After entering a competition set by leading British syrup brand Lyle’s Golden Syrup, Emma Belben of South Petherton, Somerset, has become the proud owner of her very own baked doppelganger. With intricate icing, and bearing a striking likeness to the winner, Emma now has the chance to have her cake and eat it too! […]
Experience, design and engineering company Dare has today launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being rehomed – particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges […]
Provision Events (PVE), the sporting activation and fan experience specialist, has recruited Tom Patient as business development manager to drive the company’s growth in the Cricket and Tennis markets. Patient brings a wealth of experience to the role having previously worked on the Hawkeye tennis team and on run-out technology for the England and Wales […]
This November, Etsy is unveiling a curated collection of products that put the good into consumer goods. The collection is being unveiled at The Etsy Good Store (2-4 November) in the heart of London. The concept store will encourage mindful shopping as we head into the festive season, showcasing the independent makers at the heart of Etsy, […]
As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film. The pop-up provides […]
To celebrate the launch of the Bohemian Rhapsody film, Youtube, in partnership with Mercury Phoenix Trust, fighting AIDS worldwide, and Transport for London took over 33 locations on the London Underground to bring artists, tribute bands and musicians performing Queen hits to life. The total of all on-the-day monetary contributions will be matched by YouTube […]
New research reveals that almost 14 million Brits will be craving a humble breakfast sandwich the morning after a big night out this season. In response, the UK’s best-selling hot sauce brand has partnered with the man who knows how to make magic between two pieces of bread to create Max’s Morning Reviver x Tabasco […]
This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own Cha-pizzas from a bespoke Citroen H van. Pizza toppings will give visitors the chance to create personalised and […]
The global beauty company Coty has announced a new initiative led by its cosmetics brand Rimmel designed to combat the growing issue of beauty cyberbullying affecting millions of people, predominately young girls, around the world. Beauty cyberbullying is when someone is bullied about their appearance through negative or abusive comments on their social media channels. The […]
Bah Humbug! Fest is a ten-day seasonal family festival with all the Christmas removed taking place in Cambridgeshire. Spanning 100,000 sq ft both inside and outside of the East of England showground, Bah Humbug! Fest packs in more than 40 rides and inflatables, alongside live music from Little Mix Experience and the chance to meet […]
Following its recent 25th anniversary celebrations, Unique Venues of London has announced its newest member, The Postal Museum in Clerkenwell. Hidden from view for over 75 years, the Mail Rail events space offers guests an opportunity to experience a secret space which was once the beating heart of Britain’s communications network. As an industrial blank canvas […]
Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]
Event industry expert and entrepreneur, David Walley, has acquired staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions. This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]
London-based market research company, GlobalWebIndex, has announced the official launch of its new survey technology, Pollpass, enabling brands and agencies to generate bespoke data sets and insights in real-time from any demographic, in any location. Reaching younger internet users and those who aren’t naturally inclined to participate in surveys represents a growing challenge for market research […]
England and Tottenham midfielder Dele Alli marks the launch of the highly anticipated Call of Duty: Black Ops 4, by playing the game in the ‘world’s darkest room’. Call of Duty boasts over 200 million global players. The latest game in the series, Black Ops 4 delivers three distinct modes of play: Multiplayer, Zombies and Blackout. The […]
Air Haus, the UK’s first interactive inflatable park, is making its debut at Meadowhall this autumn. Designed in Holland, Air Haus will combine the very latest interactive technology with competitive games suitable for all ages. The 15,000 sq ft site will challenge visitors to race each other across its course, scale the park’s 8m peak, […]
Ogilvy UK has revealed a transformed creative leadership team and structure, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The new creative team will establish a collaborative community of experts, operating in a flatter, more nimble structure across the agency’s capabilities and crafts. Setting the creative […]
Experiential and events staffing specialist Kreate have announced they have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across the UK. The win comes after a competitive tender process and adds to the continued growth of the agency over the past 18 months. Kreate managing director, Duncan […]
