News

John Constable’s The Cornfield, one of the most beloved paintings from the National Gallery’s London collection, has concluded an acclaimed week of veiwing to passing visitors in Jarrow’s Viking (Shopping) Centre. The painting, which came to Jarrow as part of the National Gallery’s bi–annual Visits programme, was on display until Sunday 25 June at the Viking Centre in Jarrow. South Tyneside […]

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Revolut, the global financial super app with 30 million customers worldwide launched its new ultimate membership plan, Ultra, with The Ultra Experience – an Augmented Reality experience. Shoppers passing through Covent Garden between 16 and 23 June can scan the “platinum portal” using their mobile device and unlock a first glimpse of Revolut’s new luxury […]

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Threshold Sports, a Brighton-based sports event agency who help deliver world-class events, have joined forces with the British Heart Foundation (BHF) to elevate their London to Brighton Bike Ride; an event which has been running for almost half a century. Founded in 2009, Threshold Sports deliver bespoke engagement and fundraising events for some of the […]

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Morph’s Epic Art Adventure in London – the first accessible, step-free cultural event of its kind – has opened today – with official creative partner Kids Industries (KI) in full attendance with Whizz-Kidz, Wild in Art, and Aardman – the award-winning animation studio and creator of the childhood-favorite and much-loved animated character, Morph. The spectacular […]

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Pixel Artworks, the immersive experience studio, who collaborate with Lego, Netflix and Tiffany & Co., has launched ‘The Lighthouse’, a mixed-reality space in London. The space will help brands access and understand first-hand how embedded technology can solve their business challenges and act as a guiding light for how to use immersive creative technology including […]

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Sledge, the proudly employee owned, UK-based agency with a global footprint and expertise in live experience and film, continues to grow its team and evolve its internal operations to the benefit of its people, clients and the planet, following its transition to an Employee Ownership Trust (EOT) in November 2022. Rebecca Shanks, who has worked within the agency […]

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Threshold Sports, the multi-award-winning mass participation events agency, have today announced a new four-year Title partnership with leading cloud technology company Babble on their iconic Ride Across Britain (RAB). The iconic cycling event was founded in 2010 to enable more people to tick off the bucket list challenge of riding from end to end of […]

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Green & Fortune has published its commitments to providing inclusive spaces at its Kings Cross venue, Kings Place. The commitments are published in a paper entitled Outstanding. Never Standing Out. It details Green & Fortune’s vast experience and learnings in the events sector and specifically looks to evolve and involve every voice in the conference conversation. […]

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World-leading hard seltzer brand White Claw has struck a new partnership with American Express presents BST Hyde Park, AEG Europe’s leading festival that brings the best of live music to London each summer.  Building on last year’s wave of success, White Claw is expanding its festival presence with activations across American Express presents BST Hyde Park and Luno presents All Points East. With a […]

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Luxury retail executives forecast annual market growth of more than 5.6% for the next four years Senior executives confident about rising revenues and margins at their firm and for the market as a whole, Communications Specialist Ltd research shows The rising number of high net worth individuals and mass affluent globally is the key driver […]

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The Royal Institution have appointed partnership agency Reg&Co to help develop a sponsorship partnership search strategy for 2023. The Royal Institution (Ri) is an independent charity dedicated to bringing the public and scientists together to share their interest and passion for science. The Ri’s vision that science is for everyone is based on a belief […]

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International inflatable structure supplier, Evolution Dome, has just completed independent acoustic testing of its inflatable domes and the results show a substantial drop in noise across the range of inflatable structures, and the company has made the findings of this research available for download. Evolution Dome’s director, Ash Austin, commented on the findings, “The way […]

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Shoppers struggling with sky-high prices on household essentials are beginning to see some light at the end of the tunnel with the cost of coffee and ketchup starting to fall. The latest analysis from retail data experts Reapp reveals that coffee prices have dropped by over 10 per cent.* The price of plant-based milk has […]

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Top Italian American restaurant Frankie & Benny’s is to offer special pizza making courses to entertain kids over half term. The popular restaurant will help take the pressure off parents by allowing children to make their own masterpizza. Frankie’s chefs will demonstrate how to make the perfect pizza from stretching the dough to the right […]

