To help spread the word of Nākd’s wholefood revolution, Nākd showcased their range of bars and nibbles on the streets of London to demonstrate that there is a Nākd bar for everyone. The ultimate lean, green, sampling machine took to the streets where members of the public picked from four lucky dip chutes, containing four […]
Creative technology and innovation agency Curb has appointed Adam Azor as managing director. Adam will take on the leadership of Curb, working closely alongside Anthony Ganjou, Curb’s CEO & founder. He has been given a remit to drive growth for the agency and its clients by focusing on technology and innovation in brand experience. Curb […]
Building on its success in Sheffield, Birmingham and Dublin last year, beer brand Coors Light is taking the Ice Cave from its TV ads to the Scottish city to coincide with other events. The Jean Claude Van Damme-led TV campaign will be live in Glasgow from 19-28 May, transporting locals into an Arctic raver underworld […]
Chunky crisp brand, Slabs, will be sampling to over 50,000 foodies across the country. Slabs will be showcased at ITV This Morning Live at the NEC and Simply Cheshire at Arley Hall. This Morning Live is a 4-day event at the NEC offering a guide to the latest lifestyle trends, attracting a 50,000+ footfall. Slabs […]
Wasserman’s Experience division has been appointed by the NFL UK to lead its experiential activity in the UK for the next three years. The agency won the new contract following a competitive pitch. The new remit will see Wasserman working together with the NFL to boost fan engagement through brand experiences not only for the […]
Caffè Nero’s baristas will be giving bartenders a run for their money from this month when they shake up softtails to order for the first time that offer further choice for calorie counters. The new Caffè Nero Shaken range presents four flavour combinations: two zero calorie Iced Teas and two reduced sugar Lemonades. Caffè Nero […]
Ahead of Chelsea Flower Show, TV gardener Charlie Dimmock joined forces with low cost airline and holiday company, Monarch to cheer up commuters with a giant floral plane at London Victoria Station and Birmingham Grand Central. The ex-Ground Force star and current presenter of BBC’s Garden Rescue unveiled the plane measuring nearly 15-foot-long and 15 […]
Diageo and Aer Rianta International (ARI) have announced a new partnership with the launch of the world’s first Guinness Export House at The Loop, Terminal 2, Dublin Airport. The concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom […]
This academic year 2016-2017, ASOS briefed student marketing specialists Seed to create a personalised Back to School experience for students across Europe, Australia and the US with the aim of establishing ASOS as the number one destination for fashion loving students. ASOS Blank Canvas was designed to champion creativity and individuality, inspiring students across the […]
Maximuscle called upon Circle Agency to activate its stand at this year’s BodyPower Expo, which enticed thousands of fitness fanatics over the weekend with free giveaways, product sampling and fitness challenges. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the on-stand sampling bar featured an array […]
Mad River, the Bournemouth based brand communications agency is taking on Dorset’s 3 peaks for their annual team challenge on Friday 19th May. The 15 adventurers have 12 hours to complete the 31-mile hike which will cover treacherous terrain with extreme ascents and descents to raise awareness and money for the Surfers Against Sewage charity […]
Advertising agency, Team Eleven, was tasked with localising the EMEA roll out a new global brand identity and advertising campaign for teeth-straightening system Invisalign. The consumer campaign Made to Move, developed globally by Colle McVoy, has started rolling out across European markets this month, and has been designed to create strong emotional connections with audiences around […]
Experiential marketing agency N2O has announced the appointment of Jody Measures as Art Director to manage the agency’s fast-growing team of designers and creatives. Jody joins N2O after a five-year stint at BWP where he was creative director. Having been in the industry for 20 years, Jody has also held further positions as creative director, […]
The Royal Horticultural Society (RHS) has appointed leading full-service event production and brand experience agency, Event Concept | Veevers Carter to produce an ambitious experiential activation within the Great Pavilion at the RHS Chelsea Flower Show 2017. The project will include a 215-square-metre installation celebrating achievements in gardening and design, as well as tying together […]
MSQ Partner agencies, Stack and Smarts Communicate, have been appointed as the joint pan-European content agency for Hertz. They won the account following a competitive six-way pitch. Stack, specialists in customer acquisition and engagement, will work with Smarts Communicate, the PR & content agency, to offer a truly integrated approach to the brand. This recent […]
