News

Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]

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New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]

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Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. Extending Mobile Promotions’ eight-year relationship with Dream Marketing’s managing director John Aldridge and his innovative mobile exhibition concept, this March saw the event specialists’  expandable trailer act as a mobile […]

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To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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Kit Altin, head of innovation and global planning director at Leo Burnett Group, is joining The Gate London, MSQ Partners’ lead communications agency, in May as Chief Strategy Officer completing the new management line-up. Altin’s arrival at The Gate follows the recent appointments of Beri Cheetham, former ECD of Leo Burnett and Jamie Elliott, ex-CEO […]

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Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’  With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]

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intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]

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intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]

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Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]

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Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]

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The Bobby Moore Fund for Cancer Research UK has launched its new national campaign for Football Shirt Friday. Created by London based customer engagement agency, PSONA, the first spot, ‘Team Believe’, will feature for the first time on the cancer research UK website. The campaign, which aims to raise awareness and funds for Cancer Research […]

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Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex  Brand 5D Experience will fully kit out visitors with […]

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Ebiquity has announced the launch of Portfolio Digital, a new digital ad intelligence platform designed to accurately monitor online display advertising. The launch of the platform marks a significant step forward for marketers, allowing them to view and track their competitors’ online advertising messaging and associated spend more easily and accurately. Portfolio Digital allows its […]

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RPM has announced two new additions to the senior team. Ruth Henderson is joining as a senior strategist, alongside Laurel Davis as head of creative communications. Henderson is joining RPM’s strategy team, where she will focus on social, brand and innovation. She brings a wealth of experience, having headed up strategy at leading social content […]

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Due to a number of major new contract wins, Undercurrent are growing their production team. New roles include an event and production director, senior event manager and event producer, junior production manager. Emily McCorquodale re-joins the Undercurrent team having spent 13 years in various agencies delivering events for the likes of John Lewis, HSBC, CPW, […]

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 Nestlé Breakfast Cereals are mixing up breakfast time once again.  The  pop-­‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]

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Agent42 has announced that Linda Hassall will be joining the agency in the role of senior director. Linda will oversee a number of Agent42’s impressive portfolio of clients, as well as look after the new business pipeline. This is Hassall’s first move into agency following a career including long stints at Warner Bros, Acer and […]

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The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]

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Creative agency Space has appointed Jim Carless to the newly created role of head of brand experience. Carless, formerly head of client services at Space, is charged with accelerating the growth of the agency’s brand experience proposition across its existing client portfolio, which includes Heineken, William Grant & Sons, Arla, UEFA and Wimbledon, whilst also […]

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InGo provides an answer to the question ‘Who is going to be at this event?’ with the release of their new feature, an industry first, called “Network Notifications.” Whenever someone socially registers for an event using InGo, he or she will know which of their friends and colleagues are joining the event with them. InGo […]

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Experiential marketing agency Ambient teamed up with dating app Bumble to deliver an experiential campaign at the Oxford vs Cambridge Boat Race. The campaign saw race goers being treated to free drinks as they watched the two historic teams compete along the Thames. Guests were also able to enjoy a GIF photo booth inside a Bumble […]

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The Market Creative beat off two other agencies to win a major new marketing contract with Aggregate Industries. The three-year deal will see The Market Creative take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials. Responsible for Aggregate Industries’ brand strategy […]

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The Natural History Museum has invited event suppliers to apply to be added onto the venue’s refreshed accredited supplier list for 2018-2020. With a wealth of renovations underway and new event spaces now available within the museum, the venue hire team are keen to ensure that the new accredited supplier list provides event organisers with […]

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McCann Madrid has launched a hard-hitting campaign, #ObsceneGap, for non-profit organisation IBWomen, highlighting the on-going gender pay-gap across the globe. Equal-pay-day is celebrated on the 4th of April in the US and symbolises how far into 2017 most women will have had to work, to make the same amount most men did by the end […]

