Beverage distributor Alcobrands continues expansion of their brand portfolio with the distribution of two premium vodka brands, Russian Standard Vodka and Żubrówka starting 1 April. Russian Standard Vodka is the world’s number one premium Russian vodka with global sales of over 3.4M 9Llt. Żubrówka, the Polish vodka with over 500 years of heritage, is the world’s fastest growing […]
Mr Men Little Miss has launched its new character,Little Miss Inventor, with an interactive event at the Manchester Museum of Science and Industry and a competition to encourage kids to get inventing. The new character’s reveal coincides with International Women’s Day Running in conjunction with the event is a national competition encouraging children to submit inventions to […]
Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]
One of the UK’s largest suppliers of mobile WiFi services has unveiled its latest foray into the world of event’s technology with the launch of its heat mapping technology. SimpliWiFi’s new service makes use of conventional CCTV and thermal imaging cameras to find hot spots in crowds during festivals in order to aid events organisers. […]
Persil UK is encouraging families in London to get outdoors come rain or shine. Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt. Surprising consumer […]
On-demand food delivery service, Deliveroo has announced that the world’s first billboard made entirely from burgers is set to come to London. The billboard, standing at four metres, will be assembled using thousands of burgers, which will be available for members of the public to devour for free. Burgers are one of the nation’s most […]
Attendees to FMBE’s BE Connected winner’s celebration will leave with insight into people the UK electorate and their shopping habits courtesy of guest speaker Joe Twyman. The event itself is free to attend, on Tuesday 13th March at The Woodman, Highgate, though places are limited and there are only a few registered places left. Joe […]
Azalea has strengthened its offering to the golf tourism industry by entering into an exclusive partnership with former IAGTO director Giles Greenwood and his Seventy2 Golf agency. Greenwood, who spent 12 years with IAGTO before leaving late last year, will add a dynamic travel trade sales arm to Azalea’s already burgeoning business in the golf […]
The Boston Consulting Group (BCG) has created its debut brand experience at Mobile World Congress (MWC). MWC is underway this week from the 26th February to 2nd March at Fira Gran Via, Barcelona. BCG’s mission for MWC is to host clients and guests in a private environment where they can experience the firm’s DigitalBCG content, capabilities and […]
In addition to the Quick Charts and Picture Galleries, TeamHaven has added a new dashboard reporting tool to their offering which allows users to easily add and customise the reports they wish to add to their dashboard. Users can add new reports, select their size and add the required groupings by rows and columns. […]
CSM Live and Provision Events will deliver the HSBC Mass Engagement activation programme across the HSBC Try Rugby Zone and Hysan Place at the Hong Kong Sevens. HSBC are a key client of the wider CSM Sport & Entertainment, but this is the first time that CSM Live, the branding and live experience specialists, […]
Ericsson brings to life its customer-centric purpose at Mobile World Congress 2018 through a transformed brand experience. Jack Morton Worldwide has partnered with Ericsson to create the experience. Ericsson’s drive is to put customers at the heart of its work – making increasingly complex technology simpler for businesses and helping them be successful in a […]
To celebrate its launch, Drinkfinity is set to host a two-day Lifestyle Lab, including a workshop hosted in collaboration with The School of Life. People are embracing modern, multifaceted lives, in the way they work, play and relax and the new drinks brand reflects this. The event, hosted at co-working venue Huckletree, will allow people […]
David Bletso joins 2Heads as global chief financial officer, a key part of the Agency’s management team. He brings over 20 years’ experience within the media industry, including his more recent position as CFO for IPG Mediabrands. In his role at 2Heads, David will work with all the department heads on commercial strategies, legal and […]
Independent global marketing and media consultancy, Ebiquity, has announced today the appointment of Rob Woodward as Chairman Designate. He will succeed Michael Higgins who will retire after 12 years as Chairman of the Company, following the AGM on 9th May. Joining Ebiquity on 1st March, Rob will work closely with Group CEO Michael Karg to […]
Alpro will be popping up in East London to celebrate Plant Power Day on Wednesday 7th March. Plant power pioneer Alpro is teaming up with plant-based cooking sensation BOSH! to host the UK’s first ever ‘planquet’, set in an urban jungle turned plant-filled haven. This root-to-stem inspired supper club marks the launch of Plant Power […]
Kinetic has appointed Nicole Lonsdale to the newly-created role of chief planning officer. The appointment extends Kinetic’s strategic planning capabilities at a time when ongoing growth in Digital Out-of-Home continues to drive new and increasingly complex integrated opportunities for advertisers in outdoor environments. As chief planning officer, Nicole will be responsible for developing smart audience […]