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The arrival of the Eurovision Song Contest in Liverpool was the first time in quarter of a century that the UK events industry has had a chance to showcase its talents to the global Eurovision audience. The UK has hosted the contest a record nine times, four times in London (1960, 1963, 1968 and 1977) […]

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Award-winning creative brand experience agency, N2O, is delivering a touring food and drink roadshow for the UK’s largest retailer this summer, with new taste discoveries and delicious demonstrations. Celebrating a “Summer full of flavour”, the free food tasting and family fun event will invite customers to discover food and drink brands and interactive activities. It […]

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Dee Set Group has appointed James Ainger as Head of Retail following almost 15 years at British supermarket giant Asda followed by a stint working with field marketing agency Tactical Solutions. In his new role he will be responsible for assisting and developing relationships between brands and retailers including Asda, Morrisons and Wilko. North-West based […]

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Puma hosted the inaugural Forever Faster Cup in Leeds. This world-first track concept pitted Leeds Beckett University against their arch-rivals from the University of Leeds to find out once and for all who is “Forever Faster”. As the culmination of a full evening of trackside entertainment powered by Puma, 3 teams from each University took […]

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De’Longhi, the leading brand in domestic coffee machines, is thrilled to announce  its City Tour marketing activation. Taking place in nine cities across the UK and Ireland, the tour kicked off in Covent Garden on Wednesday. The De’Longhi City Tour aims to captivate the nation and showcase the remarkable cold brew and cold coffee features […]

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Events industry body isla today releases its first industry report. It combines insights from TRACE, its event carbon measurement platform, and wider membership community. Launching at its flagship 2023 event, transform today, the report – a temperature check 2022-2023: an exploration of sustainable progress in the UK event industry – is the first of its […]

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Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, today launched its latest biannual “FMCG Demand Signals” report for Europe. Covering the six largest markets in Europe (France, Italy, Germany, Spain, UK, and Netherlands), the report reveals that the sector has reached a tipping point with Private Labels outpacing the […]

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Future retail agency Outform supported the premium domestic appliance brand Miele in creating an innovative digital customer experience. This means a new interactive window display in Edinburgh’s St James Quarter that drives awareness of Miele’s TwinDos washing machine. TwinDos is the world’s only two-phase dosing system for liquid detergents in household laundry care. The activation […]

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From left to right: Paul Mills-Hicks, Sally McLaren, Chris MacRae, James Willoughby and Nick Adams  Sense, the brand experience agency has announced the launch of a new retail division, designed to help clients respond to the ever-evolving retail landscape. A highly experienced team with unique insight into consumer shopping behaviour based on decades of sector […]

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Frozen pizza sales have plummeted by over a quarter (27%) with shoppers buying 2.3million fewer than a year ago, new data reveals. It comes as prices have surged by over 35 per cent in the past twelve months, adding an average 77p to each pizza, analysis by retail data experts Reapp has discovered.* The biggest […]

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Kru Live, the Global Live Engagement Agency has opened a new office in Hong Kong The Hong Kong office marks Kru Live’s first foray into the Asian market and represents a significant milestone in the company’s global expansion strategy. The new office will allow Kru Live to better serve its clients in the region and […]

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GottaBe! has announced its new campaign for Ding.com, the international mobile top-up brand. The campaign aims to drive top-up transfers and app downloads, in order to help ethnic minority populations, connect with their loved ones internationally. Launching on April 29th, the campaign highlights Ding.com’s work with ethnic minority populations in the UK, enabling users from […]

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Dentsu Sports International has announced the launch of dentsu Sports Analytics, a new global offering bringing together the best research, data, and analytics capabilities of MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu’s Merkle, to help drive better outcomes across the sports and entertainment measurement industry. Based in New York, experienced global […]

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  Brixton Brewery is firing up voter participation using thousands of stickers across cans and pint glasses, informative coasters about the election and even free photobooths in pubs to ensure as many people get out and vote as possible, this May 11 million Brits are at risk of no vote as compulsory photo ID is […]

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Above: Rob Diver, Managing Director of TAG Heuer UK and Ireland with Elite Men’s Wheelchair Race winner Marcel Hug (SUI) and Elite Women’s Wheelchair Race winner Madison de Rozario (AUS) on then podium on The Mall The TCS London Marathon on Sunday 23rd April 2023. Photo: Adam Warner for London Marathon Events: For further information: media@londonmarathonevents.co.uk […]

