East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]
Giant strawberry, pineapple, and raspberry ice sculptures were located at the Southbank’s Observation Site, near the Oxo Tower this week. Once there, consumers could choose from either a Triple Berry, Pineapple or Raspberry smoothie, made from DOLE Frozen Fruit. Each smoothie was poured through a luge hidden in the ice sculptures into a handy takeaway […]
Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday […]
Hovis has appointed the experiential agency Hot Pickle as the strategic partner for experiential in 2017. Following the success of experiential campaigns on the Soft White and Best of Both ranges in 2016, Hovis plans more investment in the channel. The activity will consist of a fully integrated multi-‐agency campaign with experiential at its core. […]
Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks. It features three carriages: the engine […]
Charity Poppyscotland will be handing out Seed Sticks to members of the public at a wide variety of events in the coming year as they seek to promote their life-changing services for the Armed Forces community in a new way. Best known for running the Scottish Poppy Appeal, Poppyscotland will use Seed Sticks to help […]
Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]
Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors to hand out £10 off flyers to commuters during the morning […]
Real world marketing agency Sense is opening a new agency in the US, initially to handle experiential marketing programs for The Economist in North America, but with a long-term strategy of expanding its US business base. “Sense New York is an exciting milestone in the development of the agency,” said group managing director Nick Adams. “We’ve always held […]
Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender. Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, […]
In collaboration with software developed by Fanomena, B2Run will equip all their runners with a digital information tool, launching in time for the 2017 running season.Sponsors, runners and the environment are all set to benefit from the new concept, which will eventually be implemented across Germany. The concept, based on Fanomena’s software and B2Run, focuses […]
Omobono, the creative and technology agency for global enterprises, has opened an office in Dubai following a successful year, which included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a Queen’s Award for Enterprise. The agency has appointed Hadley Newman as managing director to support clients with specialist […]
Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]
The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]
Harvey Nichols has launched a new Christmas pop-up shop and festive bar next to the Skate in Style presented by Coach at Westfield London to celebrate the festive season. The pop-up shop hosts a stylish and luxurious food and drink offering from Harvey Nichols, making the space the destination for shopping fine wines and gifts […]
George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined the client services team at GPJ […]
Sally Davis. managing director of field marketing agency Logobrand (pictured second left) has won the Nottingham Post’s Women in Business award in the Small Business category. Sally Davis has led Logobrand to be a growing force on Field Marketing with a fine record at the FMBE Awards including Field Marketing Agency of the Year in […]
Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]
Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]
The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography. One of the most prestigious photographic competitions of its kind, […]
Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]
Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]
The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services. The appointment followed a two-way pitch and sees the agency take over from Brown Dog. The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity. Sue […]
On the morning of Friday November 18th, the generous residents of Coventry got into the BBC Children In Need spirit as they were greeted in person by their very own Pudsey bear. The charity bear appeared overnight on their cars. Car manufacturer Peugeot, the sole automotive sponsor of BBC Children in Need with donations of […]
Jaguar working with Imagination and Rewind conceived and delivered a first-of-its-kind global social virtual reality experience at this year’s LA Auto Show. Supported by HTC and Dell, the launch showcased the new, all electric I-PACE Concept car. “For the first time in history, a global automotive brand has used social VR to launch their latest […]
Brand & Deliver has secured four high profile brand partners: Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on 21st November, for client Sony Pictures Home Entertainment. Thirty years after the original supernatural comedy franchise took the world by storm, Ghostbusters returned to save […]
