Good Ship Benefit will be open for five months from 9th April 2016. Visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of immersive experiences. The Good Ship Benefit at the R.S Hispaniola and located at Victoria Embankment will be divided […]
The Purple Agency’s “Quietly Efficient” summer promotion for Danfoss’ Optyma Plus New Generation condensing units coincided with a 15 per cent rise in sales according to figures announced today. The campaign involved a range of on and off line marketing measures, including support for in-branch staff, as well as targeting engineers and end users. It […]
The Market Creative has been appointed by home furnishing specialist Plumbs to develop its marketing programme. The strategic brand and retail agency will help Plumbs’ made-to-measure sofa reupholstery appeal to a wider audience group. The Market Creative will develop a customer segmentation, which will inform a programme of marketing activity. Sue Benson, Managing Director at […]
RPM have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks […]
Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year. Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – […]
Global experience marketing agency George P. Johnson (GPJ) has made two leadership appointments in Creative and Strategy to accelerate growth. Neil Mason joins as executive creative director from Jack Morton where he was the global creative director on the Samsung account. Prior to which, Mason ran his own boutique creative agency Lovely and was a […]
The largest Out-of-Home contract in the world sets the foundation for a ground-breaking, data-driven partnership spanning 8.5 years Transport for London (TfL) announced today that it has selected Exterion Media as its new commercial Partner for its Rail Advertising contract, offering innovative solutions to advertisers, maximising revenues and enhancing the customer experience. “We are hugely […]
In anticipation of Easter Dr. Oetker’s sweet bunny appeared in Manchester,Piccadilly Gardens. Commissioned by Dr. Oetker and crafted by baking expert Juliet Sear, the entirely edible seven foot tall Bunny Bum took over 110 hours to create using more than 3,000 bars of Dr. Oetker Fine Cooks’ Chocolate. Juliet constructed the bunny installation during a […]
Kicking off this weekend, Wasserman will deliver a two-day fan park experience called Barclays Premier League Live in Cape Town for Barclays and the Premier League. The event, which is the third of its kind to be produced by Wasserman, will take place on 19 – 20 March 2016 at Camps Bay High School in […]
Positive Outcomes, the apprenticeship providers, has rebranded its fleet of staff vehicles, welcoming a delivery of over 100 new Mini’Is as part of its 20th anniversary celebrations, which sees the cars hit the road in time for National Apprenticeship Week. The delivery of the new vehicles has coincided with National Apprenticeship Week, where Positive Outcomes will be […]
Nickelodeon UK and Ireland have partnered with intu, to launch a series of SpongeBob-inspired activities to shopping centres across Britain this Easter. Titled SpongeBob SquarePants’ Laughter Party, intu centres including intu Metrocentre, intu Trafford Centre and intu Lakeside will give families a unique SpongeBob-inspired experience. The free activities in the Easter experiential event include a […]
A Global Advisory Board, made up of highly experienced business leaders and luminaries representing a wide and talented range of commercial and client service expertise, has been appointed to help steer and inform CSM’s ambitious performance and growth plans. Commenting on the appointment of the board CSM Group CEO, Zak Brown, said: “Through our international […]
Barry Richards, Grass Roots Meetings & Events CEO of New York has been selected as a FINALIST for the 2016 Executives’ Association of New York City Deals of Distinction Award. Both the EANYC and SmartCEO Magazine are thrilled to recognize Barry and Grass Roots for his accomplishments! The Executive Management Awards program recognizes the leadership and […]
The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of […]
M&C Saatchi Group, through Lida (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The U.S. offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. Lida, based out of London, will continue to be led by Matthew Heath, Chairman […]
The Economist’s Discomfort Food experiential campaign won Best Brand Strategy at the Marketing Agency Association’s (MAA’s) Best Awards, 2016. This follows the same campaign, devised by Sense, picking up Best Sales and Marketing Activity of the Year at the recent PPA MagSell 16 awards, along with a succession of awards in 2015, including ‘Gold’ at […]
Creative agency Space is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win […]
A York-based specialist grass company has collaborated with the artist behind the Leeds pop-up café and public artwork, The Weather Café. The team at WowGrass transformed the interior of The Weather Café by laying down over 40 square metres of living, soil-free grass throughout the café. Designed by David Shearing, who specialises in creating immersive […]
Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to head of brand partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]
