Universal Brand Development, Fast Live Productions and tour producers Live Nation Entertainment have teamed up with technology innovation agency Inition to create Fast & Furious Live, one of the biggest live events ever produced. The action from the film series will be brought to life in the live show with help from Inition’s hi-tech solutions that allow audiences to […]
The winners of the BE Connected Awards have been announced online today. After the live final votes and judge’s scores from the exhibition at Oxo2 were added to the pre-event judges scores the result has now been announced online, with a winner’s networking get together also announced for Tuesday March 13th at The Woodman, Highgate. […]
Wunderman has launched a new purpose-built, wellness studio in the heart of its London HQ, along with a premium wellbeing programme for clients and staff. ‘Well Beings’, the agency’s new holistic health programme, aims to get staff owning their wellbeing goals by getting them to make their own Well Beings (a plasticine creature that expresses […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]
Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief. There was no incumbent. The Gate and Stack, MSQ Partner’s two lead communications agencies, will work in partnership on the assignment. The Gate will lead on brand […]
Graham Wall joins to head up UK team as the founder of Because looks to Asian market opportunities Global creative experiences group Because has announced three key senior appointments, as the fast-growing agency continues its global expansion. Graham Wall has been named as the new UK CEO of Because, bringing with him almost 20 years […]
Following research that revealed that the public have on average just £28.26 in their bank account at the end of January, Hellman’s , Knorr and Marmite have come together to demonstrate the power of store cupboard stables and feed hungry Londoners. Cupboard Love Cafe opened its doors to inspire the public to delve into their cupboards and cook, […]
M&C Saatchi has appointed Sereena Abbassi as head of culture and inclusion, where she will be working closely with Victoria Fox, chief executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is founder of All Here, an organisation that seeks to help agencies and brands think more critically about […]
Independent global marketing and media consultancy Ebiquity has announced the launch of its marketing technology consultancy practice Ebiquity Tech. Ebiquity Tech will provide an impartial advisory service in the areas of marketing technology and customer data. A core focus will be helping clients evaluate programmatic in combination with other marketing technology decisions and leveraging adtech, […]
BrewDog backed craft distiller LoneWolf, has installed a free gin and tonic vending machine in London to give the capital’s gin fans a chance to toast the upcoming end of Dry January. The vending machine can be spotted in London’s Old Street Station and will be dispensing cans of LoneWolf’s signature gin and tonic on […]
Boutique experiential agency Bee, part of Cosine Group’s events offering, has rebranded as Hyphen Boutique live events and experiential agency Bee, part of Omnicom’s Cosine Group, has kicked off 2018 with a complete rebrand – introducing a new name, logo and brand identity. As of today, Bee will be known as Hyphen. The new name reflects its […]
M&C Saatchi has started operations in Indonesia with immediate effect. Within Southeast Asia, M&C Saatchi Jakarta will complement the existing operations in Malaysia and Singapore. The agency will offer integrated marketing solutions including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, public relations and influencer marketing, sports and entertainment marketing, […]
Visitors, Sponsors, Exhibitors and Entrants have provided universal acclaim for the BE Connected Showroom and Judgement Day, hosted at Oxo2, South Bank. The event, delivered in collaboration with Hammerson Engage, enabled all sides of the FMBE industry to get together at an extraordinary pop-up gallery – a creative display of ideas and innovations at Oxo2, […]
This January, squash brand Robinsons are launching an exclusive new drinking experience in central London. The pop-up, named ‘Cordially Invited’ has been created to celebrate Robinsons launching two new ranges designed for adults; Fruit Creations and Fruit Cordials. On Wednesday January 31st, guests will be able to immerse themselves in a new world of fruity […]
Superunion has been launched. The next-generation global brand agency aims to offer clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as executive chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, and […]
Space are bringing a powder day to London – encouraging commuters to dig out their salopettes and book flights to the Alps with specialist ski airline, Swiss International Air Lines (Swiss). An interactive billboard at King’s Cross station will deliver on-demand snow, when prompted on twitter with #SnowNow. The experiential campaign targets the typically late-booking UK […]