The UK has the worst T2 diabetes blood glucose levels in Europe, so Sanofi is launching a new campaign dedicated to helping patients- ‘Highs & Lows: Better Balance for a Better Future’, that includes a Sanofi sponsored patient support website, to help the 52% of patients with T2 diabetes who find it challenging to balance […]
To address the critical under-representation of women in science, technology, engineering and maths (STEM), EDF Energy has created the Pretty Curious Studio – a series of hands-on experiences across the UK for girls in school years 8 and 9. Working with local schools to encourage participation, each of the four events run by real world […]
Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December. Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]
Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]
Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]
Blitz|GES has been selected as an official supplier to the UK tour of Sister Act. The stage show stars Alexander Burke (X Factor) in the lead role with direction and choreography from Craig Revel-Horwood. Blitz|GES worked with the production team behind Sister Act earlier this year, when they provided sound equipment for the tour of […]
The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]
Natural History Museum has bolstered its event team with the appointment of Robert Wetherell as head of venue hire. Wetherell brings over 17 years of experience having previously worked at other unique venues in London. Overseeing the Museum’s sales and operations team, Wetherell will be responsible for the development of spaces for evening event opportunities, […]
Freeman has joined the International Congress and Convention Association (ICCA), a global community and knowledge hub for the international association meetings industry, representing more than 1,000 specialists in organising, transporting and accommodating international meetings and events. The Freeman ICCA membership provides a unique opportunity for the company to gain insights on key international meetings and […]
Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million in billings. The Maxus appointment covers the entire Perfetti Van Melle brand portfolio, including: Mentos, Mentos Gum, Chupa Chups, Fruittella […]
This Christmas the National Gallery Company’s Delicious Art range will be available from an external retailer for the very first time. An exclusively designed selection of gift sets are now available at Boots, one of Britain’s largest high street retailers and a leading destination for Christmas gift shopping. Boots is launching the range, which consists […]
Land Securities has announced that Smith & Sinclair, the creators of the world’s first edible cocktails and flavour specialists are launching their first standalone pop up store ‘The Flavour Room, Bluewater’ in November 2016. Located in Bluewater’s popular Arcade area, adjacent to Rituals and Il Gusto, the 465 sq ft pop-up store, called The Flavour […]
Showcasing its cutting-edge motion technology, the latest innovation of Hasbro Gaming’s Bop It! game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media. Bop It! delivers a series of commands that players must […]
Mobile Technik has developed a ‘pop-up’ solution to offer flexibility to event organisers, brands and delegates looking to make an impact directly in the footfall of their target market, without spiralling costs. Organisers can let their imaginations run wild when it comes to uses, from pop-up pubs, to discreet breastfeeding and nappy changing spaces, ticketing […]
Hardys delivered 100 bottles of wine to The Three Crowns pub, Wymeswold to recognise their ambassador Stuart Broad winning his 100th Test Cap yesterday. Stuart Broad part owns the pub with Harry Gurney (pictured left). Nottingham head coach Peter Moores and teammate Alex Hales accepted the wine on his behalf.
MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective. As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]
Global social media agency We Are Social has appointed Chris Hughes as group finance controller. Chris joins We Are Social from creative consultancy Radley Yeldar, where he was financial controller. Prior to Radley Yeldar he worked as financial controller at creative agency RPM. At We Are Social Chris will manage the company’s global financial structure […]
Atlantic Records’ twenty one pilots took over Wood Green tube station with fan art, ahead of their headline gigs at Alexandra Palace. The band’s Facebook page launched a call to action for fans to submit artwork that showcases what twenty one pilots means to them. Their submissions were used to take over Wood Green Station […]
Verbalisation, the behavioural communications agency, has hired Rachel Emms as strategic development director and Nick Tate as chief growth officer following new business wins for The Sun, The Times, Dow Jones and Nuon Energy. The appointments follow a strong year for the agency, having doubled its revenue and grown its existing client base. Nick Tate […]