UFI – the Global Association of the Exhibition Industry has chosen GES as its global digital partner to drive attendee engagement at its events in 2018. Poken by GES will deploy its smart exhibition technology at UFI’s major international events, including the European Conference in Verona, and the 85th Global Congress, set to be held […]
Freeman has been named an official approved partner for all Mobile World Congress (MWC) events worldwide, in a new three-year deal with leading event producer, the GSMA. The agreement will see Freeman act as a recommended agency for the flagship MWC event in Barcelona beginning in 2019. The company will have the opportunity to apply […]
Ecrebo has announced it has appointed Kelvin Clibbon as chief technology officer (CTO).In his role as CTO, Clibbon will focus on enhancing Ecrebo’s OnPoint point of sale marketing platform in anticipation of the evolving needs of retailers across the globe. “Ecrebo presents an opportunity to join one of the most exciting growth software companies in Europe […]
Experienced account director, Gavin Frost has joined Blitz as branch manager of its Olympia London office. With over 15 years’ experience in the events industry, Frost joins Blitz from event production company R&B Group, where he managed the company’s London operation. Prior to this, Frost worked within the theatre and entertainment industries as a production […]
To mark the UK unveiling of Volvo’s brand-new XC40 this week, the Swedish car brand is hosting a nationwide launch event – providing the first opportunity for people to see the critically acclaimed model. Taking place on Thursday 22nd February, the event, which is being delivered by experience agency TRO, will see around 100 retailers […]
Produce UK today announces the appointment of Sam Oxley to the role of managing director at the artistic event-making and placemaking agency. The appointment comes at a time of strong agency growth, which is now being supported with a realignment of management responsibilities. The shift sees Oxley, former managing partner at House PR, focusing on […]
After a successful trial period, Mash Staffing has been appointed by Waitrose to provide Waitrose Taste Ambassadors for their Tastings with Waitrose sampling programme. The six-month trial in 25 stores received positive feedback from brand partners, store staff and customers, and will now begin to roll out across the entire Waitrose estate. Mash was first […]
This World Poetry Day (March 21st), coffee roaster Julius Meinl and critically acclaimed musician, JP Cooper, invites coffee and tea lovers to unleash their inner poet and have their written word serve as currency for the day. The opportunity comes as part of the fifth annual Pay With A Poem initiative, which will see JP […]
Global creative experiences group Because has announced the appointment of a new Creative Director as the thriving agency continues to grow its service offering. Natasha Blevins brings two decades of creative experience to Because from some of the UK’s biggest integrated agencies. Accomplished in concept development and strategic thinking, Natasha most recently worked at FCB […]
Momentum Worldwide has appointed Alistair Bryan to join the UK Board as Chief Operating Officer. Reporting into Momentum Worldwide’s UK president Luke D’Arcy, Bryan will be responsible for growth and efficiency across the business. He’ll work with all the client teams and be responsible for brands such as American Express, SAP, Microsoft, UPS and Premier […]
Behind The Scenes – Pilsner Urquell VR Brewery Tour from Wolf In Motion on Vimeo. A VR beer experience has launched at The 2018 Winter Olympics. The ‘Virtual Reality Brewery Tour’ will transport people from the Republic of Korea to Pilsner Urquell’s brewery in Plzeň, Czech Republic. Made by Purple Creative in collaboration with VR […]
L’Oreal owned cosmetic brand welcomed the Instagram star to London with a series of fun and colourful events, inspired by Kristen herself. Kristen Leanne is a beauty influencer , brand owner, and entrepreneur. Known for sharing Urban Decay’s values of cruelty-free vegan beauty, Kristen Leanne’s colourful collaboration with ‘UD’ includes Kaleidoscope Dream and Day Dream […]
Following on from the success of last year’s ‘You’re Forgetful When You’re Hungry’ Valentine’s Day campaign, Snickers and agency AMV BBDO created another experiential stunt for forgetful consumers. Snickers came to the rescue, once again, saving those who had forgotten to reserve a table for their loved one that evening. Promohire was commissioned to deliver […]
Digital experience company Acquia has announced it is bolstering its EMEA sales and marketing team with two new hires who will complement the company’s strategic direction under new CEO Mike Sullivan. Acquia appointed sales veteran Steve Williamson as the company’s new sales SVP in EMEA. With more than 30 years in tech sales, Williamson brings […]
UKTV Celebrity Haunted Mansion from Grand Visual on Vimeo. UKTV’s entertainment channel, W , is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be […]
Liverpool’s St Johns Shopping Centre has welcomed the arrival of Thomas the Tank Engine. The life-size, 5.5m long model of Thomas is spending eight weeks in his new home before returning to The Isle of Sodor. The Fat Controller will also be paying regular visits to St Johns in the city centre to sit with […]
Creative technology specialist Cassette has been appointed by tourist attraction Madame Tussauds Washington DC. Cassette has developed an augmented reality installation in the Madame Tussauds Washington DC museum, whereby visitors will be able to reimagine themselves as the 46th President of the United States of America, appearing behind the podium at the presidential inauguration.