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Samsung launched an interactive and immersive pop-up roadshow, starting in Oxford, to highlight the ‘nightography’ camera and gaming capabilities of its new Galaxy S23 series. The concept was created, designed and built by future retail agency Outform. Visitors were able to check-in to the mobile experience by scanning a QR-code through Outform’s PodDrop product, which […]

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easyJet has been announced as a National sponsor of the Eurovision Song Contest. The airline offers more seats between the UK and Eurovision countries than any other airline. Over the course of this year’s contest, easyJet will be flying in thousands of visitors into Liverpool, a city with a rich musical heritage and one of the airline’s longest served airports, […]

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Rituals Cosmetics UK & IE is set to open an immersive space in the heart of London’s Covent Garden. The 2–day pop–up will offer consumers the chance to experience the fleeting beauty of the Sakura blossom and to Celebrate New Beginnings this Springtime, by immersing themselves in the brand’s best–selling The Ritual of Sakura Collection scented with the […]

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Location:live is delighted to announce the appointment of Emily Edwards as an Account Director with the business. Emily brings a wealth of 17+ years of experience in sales and account management at some of the UK’s most respected retail groups, such as the management of brand partnerships for Intu across the UK, working closely with […]

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Ogilvy PR was supported by experiential events agency Undercurrent this Easter season for a headline grabbing stunt. Residents of a Derbyshire village were woken to a unique surprise by one of the UK’s biggest chocolate makers. People living in Egginton, in the south of the county, were tasked with completing a giant Easter egg hunt one morning after […]

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For two weeks only, Bang & Olufsen is inviting Londoners to lose themselves in an evening of cinematic indulgence at Smallbone’s Luxury Pavilion, nestled in the heart of Knightsbridge. The visionary new pop-up unites film and food in collaboration with celebrated two Michelin-starred chef and restaurateur, Tom Sellers, giving visitors the chance to see and […]

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Creative brand experience agency, N2O, has devised an immersive, multi-brand coronation activity in and around Tesco stores this spring. The touring experience will bring people together to celebrate the momentous occasion of King Charles’ Coronation in true British style. Customers will experience a feast for a king, with a high tea spread featuring finger sandwiches, […]

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Pioneering off-road racing series, Extreme E, has further strengthened its team with the appointment of Kris Reid as its new Head of Marketing.  Kris brings a wealth of experience to the role, having worked across a diverse range of industries including sports, music, and fashion. Kris’s career began in the UK music festival industry, where […]

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Retail data experts, Reapp, reveals Brits purchase more affordable Easter eggs in the buildup to the long bank holiday. Cash-strapped shoppers are buying nearly twice as many cheap Easter eggs as 47% more sold compared to luxury eggs, new data shows in the buildup to Easter.* Analysis by retail data experts Reapp has found that bargain-hunting Brits have […]

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Global event crewing specialist Showforce has announced that Becky Meers has been promoted to the role of Head of Operations UK & Europe. Moving forward Becky will oversee the account management, crew management and operations functions for Showforce’s UK and European business. Having joined Showforce’s Liverpool office in 2010 as an account handler, Becky’s hard […]

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London-based partnership consultancy agency Reg&Co have been appointed by The Luna Cinema to help develop a partnership strategy in 2023. Established in 2007, The Luna Cinema are the largest provider of outdoor, themed and pop-up cinema events in the UK with 275+ screenings. Each Luna residency tends to last 3 – 5 days in some of […]

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YouGov study commissioned by Gekko finds millions planning shopping spree  ‘Retail as leisure’ as consumers combine shopping with eating out and socialising  As the UK heads towards the spring and an enhanced bank holiday season, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends. These shoppers are […]

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Residents of the East Midlands have the biggest thirst for non-alcoholic beer, drinking EIGHT times more of it than Londoners, new data shows.* Analysis by retail data experts Reapp has found that East Midlands takes top spot with 15% of sales this year to date with the capital at the bottom with just two per […]

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Event, catering and brand logistics specialist Global Infusion Group has appointed Tim Young as its new managing director. Young brings a wealth of experience at both PLC and SME level to the role and is perfectly placed to lead the business as it embarks on an ambitious period of growth. Having spent over 20 years […]