Ineos Automotive has announced that Mark Tennant, the former chief executive of Guava International and former marketing director of Bentley Motors, as its new commercial director. Mark joins the company as it continues to build its senior team and he will take responsibility for the sales and marketing of the new car, as well as […]
Crowdfunding marketing communications agency, TribeFirst, and specialist PR agency, Panpathic, have together been selected by Virgin StartUp to help facilitate CrowdBoost, the first crowdfunding accelerator programme to be run by a trusted brand. TribeFirst and Panpathic first formed a partnership in early 2016, with a mission to disrupt startup marketing and PR by offering national […]
Shaftesbury’s Carnaby, Chinatown and Seven Dials villages are among the locations for Lumiere London, the free four-night festival from 18-21 January, featuring more than 50 artworks by UK and international artists. It is the second-time London has hosted the festival, which is produced by arts charity Artichoke and commissioned by the Mayor of London, and […]
Cargo has announced their launch in Minneapolis. With this launch, Cargo also kicks off an in-car product sampling campaign with Red Bull, just in time for the Red Bull Crashed Ice and the Big Game on February 4, 2018. Cargo enables brands to build brand loyalty by placing products like Red Bull directly in the […]
Seedlip, the world’s first distilled non-alcoholic spirits, has partnered with Kru Live to encourage Londoners to sample their range; coordinated to align with the Dry January trend. The team at Kru Live were tasked with delivering 30,000 samples of Seedlip Spice 94 and Garden 108 accompanied by giant wicker statues of the brand’s striking Fox and […]
Independent global brand experience agency, Imagination, has created an interactive visual spectacle, entitled ‘A Bit Immersive’, on the outside of its London office for this year’s Lumiere London. The festival has been produced by arts charity Artichoke and commissioned by the Mayor of London. The four-night festival is completely free to attend and will run […]
Grosvenor Europe has announced a unique initiative that took place at Liverpool ONE on ‘Blue Monday’ – the third Monday in January that is supposedly the most depressing day in the year. In a bid to brighten their Monday mornings, a hundred bouquets of flowers packaged into pairs were distributed on the streets of Liverpool […]
Following a successful digital-first launch in February 2017, Hello Kitty’s influencer campaign ‘Hello Kitty Gang’ is set to expand in the UK and internationally in 2018. Owned by Sanrio, Hello Kitty was created in 1974 and is one of Sanrio’s most popular characters, with recent partnerships with ASOS and Lazy Oaf cementing the character’s popularity […]
Adobe has introduced a number of intelligent capabilities for retailers that enable them to create stand-out, fluid shopping experiences across online, offline and in-store channels. Announced at NRF 2018, ‘Retail’s BIG Show’, these innovations include Big Data integration with Hadoop to gain intelligent insights on pricing models and demand forecasts; a project from the research […]
Independent global marketing and media consultancy Ebiquity has announced the appointment of Alan Rutherford as global chairman of its media practice. Rutherford will take up his new position this month, working closely with Group CEO Michael Karg to continue to transform Ebiquity’s client offering, deepen Ebiquity’s relationships with agency networks, represent Ebiquity at high profile […]
Acceleris, the communications agency, has announced its acquisition of the London and Dubai based PR & Communications agency, Limelight, in a move which will create a new force in national and international reputation management. The new agency will have offices in London, Harrogate and Dubai and will be in the UK’s Top 20 agencies with […]
With its distinctive style and construction, Zippo lighters have served as a canvas for endless artistic creations throughout the brand’s 86-year history. In 2018, the little lighter has attempted something huge: the creation of a huge 17,500 square meter painting in partnership with world-renowned street artist Ben Eine. The mural is the centrepiece of a […]
Ecrebo, the point of sale marketing (POS) team, has announced the launch of its OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s POS marketing and digital receipt capabilities that have been extended and developed to directly address the emerging requirement for data-driven, personal engagement with shoppers. The OnPoint platform […]
In a new multimedia campaign, L’Oréal Paris Elvive explores and celebrates our complicated, emotional relationship with our hair. L’Oréal Paris is teaming up with a group of British ambassadors and influencers including Cheryl, Neelam Gill, Alexina Graham, Dougie Poynter, Nadine Baggott, and Lydia Millen, to celebrate and explore their unique, sometimes complex, but ultimately fascinating relationship […]
