Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]
Designed to enhance the Plaza experience for guests, the plans include the creation of four new screens for Bluewater’s Showcase Cinema de Lux, as well as three new restaurants, and two new leisure spaces. Work has already begun on-site and is due for completion by Christmas 2017. As part of its upsize to 17-screens, Showcase […]
Hastings Direct has appointed media agency The Specialist Works to handle its UK media planning / buying, as well as digital agency Roast for PPC and SEO. The agencies were appointed after a comprehensive pitch process that included agency brands from several global networks including the incumbent, RAPP which will still provide creative and production […]
Mattel Play! Liverpool has appointed a new full-time Marketing Assistant to further strengthen the team at the Albert Dock attraction. Tom Bolger, 24, has been promoted from his role as staff supervisor, with his new position focusing on social media coordination, business and media liaison, marketing and events planning, plus driving innovation and new content […]
Userfarm will help create inspirational video content for the world’s largest grassroots movement for the environment, WWF’s Earth Hour. As Earth Hour celebrates its tenth anniversary, Userfarm is inviting its global crowd of more than 120,000 innovative filmmakers to create engaging, emotional films about why people should take action and help #changeclimatechange. Since the first […]
xAd Inc has announced the launch of their location-based technology into nine new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices xAd can reach across Europe to more than 100 million. xAd’s European growth has been fuelled by the demand from marketers and agencies to have the ability to […]
the7stars and Suzuki have extended their award-winning #suzukisaturdays brand partnership with ITV and Ant & Dec’s Saturday Night Takeaway by introducing new talent and extending it into another market, the Republic of Ireland. The partnership will see the launch of an online content series, featuring Scarlett Moffatt, the new host on Ant & Dec’s Saturday […]
The Brooklyn Brothers have launched a new campaign for Lancôme in the UK announcing that the brand’s best-selling foundation is now available in 40 shades. The campaign heralds the power and diversity of all women, by teaming up with 40 women who are powerful and extraordinary in their own way regardless of age, passion or […]
Harrix Group, which owns events organiser Wicked Student Nights and staffing agency StreetPR, is reinforcing its position in the youth marketplace with the acquisition of 10-year-old funk, rock and soul night specialist Itchy Feet. The Itchy Feet purchase will give Harrix Group’s events division a potential reach of 1.5 million students in 25 university towns […]
A year after launching, marketing agency Team Eleven has announced the appointment of Nik Margolis as its new managing partner. Working alongside co-founders Sophie Gibson and Nick Gill, Margolis will be a key player in evolving Team Eleven’s unique model. Moving away from the traditional agency structure, Margolis will help build the agency’s network of […]
Freeman has expanded its agency team with the appointment of Emily Shaw to the newly created role of Strategy Director, FreemanXP in EMEA. Shaw joins from Geometry Global, where she held the position of strategic planner, global strategy development. During her nearly four years in the position, Shaw played an integral part in developing the […]
Provision Events (PVE) will play a pivotal role in the series of free golf shows to be hosted in 2017 by a partnership of American Golf, the European Tour and Sky Sports. Four shows are planned this year, beginning on Masters weekend, April 7-9, at ExCeL London, and PVE has been retained by American Golf […]
Leicester City have put their skills to the test against the ultimate football machine – a robot constructed by a team of sporting experts – in the latest BetStars Face-Off challenge. Captured on camera by BetStars. The Face-Off challenges, from online betting site and the Foxes’ official betting partner BetStars, takes champions from the comfort […]
Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]
Red Marlin will manage the UK launch of De Bowers’ new product for the classic car market, the De Bowers motor file, as well as conducting ongoing media relations and digital activity. “The De Bowers motor file is an innovative product designed to set a new industry standard in formalising the way in which a […]
Amanda Vine joins brand experience agency 2Heads as commercial director. Vine brings over 20 years’ marketing and event experience across sectors and media platforms, including her most recent position as SVP, group account director at Jack Morton Worldwide. In her role at 2Heads, Amanda will lead the company’s sales and marketing function globally, as well […]
The Marketing Agencies Association’s #DoDifferent awards honour the year’s most innovative and groundbreaking marketing campaigns, and experiential agency Sense in on this year’s shortlist for its work with The Economist in the Long-Term Strategy category. Since its launch, the ongoing campaign has generated more than 27,500 subscribers in around two and a half years. 60% of people […]
Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]
The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]