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Global experience design company, Imagination, has created a world-first driving experience for the launch of Ford’s new all-electric Explorer™ SUV; Ford’s first volume passenger electric car designed and built in Europe. Imagination has flipped the traditional in-person car reveal on its head and produced an immersive virtual event for the unveiling of Ford’s new electric […]

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Gameloft for brands, a leader in the creation of gamified experiences for brands, today announced the release of a new whitepaper entitled “The Marketing ROI in Gaming – The Positive Impact of Gaming for Brands”. The report presented during this year’s IAB PlayFronts New York, provides a methodology and a brand-new KPI to measure the […]

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UK based global live engagement agency, Kru Live, has announced the appointment of Sarah-Jane Benham as its new CEO with immediate effect. Benham, who has been managing director of the company since 2014, will now take the helm as Kru Live embarks on its next phase of growth and expansion into new territories later this […]

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East London events venue Troxy has reacted to the emerging trend of short lead bookings and revealed a new rate card exclusively for enquiries within a two-week lead time. This makes any available space of the art deco venue accessible at a competitive rate, subject to terms and conditions. This includes the Grand Hall on […]

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Avantgarde, the brand experience agency, has announced the promotion of two senior team members, as well as the hire of a new Global Business Development Director. Stuart Bradbury, who has held the role of MD of Avantgarde London for more than 13 years, has been promoted into the position of Executive Director of Strategic & […]

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Saudia, the national flag carrier of Saudi Arabia, has been named the Official Global Airline Partner of the Aston Martin Aramco Cognizant Formula One™ Team (AMF1) from the 2023 season. Executive Chairman, Lawrence Stroll, signalled his ambition for AMF1 with the signing of two-time World Champion Fernando Alonso to drive alongside Lance Stroll in the […]

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Live event and brand experience experts Event Concept has welcomed a new Marketing Director to its Leadership Team. Abby Hartley will be responsible for setting a strategy that drives profile for Event Concept and embeds future-fit positioning for the brand as it looks to cement its position as the partner of choice for clients seeking […]

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Global experience design company, Imagination, has announced the appointment of Sascha Uzzell as Managing Director of Imagination New York and Houston, and Jiri Bures as Executive Creative Director Imagination New York and Houston. The new leadership team appointment comes at a transformative time, as brands capitalise on the rising demand for stand-out in-person and hybrid […]

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British shoppers are stocking up on frozen veg in time for their Sunday roasts as fresh vegetable shortages continue, new data demonstrates. Retail data experts Reapp have seen a surge in sales of frozen veg on weekends at one major British supermarket – with a 20 per cent year on year uplift. Almost £150,000 worth […]

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  Barclays Football Ambassadors Ian Wright and Kelly Smith plastered and painted a new girls’ changing rooms at Cheetham Hill Sports Club, Manchester giving girls greater access to the facilities they need to play football. Ian and Kelly were joined by six local young volunteers from social enterprise Volunteer It Yourself (VIY) who are being trained […]

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Wonder – Wonder, the specialist B2B experience agency and part of the Amplify agency collective –  has hired Lucy Montgomery for the newly formed role of Director of Client Services, as Chloe Ward is promoted internally from Business Director to another newly created role, Director of Live. The appointments come alongside five additional hires that […]

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Lovebirds Darren and Anneka are celebrating after enjoying a free wedding worth £10,000 thanks to top Italian American restaurant Frankie & Benny’s. The restaurant is known for great food at great prices but it’s also a place that can host big occasions. Just in time for St Valentine’s Day Frankie and Benny’s announced they were […]

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Superdrug has entrusted award-winning creative brand experience agency, N2O, to bring back its ultimate brand experience in February 2023. The follow-up event to Superdrug’s uber-popular 2019 health and beauty brand showcase will kick off at The Truman Brewery (Brick Lane) from 24th – 26th February. The three-day event – the ‘ultimate health and beauty playground’ […]

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Tactical Solutions has become the UK’s first Field Marketing business to become B Corp certified, recognising the retail business’ efforts in putting its workforce first and taking serious consideration to the environment. The certification means the North Wales based business which works with major brands such as; Innocent, Arla, and Kelloggs will join a growing […]

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Award-winning creative brand experience agency, N2O, has promoted Paul Gillam from Creative Director to Executive Creative Director to lead, mentor and elevate the Creative Department as they drive into 2023. At the helm of the creative talent at the agency, Paul will bring his 20+ years in the industry to the role, overseeing creative output […]