Pernod Ricard’s Beefeater gin has teamed up with Amplify, for the fourth time, for the Global Final of the brand’s annual Beefeater MIXLDN bartender competition. The Global Finals see national bartender champions go head-to-head to be crowned Beefeater MIXLDN 7 Global Champion. Taking place in London – the home of Beefeater – and now in […]
Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city. Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital. The […]
FirmDecisions, has announced that Park Thomas has joined as Audit Director, North America. Park will be responsible for managing both U.S.-based and global advertiser clients. A Certified Internal Auditor with 17 years of internal experience in both government and public companies, Park led agency audits for the Coca-Cola Company between 2011 and 2016. While at […]
Media iQ has announced the appointment of Simon Tray as global chief financial officer. He joins having previously held the same role at MediaCom, where he had been part of the leadership team for the past 19 years. In his new role, Simon will be responsible for the company’s financial performance and reporting of business, […]
Freeman has appointed David Fisher to the role of sales director, custom build in EMEA. Fisher brings over 20 years’ sales and sales management experience to the company, including a number of years spent specialising in the area of bespoke exhibition stands, where he has worked with a series of world-class brands. Throughout this time […]
For the official launch of their first UK Flagship store – L’Occitane invited beauty editors, industry influencers and special guests to experience their new multi-sensory retail space on Regent Street, London. Designed by UXUS, the concept store was created with the vision of producing unique and luxurious experiences that allow customers to explore textures, tastes, […]
A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, gives Londoners the chance to try the three recipes (Apple, Pear and Cucumber, Raspberry and Cherry, and Orange and Blood Orange) while out and about in the UK capital. The juices also contain ‘super suggestions’ attached to each drink, to […]
Mercedes-Benz Vans UK Ltd has appointed experience agency TRO to deliver its first ever lifestyle retail outlet. Set within Manchester’s renowned Intu Trafford Centre, the Pop-Up Store opened its doors on Monday, and showcases luxury pickup, the new X-Class – in addition to a Vito and a Marco Polo campervan. The store features interactive touch screens, […]
Mindshare UK, part of WPP, has announced that Fleur Stoppani has been promoted to chief client officer. Joining the leadership team, Fleur will be responsible for leading and evolving the agency’s approach to delivering client services across the UK. Fleur’s experience as partner has seen her win and lead the prestigious Marks and Spencer account […]
In her new role, Christine will work closely with Bill Bruno, CEO, North America as well as the Ebiquity Global Media Practice leadership team. She will hold responsibility for Ebiquity’s North American Media Consulting and Performance services, which specialise in helping brands manage the performance of their media investments through robust measurement, and the selection […]
Provision Events was commissioned by Eiger marketing to provide a Microsoft fan experience at the Waste Management Phoenix Open, which already held the record for attendance at a PGA Tour event. With 60,000 more visitors than in 2017, the party atmosphere, particularly at the notorious 16th hole ‘Colosseum’ reflected the diversity of visitors that spanned […]
To celebrate the return of Cadbury Creme Egg Hunting Season, Cadbury launched Creme Egg Camp – an immersive haven for all Cadbury Creme Egg lovers. The camp is open for five weeks from 19th January 2018 in Old Street, London. Open for a limited time only in Old Street, London, the Creme Egg Camp will […]
NexusEngage has unveiled the brand new interactive campaign – Exchange Game Zone – at The Exchange Shopping Centre, Ilford. Following the success of the campaign #MyGreatIlford, an activity that celebrated Ilford and its community through a photo contest and interactive voting station in the mall, this new activity focuses on using the same location in […]
Pip & Nut is hosting a pancake pop up at Whole Foods Kensington on and ahead of Shrove Tuesday. The instore takeover will offer sweet and savoury pancakes throughout the day with the first 100 during every ‘Happy Hour’ on the house. All four pancakes on the menu are l made from Pip & Nut’s […]
David Crease has joined the Wonder London team in the newly created role of design director. Reporting directly into creative director Chris Helliwell, he will be leading the studio on a day-to-day basis, liaising closely with Chris to ensure all work adheres to the original creative intent of each project. This will be alongside mentoring […]
