitment to driving innovation. The Future of Retail Report features crucial developments that are transforming the way […]
Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]
Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]
Following her work both in developing business strategy and leading successful campaigns, including those for The Economist and Coors Light, Sally McLaren has been promoted to the position of board director at real world marketing agency Sense. McLaren’s work with The Economist, in particular, has resulted in Sense launching a new agency in the US, […]
Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]
Catering, logistics and brand support company, GIG, has announced three key new appointments to the business. Nick Venables has been appointed head of global sport and events with responsibility for business development, managing client relationships and project management. He will be working closely with Bonnie May, GIG’s global Operations Director, to help build on success […]
Keen to remind everyone that Burger King have been flame grilling their burgers since 1954, Burger King France have created an interactive Christmas jumper this festive season The jumper has been specially designed to include a pocket that enables the user to display a flame video on their smartphone, using a bespoke Burger King app […]
HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]
Meadowhall, Sheffield is investing in specialised staffing in the run up to Christmas. Adopting World Host Training – used to train the Olympian helpers for London 2012 – as the basis for a Christmas boot camp, the scheme will provide an elite squad of dedicated customer service specialists to work across the Centre during the peak trading days of […]
Creative agency Initials has boosted its creative team with the appointment of HeyHuman creative director Paul Gygi to the same role, with a specific focus on Promotional Live Engagement. Gygi will work with Initials’ executive creative director Nick Presley, and creative director of shopper Allan Guy, across the agency’s growing client portfolio including Fiat, PepsiCo […]
Mobile giant Three has renewed its events contract with Brand & Deliver for a twelve month period, following a successful two year deal in which the agency created a series of show stopping internal and retail events. Brand & Deliver will provide content and production services at Three’s internal events as well as retail events […]
Blitz|GES, audio visual provider to live events, has bolstered its fleet with an investment in six Barco HDX 4K20 FLEX projectors. Designed for large-scale events, the cutting edge 4K projector presents a huge leap in projection picture quality. The technology allows for projection in resolutions up to 3840 x 2400 pixels – around four times […]
East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]
Giant strawberry, pineapple, and raspberry ice sculptures were located at the Southbank’s Observation Site, near the Oxo Tower this week. Once there, consumers could choose from either a Triple Berry, Pineapple or Raspberry smoothie, made from DOLE Frozen Fruit. Each smoothie was poured through a luge hidden in the ice sculptures into a handy takeaway […]
Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday […]
Hovis has appointed the experiential agency Hot Pickle as the strategic partner for experiential in 2017. Following the success of experiential campaigns on the Soft White and Best of Both ranges in 2016, Hovis plans more investment in the channel. The activity will consist of a fully integrated multi-‐agency campaign with experiential at its core. […]
Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks. It features three carriages: the engine […]
Charity Poppyscotland will be handing out Seed Sticks to members of the public at a wide variety of events in the coming year as they seek to promote their life-changing services for the Armed Forces community in a new way. Best known for running the Scottish Poppy Appeal, Poppyscotland will use Seed Sticks to help […]
Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]
Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors to hand out £10 off flyers to commuters during the morning […]
Real world marketing agency Sense is opening a new agency in the US, initially to handle experiential marketing programs for The Economist in North America, but with a long-term strategy of expanding its US business base. “Sense New York is an exciting milestone in the development of the agency,” said group managing director Nick Adams. “We’ve always held […]
Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender. Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, […]
In collaboration with software developed by Fanomena, B2Run will equip all their runners with a digital information tool, launching in time for the 2017 running season.Sponsors, runners and the environment are all set to benefit from the new concept, which will eventually be implemented across Germany. The concept, based on Fanomena’s software and B2Run, focuses […]
Omobono, the creative and technology agency for global enterprises, has opened an office in Dubai following a successful year, which included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a Queen’s Award for Enterprise. The agency has appointed Hadley Newman as managing director to support clients with specialist […]
Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]
The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]
Harvey Nichols has launched a new Christmas pop-up shop and festive bar next to the Skate in Style presented by Coach at Westfield London to celebrate the festive season. The pop-up shop hosts a stylish and luxurious food and drink offering from Harvey Nichols, making the space the destination for shopping fine wines and gifts […]
George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined the client services team at GPJ […]
Sally Davis. managing director of field marketing agency Logobrand (pictured second left) has won the Nottingham Post’s Women in Business award in the Small Business category. Sally Davis has led Logobrand to be a growing force on Field Marketing with a fine record at the FMBE Awards including Field Marketing Agency of the Year in […]
Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]
Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]
The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography. One of the most prestigious photographic competitions of its kind, […]
Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]