A one-day pilot of the DMA’s immersive hackathon tackled a live brief from Hilton to develop new and innovative ways of engaging with its customers. The DMA has launched the pilot for its Customer Engagement Labs, an immersive one-day live hackathon. In partnership with Hilton, the day asked participants to develop new ways to generate […]
Freeman has been ranked as one of the top 25 World’s Largest Agencies in the Ad Age Top Agency Report 2017. The agency has also been named a top U.S. agency across the experiential, promotion, and healthcare categories. The findings include stats around the state of brand experience, which FreemanXP have summarised here. Commenting on […]
The Vurger Co. and Tabasco will be serving up a vegetarian friendly burger at a one day event to celebrate National Vegetarian Week. On Friday 19th May, Londoners can stop by Bishops Square, Spitalfields Market and sink their teeth into a new culinary creation with the debut of “The Auburger”. Aubergine sales soared by 18% […]
the7stars has forged a new partnership for Suzuki together with Channel 4 and content agency The Outfit, in order to appeal to a younger audience in support of the manufacturer’s latest model, the Suzuki Ignis. Launching across TV and digital, the creative campaign #IgnisAdventure has been filmed in the style of a mini content series […]
Hot Pickle are taking the Hovis Airstream on an experiential roadshow across seven cities. The baking roadshow is Hovis’s most experiential campaign to date. Kicking off in Cardiff, St. David’s, Hovis will be serving warm slices of their wholemeal loaf, fresht from the oven, in a specially adapted retro 1962 Airstream trailer. Created by Hot […]
Brut, the men’s grooming brand, has announced the appointment of England’s Test captain, Joe Root, as its new ambassador. This year Joe Root will line up alongside England fast bowler Jimmy Anderson, who has extended his deal with Brut after a successful year in 2016. Root joins a list of sporting greats who have represented […]
Flashmat has launched new features to bring its modern photo booth functionality to the UK. Flashmat operates over 150 photo experiences across Europe per month including store pop-ups, trade fairs and festivals. Flashmat’s new technology helps brands to utilise the latest trends in selfie and digital photography – the booths can create GIFs, record video […]
Skoda Kodiaq- Dynamic DOOH from QDOT on Vimeo. Škoda UK has launched a digital Out of Home campaign for the all-new Škoda Kodiaq SUV. The activity forms part of Škoda’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The […]
Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]
Eulogy has announced its new events and experiential offering, launching with clients including Brown Forman brands Jack Daniel’s and Chambord as well as the Molson Coors world beers portfolio. The launch reflects the rise in the “experience economy” with consumers, especially millennials, increasingly desiring memorable experiences that they can share with their peers. According to […]
Real world marketing agency Sense has established its U.S. presence with a new office in New York, along with the April launch of experiential campaign #feedingthefuture for The Economist. Sense won The Economist’s North American business in late 2016 following a competitive review, and Sense London has been the agency of record for the company […]
Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]
Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops. Managed by experiential agency Agent42, the campaign will promote the Acer Spin […]
Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]
VRTogether, a nonprofit initiative, has launched the platform with the aim of encouraging VR for the greater good. Rather than finance projects – in the first initiative of its kind – VRTogether brings together a community of people to leverage this medium to effect change. Via the website, which has similar functionality to a social […]
PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time. The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]
For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience […]
The National Charity of the British Army, The Soldiers’ Charity, has announced the appointment of Hunterlodge as its direct marketing agency following a competitive pitch. The agency has been tasked with raising awareness of the charity’s services and its differentiators to other well-known charitable organisations. This will highlight the fundraising need for serving soldiers, veterans […]
Peugeot and the Marcus Rutherford Foundation/Young Adult Cancer Trust were out in force at this year’s London Motor Show, raising awareness of the support network available for young people with cancer and encouraging blood and bone marrow donors to come forward. The one-of-a-kind Marcus Rutherford Foundation Peugeot Boxer van, donated by Peugeot, was on display as […]