Icon have picked up the inaugural Innovation Award at this year’s Retail Design Expo, announced on Thursday 10 March at Olympia. From an initial field of 85 entries, Icon pipped 18 short-listed finalists to win the award for meshh, the hyper-local wifi technology. Developed in partnership with Curb Media, this technology creates a local network within […]
The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]
Independent Events recently took to Manchester to bring in The Year of The Monkey in style with Tsingtao Beer and a popup ping pong hall/restaurant combination. Yang Sing Restaurant was the location for this event to welcome in the Chinese New Year, with specially recruited brand ambassadors on hand to entertain guests with the ping […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
Go-Cam, the innovative new app making it easier than ever for staff in a multitude of industries to live-stream field reports using their smartphones and tablet devices, has been launched. Go-Cam is the world’s first one-touch field reporting app, allowing users to live stream video from the field and send out email and text alerts […]
After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]
The GCC region is set to benefit economically and socially from sport over the next decade said CSM’s newly appointed chairman for Middle East and Africa, Tim Wilkinson. “Some parts of the region have been hosting major international sporting events for over 40 years, others are relative new comers to the world of sport but […]
Vision Nine HQ devised a strategy to support the artists creative output across multiple touch points including brand placement in artist content, media support of single campaign, artist social media support and a bespoke live fan event. All factors combined in helping to deliver a Radio 1 A-list single and Youtube views of well over […]
TRO – The Experience Agency – has announced the launch of ‘TRO Retail’ – a 360 service focusing on creating experiences specifically in and around the retail environment. For the past 18 months the retail sector has been identified as a growth area for TRO, and the move to create ‘TRO Retail’ as a sub-division of […]
intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]
Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]
Vision Nine are packing their snowboards and heading to the mountains with Three Mobile in April to activate the winter festival Snowbombing. Following on from a successful inaugural year as telcom and communication partner in 2015, Three have stepped up their involvement this year to take on ‘presenting partner’ status amplifying their ‘Use your phone […]
Vision Nine client Sure Deodorant have launched an initiative in partnership with Sport Relief to get active, raise cash and change lives. This year Sure has unveiled the launch of the Sure Skipathon, the world’s first mobile skipping game encouraging Brits to join in and help reach 1 million skips for Sport Relief while Sure […]
This Easter The Lego Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the Lego brick with their imagination. The factory will be popping up in the entrance of selected stores, with a Lego graffiti wall to encourage children to unleash their creativity , plus a seasonal build challenge. There will […]
Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]
Visitors to the famous Loch Ness in the Scottish Highlands were surprised by the appearance of another large shape in the water. The silhouette, with three distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and was seen slowly rising out of the water. Local Loch Ness expert, Nessie hunter and marine biologist […]
A new toothpaste with colour changing technology launched in Westfield Shopping Centre, Shepherds Bush, London from 4-6 March 2016. New Colgate Total Proof turns from white to blue as it cleans to indicate whether teeth have been cleaned properly. The launch activation, run by Sense, will see over 24,000 mini samples of new Colgate Total […]
Global creative agency Imagination helps Ford launch Ford Vignale at the Geneva Autoshow. The launch is the culmination of two year’s work for the creative agency who was asked in 2014 to work as strategic and executional partners on Ford’s most premium brand. Imagination has worked in the role of lead agency general contractor and […]
A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]
A multi-sensory bouncy castle for adults opened yesterday on London’s Southbank. The adult bouncy castle has been created to celebrate the launch of Candy Crush Jelly Saga, the latest instalment of global mobile game,Candy Crush. Bouncers can fully immerse themselves in the competitive game modes as they take on the Jelly Queen in her royal […]
Space has been appointed by UEFA, the governing body for European football, to design and build an interactive experience for French and international football fans leading up to the 2016 UEFA European Championship: the UEFA Euro 2016 Trophy Tour. The UEFA Euro 2016 Trophy Tour will take place from April 1 to June 9 2016, […]
Wykeland Group, the Freedom Festival Arts Trust and Hull 2017 have announced the creation of a new venue ahead of the city’s year as UK City of Culture. Hull-based Wykeland is investing £700,000 to create the new open-air performance space, named Stage @The Dock, in Hull’s Fruit Market cultural quarter. The 350-seat amphitheatre will be […]