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Penguin Living is bringing its books and expert authors to the brand new outdoor reading space at Paddington Central. They are running their first ever pop-up bookshop every day from the 3rd – 7th April 2017. Every lunchtime Penguin Living will be hosting a free workshop between 12 and 2pm with a different Penguin Living […]

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Dassault Systèmes,the 3DExperience Company has announced that Ford Motor Company used Dassault Systèmes’ 3DExcite applications powered by the 3Dexperience platform to create a high-adrenaline virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car. “Mustang over Manhattan,” housed in the FordHub Experience […]

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Virgin Australia joins a limited number of partnerships including Telstra, National Australia Bank, American Express, Flight Centre, Europcar and Hilton Hotels and Resorts. Virgin Australia plays a large role in supporting the development and growth of the Australian music industry. In Virgin Australia, Live Nation gains a world class airline partner who will ensure touring […]

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The Silverstone Wing, Silverstone Circuit’s premier Conference and Exhibition Centre over-looking the F1 Pit and Paddock, is a finalist in the Best Non-Sporting Use of the Venue in the Sports Business Awards. The Wing boasts over 10,000sqm of event space, including five main event halls, designed to hold a multitude of events, with versatile layouts, […]

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Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]

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Tecna Display recently worked with event consultants Recon to create a display for ‘Meet in Reykjavik’ at IBTM World in Barcelona, Spain, using the T3 System and Wandlite. IBTM is the global event for the meetings, incentives, conferences, events and business travel industry and Meet in Reykjavik is the official convention bureau in Iceland for […]

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Seventa Events has announced a new addition to their team. Matthew Piovan has joined the events management company as operations director. His notable 18-year resume includes working as general manager of BH Live Hospitality and working simultaneously as the operations manager for three renowned Bournemouth restaurants and event spaces (Print Room, WestBeach and Aruba). Matthew […]

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Greenpeace UK has teamed up with Alchemy VR  for the launch of its first VR  app, ‘Virtual Explorer’. Through a range of 360-degree immersive films, the app gives supporters the chance to experience places like the Amazon and Arctic first-hand, and take action to defend them. One of the films, Munduruku: The Fight to Defend […]

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Adare International has been awarded a contract by Coca Cola European Partners (CCEP) to provide promotional goods and print across their entire European network covering Germany, Spain, Portugal, Iceland, GB, France, Belgium, Netherlands, Norway & Sweden. Adare has supplied marketing goods to CCEP in Northern Europe since 2011. This new contract award represents a potential […]

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N2O has announced the appointment of Fiona McHugh as client services director on its Tesco account. McHugh’s role will focus on driving strategic, creative and logistical output. Bringing an extensive knowledge of retail marketing, and 15 years’ industry experience, McHugh will manage the Taste at Tesco team who are based at the agency’s satellite office […]

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Farquhar-Smith has joined GPJ following 25 years’ experience creating large, complex, multiple stake-holder events, often in challenging environments. His early career was spent working in theatre where he designed and supervised production on international shows and festivals including West End and Broadway hits like Stomp, the Peking Opera and Eddie Izzard’s arena tours. Farquhar-Smith then […]

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Provision Events (PVE) scored a massive hit during the huge Premier League clash between Manchester City and Liverpool at the Etihad Stadium on Saturday, March, 20 as José Maria Olazàbal was interviewed by Sky Sports inside the simulator. Manchester City and The Open recently agreed a partnership to promote the world’s oldest golf competition, which […]

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the7stars has won London Southend Airport’s media planning and buying account after a competitive pitch. The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services. The partnership follows London Southend Airport’s […]

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Field Marketing and Brand Experience’s Brand Engagement week went off to a cracking start as Industry leaders from around the country assembled at The Woodman, Highgate, for an evening of food, drink and networking. Simon Burton compèred the FMBE pub quiz which saw more than 50 attendees go head to head to demonstrate their wealth […]