Mobile Technik has announced its appointment as the sole UK distributor of innovative German mobile event space Promocube. The Promocube is a versatile mobile event space that opens up to create a 36m² pop-up environment. From high-end VIP hospitality suites, experiential brand zones, TV studios and broadcast hubs to pop-up retail units for UK touring […]
Warren Gatland helped kick off the search by surprising West London rugby club Whitton Lions RFC during training. The Lions Head Coach turned up with Lions Brian O’Driscoll, Martin Johnson, Gavin Hastings and Sir Gareth Edwards. It was the first stop on a UK and Ireland tour by Land Rover to find players and supporters […]
Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]
Kinetic is launching an automated trading platform which brings together all major out-of-home media owners for the first time. The collaboration with Bitposter will offer an integrated trading platform to all major media owners including JCDecaux, Clear Channel UK, Primesight, Exterion Media, Outdoor Plus, Ocean Outdoor and Signature, as well other significant media owners across […]
Shine Creative has been praised for its role in supporting the 34th Durham University Charity Fashion Show, in aid of the International Rescue Committee (IRC). Shine Creative was approached to act as a key creative sponsor for the event, themed Mavericks to Movements, providing marketing and branding support. The purpose of this was to boldly inject […]
Omobono has appointed Matt Warder as account lead, where he will develop the agency’s global relationship with JLL. In this newly created role, Matt will ensure that the best talent, counsel and technology are deployed to help JLL achieve its strategic, business and communication goals. Formerly executive vice president at Edelman, Matt returned to the […]
Momentum Instore will present its range of services at RDE 2017, showcasing its installation expertise, asset tracking and store survey capabilities. Also on show will be the company’s latest reporting technology, including Momentum’s proprietary app for complete, real-time project transparency, its rapid retail response service and the newly introduced My Estate feature. As Momentum Instore […]
Following a competitive two-way pitch, Plumbase has reappointed The Market Creative for a retained marketing brief. The Market Creative has worked with Plumbase for five years as part its contract with Grafton Merchanting GB (GMGB), which also encompasses the Buildbase, Hirebase and Electricbase brands. As well as helping develop promotional campaigns and a comprehensive CRM […]
New start-up, Lightvert Ltd., is set to disrupt the Digital Out-of-Home (DOOH) market with a new augmented reality solution called ECHO. ECHO is a patented technology that will take advertising to new dimensions of both height and engagement, producing huge digital images that appear as if by magic to the viewer. The technology creates a […]
Integrated agency Intermarketing is launching a new experiential offering and bolstering its brand experience capabilities. Intermarketing X will enable clients to maximise customer engagement and business results by bringing brands to life through the art of experience. The team has been appointed by Thomas Cook Media and Partnerships (business) as its experiential agency and is delivering […]
B2B market research company Circle Research has promoted Graeme Cade and Chris Wells to the company’s Management Board. Graeme and Chris will be joining managing directors Beth Pearson and Andrew Dalglish, chairman David Willan and financial controller Lynda Welch on the Management Board. “We’ve seen double-digit turnover growth in each of the last five years […]
Hermes Investment Management has reported a significant increase in sales and footfall in 2016 across its three leading outlet malls. Clarks Village in Somerset, Freeport Braintree in Essex, and Junction 32 in West Yorkshire, collectively saw sales increase by 6.7 per cent and footfall by 5.8 per cent over the year. In December alone, 1.1 […]
Eventbrite has announced the launch of Eventbrite Venue, a fully integrated booking, operations and ticketing solution tailor-made for music venues. The new product combines the capabilities of Queue, a company Eventbrite acquired in early 2016, with the ticketing power of Eventbrite through a single login and interface. Eventbrite Venue’s mobile-optimised platform consolidates and simplifies the […]
The Radisson Blu Edwardian London, Heathrow hotel, owned and managed by Edwardian Hotels London, is launching a ‘Brain Box’ room. The new facility provides a meeting space designed to encourage and inspire guests’ working efficiency and creative thinking. The breakout room combines simple solutions such as flexible furniture layouts and Squiggle glass, allowing guests to […]
The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]
Rory Sloan has been announced as the production director at creative agency Avantgarde. Sloan, who has over 20 years’ experience in the events industry, has also joined the ILEA(International Live Events Association) where he is part of the events and programmes committee. Sloan has spent the majority of his career as director and part of […]
Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]
Blackjack Promotions has promoted two members of its team to senior positions – both within a year of joining the business. Andy DeVito has been appointed head of experiential, while Fiona Tindall becomes head of domestic retail. DeVito returned to Blackjack last year as account director. He has experience in travel retail marketing, having joined […]