StudioXag has transformed the lower floor at Lush’s Oxford Street store into a sunny cinema, where guests can watch films such as ‘500 Days of Summer’ and ‘Almost Famous.’ The space has been divided in to two sections where consumers are immersed in ‘the Smell of Freedom’ or ‘ the SUN’ whilst enjoying popcorn. Gorilla […]
Aesthetics has announced a new office opening in Glasgow with a focus on providing staff across Scotland and Northern Ireland. Managing Director Lee Thomas was born in Scotland so it has always been a desire to formalise and build ties north of the border. Technical Director Brent Robinson is now based in the Glasgow office […]
The Market Creative has developed a new retail concept for Sharps’ flagship Baker Street store that aims to deliver a more playful and engaging experience for bedroom shoppers. The 2,900 sq ft store has been redesigned to capture Sharps’ brand values and ‘created with you’ proposition, bringing them to life through a series of stories […]
mcm creative group, the communications agency, has announced the launch of their brand new product, ‘Event in a Box’, offering a one stop shop for event managers looking for assistance when putting on smaller events. ‘Event in a box’ has been created to aid companies who have a roster of smaller events that sit outside of the […]
Digital screens created by Kaleidovision, the specialist digital and music consultancy, have helped a new fast food restaurant launch successfully this month in a competitive market place at Lakeside Shopping Centre in Essex. The screens show a series of photos of the food on offer, plus animation layered on top to create a sense of […]
George P. Johnson, the leading Events and Experience Marketing Agency, designed and built Innovation City for GSMA, organisers of MWC, to showcase how communication will be transforming the design and build of city environments of the future. Innovation City is over 2,000 square metres in size and over a third of all MWC attendees will visit the space. A […]
Splendid Communications has appointed Gavin Taylor as head of performance as it looks to lead the way in the communications industry by adding enhanced digital performance expertise to its existing creative offering. Taylor, who started at Splendid Communications mid-February, will be responsible for growing the company’s digital performance capabilities and advancing the use of data […]
The M&C Saatchi Group is pleased to announce major investment in United Arab Emirates, bringing its Brutal Simplicity of Thought philosophy to Dubai. M&C Saatchi Dubai will open its doors in February 2016, following the acquisition of the regional communications agency Expression. Scott Feasey, founder and former managing director of Expression, will lead the Dubai […]
Jack Morton Worldwide and Martin Lindstrom, author and brand futurist,have announced their partnership, which will challenge the dominance of big-data thinking and work to help brands uncover the potential to drive brand success through small data. These principles are explored in Martin Lindstrom’s new book ‘Small Data’ which will be published in the UK in […]
Global premium spirits business and independent family distillers William Grant & Sons has appointed Splendid Communications to work as the global consumer PR agency on Hendrick’s gin and The Balvenie. Led by Splendid Communications CEO, Alec Samways, the Splendid team won a competitive pitch and will develop an integrated global Hendrick’s communications platform and run […]
Brand experience agency FreemanXP has announced the appointment of Amelia Lowe to the role of operations manager EMEA, reporting to Barratt Mistry, operations director EMEA, further bolstering his team. Lowe joined FreemanXP on Monday 22nd February and will be providing operational support to Mistry’s team, delivering a number of projects including the upcoming drupa print show and […]
The UK’s largest golf retailer has created a unique golf event at one of the country’s largest event venues. The Golf Show by American Golf will be the inaugural event for the brand and span a 10,000m2 space. Activities will include a; Golf Academy, 10 bay themed Driving Range, Club Fitting Lab, Spa area, 100ft […]
Havas Media Group has announced the appointment of Darren Minshall as its new chief talent officer. A leading expert in employee engagement and talent management, Minshall joins the agency from Saatchi and Saatchi. Working in partnership with Paul Frampton – the Group’s CEO – as well as its leadership team – Minshall will be responsible […]
Newly emerged start-up, Acadine Technologies, an independent provider of operating systems software / service platforms for a new generation of smart devices, has just announced the release of H5OS and is showcasing it this week at Mobile World Congress (MWC) in Barcelona. The event, the world’s premiere mobile industry gathering, takes place from 22nd to the […]
Ericsson’s presence at Mobile World Congress (MWC) has been designed to bring the brand’s vision of the Networked Society to life and is driven by this year’s overarching theme: ‘Let’s turn great ideas into global realities.’ Jack Morton Worldwide, the global brand experience agency, is Ericsson’s strategic and creative partner in bringing Ericsson’s experience to […]
Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