The 100,000 children expected to be reached by the commercial brand partnership can look forward to meeting some larger than life Playmobil figures as well as Santa and will leave with a Playmobil gift. Each intu grotto will also have its own unique theme, from discovery lodges to winter wonderlands and polar expeditions. Jamie Dickinson, […]
Freeman has announced it is integrating several of its creative services across the Asia Pacific region, including China and Singapore, under the company’s agency division, FreemanXP. The move comes after Freeman acquired Staging Connections Group Limited in November 2015. The event services company, with operations in Australia, New Zealand and Fiji, operated in Singapore as […]
Future Food is an event for Food and Drink businesses wanting to accelerate in the next 12 months. Hosted by Worth Retail on Monday, 21st November at the Natwest HQ in 250 Bishopsgate London, the 90 minute event will take an in depth look at the future of Food and Drink retail with insights from […]
British Land, joint owner of Meadowhall in Sheffield, has submitted a detailed planning application to Sheffield City Council for a £300 million Meadowhall Leisure Hall. Meadowhall is one of the strongest retail destinations in the UK and the proposed extension forms part of a five-year vision to extend the leisure offer at the centre, helping […]
The Chartered Institute of Marketing (CIM) has launched a new qualification designed to provide the platform senior marketers need to drive meaningful change and business growth. Equivalent level to a Master’s degree and an ideal stepping stone to an MBA, CIM’s new Marketing Leadership Programme has been developed together with business leaders, academics and senior […]
On Thursday 1 December, the town centre will become home to a Spiegeltent – an elaborately decorated wooden marquee with a domed top – which will provide the setting for a packed programme of festive events and activities. Lit by gaslight-style lanterns and dressed with mirrors and velvet, the Spiegeltent will form the backdrop for […]
Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game […]
On Wednesday November 2nd teapigs will be celebrating their tenth birthday with a free tea give away up and down the country. The teapigs team will be giving away over 100,000 cups of tea in over 400 teapigs stockists nationwide as well as “popping up” at various city locations. Waterloo station will be taken over […]
Oldham Council recently celebrated the opening of its newly refurbished £36.7m Old Town Hall development with a special public event held on Oct 21. ‘On the Shoulders of Giants’, written by Sarah Nelson, featured an array of live music, street performances, and aerial silk performers suspended above the crowd in the new public space at […]
The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29. The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]
The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign. The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]
In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]
Thousands of trick or treaters received a bumper haul from shops and restaurants across the UK this weekend. Debenhams at intu Trafford Centre, Cath Kidston at intu Metrocentre and Hamleys at intu Lakeside were among hundreds of high street names taking part in big trick or treat events at intu shopping centres on Saturday and […]
Some of the UK’s biggest and best known retailers have signed up to support this year’s #givingtuesday – the global day of giving. #givingtuesday – being held in the UK for the third time – takes place on Tuesday 29th November following Black Friday and Cyber Monday. It is led by the Charities Aid Foundation […]
Adults from across the country received a monster makeover this week with the help of the Haribo Halloween Academy, which has been popping up in locations across the country in the countdown to the spooky occasion. A team of scare scholars have helped commuters at London Victoria and shoppers at Trinity Leeds to release their […]
Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]
Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse. Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that […]
To demonstrate that ‘your music deserves better’, Sonos gave Londoners the opportunity to swap their inadequate speakers for a Sonos Play:1. In a ‘You’re Better Than This’ Amnesty, Sonos called for music lovers across the city to bring their speakers to King’s Cross Station on Wednesday October 26th at 8am. The first 300 people to […]
The upcoming event, hosted at University College London, will stimulate discussion around the jobs and skills of tomorrow and connect The Economist with a new generation of readers Will robots substitute people in the future? Is AI a threat or an opportunity? What will the global workforce look like in 2050? The Economist, together with real […]
Renault Sport and We Are Social have created a short film starring the new Clio RS 16 to celebrate 40 years of Renault Sport and its return to Formula 1. The film, commissioned to celebrate Renault’s F1 heritage, follows a man who dreams of being a Formula 1 driver and enjoying the fame, wild parties […]