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Award-winning advertising agency Hunterlodge has enhanced its team with two appointments; Dominic Mellin as senior media planner and Kim Michael Bowles as senior project manager. Mellin reports to Paul Phillips, head of media in his new role. He is tasked with planning integrated, cross-channel media strategies, ensuring that all activity drives towards achieving client objectives, […]

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Roust vodka brands have been ranked among the TOP 100 Spirits Brands Worldwide by Shanken’s IMPACT magazine, a leading source for alcohol beverage industry statistics. Russian Standard Vodka remains unrivalled as the world’s #1 Russian premium vodka. With sales of 3.3 mln 9l cases in 2016, Russian Standard Vodka has risen to the 17th place […]

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Experience Engine is a new world promotional staffing agency specialising in Tech and International led activations for businesses across sectors with high aspirations in these areas. We believe that Experiences come first. Every time. The role of a ‘Brand Ambassador’ has never been more prevalent, as brands looks to differentiate and communicate their brand messages. Julie […]

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Brand Engagement Week (16th – 22nd October 2017), a project set up by the FMBE team, officially launches today. The week will be a week long set of events showcasing live and interactive sales and marketing techniques. The project gets underway this evening in consultation with an industry panel of 60 experts many of whom […]

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The operators of Mattel Play! Liverpool say visitor numbers to the children’s attraction have “exceeded expectations” during its first year of opening. It comes as children from across Merseyside joined The Fat Controller for a special birthday celebration at the waterfront attraction to mark the 12 months since the family entertainment centre launched as the […]

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Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]

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Technology giant LG has renewed its B2B events contract with Brand & Deliver for a twelve-month period, following a successful year in which the agency delivered over 40 events. Brand & Deliver will provide content and production services to LG’s Home Entertainment and Home Appliances divisions, including internal and trade events. Brand & Deliver has […]

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RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]

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Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines.  Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station.  One unit, dressed […]

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Shell maintains status as the world’s most valuable Oil & Gas brand with a value of US$36.8bn Strategic divestment and marketing communications help to strengthen brand Brand value growth rates of >40% mean Sinopec and PetroChina could overtake Shell this year Every year, Brand Finance values the brands of thousands of the world’s biggest companies. Brands […]

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Sense has promoted account director Kelda Reddrop to head up its staffing arm, Real People. In her new role as staffing director, Reddrop will oversee all aspects of Real People, including the recruitment, training and management of brand ambassadors. Answering consumers’ growing demands for authenticity and credibility from brands, Sense launched Real People in 2016 to strategically […]

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Advantage Smollan Limited has announced its pending acquisition of Combera Group GmbH. Combera is a specialist in outsourced sales, merchandising, auditing, activation and engagement with operations in 13 European countries and a partnership network that extends to many more.  The completion of the acquisition is subject to customary closing conditions, including receipt of all necessary […]

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This March sees the installation of a skip in Hoxton Square. The skip forms the heart of a new series of conceptual art events in London. With themes of death and love, the series of installations will bring art to unexpected places. Skip Gallery has been created by Catherine Borowski, Managing Director and Founder of […]

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In partnership with Universal Pictures’ The Fate of The Furious, Castrol Edge has created its most ambitious performance driving challenge to date: Titanium Ice. Castrol Edge’s short Titanium Trial film will be released on March 16, 2017, in advance of the theatrical release of The Fate of the Furious in April 2017. The challenge offers […]

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Tu at Sainsbury’s has taken fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a range of looks from Tu’s Spring collection, which will react and change in accordance with Britain’s erratic […]

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FMBE Awards has announced a bold new initiative that is set to harness the energy of thought leaders and core protagonists of our industry. Brand Engagement Week, 16-22nd October 2017 is set to give access and insight into the people, process and technology that underpins live and interactive sales and marketing. Events Director for Brand […]

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Following a competitive pitch, the retail division of experience agency TRO has been appointed to deliver the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster. Launching Spring 2017 in Milton Keynes, the EV Centre will unlock the true potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first […]

