Staffing agency Elevate were chosen by LIFE as Bacofoil’s partner at the Cake & Bake Show pop-up experience. LIFE were appointed by Bacofoil to create and implement the experience. The current perception of Bacofoil is a trustworthy and great quality brand, used by those who know their way around the kitchen. But Bacofoil wanted […]
Creative agency RPM has announced a new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance […]
ecobuild has announced GES as the full-service event partner for its 2018 event. The decision is part of the commitment by ecobuild owner, Futurebuild Events Ltd, to ensure sustainability is a central focus of the event. All partners and exhibitors to the 2018 event will reflect this ethos. A key factor to ecobuild’s selection was […]
The Markham family received the gift of real snow at their home courtesy of TK Maxx, and now the family stars in the labels-for-less retailer’s latest behind-the-scenes TV spot. Broadcasting from 13 December, the documentary-style film depicts the Markham family, along with their friends and neighbours, revelling in the unique White Christmas experience, making snow […]
Banks’s Beer does away with the cheesy festivities with its refreshingly blunt take on the holiday season. For the unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s conventions. ‘Tells […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that Virgin Holidays and Lovisa are the latest brands to open at St David’s on Cathedral Walk. In November Virgin Holidays, unveiled their first standalone Welsh store on Cathedral Walk. The new 1,660 sq […]
Integrated branding agency Ragged Edge has ensured Batch Organics stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, brand typography, visual identity and tone of voice. The health and wellness market is crowded by ‘miracle cures’ […]
(Reuters) – British shopping centres owner Hammerson Plc has agreed to buy smaller rival Intu Properties for about 3.4 billion pounds in a long-speculated deal to create a malls giant controlling 21 billion pounds of assets. The all-share offer values FTSE 250-listed Intu at 253.9 pence per share, a 27.6 percent premium to its closing […]
adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]
The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]
The Market Creative has been appointed by Manchester home furnishing store, Housing Units, as its retained marketing agency. The brief includes brand identity development and strategy as well as advertising and communications in-store. Sue Benson, managing director at The Market Creative said: “Housing Units is an iconic Manchester institution, so we know it well and have […]
AMR International has announced that Visit by GES and Poken by GES will be the official registration and engagement technology products for its leadership conference, Transform Europe. With optimised experiences for visitors, exhibitors and organisers, Visit and Poken will provide software and services that drive registration, interaction and measurement. Held on 6th December at Savoy Place, […]
Inspired by The Queen’s longstanding love of Corgis and the popular ‘BorrowMyDoggy’ trend, Three UK is launching a new canine experience to mark the return of The Crown on Netflix. ‘Borrow My Corgi’ gives fans a truly immersive way to enjoy the show – by binge-watching it in the company of their very own […]
The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale. Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]
Matthew Housden has been announced as the new Chair of DM Trust and succeeds Rosemary Smith, director at Opt-4, who has led the Trust since 2015 and helped steer the organisation through the merger of the DM Foundation and IDM Trust. “At one of the most exciting periods of change marketing has ever gone through, […]
Williams Lea Tag has announced the appointment of David Kassler to the position of group chief executive officer. David has spent the last decade as a CEO of private equity-backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead the independent […]
Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the bin. Engaging with people through a branded mobile trike, […]
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from Because delivered with event brand partner Coors Light. The […]
Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]
Pravha has enlisted TRO to deliver a tactical on-trade campaign, which comprises innovative bar staff training and in outlet consumer engagement. The extensive programme sees a dedicated team of influencers visit key on-trade outlets across the UK, and has been devised to build buzz and awareness around the product within outlets. Aiming to educate and […]
The capital’s latest obsession, ‘Social Petworking’, is leading to a rising number of small dogs accompanying their owners on business trips. easyHotel is the only UK hotel chain that allows guests to bring their pets. For an additional £10 per night, dog owners can book their dogs in for a stay. To assist dog owners […]
Kensington & Chelsea residents angry over rampant moped crime have taken the step of bringing in a marketing agency to help them get locals and shoppers to sign a petition calling on the police to put more officers on the streets in the run up to Christmas. Staffing agency StreetPR, which is more used to […]
Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]
Youth marketing specialists, Urban Nerds Collective, has announced the date of Next Gen: LDN, a boutique youth marketing conference dedicated to understanding 16-24s. Luke Hodson, Urban Nerds Collective founder, explains: “Current youth marketing conferences are dead. Next Gen: LDN is here to ensure brands truly understand and can credibly engage the next generation of young […]
The organiser of Event Buyers Live has announced a high-profile speaker line up. The tournament director of the Aegon Championships, Stephen Farrow, is the latest industry professional set to speak at Event Buyers Live, taking place at The Belfry on February 21 and 22. The legal director at Lawn Tennis Association, and tournament director of […]
CBRE Global Investors has today announced that The Jägerhaus Bar has opened a festive pop-up at Angel Central, Islington. The pop-up, run by German Events Ltd, is located on the central piazza and will run until December 23. The Bavarian-style solid wood cabins are decorated in a Black Forest theme with a fully furnished beer garden. Providing […]
Mahlab, a creative content marketing agency with headquarters in Sydney, has announced the opening of a new office in London to support its entry into the EMEA market. This announcement follows Mahlab’s win at last night’s International Content Marketing Association (CMA) Awards for its work with Australian insurance provider HBF Health. Mahlab founder and managing […]
intu, owner of many of UK’s largest and most popular retail destinations, has curated an urban dining experience at intu Victoria Centre in Nottingham, showcasing the city’s best independent food traders. Catering for customers hungry for food experience, intu earlier this year launched a new concept focused on local dining in the heart of Nottingham. […]
M&C Saatchi has appointed Kate Bosomworth as its new chief marketing officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been board lead for the women’s campaign ‘This Girl Can’ since 2014 and has been instrumental in […]
For the first time ever, Coca-Cola is opening the doors to the red Coca-Cola Christmas truck, to offer a pair of fans an overnight stay on Friday 15th December 2017. The experience is being offered in partnership visit Laterooms.com. To be in with a chance of winning, fans enter the competition online and explain why they are deserving of […]
Two years ago, Hugh Robertson completed his expedition with Team Enterprise to the North Pole to raise funds for The Princes Trust. Two years later, he and the rest of the team are heading to The South Pole to raise more funds, this time for The Prince’s Trust and The Roundhouse. The team’s expedition to the […]
On December 2nd, San Fran chefs, Evan and Sarah Rich, will be hosting an exclusive California themed supper club, Rich Table LDN, in Shoreditch. With only 20 seats available, the event has been organised to celebrate the California walnut harvest. Guests will be transported to a beautiful California walnut orchard, designed and built by Meredith […]
Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch. It is the first agency appointment made by Vax marketing director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by associate director Harman Randhawa, support Vax as it […]
On Giving Tuesday, a number of events-industry companies and individuals announced their confirmed support for Events for Namuwongo, a philanthropic network of international children’s charity, Hope for Children. ExCel London, Freeman and GovNet are amongst the latest additions to a growing list of patrons of Hope for Children’s philanthropic network, Events for Namuwongo (EFN), which […]
Having applied a commercial minded approach to understanding and responding to their clients’ business needs, brand experience agency 2Heads has won the following multi-year contracts: Rolls-Royce has selected 2Heads to deliver its global exhibitions design and management services program for three years. Following a competitive tender, 2Heads have been appointed as Rolls-Royce’s global agency. During the tender […]
KBH On-Train Media, has announced the appointment of Adam Moy to the newly-created role of head of sales. Moy has over 18 years’ experience in the out-of-home industry, and joins from Exterion Media, where he served most recently as head of trading, managing the relationship between the National Sales Team, clients, agencies and OOH specialists. […]
Provision Events (PVE) has been commissioned by the Monterey Peninsula Foundation to provide a fan experience at the AT&T Pebble Beach Pro-Am to bring an extra dimension to the Pro-Celebrity golf on show. Working with world famous mezcal brand Wildshot, PVE will install two golf simulators into the Wildshot bar to get fans in the swing. […]
Tis the season to be jolly at Albert Dock attraction Mattel Play! Liverpool as it plans 12 days of Christmas for its young visitors. The Fat Controller is inviting children to enjoy a magical Thomas and Friends themed story-time each weekend leading up to the big day performed throughout his shows. Children are given the opportunity […]