Digital and direct marketing agency, Lida announces Ikea Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer Ikea. Tasked with helping Ikea build a stronger relationship with members of the Ikea Family, the campaign, created by Lida, sees a cross-stitched ‘email’ sent in the post to a targeted group of the member base. Through […]
In a media first for Manchester Victoria, the station has been taken over by the terminal illness charity Marie Curie in partnership with Exterion Media and Northern. The activity aims to raise awareness of Marie Curie nurses who work through the night in people’s homes. The eight-week campaign deploys a combination of digital, experiential and […]
Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight. A new service, called LinkUK from BT, will see sleek, ultramodern kiosks called Links rolled out to […]
Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]
Sun-Pat has announced it is launching a campaign to encourage Brits to pursue their dreams. Teaming up with Olympic gold medal winning swimmer Adam Peaty, and TV and Olympic presenter Helen Skelton, Sun-Pat is asking consumers to tell them what they dream of for the chance for it to come true for a day. Sun-Pat, […]
Global experience marketing agency George P. Johnson (GPJ) has appointed Mary Kabra in the newly created role of marketing director, UK. Kabra joins GPJ from OgilvyOne where she was head of marketing and New Business. Prior to which, Kabra had roles in account management and business development at Engine Group, Publicis and Kitcatt Nohr. Jason […]
Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions. The team was inspired to bring the popularity […]
Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]
Robert Harley has been appointed as sales director of SodaStream UK. Harley joined the UK team in December 2014 as a national account manager. After an exciting year at SodaStream UK, he now takes the helm as sales director for the UK and he will take responsibility for developing the UK sales strategy at an […]
For the second time this year, EMC World have chosen Provision Events as their activation supplier for a three day partnering conference event with Dell, Callaway Golf and Top Golf. The event at the Austin Convention Centre, Texas USA is showcasing the latest Dell technology the official suppliers to the Golf brand Callaway who are […]
Following the success of Iceland’s real mums vlogging campaign earlier this year, the UK retailer has extended its partnership with the UK’s only mummy vlogging network, Channel Mum. In a media first, planned and brokered by independent media agency the7stars, the partnership will see the vlog content roll out across broadcast VOD, digital VOD […]
Freeman has announced the new Freeman Design Leadership Council, an influential group of 10 global design visionaries and leading experts tapped to collaboratively push the future of design for the brand experience category. The council was created and selected by Freeman chief design officer and author Bruce Mau. The group will advise Freeman as curators […]
Freeman has announced the hiring of two renowned executives, Peter McGrath and Haluk Kulin Peter McGrath, a longtime creative leader at The Walt Disney Company, starts his new role as senior vice president of creative for Freeman’s agency division FreemanXP. Haluk Kulin, a global marketing leader at multinational consumer goods company Unilever and a pioneer […]
London based creative agency The Brooklyn Brothers and Icelandic advertising agency Islenska scooped four EACA Euro Effies at the annual awards event in Brussels for their Inspired by Iceland tourism campaign, Ask Guðmundur. The agencies won jointly in four categories for the campaign, delivered on behalf of Promote Iceland; ‘Best Demonstration of Integrated Effectiveness’, ‘David […]
Qualtrics, provider of the world’s leading insight platform, has announced the appointment of veteran Microsoft executive Zig Serafin as the company’s chief operating officer. Serafin will relocate from Washington to Utah, to lead operations during a time of rapid growth and international expansion for Qualtrics. “We are excited to bring an industry luminary of Zig’s […]
Rockar has launched its new Jaguar Land Rover store at Westfield Stratford. Situated on The Street, adjacent to M&S, the store is an innovative new way for consumers to experience the Jaguar and Land Rover brands, and complements the two digital click-to-buy websites launched by Rockar last month. The new Westfield Stratford store reflects the […]
Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars. The campaign will use podcasts to increase awareness and promote the 90-minute experience that allows you to walk over the iconic roof of The O2 via a suspended walkway. Influencer content will also be shared […]
Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’. The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time. Entry is free and members of the public can pre-book […]