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After a competitive pitch, brand activation agency N2O has been re-appointed by Superdrug to manage all experiential and shopper marketing activity in the ‘Superdrug Experience’ programme. N2O South, based in Maidenhead, Berkshire, has been delivering campaigns for Superdrug and its key suppliers – including Coty, L’Oréal, Procter & Gamble and Unilever – in stores across […]

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Dassault Systèmes has announced that DS Automobiles, the premium brand of PSA Group, is using the “Virtual Garage” industry solution experience to fully support the launch of its new SUV, DS 7 Crossback, unveiled at the 87th Geneva International Motor Show.  With this, DS Automobiles transforms its showrooms and invigorates the car buying experience by […]

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Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]

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Spafax, provider of in-fight entertainment and entertainment curation, media sales, and content marketing, has announced the recent appointment of Tullia Vitturi di Este-Lochra as head of luxury & international partnerships. Vitturi di Este-Lochra leaves the position of head of luxury at the Wall Street Journal, London to take up the position, in which she will be […]

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Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]

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Conscious Communications, has appointed Paul Flower as Creative Director in response to client demand on its in-house design team. Paul has over 20 years of marketing industry experience from a range of agencies based in London, Cambridge and overseas. Paul previously co-owned a creative agency in Cambridge and has been involved in a variety of […]

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After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers.  The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]

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Following the success of pop-ups at Sanderson and Bluewater in 2016, Smith & Sinclair return with The Flavour Rooms, Carnaby. Partnering with Tanqueray London Dry Gin, Smith & Sinclair are presenting a one-of-a-kind cocktail bar downstairs serving a bespoke collection of four Tanqueray cocktails which guests are encouraged to get creative with, letting their imaginations run […]

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Global children’s charity Theirworld has launched a campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality. #RewritingTheCode aims to raise awareness of the attitudes that prevent girls and women around the world from achieving their full potential. Theirworld has teamed up with WPP agencies […]

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Farnborough International Ltd has appointed GES as official delivery partner for the new Hall 1 at Farnborough International Exhibition & Conference Centre. The new venue, which opens in spring 2018, is set to become one of the UK’s foremost meeting and exhibition destinations. The purpose-built structure boasts more than 20,000sqm of flexible event space, including […]

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Pictures Experience has launched a new high-tech version of the selfie, which starts with a close-up and then zooms out further and further so the picture includes surrounding scenery. Created for use at festivals and outdoor events or as a part of experiential campaigns, the new Panoramic Selfie works by combining close-up selfie images taken […]

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Sports fashion retailer JD has partnered with boxing promoters company Matchroom Boxing. The partnership will see JD become Matchroom Boxing’s Official Retail Partner in the first long-term deal of its kind for the fight night promoters. JD will receive significant in-ring and ringside branding. The partnership launched ahead of the Haye-Bellew fight press conference, in […]

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Splendid Communications has won ibis, AccorHotel’s economy hotel chain, via a competitive pitch process. The agency will manage the press office for ibis, ibis Styles and ibis Budget and deliver content creation for the ibis UK social channels. The team will be helping to generate brand awareness through creative campaigns bringing to life the brand’s […]

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Projection Artworks has been enlisted by Talon and OMD to bring fanfare to the weekly winner reveals of the ‘Walkers Super Sofa Roadshow’, part of the brand’s UEFA Champions League sponsorship. The projection-mapping show builds anticipation around the ‘Walkers Super Sofa Roadshow’. The competition, managed by World of Initials, runs in-store across 100 national retailers […]

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Peugeot Ambassador, Judy Murray, and the new Peugeot 3008 SUV have formed the ultimate doubles partnership, after the Scottish tennis coach and mother of tennis superstar brothers, Andy and Jamie, took delivery of a 2.0 BlueHDi 180 GT model. Presented by Peugeot head of communications, James Parfett, the vehicle was prepared by Hardie’s of Stirling. […]