Kelkoo Group, the pan-European ecommerce advertising and shopping comparison service (CSS), has announced the appointment of Simon Reed as the new commercial director to drive sales and boost return on ad spend (ROAS) for the group’s partner retailers. Based out of group’s London headquarters Simon will have responsibility for building strategic client partnerships and engagement […]
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]
Global roadshow expert, EMS, takes international manufacturer of medical and safety technology across Europe Following the success of its Middle East roadshow, global roadshow expert, Event Marketing Solutions (EMS) is embarking on a tour of Europe with international manufacturer of medical and safety technology, Dräger. A new 55sqm mobile showroom will showcase Dräger’s leading protection, […]
Cable joins Tribal from BBH, where he spent the last four years as editorial director, working across brands including Google, Audi, Tesco, Barclays and Samsung. Prior to this, Cable was an executive producer at the BBC for 10 years, where he grew and led the BBC’s digital content offering. The appointment comes after a strong […]
Proximity London leads the DMA Awards shortlist with 20 entries still vying for Gold, with Ogilvy just behind as the full 2018 shortlist is announced This year’s DMA Awards judged a record number of entries from across the data-driven marketing industry. This year’s shortlist includes entries from over 60 agencies across the 34 categories, with […]
‘Forget London, and stay in the North’ is the statement being promoted by Sheffield creative agency, Über in a disruptive new campaign launched to champion the creative excellence in the North of England. The ‘London Bound’ campaign centres around a tongue-in-cheek film urging northern brands to think twice before automatically hiring a London agency, and […]
The Shopper Agency was briefed by Karndean Designflooring to create a vision for retail, re-defining the experience for both the shopper and the retailer. The brief was to understand how customers make purchasing decisions and how retailers can meet customers’ needs, whilst informing the design process to create a meaningful and engaging shopper experience that […]
High street brands Schuh, Hunkemöller and Evans Cycles have chosen to work with Yext. Yext provides a platform for businesses to centralise and structure their store information and brand knowledge, to publish this accurately and consistently across the touchpoints which consumers use to discover local products and services. Schuh, the branded shoe stockist, with 118 […]
Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]
Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]
BBH and St Luke’s Communications have been awarded the top prizes in Ocean’s ninth digital creative competition for out-of-home concepts created for the furniture retailer Swoon and The National AIDS Trust. BBH takes the top brand prize with Swoon – Obsessed, a stylish game which uses Ocean’s responsive screen technology to tap into peoples’ passion […]
National mental health charity, Rethink Mental Illness, has appointed DAM Digital to transform its online presence in a bid to improve access to the charity’s free advice and information, and help drive donations. The appointment, which follows a competitive pitch, will see DAM Digital working with the charity to analyse its existing digital strategy and […]
First, a global events agency operating out of New York, Los Angeles, London, Dublin, Singapore and Hong Kong, has announced that Jon Reid has been named regional general manager, Europe. In his new role, Mr. Reid will have overall accountability for both First and Clive brands in Europe, and he will report to Maureen Ryan Fable, […]
Equiis Technologies has strengthened its senior management team with the appointment of Zoe Willis as its executive vice president, marketing. Ms Willis has 20 years media experience and joins Equiis from Hearst Magazines, where she was commercial director of Harper’s Bazaar and Town and Country. In her new role, she will be responsible for the development of Equiis’ global […]
Ogilvy UK has announced a newly-formed leadership team, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The agency’s new line-up also sees the debut of Ogilvy UK’s first-ever chief customer officer. The new leadership team, led by Ogilvy UK chief executive, Michael Frohlich, is the continuation […]
Sync by Freeman and Orchestrate by Freeman Solutions help set up speakers for success with on-demand access, gamification, file-sharing integration, and simplified material delivery Audience engagement and presentation logistics are two key challenges when it comes to presenting at an event or show. Knowing this, Freeman is helping to simplify the presentation process by upgrading two of its […]
Impact has announced the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to their marketing platform. Impact has also announced the appointment of Frederic […]
The annual Field Marketing and Brand Experience Awards and BE Connected awards took place at Troxy on October 11th 2018. The Top of the Pops themed event attracted a wide variety of entries from across both the brand experience and field marketing industries. The full results are below, and an in-depth analysis of who won and […]