FMBE Awards 2016 Result Agencies McCurrach (FM) and MKTG (BX) led the way as Christopher Biggins announced the 12th FMBE Awards winners at Troxy tonight. McCurrach added a first ever agency of the years to wins on the night for their instore work with Kerry Cheestrings, which was elevated to Platinum as this most admired […]
Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]
TeamHaven has been selected to manage Amazon’s USA retail field account managers who help to increase product sales across their major retailers. Amazon Inc. have in the past used fieldforce software from two other USA based providers, but wanted an enhanced solution that easily handles the complexity of their retail business across the USA. TeamHaven […]
The acquisition adds London Gatwick and London Luton airports to Primesight’s existing contracts which cover Manchester, Stansted, East Midlands, Bournemouth, Prestwick and Guernsey airports. Primesight will now be in a unique position to deliver advertising impressions to over 100 million passenger journeys per annum, covering four of the top five airports in the UK, 50% […]
To help promote Boohoo.com’s BoohooMan range, Independent Events carried out a series of experiential and promotional staffing activations at 10 different universities in the UK during Freshers Fortnight. Teams of fashion forward brand ambassadors were dispatched to the various campus on this nationwide tour, targeting students with props and encouraging shares on social media. The […]
Johnson & Johnson has created “One Breath”, a new campaign for Nicorette, which will coincide with Stoptober in the UK. The online film will run on YouTube and Facebook, and aims to inspire those trying to quit, by reminding them that it’s a difficult but rewarding achievement. Following the success of Nicorette’s ‘Achieving the Incredible’ […]
Experiential marketing group BEcause has expanded its reach into Ireland by joining with Dublin-based agency Imagine. The new partnership will see Imagine rebranded as BEcause Ireland. BEcause is a well-known experiential specialist in the UK, working with 15 of the world’s top 100 global brands to deliver award-winning work spanning all areas of brand experience. Major clients include […]
Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]
TRO has announced the launch of a specialist department, TROi; a global team dedicated to the discovery, development and implementation of innovative creative technology solutions. TROi aims to drive innovation and push experience marketing to a whole new frontier – bringing cutting-edge creative technologies to enrich its clients’ consumer experiences. The agency has been developing […]
FMBE Awards has combined forces with one of its sponsors, Promohire to offer its DLR guest arrivals and departures a shuttle service. As this year’s event celebrates pantomime and storytelling and with Promohire’s help we are able to give guests a quick, comfortable and colourful way to arrive. Cinderella’s footman will greet you at the station’s […]
Big Data For Humans Ltd the Data Science-as-a-Service (DSaaS) company for customer marketing, today announced the opening of its office in Singapore, as HQ for its new APAC division. As part of a partnership, AirAsia’s data science unit, MadCience Consulting, led a funding round and with contributions from existing investors Scottish Investment Bank, EC1 Capital and Firestartr, […]
Creative agency, Imagination, is helping Jaguar Land Rover draw in the crowds at the Paris Motor Show with an engaging, tactile exhibition of the latest and near future automotive technology. Designed to appeal to all visitors, from kids to aficionados, the Jaguar Land Rover Innovation Lab harnesses gamification to reveal the technologies on display. To […]
This autumn, Vita Coco is supporting Just Breath London and Prana Production by providing hydrating Vita Coco Coconut Water throughout its series of modern meditation events. A project which aims to bring mindfulness to the masses and create an oasis of space amidst the everyday urban hustle, Just Breath is the newly launched mindful movement […]
Harvey started his career as a marketer for GlaxoSmithKline, before switching agency-side as a planner. Having worked for WCRS and then Euro RSCG (now Havas), he then joined JWT where he worked for brands including Smirnoff, Bailey’s, Kenco and Toni & Guy. He then moved to content agency Adjust Your Set where he built […]
Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, celebrated the success of AW16 Live In Style, a dedicated fashion and beauty event, in centre:mk’s Middleton Hall which took place at the beginning of October. AW16 Live is one of the region’s biggest live […]
The new Celebration Stopover Buddy service from transatlantic airline, Icelandair, sees members of the airline team, matched to passengers in the ultimate personalised concierge offering. Following the success of their last initiative in early 2016, which saw staff become ‘Stopover Buddies’, acting as local hosts helping visitors make the most of their time in Iceland. […]
To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio Rewind, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The seven-minute Formula […]