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  Produce UK has announced  the appointment of Chris Wood to the role of Chairman at the artistic event-making and placemaking agency. Catherine Borowski, agency Founder and MD has been working with Wood as a consultant for the last year, and has agreed a deeper, more formal working partnership as the agency enters its next […]

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TeamHaven has been selected to manage Smartbox’s European retail field account managers who help to increase product sales across their major retailers in Europe. Smartbox required a solution more suitable than a classic CRM system to both manage their field team and be capable to operate within the complex retail channel. TeamHaven was selected to help […]

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Promohire was appointed by brand experience agency Jackanory to support the latest Cadbury Creme Egg campaign. Cadbury has teamed up with Sainsbury’s to launch the Creme Egg Spotter’s Hide Bus which is touring stores across the south-east. This activity is providing an egg-citing opportunity to sample a delicious Cadbury Creme egg treat from the on-board […]

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CSM Sport and Entertainment has announced a global reorganisation of its individual agencies under a single, unified brand presence – CSM. CSM was formed, in 2011, from a collection of agencies with a depth of capabilities, expertise and experience in multiple disciplines that has grown to include 26 offices in 18 countries with over 800 […]

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Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]

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Creative live events agency Timebased has appointed Jane Baker to the newly created role of chief operating officer. Baker joins from brand experience agency 2Heads where she was commercial director. Working alongside Timebased founder, Richard Dodgson, Baker will be responsible for leading the 18-strong agency team, developing the overall business strategy and will play a […]

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Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality experience at supermarkets and pharmacies across Australia. Designed by BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and immersive insight into the new razor, which features dual lubricating strips before and after the blades. It is […]

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Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]

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Designed to enhance the Plaza experience for guests, the plans include the creation of four new screens for Bluewater’s Showcase Cinema de Lux, as well as three new restaurants, and two new leisure spaces. Work has already begun on-site and is due for completion by Christmas 2017. As part of its upsize to 17-screens, Showcase […]

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Hastings Direct has appointed media agency The Specialist Works to handle its UK media planning / buying, as well as digital agency Roast for PPC and SEO. The agencies were appointed after a comprehensive pitch process that included agency brands from several global networks including the incumbent, RAPP which will still provide creative and production […]

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Mattel Play! Liverpool has appointed a new full-time Marketing Assistant to further strengthen the team at the Albert Dock attraction. Tom Bolger, 24, has been promoted from his role as staff supervisor, with his new position focusing on social media coordination, business and media liaison, marketing and events planning, plus driving innovation and new content […]

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Userfarm will help create inspirational video content for the world’s largest grassroots movement for the environment, WWF’s Earth Hour. As Earth Hour celebrates its tenth anniversary, Userfarm is inviting its global crowd of more than 120,000 innovative filmmakers to create engaging, emotional films about why people should take action and help #changeclimatechange. Since the first […]

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xAd Inc has announced the launch of their location-based technology into nine new countries across the Nordic, DACH and Benelux regions, bolstering the number of unique devices xAd can reach across Europe to more than 100 million. xAd’s European growth has been fuelled by the demand from marketers and agencies to have the ability to […]

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the7stars and Suzuki have extended their award-winning #suzukisaturdays brand partnership with ITV and Ant & Dec’s Saturday Night Takeaway by introducing new talent and extending it into another market, the Republic of Ireland. The partnership will see the launch of an online content series, featuring Scarlett Moffatt, the new host on Ant & Dec’s Saturday […]

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The Brooklyn Brothers have launched a new campaign for Lancôme in the UK announcing that the brand’s best-selling foundation is now available in 40 shades. The campaign heralds the power and diversity of all women, by teaming up with 40 women who are powerful and extraordinary in their own way regardless of age, passion or […]