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Global experience design company Imagination has partnered with Qatar Tourism and Visit Qatar to create an interactive experience for tourists in Doha Port’s new visitor centre. This experience highlights the wealth of experiences and adventures available in Qatar and supports the wider development of the new Port area. Imagination designed and delivered the concept proposal […]

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Omnicom Experiential Group announced has a transition in leadership at TRO, effective January 1, 2023. Andrew Orr, the agency’s current Head of Clients, will be elevated to UK Managing Director. Michael Wyrley-Birch, who became Managing Director of the UK office in 2012 and CEO of the group in 2017, will be exploring new opportunities outside […]

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Aaron Thomas Photography – https://aaronthomasphotography.com/   Hyphen, the events and experiential agency, chose Evolution Dome to help bring football home, providing a football-themed temporary inflatable structure for Asda’s World Cup inspired activation tour at 7 Asda stores around the UK, over 7 days, Dec 1-7, as part of a 32 store campaign. The campaign invited shoppers to […]

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Red Bull’s ‘Home Ground’ e-sports tournament that took place across the weekend of 9 to 12 December at Victoria Warehouse in Manchester.   During this third edition of Red Bull’s e-sports tournament, eight of the world’s most elite teams battled it out in a knock-out competition that saw 100 Thieves crowned winners after a thrilling […]

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Over the 15th, 16th and 17th of December, one of the UK’s premier basketball teams, the London Lions, will bring their ‘Hoopbus Experience’ to Canary Wharf. The bus will be parked outside the underground station with the activation being aimed at engaging new fans and players in the sport of basketball. London’s city workers will have […]

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Ray Parlour: Creative Director from Weirdo on Vimeo. Weirdo-created campaign subverts football fashion cliches to join in on fan jokes by transforming much-loved player, Ray Parlour, into a Creative Director as the agency helps Arsenal take a humorous look at the converging relationship between football and fashion Arsenal Football Club has turned to Weirdo – […]

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Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as […]

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Samsung is inviting dog owners and their pooches along to its Samsung KX store to enjoy a free pet pampering session and portrait shoot, in an experiential activation to promote its Jet Pet vacuum range. The initiative was developed in partnership with Cheil UK. In order to build awareness of Jet Pet, the tech brand has worked […]

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Haribo has launched the latest phase of its creative Decorating Day Christmas campaign, with the simultaneous sweet switch-on of two giant Christmas trees at London Waterloo and London Victoria stations. Each decorated with 100 over-sized iconic treat piece baubles and a Goldbear topper, the trees will launch on 1 December and remain in position until […]

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  Luxury automotive brand, Genesis, is to launch a new brand activation platform, SOUND, ELECTRIFIED, which will see it stage the world’s first DJ set and global live stream powered by a car. The new platform was developed in partnership with strategic and creative company ScienceMagic.Inc, which was appointed earlier this year to support the launch of […]

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Sledge, the UK-based agency with a global footprint and expertise in live experience and film, and global healthcare event and communications agency, SWM Partners today announce that they are now proudly employee owned. The news comes as the group’s former owners, CEO Robin Fawcett and Sledge Managing Director, Sarah Yeats sell the majority of their shares to a […]

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Innovative data-collection service app, Shepper, has launched a new service designed to allow UK businesses to put out live data requests in as little as 24 hours, with in-depth insight reports back in as little as 48 hours. Dubbed ‘Live in 5’, the service will connect businesses to Shepper’s 180,000 strong community of data collectors, […]

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isla – the events industry sustainability body – has launched an action-focused guide to support meetings and event venues in the transition to Net Zero. The guide encourages venues to review their sustainability progress and enables them to develop short to mid-term sustainability goals and set a realistic but ambitious aspiration to reach Net Zero […]

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Multi-award-winning creative brand experience agency, N2O, in partnership with Tesco, has created a pop-up Christmas Market that will visit stores across the UK in the run up to the festive period. Standing up for joy this Christmas, the festive Tesco Christmas Market comprises free food and drink sampling, gifting inspiration and spreading festive cheer for […]

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Lyre’s – the non-alcoholic spirits brand – is launching its UK retail shop and bar at Bluewater shopping centre. Opening on November 25th, the pop-up will champion Lyre’s Classico Grande 75cl, the perfect alcohol-free accompaniment to the festive season – along with a selection of other premium non-alcoholic spirits. In addition to the retail offering, […]