The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]
Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Sense’s book outlines how experiential marketing can be measured and it shares learnings and updated techniques from 10 years of applying the agency’s measurement technique, ‘EMR’ – Experiential Measurement and Research. […]
In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, BSB Dorland and KHBB, it went on to become the first worldwide media agency network. From its original UK base, Zenith became the first media agency to launch in many of […]
A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Mind and the English Football League release video by Our Design Agency to mark World Mental Health Day. World Mental Health Day, October 10th – sees the release of a video designed to draw football fans’ attention to On Your Side, a partnership between mental health charity Mind and the English Football League (EFL). Branding […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
Following a competitive pitch, Haygarth has been appointed as the lead marketing agency for Clarins UK. Haygarth will work on existing and new product innovations, with an upcoming creative campaign launch that will include digital, social, experiential and shopper marketing and is backed by a £1m budget. Haygarth’s CEO, Marcus Sandwith, has said: “We’re thrilled […]
Natural Insight has announced the hire of Nigel Cruttenden, a retail field marketing expert, as its business development manager in the U.K. In this role, Cruttenden spearheads the company’s strategic expansion initiatives and cultivates new business and partnership opportunities to further increase its brand recognition and market share in the U.K. market. The move is […]
After hacking the Bordeaux marathon last March, easyJet once again settles in the “Sleeping beauty” town and unveils a event designed by Buzzman. As the second largest city in France to host the most classified monuments, Bordeaux is one of the must-see tourist destinations in France. Its water mirror – in which are reflected the […]
This Autumn Hertz’s 100th Birthday campaign, #HertzCentenaryCar, will launch across digital, social, CRM and in-branch. The campaign, devised by MSQ Partners, is one of the car rental company’s most significant campaigns to mark its centenary and will be deployed across the UK, Spain, Italy, Germany, France and the Benelux. The campaign offers people the chance to win a […]
M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]
Online fashion brand ‘In The Style’ celebrates the upcoming launch of its new collaboration with Love Island 2018 winner Dani Dyer from the roof of an open top bus tour in London. Promohire transformed their bus into the main attraction for the press photo call, which started its tour at South Bank. Dani is touring […]
U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]
WeAreFearless has announced new appointments following on from a year of rapid growth within the agency. Katie Traxton has been promoted to PR and Marketing Director to continue to build WeAreFearless’ reputation as a challenger agency in Sports, Music & Entertainment. Chrissy Brouillard has been promoted to Business Director Sport Sponsorship to ensure WeAreFearless remains […]
The Breast Cancer Care Show London in association with Dorothy Perkins takes place on October 4th, and will be streamed to Facebook Live using Grabyo Breast Cancer Care has partnered with video production platform Grabyo to live stream its annual fundraising fashion show to Facebook Live for the very first time. Partnering with Grabyo and […]
Global research consultancy Touchstone Partners has announced that it has completed the acquisition of Shoppercentric. Jamie Rayner, has been recruited as a director partner and takes on the position of managing director of Shoppercentric from founder Danielle Pinnington. Prior to joining Touchstone Partners Rayner held a global role at Imperial Brands. For six years he […]
At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]
This October marks the launch of London’s largest and most fashionable indoor shopping extravaganza for canines of all sizes, Doggy Style. Dedicated to man’s best friend, the event will see some of the finest pet brands come together under one very large roof on Sunday 14th October Held at the cavernous 26 Leake St venue on the South Bank, […]
Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]
eXPD8 has recently achieved ‘Disability Confident Leader’ status, the highest level possible in the Government’s Disability Confident campaign. eXPD8 become one of only five retail businesses in the UK to achieve the Leadership status and one of eight businesses in the South West. The accreditation is an external validation of eXPD8’s commitment to promote the recruitment, engagement and […]
Marmite TasteFace, a bespoke web app which uses facial recognition to work out if someone is a Marmite Hater or Lover, won digital agency AnalogFolk the Grand Prix in this year’s IPM COGS Awards, as well as the COGS Agency of the Year trophy and Gold in the Innovation category. The IPM COGS Awards were […]