On Friday 9th February, Foodism is celebrating National Pizza Day by working with over 400 restaurants up and down the country to offer a 30% discount on their favourite pizzas. Customer one-off specials and collaborations will also be available. Restaurants in Edinburgh, Manchester, Birmingham, Bristol and Cardiff amongst others will offer the 30% discount for […]
This year, The Events Structure add a new addition to their mobile showroom selection; The Expoboxx. This hydraulically demountable mobile showroom is designed to be cost-effective by delivering operational efficiency both logistically and onsite. Measuring at 7.8m in length, 4.55m in width and a glass façade that extends across the entire front, which allows for […]
The NHM hosted 700 guests his New Year’s Eve who enjoyed ‘Under the sea’- themed festivities inspired by the Hintze Hall’s newly-installed blue whale skeleton. The evening saw celebrations of oceanic proportions organised by Amy O’Brien, senior event coordinator, in partnership with Guilty Pleasures who provided DJs and live entertainment. Guests turned out all kinds […]
International manufacturer of medical and safety technology, Dräger, will be showcasing its protection and detection solutions on a roadshow across the Middle East to get face-to-face with customers. Event Marketing Solutions (EMS) will manage the tour, taking the 50sqm mobile showroom to 21 cities across five countries, providing Dräger with the platform to go beyond […]
the7stars and Fold7 have launched a major brand campaign for Gumtree incorporating a partnership with Magic Radio. Initially launching on January 15, the multi-channel campaign includes TV, video on demand (VOD), outdoor and radio airtime. It aims to drive user activity on Gumtree, which is already used by one in three adults a month. Championing […]
A landmark deal has been signed between Bear Hunt Films and Visit Isle of Wight which will bring ‘We’re Going on a Bear Hunt’ to life in 2018 on the Island. The year-long agreement will see a series of specially themed weekends designed to attract new family visitors to the Island as part of Visit […]
Creative agency Space has strengthened its creative team with two senior hires to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods, General Mills and Wimbledon. Cat Kempsell, former creative group head at Live & Breathe, and Sam Pepper, former senior creative at Wasserman, both join Space as creative […]
Kodak has launched an immersive and interactive brand experience at CES 2018 – the global consumer electronics and consumer technology tradeshow. Achieving a stand-out presence at high profile industry events, which demonstrates Kodak’s brand reinvigoration and USP, is a key pillar in the brand’s marketing strategy. Jack Morton Worldwide, the global brand experience agency, has […]
In line with the current Global interest and appetite for digital currencies and the agency’s keen focus on being at the forefront of innovation in their industry, Kru Live have announced that with immediate effect they will be accepting any of the top five Crypto currencies as payment for their services for both UK based […]
TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new chair. The appointment hope to lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals. Mark brings a wealth of understanding in the CX field, having led Shell’s global customer experience initiatives as general […]
GES, the first event contractor to achieve OHSAS 18001 certification, has been certified for a second straight year. Workplace safety is now a board agenda item across the industry and GES is at the sharp end of safety delivery for its teams, clients and partners. The OHSAS 18001 certification is an independent, internationally applied, pan-industry […]
Jack Morton Worldwide has announced that Melissa Rose has joined the organisation as its first chief people officer. In this role, Rose joins an established global HR team, where her primary objective is ‘strategic people operations’ – helping the agency continue to grow, retain and nurture its talent. The newly created role reflects the agency’s […]
Independent creative agency, RPM, has announced a new addition to the senior team as Sam Fenwick returns to RPM as a business director after a 5 year break from the agency. Sam previously worked for RPM, as an account director on experiential projects including the ‘Smirnoff presents Sensation’ and the Reebok CrossFit International Fitness Championships. Sam […]
Provision Events (PVE) has been commissioned to provide four different activations across the first four big events of the PGA Tour 2018 schedule. With clients as varied as Microsoft, the Tiger Woods Foundation, MD Anderson Cancer Center and the Monterey Peninsular Foundation, these activations mark a flying start to the season and a broadening of […]
Brand agency Pollitt & Partners has announced the appointment of Natalie Maher as chief executive officer. Natalie has joined the agency, to lead a team of 37 partners at the UK’s first 100% employee-owned branding agency. This leadership change is integral to the agency’s continued growth and success. Natalie comments: “It’s always been important to […]