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Harrix Group, which owns events organiser Wicked Student Nights and staffing agency StreetPR, is reinforcing its position in the youth marketplace with the acquisition of 10-year-old funk, rock and soul night specialist Itchy Feet. The Itchy Feet purchase will give Harrix Group’s events division a potential reach of 1.5 million students in 25 university towns […]

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A year after launching, marketing agency Team Eleven has announced the appointment of Nik Margolis as its new managing partner. Working alongside co-founders Sophie Gibson and Nick Gill, Margolis will be a key player in evolving Team Eleven’s unique model. Moving away from the traditional agency structure, Margolis will help build the agency’s network of […]

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Freeman has expanded its agency team with the appointment of Emily Shaw to the newly created role of Strategy Director, FreemanXP in EMEA. Shaw joins from Geometry Global, where she held the position of strategic planner, global strategy development. During her nearly four years in the position, Shaw played an integral part in developing the […]

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Provision Events (PVE) will play a pivotal role in the series of free golf shows to be hosted in 2017 by a partnership of American Golf, the European Tour and Sky Sports. Four shows are planned this year, beginning on Masters weekend, April 7-9, at ExCeL London, and PVE has been retained by American Golf […]

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Leicester City have put their skills to the test against the ultimate football machine – a robot constructed by a team of sporting experts – in the latest BetStars Face-Off challenge. Captured on camera by BetStars. The Face-Off challenges, from online betting site and the Foxes’ official betting partner BetStars, takes champions from the comfort […]

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Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]

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Red Marlin will manage the UK launch of De Bowers’ new product for the classic car market, the De Bowers motor file, as well as conducting ongoing media relations and digital activity. “The De Bowers motor file is an innovative product designed to set a new industry standard in formalising the way in which a […]

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Amanda Vine joins brand experience agency 2Heads as commercial director. Vine brings over 20 years’ marketing and event experience across sectors and media platforms, including her most recent position as SVP, group account director at Jack Morton Worldwide. In her role at 2Heads, Amanda will lead the company’s sales and marketing function globally, as well […]

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The Marketing Agencies Association’s #DoDifferent awards honour the year’s most innovative and groundbreaking marketing campaigns, and experiential agency Sense in on this year’s shortlist for its work with The Economist in the Long-Term Strategy category. Since its launch, the ongoing campaign has generated more than 27,500 subscribers in around two and a half years. 60% of people […]

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Shaftesbury has announced over 14,000 sq ft of new restaurant lettings and openings in Chinatown, London. The latest additions highlight the area’s diverse dining offer, which showcases East Asian culture that blends modernism with Far Eastern traditions. Natural fast food chain, Leon, have opened shop on Shaftesbury Avenue with a difference. The new venue offers […]

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The annual Dinner to Dine For multi-brand, multi-channel Big Night In & Special Meal-treats campaign returns for the fourth time at the end of February 2017. Featuring three travelling Big Night In roadshows and supported by media, social media, promotional and trade support activity, the event organisers Brand Belief have combined key marketing disciplines into […]

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Mobile Technik has announced its appointment as the sole UK distributor of innovative German mobile event space Promocube. The Promocube is a versatile mobile event space that opens up to create a 36m² pop-up environment. From high-end VIP hospitality suites, experiential brand zones, TV studios and broadcast hubs to pop-up retail units for UK touring […]

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Warren Gatland helped kick off the search by surprising West London rugby club Whitton Lions RFC during training. The Lions Head Coach turned up with Lions Brian O’Driscoll, Martin Johnson, Gavin Hastings and Sir Gareth Edwards. It was the first stop on a UK and Ireland tour by Land Rover to find players and supporters […]

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Leipziger Messe GmbH, which, amongst others, hosts the DreamHack in Leipzig, embarked on a long-term partnership with Fanomena. Until 2018, all visitors, participants, and gamers will receive essential information about the event and offers of sponsors digitally. The DreamHack in Leipzig is the three-day gaming festival in the German speaking area. The Fanomena and Leipziger […]

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