Initials, the independent creative agency, has launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next 8 months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online activations […]
Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th to October 2nd. Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]
English National Ballet, the Marylebone Cricket Club (MCC) and the Chelsea FC Foundation, will be amongst 1,000 groups up and down the country who will stage free events on October 7th to help combat social isolation amongst older people as part of a national initiative. Now in its seventh year, Silver Sunday, which originated in Westminster, is an […]
Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
Tough Mudder has appointed Sports PR agency PrettyGreen as its retained UK PR agency. Founded in 2010, Tough Mudder is the premier challenge series in the world, inspiring more than three million participants worldwide to take part in the ultimate muddy adventure. The Tough Mudder event series boasts both non-competitive challenge and competitive race courses, across eleven […]
Nicole Gad joins brand experience agency 2Heads as their Senior Group Account Director. Nicole brings over 15 years’ management and event experience across sectors and media platforms, including her most recent positions as Group Account Director at NCompass International. This comes at an exciting period of growth for 2Heads US following a number of business […]
Indoor climbing operator Rock Up has opened at intu Watford as work completes on the £180 million extension to the shopping and leisure destination. There are 27 climbing walls within Rocks Up’s 8,450 sq ft space close to John Lewis, with some towering over eight metres tall, as well as a softplay area, café and […]
PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]
Blue 449, MPL, Posterscope, and Taxi Media have rolled out a campaign to launch the new Aura Mugler Perfume range that sees a fleet of specially wrapped, glittering green taxis hit the streets across five key cities The glitter and gloss vinyl wrapped taxis are part of a wider social influencer campaign that will give […]
Burberry and global beauty company Coty have enlisted content experimenter Unit9 to amplify the fashion label’s ‘Her’ fragrance and new identity through tech-led installations and applications for use across the brand’s worldwide stores. The first project is an AR Mirror where shoppers can see themselves interact, in real-time, with Burberry’s iconic ribbon. Up to three people at a time can […]
Jackie Fast was announced alongside a new batch of ambitious entrepreneurs for the hit BBC realty TV show The Apprentice. Last year the popular show saw an average of 6.5m people tune into the final and is one of the highest rated reality TV shows in Britain. This is the first time in 14 seasons […]
Julius Meinl is set to launch its annual Meet With A Poem campaign in cafés, restaurants and hotels globally this World Coffee Day (1st October) in a bid to help people harbour meaningful connections via poetry in an increasingly digital world. Taking place in over 25 countries – from Austria to China and the United […]
Following the 2017 BE Connected launch, the 2018 BE Connected Awards reshaped with short sharp shortlists so that we could bring them in as a supplier connected award subset presented on the FMBE awards evening Paring the BE Connected categories down to shortlists of 1,2 or 3 contenders means that these awards in the following […]
Arena is to deliver turnkey event services for event infrastructure including scaffolding, structures and furniture at The 2018 Ryder Cup, held between 25-30 September at Le Golf National, Paris. It will be the eighth time Arena has provided its services to The Ryder Cup. Arena Scaffolding delivered the first of 180 trucks of equipment in […]
Integrated advertising and marketing agency bigdog, has announced that it has been appointed by leading international garden care company, Evergreen Garden Care, to develop communications across their portfolio of brands through key markets in 2019 and beyond. The appointment follows a competitive pitch. bigdog will work with Evergreen Garden Care across market-leading brands like Miracle-Gro, Fertiligène, Substral, and Roundup through markets in Europe and Australasia, […]
Hello Kitty will be taking over Bubblewrap Waffle in Chinatown, London offering customers limited edition merchandise and an exclusive Hello Kitty Bubblewrap Waffle until the end of September. The Hello Kitty Bubblewrap is made with a Red Velvet waffle base filled with Rose and Strawberry Gelato and topped with Whipped Cream, Chocolate Sauce, Fresh Strawberries and a […]
Multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaigns programme on Monday 24thSeptember 2018. Based on major grocery category or at-home occasions the individual campaigns cover areas as diverse as BBQ, Cocktails, Lunchtime, Breakfast at Work, Free From, Wine, Ales Beers & Cider […]
Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]
After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign – Match Perfection – is now live. Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the […]