The Flash Pack, leading photo experience agency will be launching three new photo experiences at the Event Production Show 2016 on stand E50. The show will give the events industry its first opportunity to get hands on and try their Hyper Gif, Bullet Curve and Colour Burst photo experiences. A Hyper Gif is a short […]
The Moment, an international content agency that specialises in bespoke training solutions, is delighted to welcome Sir Jonathon Band as chairman of its advisory board, for its Advanced Digital Learning division. Sir Jonathon will oversee quarterly meetings that will guide and challenge the capability of the learning business. He is ensuring that it is aligned […]
Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]
Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA . The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for […]
MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]
New research carried out by online freelance marketplace, PeoplePerHour has shown that smartphones and their on demand apps help us to save up to 28.7 minutes per day, which adds up to a phenomenal 11,256 minutes more than seven full days per year. Smartphones have often been lambasted as a time drain but this […]
FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]
CSM, a global leader in the business of sport and entertainment, has significantly expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company. The European Tour is golf’s most global Tour, with 45 tournaments in 26 […]
Total brand experience agency Momentum Worldwide, part of McCann Worldgroup, has appointed Mike Kettles as executive creative director. Kettles, formerly of KLP Euro RSCG, Greenspace and RPM, joins the Momentum Worldwide team to lead the creative offering in the UK market in a newly created role within the agency. In previous roles, Kettles has worked […]
FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]
London Fashion Week (LFW) will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council (BFC) will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th – 23rd February, 2016. For the first time LFW will be screened […]
A leading provider of apprenticeship and careers advice is set to hit the road during half term, as it undertakes a shopping centre tour in a bid to raise awareness of the opportunities afforded by apprenticeships. With the Government targeting the creation of 3,000,000 apprenticeships by 2020 and with National Apprenticeship Week on the horizon […]
Norwegian adventure cruise company, Hurtigruten, has appointed media agency The Specialist Works to handle its UK media planning and buying account worth over £1 million after a competitive pitch. The Specialist Works will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]
innocent brings smoothies to the people innocent is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour. The drinks brand’s first activation with real world marketing agency Sense will see the innocent Supermarket travelling up […]
There’s A Beer for That launched the next phase of its campaign to reignite Britain’s love of beer through a partnership with John Lewis. On the 4th February in the John Lewis Oxford Street Foodhall, customers were provided with the opportunity to try a unique tasting menu exclusively designed by There’s A Beer for That for John […]
Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, stuns in a striking set of images celebrating the most cherished memories of her home life that have made her […]
mcm creative group has announced the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses. ‘Emplify’ was created by the team at mcm creative group to address a specific need within the industry, and has already been implemented across 17 countries around the globe with a […]
Bridgestone UK’s tyre division is embarking on a golf sponsorship featuring a European Tour event partnership, the resurrection of a high-profile English tournament and a nationwide amateur competition with up to 1,900 golf clubs. The tyre manufacturer has unveiled a three-pronged association with the sport, which will not only engage with thousands of amateur players […]
Virgin Trains is offering a select few a romantic train journey from London King’s Cross to York on the 14th February. This one off event will be hosted by service expert and TV celebrity Fred Sirieix, the French general manager of Galvin at Windows and founder of The Art of Service. Those without a special […]
This half term, intu is celebrating the release of Kung Fu Panda 3 with Far-Eastern inspired activities for all the family Building on the excitement in the run-up to the release of Kung Fu Panda 3, intu centres across the country, which include intu Metrocentre, intu Trafford Centre and intu Lakeside, will be offering a […]
A new Brussels office, which will go live in the first quarter of 2016, will allow the company to service clients in Belgium, France and Germany. An office in Amsterdam will follow shortly, with negotiations well advanced. Brand Warriors has relaunched its website to reflect its new cross-border capabilities including a wealth of collateral reinforcing […]
Creative agency Space has been appointed by Arla to support the launch and ongoing development of Arla Best of Both, the UK’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social.Best of Both is the first milk with the low fat of skimmed but the taste of semi-skimmed. It is […]