George P. Johnson (GPJ) has made two further appointments in as many months, strengthening its European talent pool with new roles in creative and client services. George Bear joins GPJ following 10 years’ creative resource experience gained at a multitude of shops across the wider agency spectrum, including FCB Inferno, JWT and WCRS. He started […]
PSONA has hired former EHS Brann board director Sue MacLure, as its new head of data. Sue will sit on the agencies board and report to Fiona Scott, CEO. Sue has been brought in to reshape and turbo charge the agencies CRM, Data, and Digital offering. Sue was also previously at comparethemarket.com as board level, […]
On May 4th London’s Institution of Engineering and Technology hosted the 2017 IDM Graduation ceremony, where the 242 members of its class of 2017 joined the over 10,000 IDM alumni. The ceremony featured a talk from Dr Dave Chaffey, author of the best-selling books “Emarketing Excellence” and “Digital Marketing”. Jane Cave, MD at the IDM, […]
The largest Google Cloud event in Europe, Google Cloud Next, took place in London. Developed with independent events agency Wonder London, the two-day conference marks the start of a six-stage series spanning the continent. Google Cloud Next invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what […]
whynot! thinkpeople have put vapers first by partnering blu and Ministry of Sound to revolutionise the choice between smoking and vaping in the flagship London club. From now through to April 2018, whynot! thinkpeople have secured blu the exclusive rights to sell and sample vaping products within the dance venue. Clubbers will have the option […]
McVitie’s has launched a four-week tour focusing on major cities and events, sampling their new sharing snack, McVitie’s Digestives Nibbles. As well as taking away free 120g packets of three varieties of the biscuit snack, consumers were treated to a surprise encounter with the baby seal puppet from the brand’s TV campaign. “This tactical and effective brand experience […]
Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]
Spain’s Costa Brava, one of the region’s leading golf courses, has appointed leading marcomms specialist the Azalea Group to enhance its reputation in the UK and Europe. The Costa Brava Tourist Board has engaged the PR and marketing services of Azalea to promote the region’s golf courses across the continent, and strengthen its image as […]
Big Brand Ideas has appointed Claire Williams as account director following a series of new client wins in professional and financial services. Claire, who had a walk on part in Home and Away whilst working for a branding agency in Australia, has over 12 years’ experience in senior marketing roles across all disciplines within agencies […]
Hayley Lawrence, director of events and member of the board at integrated marketing agency Brand & Deliver, has been appointed to the role of managing director. Founder Ben Gallop will remain in the position of CEO, handing over responsibility for the day to day running of the agency to Hayley. Hayley joined Brand & Deliver […]
EMO Unlimited and The Real Adventure Unlimited, the Bristol-based agencies owned by the Unlimited Group, are joining forces to create a new agency, Prophecy Unlimited. The move will create an agency of 200 people, making it among the largest in the UK outside of London at a time when the Unlimited Group is keen to […]
Banana Kick has worked closely with Fuel for School, a partnership between The Real Junk Food Project and Richmond Hill Primary School in Leeds, to maximise their exposure when they participate in the Tour de Yorkshire 2017 – taking their message to over 2 million people across the three day event. The programme, led by headteacher Nathan Atkinson, […]
N200|GES is accelerating its global expansion plans with two senior hires and new offices in Hong Kong and Chicago. Nancy Chan joins as general manager for Asia Pacific and Fouad Boulaïz joins as general manager for North America. Chan and Boulaïz will report into N200|GES managing director, Jeff Lee. An MBA graduate of London Business […]
TRO & Fuse have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions […]
Maserati celebrated its Instagram takeover campaign at an event at The Vinyl Factory in the heart of London’s Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through food and drink inspired by Maserati’s newest model; the Levante SUV. Maserati took the opportunity to announce at the event the […]
RPM has appointed three new board members to aid the agency’s plans for future growth across all core capabilities. Gillian Ward has been promoted to board director people, alongside Rosa Chapman as board director client service and John Viccars as board director strategy. The promotions reflect RPM’s key areas of focus – people, thinking, creative […]
Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]
The Seven Dials Trust unveiled a Roxy Club plaque on April 25 to celebrate the history of the iconic punk era at Seven Dials, sponsored by Shaftesbury. As part of the Trust’s on-going People and Street History Plaques project it was placed at 41-43 Neal Street, marking the location of the infamous venue forty years […]
Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) […]
Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity. YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted […]
Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep’ to launch the limited edition Renegade Tough Mudder. To celebrate Jeep’s fourth year sponsoring the UK Tough Mudder series, Jeep released 100 of the special limited edition vehicles, which went on […]
Fondation Louis Vuitton has revealed its latest exhibition, Art/Africa, le nouvel atelier, which showcases one of the largest collections of contemporary African art, from April 26 to August 28 2017. Displayed for the first time in Paris, ‘The Insiders’ exhibition features pieces from the world’s largest collection of contemporary African Art, owned and collected by […]
The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day. Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment. Field Day Citrus Pale will be available in several independent […]
Natural Insight has announced its new Workforce Health features which help tackle one of the biggest challenges for employers – finding and retaining high performing workers. Each worker in Natural Insight is now assigned a 1-5 Workforce Health score. The score uses a proprietary algorithm based on analysis of 34 million work assignments, as well […]
The complex algorithm uses machine learning, and was created by a diverse team of developers, designers and data analysts over the course of six months. Romanians have been feeding the ROMBOT with their wisdom and knowledge. So far, they have provided over 1.5 million answers since the data gathering phase was launched on December 1st, […]
digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand […]
Aardman have released the first ever Shaun the Sheep VR experience Shaun the Sheep Movie Barn VR. The free app is available from Google Play and the Apple App Store and viewable through light mobile headsets, such as Google Cardboard. It has been reported that by 2018 the total number of active virtual reality users […]
To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]
This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres and many […]
Britain’s leading home improvement retailer, B&Q, is on a mission to inspire Londoners to discover the joy of gardening this April B&Q will transform Soho Square into an Open Garden from 26th – 29th April A new outdoor space in the centre of London to enjoy with friends, the Open Garden will feature delicious BBQ […]
To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]
Tastecard have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]
GES has announced the appointment of Mike Phillipson as managing director of its Blitz|GES event production business with immediate effect. Phillipson will be part of the GES EMEA executive team, reporting to Jason Popp, EVP of international at GES. Phillipson brings both senior business leadership and creative industry experience. He is the former CEO of […]
Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]
Leslie Chase joins brand experience agency 2Heads as VP of Client Services, a key part of the agency’s management team in North America. She brings over 15 years’ experience, having worked in show management for many years, most recently for experiential agencies George P. Johnson and EWI Worldwide. This comes at an exciting period of […]
New Scientist Live, held at ExCel London, will run over four days from 28 September. The event will feature six immersive zones covering Humans, Engineering, Technology, Earth and Cosmos. With 120 speakers, five stages and sixty experiences, it touches on all areas of human life. Last year 22,467 people attended the launch event and exhibitors […]
Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area. Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]
Les Enfant Terribles and ebp launched The Wonderland Bar on Thursday 20 April which runs alongside the immersive theatrical experience “Alice’s Adventures Underground” at The Vaults at Waterloo. Open Tuesdays to Sundays until Saturday 23 September 2017, The Wonderland Bar is the new Alice in Wonderland inspired pop-up bar, based in the atmospheric tunnels underneath Waterloo Station. […]
The Market Creative has strengthened its team with a planning director as well as two new starters. Gemma Sheridan joins the marketing agency with 12 years experience from working with a wide range of brands globally from M&S to Nissan. She previously held a Head of Strategy role at Refinery. In the newly created position […]
Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail, GWR and Heathrow Express celebrate the recent improvements to the […]
Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane. The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand. Gesture control screens reveal the world of Porsche and the store also […]
Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]