Conran Design Group, part of the Havas Creative Group, has partnered with Keep Britain Tidy on a new brand identity including the redesign of the charity’s ‘The Tidyman’ symbol. The focus is on reinstating Tidyman’s iconic status and integrating him more clearly within the organisation. Keep Britain Tidy Ambassador and TV presenter Kirstie Allsopp unveiled […]
BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]
Sense has introduced an email amnesty during February 2017 to reduce the volume of internal emails sent between its team members with the aim of improving performance and creating a better working environment through more direct collaboration. Plus each percentage drop in the number of internal emails triggers a donation to the charity Mind. “We’re […]
Following its recent launch, real world marketing agency Sense New York has bolstered its senior leadership team with the appointment of Ian Priestman as Operations Director. Priestman boasts an impressive track record in experiential marketing, most recently at Blackjack Promotions, where he spent 10 years – five as Project Director and five as Head of […]
To showcase the cultural and culinary delights of Chinatown London, as well as the bold and authentic Chinese New Year 2017 celebrations, Shaftesbury commissioned a short promotional film to be hosted on the website and via social media channels. Shot in an interlinking and fluid-movement style, the one-minute film features seven different cuisines available in […]
For the first time, the Mystery Shopping Providers Association (MSPA) has awarded ‘Elite Status’ to a UK service provider for two successive years. Jill Spencer, director of award-winner React Surveys says: “This recognises the maturity of mystery shopping and its vital role in making high street retailers competitive with online alternatives. They increasingly recognise it’s […]
Hope&Glory agency will work alongside Deliveroo’s in-house team to deliver a series of brand campaigns. Deliveroo was founded in 2013 by William Shu and Greg Orlowski and now works with over 16,000 restaurants, as well as over 20,000 riders. Headquartered in London, the brand has a presence in more than 70 cities across the UK. Kate […]
Kinetic has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home space. Recognising the increasing rate of technological advancements impacting the location and out-of-home advertising market, the programme will actively shape how brands will connect with audiences on the move well into the future while offering brands […]
Retailers are being encouraged to show off their stationery displays to support National Stationery Week, boost sales and remind customers that everyone needs stationery in their life. Calliope Gifts in Dorking experienced a 111% increase in stationery sales during National Stationery Week, which continued above normal levels for over three months afterwards. This year National […]
Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]
Guinness World Records has relaunched its staff engagement and team building portfolio, taking delivery of the events in-house to ensure a bespoke service. Entitled Guinness World Records Engage, the tried and tested suite of products will be created and delivered by a dedicated in-house team and sold through the company’s commercial division as well as […]
Four golf fans won the use of a BMW i8 supercar for a weekend in an interactive promotion hosted by Provision Events (PVE) at the European Tour The most popular area in the European Tour’s spectator area was undoubtedly the BMW ‘welcome village’, was situated in the European Tour’s spectator area which featured a nearest-the-pin […]
Brand experience agency 2Heads has expanded its UK team in response to a number of new business wins. In the last two financial years to July 2016, the agency has grown turnover by over 50% to an all time high of £16.5m ($20.3m) as a result of new business growth. Wins from new and existing […]
Provision Events has appointed Simon Jones, formerly event director with the Golf Show Group, as its new head of sales and business development. Jones, 25, began his career as an assistant in the pro shop at Beauport Park Golf Club, in Hastings, before working his way up to an assistant manager position with American Golf. […]
CaseStudyNinja.com has announced the re-launch of its case study service offering with an enhanced writing service and new pricing model, in response to increased business demand for its end-to-end case study service. Initially launched as a new cloud software product and support service in June 2016, the tech start up discovered that its customers preferred to […]
Gillette has announced a new partnership with ESL through a sponsorship of the League of Legends Intel Extreme Masters (IEM) World Championship in Katowice, Poland from February 24-26, 2017. Leading Gillette’s entrance into gaming is the brand’s first ever eSports athlete, Enrique “xPeke” Cedeño. xPeke is qualified to join Gillette’s line-up of athletes from his […]
To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]
Virgin Trains on the east coast is launching a data-driven Digital Out-of-Home campaign aimed at car drivers to remind them that there is a stress free and viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages that will be deployed on […]