SpaceandPeople FMBE Best Use of Space Award Supported by £25,000 value first prize from Network Rail The Best Use of Space award has been brought to shortlist stage with 8 finalists still in the mix of the prestigious award and Network Rail’s exceptional prize. The shortlist was a tricky one to get onto […]
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Ten year Tiana is to become the first ever British Kid’fluencer to open her own shop. A pop-up shop in Birmingham’s prestigious Bullring & Grand Central is set to create excitement next weekend as one of YouTube’s most-watched children launches the first ever branded store in the UK. The pop-up, open on Saturday 22 and […]
Jonathan Hills has moved to the UK following six successful years with Arena Middle East & Asia to become Head of Structures and Ice, effective 18thSeptember 2018. He has 20 years’ experience in the events and temporary structures sector spanning across four continents delivering prestigious special projects and overlay. Jonathan has been an integral part […]
Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]
Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]
Organisations with field sales & marketing and brand experience are invited to bid for opportunity to change countless lives as part of a new strategy to attract more young people to participate in the NCS programme Procurement process begins September 2018 with contracts awarded in 2019 for delivery from 2020 Contracts available in London, the […]
INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the newly created role of director of PR and marketing. Based out of INVNT’s Sydney office, which was launched in April this year, Carter will be responsible for leading the company’s PR and marketing […]
New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]
Centaur Media, the team behind London’s annual Festival of Marketing, and James Grant Group have teamed up to bring a raft of household names to this year’s Festival, which takes place from the 10-11 October at Tobacco Docks. The first of the panels takes place on World Mental Health Day (9.15am, 10 October) and seeks […]
Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]
Derby-based Paskett Public Relations has won ‘Marketing Campaign of the Year’ at the East Midlands Chamber Business Awards 2018, after playing an integral role in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show. Paskett Public Relations created the Memory Tree campaign, which formed part of Hillier’s exhibit, to […]
Seasoned field marketing expert, Dan Mayer, has joined leading retail display installation expert, CJ Retail Solutions, as its new field marketing business unit director. Bringing a wealth of knowledge to the role, Dan has worked on many strategic field teams in a range of sectors including food, technology, groceries, traditional high streets and retail parks. […]
M&C Saatchi is delighted to announce the appointment of Emily Hawkins as Group HR Director, starting in September 2018. Emily joins from Conde Nast Publishing where she held the post of senior HR business partner and head of employee engagement for four years. Prior to that Emily held senior positions at Hugo Boss UK & […]
GottaBe!, an independent marketing agency specialising in field, experiential and ethnic marketing, has launched an office in Central London. Thanks to continued growth and a number of new City based clients, the agency decided to pick London as their second home in the UK. Tomasz Dyl, managing director of GottaBe! Marketing comments: As we continue to […]
Shoclef Inc. has announced the international launch of Shoclef, the mobile app that is aimed to transform and redefine the status quo approach to consumerism. Shoclef users are given access to more than 150,000 cities worldwide to sell or buy products and services, showcase their talents live, and earn money, all in real-time through livestream. One […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
Field sales experts McCurrach have become News UK’s new sales and support service across its 54,000 strong UK retail estate. News UK own the UK’s biggest selling print newspaper in The Sun, the fastest moving FMCG brand in the market. News UK also publishes The Times and The Sunday Times. As well as working with The Sun […]
The first phase of Icon Outlet at The O2, the 210,000 sq ft premium urban outlet being developed by AEG and Crosstree Real Estate Partners, will open on Saturday, 20 October 2018 at 10am. Coinciding with the announcement of the opening date, a host of additional brands have signed, including Cheaney Shoes, Hobbs, Phase Eight, […]
The French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to Paris can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National. In the centre of Paris, outside the Hotel de Ville, home to the […]
David Charles Pearson has been awarded an Honorary Doctorate from the University of Hertfordshire in recognition of his significant career in, and contribution to, the marketing industry. Harpenden resident and former managing director of Sony UK, David was awarded an Honorary Doctor of Letters at a ceremony on Friday 7 September, held at St Albans […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]