Experiential agency iD has announced the appointment of a new Creative Strategist and Client Services Account Director. Paul Parsons has been appointed as creative strategist, joining the agency’s planning team and will focus on creative development and brand innovation for both existing client and new business accounts. He brings a wealth of FMCG and Alcohol […]
GPJ will be offering delegates specialist consultancy into the world of marketing through VR and helping brands embrace VR technology as a very real marketing tool. In addition to the agency’s presence on the exhibition floor, Nick Riggall, GPJ’s head of digital strategy, will also be joining The Brand Conference panel on Friday (21st April, […]
The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating an immersive atmosphere in which to sample the drink. A serving of ice cold […]
Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]
New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]
Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. Extending Mobile Promotions’ eight-year relationship with Dream Marketing’s managing director John Aldridge and his innovative mobile exhibition concept, this March saw the event specialists’ expandable trailer act as a mobile […]
To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]
Kit Altin, head of innovation and global planning director at Leo Burnett Group, is joining The Gate London, MSQ Partners’ lead communications agency, in May as Chief Strategy Officer completing the new management line-up. Altin’s arrival at The Gate follows the recent appointments of Beri Cheetham, former ECD of Leo Burnett and Jamie Elliott, ex-CEO […]
Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’ With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]
intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]
intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]
Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]
Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]
The Bobby Moore Fund for Cancer Research UK has launched its new national campaign for Football Shirt Friday. Created by London based customer engagement agency, PSONA, the first spot, ‘Team Believe’, will feature for the first time on the cancer research UK website. The campaign, which aims to raise awareness and funds for Cancer Research […]
Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex Brand 5D Experience will fully kit out visitors with […]
Ebiquity has announced the launch of Portfolio Digital, a new digital ad intelligence platform designed to accurately monitor online display advertising. The launch of the platform marks a significant step forward for marketers, allowing them to view and track their competitors’ online advertising messaging and associated spend more easily and accurately. Portfolio Digital allows its […]
RPM has announced two new additions to the senior team. Ruth Henderson is joining as a senior strategist, alongside Laurel Davis as head of creative communications. Henderson is joining RPM’s strategy team, where she will focus on social, brand and innovation. She brings a wealth of experience, having headed up strategy at leading social content […]
Due to a number of major new contract wins, Undercurrent are growing their production team. New roles include an event and production director, senior event manager and event producer, junior production manager. Emily McCorquodale re-joins the Undercurrent team having spent 13 years in various agencies delivering events for the likes of John Lewis, HSBC, CPW, […]
Nestlé Breakfast Cereals are mixing up breakfast time once again. The pop-‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]
Agent42 has announced that Linda Hassall will be joining the agency in the role of senior director. Linda will oversee a number of Agent42’s impressive portfolio of clients, as well as look after the new business pipeline. This is Hassall’s first move into agency following a career including long stints at Warner Bros, Acer and […]
The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]
Creative agency Space has appointed Jim Carless to the newly created role of head of brand experience. Carless, formerly head of client services at Space, is charged with accelerating the growth of the agency’s brand experience proposition across its existing client portfolio, which includes Heineken, William Grant & Sons, Arla, UEFA and Wimbledon, whilst also […]
InGo provides an answer to the question ‘Who is going to be at this event?’ with the release of their new feature, an industry first, called “Network Notifications.” Whenever someone socially registers for an event using InGo, he or she will know which of their friends and colleagues are joining the event with them. InGo […]
Experiential marketing agency Ambient teamed up with dating app Bumble to deliver an experiential campaign at the Oxford vs Cambridge Boat Race. The campaign saw race goers being treated to free drinks as they watched the two historic teams compete along the Thames. Guests were also able to enjoy a GIF photo booth inside a Bumble […]