When it comes to putting on successful events, organisations are constantly challenged to innovate, increase revenue, drive attendance and create exciting sponsorships that drive engagement. With this in mind, Freeman has announced it is expanding its sponsorship practice to help solve clients’ revenue and audience engagement challenges The expanded practice will apply the company’s expertise in designing tailored […]
OutCold, a Chicago-based experiential marketing agency, has created an immersive mobile experience for Wilson Sporting Goods that showcases how the company creates its handcrafted leather game footballs. “The Wilson Experience” made its debut at the 2018 College Football Playoff in Atlanta in early January. OutCold created this roving brand experience from a refurbished Airstream trailer. The […]
M&C Saatchi has appointed Raquel Chicourel as its new chief strategy officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July ’17. Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer. […]
The shop took centre stage in trendy Hoxton from Thursday 30th November until Sunday 3rd December. Kalettes, a natural cross between kale and brussels sprouts brought the brand to life at Hoxton’s Railway Arch, Geffrye Street, London during early December. The store was inaugurated with an evening event that gathered food bloggers and journalists. Bridget […]
Jack Morton Worldwide has announced that Sam Moqbel has joined the team in the role of business director. Moqbel will be reporting to Henry Simonds and Caroline Wurfbain who are both SVP, client services directors. In this role, Sam will be handling a mixture of existing client relationships and new business pitches. Prior to joining Jack […]
London saw in the New Year with a firework display. Jack Morton Worldwide, the global brand experience agency, created the experience – an event which it has conceived and produced for fourteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a unique global showcase for the iconic […]
Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch. The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign. Chivas Regal Global marketing director Richard Black said: “The McCann […]
Tribal Worldwide London has announced the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. The ad, entitled “your kitchen, our heart and soul” reflects on Wren’s unique business model – owning the end-to-end process from design through to fitting. Darren Savage, chief strategy officer, Stuart O’Neill, creative director and Will Gibb, business […]
An exclusive pop up has landed at Heathrow. Virgin Atlantic has unveiled an igloo on the roof of its terminal three Clubhouse. Virgin Atlantic has collaborated with London’s Coppa Club to bring one of their igloos to the Heathrow Clubhouse. This one of a kind igloo welcomes customers between now and 14th January 2018 offering […]
Sullyvan K. is a Burger King Bordeaux Mérignac customer and their biggest facebook fan, writing over 637 comments to date. To thank him, the brand decided to offer him His Burger King! It took 35 workmen and over 1 kilometre of material to wrap it over-night to surprise Sullyvan with in the morning in a […]
An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition. Fire Fences, formed by four Bridgend Brynteg School mates in 2013, have made their biggest breakthrough to date by triumphing in the nationwide […]
By combining Tesco store data with DOOH.com’s RUSH delivery platform, festive product offers and individual store opening hours will be displayed on digital OOH screens in close proximity to stores across the UK. Adverts will display a variety of offers and change throughout day, before switching to a localised store message in the evening, responding to […]
British Land, joint owner of Meadowhall, has celebrated Christmas with a range of experiential events this year. Signaling the start of the festive season, Meadowhall’s Christmas Live concert with Capital Yorkshire was held on November 8, alongside the Christmas lights switch on. The sell-out show, now into its seventh year, attracted more than 15,000 fans […]
Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects the transformation of Douglas & Gordon into a modern, property platform business that puts the customer front and centre. The Gate […]
The first ever Pub in the Park festival took place in the town of Marlow in May 2017. Headed up by Tom Kerridge, and with a line-up of chefs, pubs and music, the festival sold all 18,000 tickets within 24 hours. Building on the sell-out success of 2017, next year will see Tom Kerridge take […]
BeBop Sensors, smart fabric sensor technology company, has announced that they will be exhibiting at CES 2018. BeBop Sensors will introduce at CES the Forte Wireless Data Glove, the first fully featured affordable data glove to incorporate haptics, and super accurate rapid sensing for gaming and AR/VR environments for a more realistic VR experience. Also Showing […]
Sipsmith and Ham Yard Hotel, are heating up their partnership this coming ‘Ginuary’. Hot Gin Roof is returning to the private roof terrace of the hotel with a historically based menu of both classic and new hot cocktails set to treat those gin loving senses. The initial partnership between Sipsmith and Ham Yard Hotel in […]
Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]
N2O delivered a Bavarian-style Christmas Market to thousands of Tesco customers this season. For four weeks from mid-November, the Market got festive proceedings underway at the start of the customer journey in car park, with the chance to taste a range of food and drink from big name brands, all perfect for Christmas. Complete with […]
intu has signed the UK’s largest tenpin bowling operator as its second leisure anchor for the redevelopment of intu Broadmarsh. Hollywood Bowl has committed to 22,000 sq ft space which will be positioned alongside premium cinema The Light, and other leisure units and restaurants when the redevelopment completes in 2020. The tenpin bowling operator recently […]
The Market Creative has strengthened its team with the appointment of three new members of staff. Creative copywriter, Melissa McPhillips has joined the team from AO.com to extend the company’s content proposition. She will work as part of the creative team on a range of home interest as well as business-to-business brands. Melissa will work alongside […]
Costa Coffee is attempting to achieve the Guinness World Records title for ‘Most couples kissing under the mistletoe (multiple venues)’ – and is asking thousands of shoppers across the country to take part. The coffee shop has enlisted the help of celeb couple Rochelle and Marvin Humes, to beat the record. The husband and wife […]
Making sure promotional staff are delivering activity in the right place and at the right time is key to the success of experiential activity – so specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s […]
Tetra Pak won the “Best Stand Greater than 200sqm” award at the Gulfood Manufacturing 2017Industry Excellence Awards. The mega structure, designed and delivered by full-service event partner GES, was a total of 700sqm, with four interactive visitor areas. The stand had several eye-catching features, including a 9sqm LED wall displaying augmented reality for the Tetra […]
Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday 13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]
The contenders for this years BE Connected Awards Series celebrate the best suppliers to the industry, the awards showcase the creative pool of talent that make brilliant campaigns happen. Creative Technology Award 4D Design – Abbott Hope & Glory – HTC Vive REWIND – Welsh National Opera Wasserman – Samsung Engagement App Development […]
Freeman has appointed Dina Green as the new managing director of its agency team at FreemanXP in EMEA. A seasoned industry professional with broad ranging experience, Green joins from Jack Morton Worldwide. In her role as vice president, business director at the agency, she led operations, creative, and strategy teams to successfully manage and deliver […]
An award-winning luxury chocolate business has chosen to expand with intu as it opens more pop-up stores across its centres for the festive season. Also joining the brand is the UK’s first cookie dough retailer opening its first shopping centre pop-up store at intu Lakeside. The Amazing Chocolate workshop first launched its pop-up store for […]
A talent attraction campaign with a specially-shot seven-minute science fiction film is at the heart of a bold rebrand by Ph.Creative. To better reflect its status as the fastest growing employer brand agency in the UK, the business has redeveloped its website, www.ph-creative.com, to attract new talent to join its growing team rather than attracting […]
William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. London-based agency, Space, which already works with William Grant & Sons on its Glenfiddich brand, has been handed creative duties on Monkey Shoulder, its iconic blended malt scotch, as it looks to capitalise upon […]
Wiliams Lea Tag has announced the appointment of David Kassler to the position of group chief executive officer. David has spent the last decade as a CEO of private equity – backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead […]
Independent Events (IE) has been chosen as the experiential marketing company of choice by United Utilities, for a consultation that only takes place once every five years. The roadshow, which is now out in the public arena, is working its way across nine locations in the North West. Appointed by Delineo to deliver the campaign, […]
KBH On-Train Media, the UK’s leading agency for connecting advertisers with on-train commuter audiences, has announced it has won the contract to provide on-train media services for Chiltern Railways. The win further extends the KBH On-Train Media network, which covers London and the South-East of England and provides advertisers with targeted opportunities to reach and […]
Staffing agency Elevate were chosen by LIFE as Bacofoil’s partner at the Cake & Bake Show pop-up experience. LIFE were appointed by Bacofoil to create and implement the experience. The current perception of Bacofoil is a trustworthy and great quality brand, used by those who know their way around the kitchen. But Bacofoil wanted […]