The Earth Hall at the Natural History Museum was selected as the venue for the exclusive book launch of Rutland Hall Publishing’s ‘Timeless Treasures’, a hardback showcasing regal Indian weddings on 25th January. The Museum welcomed over 300 guests who spent the evening exploring the regal culture of Indian marriages, characterised by abundant gift-giving and […]
Wasserman has announced the appointment of Jade Garrow Newport as a business director to its experience division. The new hire represents the agency’s focus on bolstering its senior team and strategic capabilities. Garrow Newport will be responsible for ensuring consistency across the division’s strategy, as well as nurturing senior client relationships – both new and […]
As part of their ongoing Riverside redevelopment, The Oracle tasked NexusEngage with driving footfall to their restaurants in a fun and innovative way whilst also taking advantage of an empty retail unit. Following Play to Win’s previous success at West Quay, NexusEngage brought the activation to Reading’s largest shopping centre. The empty retail unit has […]
Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens. Visitors to the 53.39m3 […]
7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]
Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]
Artistic event-making and placemaking agency Produce UK has appointed Neil Mortimer, ex-head of production at Cake Group (HSE Cake), to the newly created role of head of event-making. The role has been created to handle the breadth of brand and production work flowing through the agency, alongside the fast-growing placemaking arm of the business. Mortimer […]
Pavegen has launched a week-long energy battle from 16-20th January 2017 to see which of London’s top creative agencies are the fittest and most energetic. The #Step2Start competition will see Imagination, MKTG, CSM, Undercurrent and Wunderman going head-to-head to win a month’s supply of ChicP healthy hummus pots made from surplus vegetables. With a […]
The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January. In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]
Pet charity Blue Cross has teamed up with qualified personal trainer and fitness instructor Born Barikor for Work Out Like A Dog intensity training boot camp in Victoria Park. Work Out Like A Dog has been created to get humans to understand and appreciate the health benefits that dogs get from their favourite outdoor activities […]
The&Partnership has expanded its agency portfolio with the launch of a new brand experience agency, Muster. The WPP-backed agency group has brought in Tom Rutter and Alec Braun, formerly joint managing directors at Engine’s Slice, to help it launch an integrated live events agency “aimed at bringing brands and people together through unmissable experiences”. Braun, […]
Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]
Prostate Cancer UK has teamed up with Kinetic to raise awareness of prostate cancer amongst black men with localised billboard placements across London and Birmingham as part of its #StrongerKnowingMore campaign. Commissioned alongside media agency The7Stars, the posters feature a number of black British celebrities (including David Haye and Linford Christie) as well as Errol […]
Blackjack Promotions has acquired Irish company Casey Recruitment, based just outside Dublin. Founded in 1998 by managing director Mary Kelly, Casey Recruitment is Ireland’s leading provider of temporary and permanent staff to Ireland’s retail industry, with a particular focus on luxury brands and the travel retail sector. Current clients include L’Oréal, William Grants and Estee […]
TRO has announced that the Vauxhall account team achieved a record year for the automotive brand in 2016, with a total of 862 dealer support events delivered in 261 working days. The figure equates to an average of three activations delivered for the brand each day, with the team completing a dealer event booking every […]
Benefit Cosmetics, has appointed We Are Social as its digital and social agency for Benefit UK and Ireland. Known for bringing fun, laughter and a disruptive attitude to the industry, Benefit has tasked We Are Social with developing and executing 360 digital campaigns throughout 2017. The agency will lead the creative digital strategy for the […]
London based creative agency Duke, has been awarded the above the line (ATL), out of home (OOH), digital and social media business for Foxy Bingo and Casino. The agency won the account following a four-way competitive pitch. The business is worth an estimated £7m. Duke has been briefed to take the creative campaign to the next […]
Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]
Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]
On January 27th and 28th, Kerb and Monkey Shoulder will be transforming The Biscuit Factory, Bermondsey in to an immersive Scottish clubhouse to celebrate Burns Night. Street food specialists Kerb have gathered a selection of their finest vendors to put on a feast of traditional Scottish fayre with a twist. The Wild game Co, Deeney’s, […]
Asda has chosen Mischief as its retained consumer PR agency for food and drink, following a competitive pitch. The work will include strengthening positive perceptions around Asda’s own brand quality, value and innovation, as well as implementing creative seasonal consumer campaigns. Charlotte Cool, Asda’s vice president corporate affairs, said: “Both Mischief’s retail credentials and creativity […]
Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]