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The 2022 FMBE Awards have been announced at the Pavilion Ascot in an evening hosted by comedian Simon Evans and with a party played to a packed dancefloor by Extreme Ways. Agencies Powerforce (FM) and N2O  (BE) won the coveted Agency of the Year awards, sponsered by SpaceandPeople.  Powerforce also came out top in the […]

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The Waitrose Winter Food and Drink Festival is returning between 18 and 20 November 2022, with a scaled-up offer in a new home – London’s Tobacco Dock – that features inspirational new experiences while hosting over 500 products from 150 suppliers and showcasing the best of Waitrose’s own festive food ranges. Waitrose’s experience agency – […]

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Award-winning creative brand experience agency, N2O, is seeing continuing success in pitching for public sector business after being named as a supplier on Crown Commercial Service’s Communications Marketplace framework. Crown Commercial Service supports the public sector to achieve maximum commercial value when procuring common goods and services. In 2020/21, CCS helped the public sector to […]

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Elevate Staffing has been named as this year’s staff support team for all hosting duties at FMBE Awards 2022. Elevate Staffing is also the Campaign of the Year category sponsor for FMBE 2022. Frank Wainwright, Awards Director comments: “FMBE Awards is always incredibly proud of its staff team. We love to use the awards to […]

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Award-winning creative brand experience experts N2O are going live with an Elf Market for Baylis & Harding, targeted at children and their parents in the run up to Christmas. The candy cane-adorned interactive experience features a warm-lit wood cabin and a snowy footprint trail full of sharable moments. Children are invited to sit at the […]

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Monty Bojangles, the UK confectionery brand, unveiled an immersive pop-up last month at Birmingham’s Bullring shopping centre, delivering a ‘once-in-a-bite-time’ experience to the masses. Marking the first time the brand has done anything to this scale, the four-day event enticed consumers with a shareable brand story, immersing them in the magical world of Monty Bojangles. […]

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Global sports, music, and entertainment agency Wasserman has acquired BSE Media Group and hired BSE founder Oscar Morilla as Senior Vice President, Talent Marketing and Partnerships, EMEA, announced today by Chief Operating Officer and Executive Vice President, Talent Jason Ranne. BSE will rebrand as Wasserman effective immediately. Morilla and his staff will join Wasserman’s sports […]

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Award-winning creative brand experience agency, N2O, has welcomed experienced creative director Emma Walsh to its ever-growing team. Previously based in the Middle East, Emma was SVP Creative & Content at marketplace Noon, and Brand & Creative Director at online fashion retailer Namshi, where she spearheaded an entire re-brand and new positioning for the retailer “We […]

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Meshh, the location-based intelligence and interaction specialist, has appointed Rory Huggins (pictured) as data analyst in a move to further expand its analysis and reporting capability. Huggins, Meshh’s newest data analyst, holds a degree in mathematics and statistics and joins Meshh from online cycling retailer Wiggle. His former role involved analysing operational data and ultimately […]

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Retail solutions firm Dee Set Group has introduced financial wellbeing support for its 4,000 employees in the form of an earned wage access platform and financial coaching. The new system, in partnership with Wagestream, allows employees across the group to draw a percentage of their salary out at any time of the month, meaning after […]

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SpaceandPeople will be the lead sponsor of this year’s FMBE Awards. The awards are due to be hosted at The Pavilion, Ascot on Thursday 17th November. It is the 18th year of FMBE awards, the first and foremost in the UK that recognises field marketing, retail experiences and brand experience marketing. FMBE has enjoyed the […]

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gther, the next-gen software platform used to deliver engaging, on-brand, and sustainable events across in-person, hybrid and virtual formats, has announced the addition of two industry veterans to its leadership team. Peter Jeavons joins gther as CEO and Nick Rosier as Chief Product and Customer Officer. Together they will spearhead the launch of several innovative […]

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Following a successful proof of concept at TwitchCon Amsterdam, Nielsen Sports & Entertainment commissioned Meshh, the location-based intelligence and interaction specialist, to deploy its spatial analytics services again at TwitchCon San Diego, October 7-9, 2022 as part of a comprehensive event measurement programme. Greg Morris, research director, Nielsen Sports & Entertainment, said, “Our goal in […]