Agency BD Network brought Lurapak’s brand proposition ‘ Christmas Deserves Lurpak’ to life with an eight meter tall Christmas tree over the festive period. The eight meter tall Christmas tree was built out of Lurpak branded blocks of butter. The installation was surrounded by a live kitchen, in which the Lurpak chefs and ambassadors cooked up […]
The Kraken Black Spiced Rum has crafted the world’s darkest “hotel” – a unique ‘rumantic’ Love Lair draped in black upon black, furnished with imposing midnight décor…And they’re opening it up to couples seeking a wholly particular experience. Set deep in the depths of the English countryside, The Kraken Black Spiced Rum is inviting the […]
The Coca-Cola Tattoo Studio opened its doors to the public on February 6th offering free tattoos to the over 70s with tattoo-lover Professor Green and his Nan on hand to greet the first guests. The move celebrates the brands new Coca-Cola Zero Sugar advertising campaign which sees a 70-something Mr Hadley ‘break free’ to take on a range of […]
Event production company Gorilla Marketing & Events has secured a two year deal with the Isle of Man Government Department for Enterprise to produce its TT Mayhem Roadshow, which tours the island during TT week, and provides high energy bike entertainment for TT fans. Angela Crebbin, motorsport commercial & contract manager, “We have been working […]
A new interactive family attraction is being unveiled in Cornwall this half-term, starring characters from Oscar-winning animation studio Aardman. The ‘Aardman Presents: A Grand Experience’, attraction is based at Land’s End and replaces the landmark destination’s successful Shaun the Sheep Experience. Aardman characters Wallace & Gromit and Morph join Shaun’s farmyard friends within the attraction, […]
Bridgestone Corporation (Bridgestone) is ready to support the staging of the upcoming Olympic Winter Games PyeongChang 2018 – its first Olympic Winter Games as a Worldwide Olympic Partner – through a variety of product, athlete and education initiatives in South Korea. As part of its Games-time programme, Bridgestone is supplying winter tyres for the International […]
Breakfast biscuits brand, belVita, brought breakfast and music to commuters at Charing Cross station in London on Friday 2nd February as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations […]
David Pain joins as business director – venues and Andy Wright as client services account director, strengthening SpaceandPeople’s focus on growth within the UK market. David will be working within the venues division with a specific focus on acquiring major portfolios and looking at new ways of working with the company’s existing venue partners. The […]
Dating service Match is opening a unique Central London pop-up store exploring the role of smell in finding and attracting a partner. Female visitors to ‘Eau.M.G.’ (‘Eau Mon Garcon’) will be able to sample six different bottled scents created from the natural odours of male Match members in the hope of sniffing out a partner. The store […]
Landsec has announced that Benefit Cosmetics, the San Francisco based make-up brand, launched a silver space pod experience at Bluewater to celebrate the arrival of an out of this world new product, BADgal BANG! on Friday, February 2. The one day event saw Bluewater’s guests greeted by pink astronauts on the lower Rose Gallery outside […]
Tribal Worldwide London has announced the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes the principles […]
Global paints and coatings company AkzoNobel has appointed Brand & Deliver to work on its 2018 events contract delivering exhibitions and trade shows, following a competitive pitch. The Dutch company owns several brands, including Dulux, and is a major producer of speciality chemicals. It reported revenue of €14.20 billion in 2016. Brand & Deliver’s brief […]
This summer, Harry Potter fans in Italy will have the opportunity to get a closer look at thousands of props, costumes and creatures from the Harry Potter films when Harry Potter: The Exhibition comes to Fabbrica del Vapore. Since its world premiere in Chicago, the exhibition has received more than 4 million visitors and has […]
DigiComm of Dubai have tasked technology innovation agency, Inition, with creating a crowd-pleasing virtual reality (VR) experience that takes users on a thrill-packed, height-themed spy mission at Burj Khalifa – the world’s tallest structure and UAE’s must-visit tourist attraction. The interactive experience captures key elements from the Burj Khalifa experience in an exhilarating adventure that transforms VR-headset wearing users into […]
Sense has appointed Dan Parkinson as planning director to oversee the work and development of its growing London-based planning team. Parkinson’s career in marketing spans 12 years, with the past eight spent focusing on brands and design. He joined Sense from Coley Porter Bell, where he worked across a number of national and international […]
Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]
This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time. Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white […]
iMP has been enlisted by PureGym to drive awareness of new gym openings up and down the country with an immersive, experiential roadshow. Running from January to October, the experiential activity will support over 35 new gym openings across the nation. Agency iMP has created a bespoke immersive roadshow which features 22 national experiential events […]
Hootsuite, the social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]
With New Year resolutions and fitness goals everywhere January is the month we’re bombarded with Instagram pics of smoothies, salads and workouts – with no escape from the endless pressures of ‘new year new me.’ But with the longest month revealed to be the worst time of the year to set new goals – and […]
Experience marketing agency TRO has unveiled a new standalone business unit, Cassette, launched to solely deliver innovative creative technology solutions. Following the unprecedented success of TROi (the agency’s previously-titled creative tech division) Cassette will operate as its own entity, servicing both TRO clients and the wider industry. Headed up by Ben Taylor, who previously successfully […]
Media iQ, the leading global analytics and technology company, today announces the appointment of Nicola Young (née Thomson) as vice president of marketing EMEA. She joins having previously held the director of media position at Estée Lauder Companies (UK&I) and prior to this, she was group director of marketing at Global Radio. In her new […]
Symphotech has collaborated with Blue Multimedia Ltd to provide concerts with two innovative and cost effective signing solutions to aid the deaf and hearing impaired, in a bid to ensure both inclusivity and compliance with disability access legislation. Event health and safety company, Symphotech, is offering two forms of assistive technologies to ensure events are […]
Independent creative agency RPM celebrates their 25th birthday this month. The agency was launched in 1993 and remains independent to this day. Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]
Out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium portfolio […]
DFDS Seaways took over Monument Metro over the last weekend in January, teaming up with brand engagement agency Independent Events, to transform the Metro station into an immersive Amsterdam experience! The activation ran across the weekend of January 26th & 27th January and brought more than a taste of Holland to the North East. Traditional […]
Universal Brand Development, Fast Live Productions and tour producers Live Nation Entertainment have teamed up with technology innovation agency Inition to create Fast & Furious Live, one of the biggest live events ever produced. The action from the film series will be brought to life in the live show with help from Inition’s hi-tech solutions that allow audiences to […]
The winners of the BE Connected Awards have been announced online today. After the live final votes and judge’s scores from the exhibition at Oxo2 were added to the pre-event judges scores the result has now been announced online, with a winner’s networking get together also announced for Tuesday March 13th at The Woodman, Highgate. […]
Wunderman has launched a new purpose-built, wellness studio in the heart of its London HQ, along with a premium wellbeing programme for clients and staff. ‘Well Beings’, the agency’s new holistic health programme, aims to get staff owning their wellbeing goals by getting them to make their own Well Beings (a plasticine creature that expresses […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]
Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief. There was no incumbent. The Gate and Stack, MSQ Partner’s two lead communications agencies, will work in partnership on the assignment. The Gate will lead on brand […]
Graham Wall joins to head up UK team as the founder of Because looks to Asian market opportunities Global creative experiences group Because has announced three key senior appointments, as the fast-growing agency continues its global expansion. Graham Wall has been named as the new UK CEO of Because, bringing with him almost 20 years […]
Following research that revealed that the public have on average just £28.26 in their bank account at the end of January, Hellman’s , Knorr and Marmite have come together to demonstrate the power of store cupboard stables and feed hungry Londoners. Cupboard Love Cafe opened its doors to inspire the public to delve into their cupboards and cook, […]
M&C Saatchi has appointed Sereena Abbassi as head of culture and inclusion, where she will be working closely with Victoria Fox, chief executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is founder of All Here, an organisation that seeks to help agencies and brands think more critically about […]
Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]
BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]
Boutique experiential agency Bee, part of Cosine Group’s events offering, has rebranded as Hyphen Boutique live events and experiential agency Bee, part of Omnicom’s Cosine Group, has kicked off 2018 with a complete rebrand – introducing a new name, logo and brand identity. As of today, Bee will be known as Hyphen. The new name reflects its […]
M&C Saatchi has started operations in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Jakarta will complement the existing operations in Malaysia and Singapore. The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, public relations and influencer marketing, sports and entertainment marketing, […]
Visitors, Sponsors, Exhibitors and Entrants have provided universal acclaim for the BE Connected Showroom and Judgement Day, hosted at Oxo2, South Bank. The event, delivered in collaboration with Hammerson Engage, enabled all sides of the FMBE industry to get together at an extraordinary pop-up gallery – a creative display of ideas and innovations at Oxo2, […]
This January, squash brand Robinsons are launching an exclusive new drinking experience in central London. The pop-up, named ‘Cordially Invited’ has been created to celebrate Robinsons launching two new ranges designed for adults; Fruit Creations and Fruit Cordials. On Wednesday January 31st, guests will be able to immerse themselves in a new world of fruity […]
Superunion has been launched. The next-generation global brand agency aims to offer clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as executive chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, and […]
Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (Swiss). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the typically late-booking UK […]
Ineos Automotive has announced that Mark Tennant, the former chief executive of Guava International and former marketing director of Bentley Motors, as its new commercial director. Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new car, as well as […]
Crowdfunding marketing communications agency, TribeFirst, and specialist PR agency, Panpathic, have together been selected by Virgin StartUp to help facilitate CrowdBoost, the first crowdfunding accelerator programme to be run by a trusted brand. TribeFirst and Panpathic first formed a partnership in early 2016, with a mission to disrupt startup marketing and PR by offering national […]
Shaftesbury’s Carnaby, Chinatown and Seven Dials villages are among the locations for Lumiere London, the free four-night festival from 18-21 January, featuring more than 50 artworks by UK and international artists. It is the second-time London has hosted the festival, which is produced by arts charity Artichoke and commissioned by the Mayor of London, and […]
Cargo has announced their launch in Minneapolis. With this launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice and the Big Game on February 4, 2018. Cargo enables brands to build brand loyalty by placing products like Red Bull directly in the […]
Seedlip, the world’s first distilled non-alcoholic spirits, has partnered with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend. The team at Kru Live were tasked with delivering 30,000 samples of Seedlip Spice 94 and Garden 108 accompanied by giant wicker statues of the brand’s striking Fox and […]
Independent global brand experience agency, Imagination, has created an interactive visual spectacle, entitled ‘A Bit Immersive’, on the outside of its London office for this year’s Lumiere London. The festival has been produced by arts charity Artichoke and commissioned by the Mayor of London. The four-night festival is completely free to attend and will run […]
Grosvenor Europe has announced a unique initiative that took place at Liverpool ONE on ‘Blue Monday’ – the third Monday in January that is supposedly the most depressing day in the year. In a bid to brighten their Monday mornings, a hundred bouquets of flowers packaged into pairs were distributed on the streets of Liverpool […]
Following a successful digital-first launch in February 2017, Hello Kitty’s influencer campaign ‘Hello Kitty Gang’ is set to expand in the UK and internationally in 2018. Owned by Sanrio, Hello Kitty was created in 1974 and is one of Sanrio’s most popular characters, with recent partnerships with ASOS and Lazy Oaf cementing the character’s popularity […]
Adobe has introduced a number of intelligent capabilities for retailers that enable them to create stand-out, fluid shopping experiences across online, offline and in-store channels. Announced at NRF 2018, ‘Retail’s BIG Show’, these innovations include Big Data integration with Hadoop to gain intelligent insights on pricing models and demand forecasts; a project from the research […]