Creative agency RPM has announced a new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance […]
ecobuild has announced GES as the full-service event partner for its 2018 event. The decision is part of the commitment by ecobuild owner, Futurebuild Events Ltd, to ensure sustainability is a central focus of the event. All partners and exhibitors to the 2018 event will reflect this ethos. A key factor to ecobuild’s selection was […]
The Markham family received the gift of real snow at their home courtesy of TK Maxx, and now the family stars in the labels-for-less retailer’s latest behind-the-scenes TV spot. Broadcasting from 13 December, the documentary-style film depicts the Markham family, along with their friends and neighbours, revelling in the unique White Christmas experience, making snow […]
Banks’s Beer does away with the cheesy festivities with its refreshingly blunt take on the holiday season. For the unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s conventions. ‘Tells […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that Virgin Holidays and Lovisa are the latest brands to open at St David’s on Cathedral Walk. In November Virgin Holidays, unveiled their first standalone Welsh store on Cathedral Walk. The new 1,660 sq […]
Integrated branding agency Ragged Edge has ensured Batch Organics stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, brand typography, visual identity and tone of voice. The health and wellness market is crowded by ‘miracle cures’ […]
(Reuters) – British shopping centres owner Hammerson Plc has agreed to buy smaller rival Intu Properties for about 3.4 billion pounds in a long-speculated deal to create a malls giant controlling 21 billion pounds of assets. The all-share offer values FTSE 250-listed Intu at 253.9 pence per share, a 27.6 percent premium to its closing […]
adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]
The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]
The Market Creative has been appointed by Manchester home furnishing store, Housing Units, as its retained marketing agency. The brief includes brand identity development and strategy as well as advertising and communications in-store. Sue Benson, managing director at The Market Creative said: “Housing Units is an iconic Manchester institution, so we know it well and have […]
AMR International has announced that Visit by GES and Poken by GES will be the official registration and engagement technology products for its leadership conference, Transform Europe. With optimised experiences for visitors, exhibitors and organisers, Visit and Poken will provide software and services that drive registration, interaction and measurement. Held on 6th December at Savoy Place, […]
Inspired by The Queen’s longstanding love of Corgis and the popular ‘BorrowMyDoggy’ trend, Three UK is launching a new canine experience to mark the return of The Crown on Netflix. ‘Borrow My Corgi’ gives fans a truly immersive way to enjoy the show – by binge-watching it in the company of their very own […]
The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale. Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]
Matthew Housden has been announced as the new Chair of DM Trust and succeeds Rosemary Smith, director at Opt-4, who has led the Trust since 2015 and helped steer the organisation through the merger of the DM Foundation and IDM Trust. “At one of the most exciting periods of change marketing has ever gone through, […]
Williams Lea Tag has announced the appointment of David Kassler to the position of group chief executive officer. David has spent the last decade as a CEO of private equity-backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead the independent […]
Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the bin. Engaging with people through a branded mobile trike, […]
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from Because delivered with event brand partner Coors Light. The […]
Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]
Pravha has enlisted TRO to deliver a tactical on-trade campaign, which comprises innovative bar staff training and in outlet consumer engagement. The extensive programme sees a dedicated team of influencers visit key on-trade outlets across the UK, and has been devised to build buzz and awareness around the product within outlets. Aiming to educate and […]
The capital’s latest obsession, ‘Social Petworking’, is leading to a rising number of small dogs accompanying their owners on business trips. easyHotel is the only UK hotel chain that allows guests to bring their pets. For an additional £10 per night, dog owners can book their dogs in for a stay. To assist dog owners […]
Kensington & Chelsea residents angry over rampant moped crime have taken the step of bringing in a marketing agency to help them get locals and shoppers to sign a petition calling on the police to put more officers on the streets in the run up to Christmas. Staffing agency StreetPR, which is more used to […]