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Agency The Corner and The Cocktail Club has announce their partnership to support Breast Cancer Awareness month this October, with a bespoke mocktail served nationwide at The Cocktail Club locations.  Inspired by the legend that the coupé glass was modelled on Marie Antoinette’s left breast, The Corner have created a series of bespoke coupé glasses each with […]

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The heady aromas will be available to purchase alongside innovative paired cocktails at The Standard during London Cocktail Week, which runs between 13th-22nd October. Bompas & Parr will be creating the world’s first super premium poppers, paired with a curated drinks offering as part of London Cocktail Week at the bar-meets-late night party spot, Sweeties, […]

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  Live:                6th – 8th October, Old Spitalfields Market, London One of Silicon Valley’s most sought-after tech companies, Notion, has come to London. The brand is staging a pop up at Old Spitalfields Market, where guests will have the chance to meet and interact with the brand, learn about the magic of the platform, and […]

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Impact Field Marketing Group (France) has acquired Field Sales Solutions. Impact Field Marketing Group (IFMG) is owned by Alpha Private Equity, a Luxemburg-based fund investing in mid-market buyouts. Alpha Private Equity took over IFMG in June this year. IFMG provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile, and […]

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Seed – Amplify’s student and Gen Z specialist agency, working with clients including Amazon, ASOS, Bumble, Jack Daniel’s and Spotify – has appointed social and influencer veteran Alex Carapiet to the newly created role of Head of Social. The move signifies Seed’s evolution into an agency that fully integrates social and influencer with brand experiences […]

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isla – the events industry sustainability body – has announced it has voted in nine new members to its Advisory Board, strengthening expert, cross-sector input across all isla activities. The additional board members are as follows: Selina Donald, Founder & Chief Sustainability Officer – The Bulb Philippa Murphy, Events Marketing Manager – Amazon Amy King, […]

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Sampler, the leader in omnichannel product experiences, has teamed up with Flavor Sampling, The UK’s leading Integrated Sampling Agency.  The strategic partnership is perfectly positioned to expand Sampler’s digital capabilities further into the UK markets, and enhance Flavor’s integrated Sampling offering – through digital sampling, remarketing across multiple sampling channels, and enhanced measurement and insight […]

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Sledge has announced a new team member, and formalised its sustainability vision, goals and roadmap. Sophie Bowtell joins as Project Manager, and is responsible for working in close collaboration with her colleagues and the agency’s clients, to plan and ensure the smooth delivery of a varied range of corporate, consumer, government and non-profit experiences. These include an ongoing partnership with […]

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Art Of London and Fujifilm launched their partnership with a photography masterclass and tour of their ‘Brighter Future’ installations in London’s West End with Fujifilm photographer Mr Whisper. On a tour of the ‘Brighter Future’ artworks guests were taught unique tips and tricks to improve their photography skills for portraits, street shots and images of […]

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With the second season of The Hundred just concluded, new data highlights the success of the ECB’s new 100-ball family-friendly cricket format by showing a surge in online interest in the format’s brand partners and sponsors. The volume of online searches for headwear supplier ‘New Era’ almost doubled (up 91%) compared to last year, while […]

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Kru Live has extended its sustainability efforts by developing an industry first journey tracking system that measures a staff members journey and mode of transport to and from their clients’ live events. The data produced from these reports can then be used to offset carbon emissions. The newly created emissions tracker will also incentivise and […]

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Hendrick’s Gin is inviting the curious to seek out the deepest depths of the wondrous sea as it hosts the official opening party of London Cocktail Week 2022 at Silverleaf, Pan Pacific London. The Hendrick’s Secret Emporium of Underwater Delights is a spectacular kick-off to the capital’s biggest cocktail event, where guests will be invited […]

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Kru Live has appointed Anthony Lees as Group Account Director.  Based in the UK, Lees will report to Managing Director Sarah-Jane Benham. Lees, formally an Account Director at Pod Staffing, will lead a team of 17 within Kru’s Client Account Management division where he will advise on best practice and approach. Benham, said: “We are […]

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Avantgarde London, the brand experience agency, today announces the hire of two senior recruits, Rachel Lewandowska (formerly Bateman) as Client Services Director and Steve Hickery (pictured) as the agency’s new Creative Director. The hires come following a wave of growth for the agency, with 11 new hires across the client services, creative, digital, new business […]

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