Whole Earth has created the first-ever peanut butter fondue bar in Shoreditch, London, which opened to the public on 24-25 November. Over the two days, the Whole Earth Nut Butter Bar became a must-visit destination for peanut butter fans. The unique dining experience gave visitors the opportunity to experiment with different dipping combinations, enjoyed in […]
Just Eat has become the first UK company in the tech industry to launch an augmented reality experience using Facebook’s highly sophisticated AR studio. The AR experience forms part of Just Eat’s digital strategy for its recently launched, creative brand platform titled ‘The Magical World of Just Eat’. It is Just Eat’s largest ever multi-channel […]
Highlighting its commitment to year-round value, Dacia closed its first ever pop-up store for one day only to make a statement against Black Friday and one-off savings. Shoppers at Westfield Stratford, one of the UK’s biggest shopping centres, found the store closed on one of the busiest retail days of the year, with 185,000 visitors […]
London-based Trint, the AI transcription service, has now set its sights on the UK with a series of key appointments and business developments at a global level. Donna Opzoomer, previously head of international marketing at AOL, joins as VP of marketing to help lead the global and local strategic business plans. Donna has 18 years’ […]
Freeman, the leading global provider of brand experiences, has expanded its Client Services team at FreemanXP in EMEA. Leanne Ash joins as senior client services manager, Caroline Duck comes onboard as client services manager, and Laura Howell has been appointed to the role of client services coordinator. Ash brings more than 15 years’ experience to […]
Global experience marketing agency George P. Johnson (GPJ) has relocated its UK office this week, a move that will embed the agency in the ever-growing creative hub that is London’s South Bank. GPJ approached the design of their new space around the guiding principles of creativity, collaboration and community, producing a collection of diverse environments […]
Marketing analytics company Supermetrics has announced the successful closure of a €3.5M Series A funding round by OpenOcean Capital. Supermetrics aims to further solidify its position as the leading marketing analytics solution on the market by using the funding to strategically invest in its technology. “I’m proud of the rapid growth our exceptional team has pulled off,” says Mikael […]
Charity Whale and Dolphin Conservation (WDC) has worked with brand design agency, Conran Design Group, to develop a brand identity for the charity’s 30th anniversary awareness activity that launches this month. This identity (which will run for 12 months) aligns with the brand’s existing messaging, and will be used as a platform to help re-engage audiences and raise […]
BeMyEye, the European leader in data-driven field marketing, announced today that it has secured $10.5M in Series C financing, led by new growth investor, FII Tech Growth, with investment also secured from existing backers Nauta Capital, P101 Ventures, and 360 Capital Partners. BeMyEye plans to use this new investment to further accelerate its European expansion […]
Experienced client account manager and marketer, Sian Teasdale, has joined Seventa Events in Bournemouth as event producer. Seventa Events has announced the latest addition to their award-winning team. Sian Teasdale has joined the thriving events management company as Events Producer. Utilising her vast experience, Sian will be assisting Seventa Events during the next stage of […]
Major brands have been busy utilising Social Vend’s interactive technology. To promote the launch of the new O2 One Plus 5T mobile device, Social Vend’s interactive vending machines were at locations across the UK. (2 x London – Box Park / 1 x Slough / 1 x Manchester) The machines were each running a custom […]
GES has announced the promotion of Blake Horgan to the position of Portfolio Director for a host of major UK organiser clients. Horgan has worked for GES for over 7 years, in that time he has delivered a series of leading UK exhibitions including Toy Fair, FIT Show and IFE. He also played a key part […]
Some of the UK’s largest retailers have signed up to take part in intu’s toy testing lab which gives customers exclusive access to test the most wanted children’s toys before Christmas. Opening its doors on 24 November, the 1,600 sq ft pop-up store at intu Victoria Centre will feature more than 20 toys and children’s […]
GES’ leading event registration, engagement and intelligence technology products, Visit and Poken, both claimed silverware at the 2017 Event Technology Awards. The awards night, in partnership with Event Tech Live, was held this year at Troxy, London. In its fifth straight year, the awards shine a light on event technology giants and start-ups that are […]
Weezevent, the ticketing and cashless provider has won the account to provide the Gin Festival with its unique solution on a long-term deal. The Gin Festival is the largest growing event in the UK with over 60 events catering for 170,000 people in 2017. Weezevent will provide both access control and cashless at all events […]