Joe Lamb, a former Edelman media expert, has created a PR and media agency that specialises in helping brands and individuals engage with Millennial audiences. Bouncy Castle London is a full service consumer PR and media agency that creates comms strategies for clients and individuals within FMCG, sport and entertainment. With over ten years PR […]
Dating service Match is launching a coffee shop with a difference to help singles find love this January. Those looking to score a date in 2017 are encouraged to swing by Espresso Yourself – a pop-up coffee shop serving ‘Chappuccinos’, ‘Femmericanos’ and ‘Selffees’, 3D-printed with the profile pictures of eligible Match members. The service has […]
To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist. The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]
The Sloane Stanley Estate has welcomed back Four Fairies and a Prince, the Scandinavian childrenswear brand, for a third time to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road, following the brand’s huge success at the location. The 1,178 sq ft pop-up will stock Scandinavian and Dutch […]
Global brand experience agency Jack Morton Worldwide has appointed Damian Ferrar as SVP, executive creative director. The appointment is effective immediately. Based in the agency’s London office, Damian will be leading the team’s creative offering. Damian joins Jack Morton from R/GA, where he partnered with clients to help fuel business transformation. With more than 20 […]
To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]
To celebrate the release of Resident Evil™ 7: Biohazard on 24th January 2017, Capcom has announced the opening of an immersive experience in London taking place over four days, from the 20th – 23rd January. Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing […]
Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]
Land Securities has signed an agreement with Service Management Group (SMG) to provide guest experience measurement tools and analysis across its portfolio of retail and leisure destinations. The launch follows a successful pilot over the last three years at Bluewater. SMG has been appointed at a portfolio level to measure and analyse customer satisfaction at […]
Freeman has added key appointments to its agency team at FreemanXP with the appointment of Andrew Savill to the role of business development, vice president. Industry leader Lesley Mason will also be joining the FreemanXP team to act as client services director. Savill joins from TBA, where he was client development director. Prior to that […]
Supported by a ‘say goodbye to the things you hate about smoking’ OOH campaign, the blu amnesty went live in the first week of January at key locations in London, Birmingham and Manchester. The start of January launch was the optimal time to target smokers looking for an alternative to cigarettes as part of their […]
Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]
Freeman has announced new appointments within the EMEA region, as the local arm looks to drive growth and support its strategic business plan. A number of internal promotions have also been made in the new year, across departments including operations, client solutions and HR. Within the operations team, Chris Smith has joined as custom build […]
Crystal Ski Holidays has launched a DOOH campaign #GetMoreWinter, targeting Londoners with real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. The campaign is constantly evolving, providing snow alerts for specific resorts alongside […]
To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]
Award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven, to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore Learning’s brand positioning and developing and articulating the strategic vision into a wider comms strategy in 2017. Team Eleven will create a manifesto for the business […]
The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]
ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]
Sipsmith and Ham Yard Hotel, have collaborated once more to bring a pioneering hot gin experience to London’s private roof terrace. Back by popular demand, Hot Gin Roof will this year explore the theme of The Classics, Sipsmith master distiller, Jared Brown, and Ham Yard Hotel bar manager, Eoin Kenny, have collaborated to reimagine classic […]
Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness. The event was seen by […]
Land Securities has announced visitors to its retail and leisure destinations have donated more than 30,000 gifts for disadvantaged children across the country. Following the success of the Bluewater Giving Tree, which was launched in conjunction with Heart FM in 2014, Land Securities has implemented a programme of charitable giving initiatives bespoke to each location […]
Kru Live has appointed Ella Newton as client services director to drive forward their continued growth. Ella comes from Brands At Work, where she was the account manager responsible for cultivating new and existing client relationships and devising creative event solutions for a number of blue chip companies. Prior to that, Ella achieved a 2:1 […]
Wunderman UK has announced “Give A Sock” a seasonal campaign that will provide much-needed new socks to those sleeping rough in Camden. “Give a Sock” launches in partnership with the C4WS Homeless Project, and aims to collect sackfuls of socks from local businesses, Wunderman UK staff and clients, other WPP agencies and the […]