After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is […]
Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]
Click and collect is becoming the most convenient way for many consumers to receive their online purchases, and the recent introduction of eBay Click & Collect services into Argos’ High Street stores has been a boon for eBay’s many customers and traders. Now the marketplace delivery expert Fastlane International says eBayers may well gain from […]
Arcstream who specialise in visual effects, virtual and augmented reality and interactive solutions for events, attractions, digital signage environments and experiential campaigns will collaborate with SignStix in a move that will further provide seamless, engaging and immersive display solutions in-stores, corporate and retail enterprises. Renowned for its simple but innovative cloud-based solutions, the partnership will […]
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on true stories and customer experiences […]
In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to head of agency Sales, David Peters has risen to head of specialist sales and Dan Sharp has been appointed as head of digital Sales. Together […]
The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message that Continental will be getting teams to the game safely, with all team busses in France being fitted with tyres from […]
Multi-brand grocery marketing agency, Brand Belief, are back on a mission to encourage the Nation to get ‘Back to Breakfast’ this month. ‘A Better Breakfast! RoadShow begins its one month tour on February 20th for a second time, visiting top large format Tesco & Sainsbury’s stores across London, South and Midlands, plus two mainline London […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Chris Pole and Mark Orton from KPMG LLP, were appointed joint administrators of Mayridge Group Ltd on January 21st 2016. Shortly after the appointment, the joint administrators sold the shares in one of its subsidiaries, Blondefish Limited, to Laura Moody, MD and founder of Blondefish. Mayridge and Blondefish had operated as two distinct and separate […]
As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita is taking its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February. From a branded mobile kitchen, brand ambassadors will prepare crispbreads with tasty toppings for office workers, which are then delivered straight to their […]
Innocent drinks and The Economist will top the bill at a week-long launch event for Real World Ideas, a guide to one of today’s most influential, yet misunderstood, marketing disciplines, experiential, by marketing agency Sense. Held at The Coningsby Gallery, Soho in London from 8 to 12 February 2016, The School of Real World Ideas will reveal […]
TRO has announced it has joined forces with Italian Omnicom agency Inventa, to become Inventa TRO. The move reflects the common goal of both agencies to strengthen their Pan-European offering. Antonio Magaraci will be the country head of Inventa TRO, leading a team of 40 at the Milan-based office. Michael Wyrley-Birch, chief operating officer TRO EMEA […]
Over one-third (36.2%) of UK recruitment professionals believe that handwriting at work will be extinct for future generations. The news comes from UKs largest job site, CV-Library, which conducted a survey amongst over 500 British recruiters. Surprised at the results, the job site asked over 2,000 of its candidates for their opinion on the subject, […]
Turkish Airlines has announced its partnership with Warner Bros. Pictures on the action adventure film, Batman v Superman: Dawn of Justice. The film features a pivotal scene aboard a 777 Turkish Airlines plane where Batman and Superman will face off for the first time ever on the big screen. The film comes to cinemas worldwide on […]
Gloucestershire-based Clear B2B Marketing and PR, has been appointed to re-launch Swedish workwear brand Blåkläder in the UK and Ireland. The contract is to raise brand awareness and build market share through a multi-channel campaign covering advertising, PR, in-store promotions, distributor incentives and social media. Although little-known in the UK, Blåkläder is one of the […]
Running from 27th January, the campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, empty spaces and chairs are used to represent missing family members who have been lost during the conflict. The families were photographed by award winning photographer Dario Mitidieri at refugee […]
Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s next phase of growth. Rob Wilson, head of creative and strategy at RPM said: “I am delighted to announce Tim’s promotion. Tim […]
Joining the London team will be: Melanie Giles, Senior Strategist; Ying Mak, Strategist; Jo Coles, Client Director and Jessica Brunt, Project Manager. Coming from a senior (EMEA) role across internal and external communications for Rabobank, Giles will be responsible for strategy, planning and insight for the London clients, including JLL, The Crown Estate and Condeco. […]
Primesight supported comedienne Jo Brand as she undertook her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as she progressed on her journey. The cross-country hike, taking place from January 22-28, saw Jo Brand walk the breadth of the country in a bid […]