On Thursday 16 November, Seven Dials launched their Christmas installations with mega choir Some Voices singing their hearts out to shoppers, creating an immersive musical performance from the central dial monument. A musical arrangement was created for the switch on moment at 6.30pm by Some Voices, which saw seven festive songs performed by this 300 piece choir, one of the largest […]
RPM has announced a new addition to the senior team. Ryan Bowden joins the agency as business director. He will be working with senior agency leaders heading up a team to develop industry-leading integrated ideas and strategies aimed to showcase the power of brand experience and shopper activations. Bowden joins RPM as a seasoned business director […]
Formula E – the electric street racing series – has appointed CSM Sport & Entertainment (CSM) to handle global and local PR. CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, […]
SpaceandPeople has announced that Andy Wright is returning to the company. Andy will be re-joining the team in January 2018 as account director, client services. Andy was previously a key member of the SpaceandPeople retail and brand experience teams for over six years. In his new role, Andy will be working with Andrew Keiller , client services director, […]
Sophie Light-Wilkinson is appointed VP Marketing EMEA to support the company’s ongoing expansion in the region London, United Kingdom, November 20, 2017 — Bazaarvoice has appointed Sophie Light-Wilkinson as vice president marketing EMEA. The news follows the recent announcement of Bazaarvoice opening a new head office in Belfast, Northern Ireland, where the company is planning to […]
Amplify is further fortifying its creative credentials with the hire of two new creative directors: Vikesh Bhatt (the brains behind this year’s headline-grabbing election initiative, 10 Downing Tweet) and Ben Peckett (who helmed the launch of Lee Cooper’s first premium range of selvedge denim in partnership with musician Jack Garratt). Reporting to Amplify’s executive […]
With the Atlantic Palm Resort as the spectacular backdrop, European Tour completed its series of ‘Hero Challenges’ this week. Hitting from a beach front tee, some of the best golfers in the world threaded their shots down a line of lights into the Arabian Gulf to a Provision Events’ designed floating green. Accompanied by pyrotechnics […]
CSM Live prepared Wembley Stadium for the recent two international friendlies, with five-time World Cup winners, Brazil and four-time winners Germany. The fixture against Brazil was CSM Live’s fourth stadium Look delivery for England at Wembley Stadium since beginning the contract. As well delivering the look and feel for Wembley Stadium, CSM Live are equipped […]
Tribal Worldwide London has announced that Adam Powers has joined the agency in the new role of chief experience officer. Powers will report directly to Tom Roberts, CEO, as the agency continues to evolve its customer experience expertise. With over 20 years’ experience, Powers’ remit will involve leading Tribal’s customer experience offering, as well as […]
Two divisions of Arena UK & Europe, part of Arena Group, played a key role in building a temporary cinema in central London for the BFI London Film Festival. Working with People, the live creative agency who ran the project on behalf of the BFI, teams from Arena Structures and Arena Seating built the 829-capacity […]
Following the success of the inaugural TrailerFest earlier in the year, the two-day event showcased the latest innovations in brand environments, a range of event pop-ups, roadshow technology and a rental trailer fleet ahead of a busy 2018 outdoor events season. Attendees will benefit from seeing the whole fleet of products in action, with the […]
Landsec has announced that Kent based winemaker, Chapel Down, has selected Bluewater, Europe’s leading retail and leisure destination, for its first seasonal pop-up store. The 1,990 sq ft store, located on the upper Guildhall, launched on November 3 and is open to December 31. Chapel Down is showcasing its complete range of wines, beers and […]
Playmobil has launched its second Christmas campaign with shopping centre owner intu to reach the thousands of young families set to visit destinations like intu Trafford Centre, intu Metrocentre and intu Lakeside over the festive period. The campaign, which also follows the success of Playmobil ‘play zones’ at intu centres nationwide last summer, will provide visitors […]
Blackjack Promotions has seen massive growth in demand for market research services during 2017, as clients focus on understanding how passengers use airports and their feelings about the service they receive. In recent months, Blackjack has been awarded new contracts or had existing contracts extended with a number of airports, including Stansted, London Luton Airport and […]
IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s Liquid Modelling platform, the new IRI Assortment Optimisation Superior and IRI Price & Promotion Superior […]
Sainsbury’s has unveiled its Christmas advertising campaign which is a change in direction from the ‘Christmas specials’ of recent years into an extension of the retailer’s year-round Living Well campaign. From pigs in blankets to novelty socks, ripped paper hats to Brussels sprouts, “Every Bit of Christmas” celebrates the many ways that Brits live well […]
The Specialist Works (TSW), has appointed Cathy McPherson as client success director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be working with TSW’s existing clients including […]
During a lecture at the Royal Aeronautical Society on Thursday 9th November 2017, Tim Peake was taken back to the International Space Station (ISS) by Rewind. The British European Space Agency (ESA) astronaut experienced Home: A VR Spacewalk, an immersive experience created by Rewind, in collaboration with BBC Studios Digital. The epic 15-minute VR experience […]
In a continued effort to increase attendee engagement and create new opportunities with data and technology, Freeman has acquired cutting-edge design studio, Helios Interactive. With the acquisition, Freeman will be able to help companies design and implement immersive digital engagements that drive audiences to action. The acquisition is the latest in a series of commitments […]
Yoti, a UK based digital identity app that puts people’s ID on their phones, has launched. Founded in 2014, a team of over 180 people have built a secure digital identity platform that helps consumers and businesses fight back against the growing threat of identity fraud – an issue which is costing the economy billions […]
Igloo Vision, the Shropshire based shared virtual reality company, has opened operations in both the New York area and Los Angeles to increase sales in the US commercial VR market – which its founder says is at least three years behind the UK in terms of content and commercial application. Igloo Vision makes 360o projection […]
Haygarth has announced the appointment of Paul Gygi as creative director. Paul will work alongside ECD Steve Rogers to continue Haygarth’s delivery of best in class creative campaigns. Paul has more than 14 years of experience creating integrated campaigns, bringing proven knowledge of creative strategy, vision and communication. He has been Creative Director at HeyHuman, […]
To celebrate 50 years of the iconic ‘Beanz Meanz Heinz’ slogan, Kraft Heinz launched its anniversary campaign, which included 50 special, limited edition labels on 15 million cans of Beanz, a fully branded #BeanzMeanzHeinz double decker bus and a microsite offering the public the chance to personalise their Beanz can labels. The bus, executed by […]
Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]
Creative agency 23red, has appointed Susan Poole, formerly chief strategy officer at ZAK, as head of strategy. Reporting to 23red’s CEO and founding partner, Jane Asscher, Poole will be joining the senior management team and will be responsible for developing strategies that underpin individual and organisational behaviour change. The role will see Poole lead and […]
Sonos’ has announced its first European concept store; a retail, exhibition, screening and listening space that will open its doors to the public on Thursday, 16th November 2017. Located in London’s Seven Dials, the store has been designed to replicate the home environment, and showcase how Sonos fits into any home environment. Inspired by Sonos’ flagship store in […]
Slingshot Sponsorship has announced that they have been shortlisted for four awards at the European Sponsorship Association Awards. The ESA Excellence Awards, hosted by the European Sponsorship Association, is an awards show that recognises and celebrates the achievements within the sponsorship industry across Europe. The European Sponsorship Association is in charge of regulating shareholders and […]
London Event Photographer, Kevin Moran Amplify has created its largest ever stand for PlayStation at Paris Games Week; plus the brand’s major press event, PlayStation’s Paris Media Showcase. The PlayStation stand at Paris Games Week welcomes 350,000 consumers over five days and has become synonymous with dominating the event thanks to its vast size, array […]
intu has launched a new advertising campaign to drive footfall to its UK shopping destinations this Christmas which celebrates how its customers experience the run up to the big day. The ‘Guide to Christmassing’ campaign features intu’s bird characters who first appeared in its TV campaign last year representing seven distinctive shopper types; including a […]
Adobe has tasked Seed to launch Made By You, an initiative inspiring students to develop their skills and shape their futures with the help of Adobe Creative Cloud tools and services through a series of pop-up events at university campuses across the UK. Taking place throughout November, the national campaign features workshops that inspire students to push their own boundaries of creativity, with […]
Yorkshire artisan gin brand, Slingsby, is partnering with Leeds Rugby, following on from their successful partnership with The British and Irish Lions during the 2017 tour of New Zealand. The partnership deal will be with both of the Leeds Rugby teams, the professional rugby league club Leeds Rhinos and rugby union club Yorkshire Carnegie. The […]
M&C Saatchi has unveiled an integrated campaign for Fujifilm instax targeting Generation Z and Millennials to encourage them to ‘Fill the world with one‐offs’ and celebrate the themes of ‘love’, ‘dance’ and ‘laughs’. The entertaining campaign launched on October 6th with prime time TV spots and includes print (including an NME sponsorship and cover wrap), […]
Art and creativity brand, Reeves, has tasked Amplify with a comprehensive global relaunch that sees the 251-year-old company reposition as a youth-focused lifestyle brand. The relaunch is centred around a campaign film, called Show Your Colours, which launches on 4 November. The project was awarded to Amplify after a competitive pitch during which the agency […]
The UK’s leading in-store gift experience company, Activity Superstore, is rolling out a landmark promotion into 21 Debenhams UK stores in November 2017. This marks the first use of virtual reality (VR) to bring the gift to life in store for shoppers. Four of the company’s gifts experiences are being demonstrated through the use of […]
Creative experiences group Because has expanded its reach into the Middle East with the launch of new offices in Dubai. With a proven track record spanning 20+ years in the UK, the move into Dubai reinforces Because’s position as global brand experience specialists; a group of creative studios servicing major clients like Centrica, Procter & […]
Working to create a design that best reflects the products and their health benefits, Brandon moved away from the bright, vivid colours that fills the gluten free aisle to a more transparent and natural look. A clear window dominates each wrap to clearly show the snack bar itself and its ingredients of nuts, seeds and […]
As the excitement builds around the ‘Year to Go’ Ryder Cup celebrations, the French Golf Federation has brought inProvision Events (PVE) to get visitors to the Eiffel Tower in the mood for the big event in 2018. With the ‘Year to Go’ celebrations headlined by the sight of team captains Thomas Bjorn and Jim Furyk […]
Charity and marketing agency team up to clothe landmarks for the launch of Wrap Up London, an experiential campaign aiming to reduce cold-related deaths this winter. Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues – to launch the […]
On Saturday 21 October, 10,000 people gathered in Milton Keynes city centre for Feast of Fire, an evening of fire, theatre, dance and music created by outdoor arts experts ‘Walk the Plank’. The event, part sponsored by centre:mk, featured memorable performances including drummers from the Dhol Academy, Indian dance from Pagrav Dance and the opening […]
Independent Events has expanded the team to bring in a new marketing and events assistant. The new position, which has been filled by Becky Crane, has been created due to the agency’s success in not only retaining work this year, but in winning a number of new contracts. 22-year-old Becky is a graduate from Northumbria […]
GES has appointed Irene Aguilar as Data Protection Officer for the EMEA region. In her new role, Aguilar is responsible for developing and implementing GES’ data protection policy across EMEA. The company has been reviewing its data policies and systems ahead of GDPR – the EU data privacy directive which comes into effect on 25th […]
A North East shopping centre is celebrating, after being named Employer of the Year at one of the region’s leading award ceremonies. The Bridges, Sunderland scooped the accolade at the Sunderland Echo Portfolio Awards 2017, held annually to recognise the achievements of large and small businesses across the city and regularly attracting hundreds of entries. […]
Natural History Museum hosts the photography exhibition which welcomes over 50,000 entries from both amateur and professionals from over 92 countries. The Wildlife Photographer of the Year collection showcases the best 100 images capturing both the beauty and fragility of the world’s most incredible creatures, from the smallest insects to the largest mammals. This year’s […]
Marketing communications group, MSQ Partners, has reported revenues (fee income) of £45.2 million, up 19% year on year. Headline operating profit also increased substantially by 20% to £3.6 million. According to MSQ Partners’ results for the financial year ending February 2017, revenue at the group, which comprises of The Gate, Holmes & Marchant, Smarts Communicate, […]
Phil Maggs has joined brand experience agency 2Heads as head of digital, bringing over 15 years’ technology experience across sectors and media platforms, from agencies such as Brand Fuel, MCCGLC, FreemanXP and Momentum Worldwide. In his role at 2Heads, Phil will be responsible for all aspect of Digital and Technology development and integration across clients […]
Perrier-Jouët opened the garden of wonder to the public on Friday 27th October at The Refuge, which is part of The Principal Hotel in Manchester. The Garden of Wonder is situated in the middle of an 18-seater table and guests can interact with it using augmented reality that will reveal a beautiful world inspired by […]
Graduate Hotels has kicked off their autumn 2017 tailgate tour during which they will visit university towns for home football games in a recreation model of the Mutt Cutts van from the 1994 movie Dumb and Dumber. Created in partnership with leading experiential agency OutCold, the mobile tailgate commenced in Ann Arbor, MI and includes […]