After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is […]
Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]
Click and collect is becoming the most convenient way for many consumers to receive their online purchases, and the recent introduction of eBay Click & Collect services into Argos’ High Street stores has been a boon for eBay’s many customers and traders. Now the marketplace delivery expert Fastlane International says eBayers may well gain from […]
Arcstream who specialise in visual effects, virtual and augmented reality and interactive solutions for events, attractions, digital signage environments and experiential campaigns will collaborate with SignStix in a move that will further provide seamless, engaging and immersive display solutions in-stores, corporate and retail enterprises. Renowned for its simple but innovative cloud-based solutions, the partnership will […]
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on true stories and customer experiences […]
In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to head of agency Sales, David Peters has risen to head of specialist sales and Dan Sharp has been appointed as head of digital Sales. Together […]
The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message that Continental will be getting teams to the game safely, with all team busses in France being fitted with tyres from […]
Multi-brand grocery marketing agency, Brand Belief, are back on a mission to encourage the Nation to get ‘Back to Breakfast’ this month. ‘A Better Breakfast! RoadShow begins its one month tour on February 20th for a second time, visiting top large format Tesco & Sainsbury’s stores across London, South and Midlands, plus two mainline London […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Chris Pole and Mark Orton from KPMG LLP, were appointed joint administrators of Mayridge Group Ltd on January 21st 2016. Shortly after the appointment, the joint administrators sold the shares in one of its subsidiaries, Blondefish Limited, to Laura Moody, MD and founder of Blondefish. Mayridge and Blondefish had operated as two distinct and separate […]
As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita is taking its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February. From a branded mobile kitchen, brand ambassadors will prepare crispbreads with tasty toppings for office workers, which are then delivered straight to their […]
Innocent drinks and The Economist will top the bill at a week-long launch event for Real World Ideas, a guide to one of today’s most influential, yet misunderstood, marketing disciplines, experiential, by marketing agency Sense. Held at The Coningsby Gallery, Soho in London from 8 to 12 February 2016, The School of Real World Ideas will reveal […]
TRO has announced it has joined forces with Italian Omnicom agency Inventa, to become Inventa TRO. The move reflects the common goal of both agencies to strengthen their Pan-European offering. Antonio Magaraci will be the country head of Inventa TRO, leading a team of 40 at the Milan-based office. Michael Wyrley-Birch, chief operating officer TRO EMEA […]
Over one-third (36.2%) of UK recruitment professionals believe that handwriting at work will be extinct for future generations. The news comes from UKs largest job site, CV-Library, which conducted a survey amongst over 500 British recruiters. Surprised at the results, the job site asked over 2,000 of its candidates for their opinion on the subject, […]
Turkish Airlines has announced its partnership with Warner Bros. Pictures on the action adventure film, Batman v Superman: Dawn of Justice. The film features a pivotal scene aboard a 777 Turkish Airlines plane where Batman and Superman will face off for the first time ever on the big screen. The film comes to cinemas worldwide on […]
Gloucestershire-based Clear B2B Marketing and PR, has been appointed to re-launch Swedish workwear brand Blåkläder in the UK and Ireland. The contract is to raise brand awareness and build market share through a multi-channel campaign covering advertising, PR, in-store promotions, distributor incentives and social media. Although little-known in the UK, Blåkläder is one of the […]
Running from 27th January, the campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, empty spaces and chairs are used to represent missing family members who have been lost during the conflict. The families were photographed by award winning photographer Dario Mitidieri at refugee […]
Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s next phase of growth. Rob Wilson, head of creative and strategy at RPM said: “I am delighted to announce Tim’s promotion. Tim […]
Joining the London team will be: Melanie Giles, Senior Strategist; Ying Mak, Strategist; Jo Coles, Client Director and Jessica Brunt, Project Manager. Coming from a senior (EMEA) role across internal and external communications for Rabobank, Giles will be responsible for strategy, planning and insight for the London clients, including JLL, The Crown Estate and Condeco. […]
Primesight supported comedienne Jo Brand as she undertook her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as she progressed on her journey. The cross-country hike, taking place from January 22-28, saw Jo Brand walk the breadth of the country in a bid […]
Having launched a strategic environmental programme in 2008, CPM received its first accreditation in 2009 and was recertified in 2011, progressively increasing measures to identify, control and manage the environmental impact of its activities. CPM UK Managing Director Karen Jackson said: “As the UK’s – and in fact the world’s – largest outsourced sales business, we’re […]
Benefit and Starbucks are launching an exclusive partnership which lets customers – and customers friends – enjoy complimentary makeovers across the UK and coffee throughout the Month Of Love. From 1st February, customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve which can be redeemed at any Starbucks store for a buy-one-get-one-free […]
Highjam has expanded its offering to include social media management. After the success of their recent blogger campaign with Yogi Tea which saw partnerships with key UK bloggers including Hemsley & Hemsley rack up over 100,000 impressions, Highjam has been appointed as Yogi Tea’s UK lead social media agency as part of a pan-European team. […]
Sledge are working with New York based charity, We Are Family Foundation for a second year to host the TEDxTeen event at London’s Indigo O2. TEDxTeen is an independently organized TEDx event which is licensed from TED. TEDxTeen combined TEDTalks video, performance and live speakers led by inspiring young adults to spark deep discussion and […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Global brand experience agency Momentum Worldwide has announced that Luke D’Arcy will assume the role of President, UK effective January 1, 2016, becoming the global agency head for both the London and Manchester offices. Formerly the agency’s chief marketing officer, D’Arcy now heads the UK’s award-winning product and team, with ultimate oversight of growth, client […]
TRO has hit the ground running this New Year with three new recruits joining the team in January and a further cluster of roles in the recruitment pipeline. Continuing its focus on creativity, the agency welcomes George Bentley and Amy Hopkins who both join as a junior creative artworker, alongside account manager Sophie Randall who […]
Slice, the live events & brand experience agency, has reported a 25% increase in revenue for 2015. This is the third successive year of growth since joint managing directors Tom Rutter and Alec Braun took over three years ago, achieving a total of 113% growth in that time. 2015 has been a pivotal year for […]
Katie Buckett and Alex Pearmain have opened the doors on OneFifty, a new social & digital marketing consultancy. Launching this week, the agency uses data and behavioural modelling to help brands and organisations drive more purposeful digital interactions with the people that really matter and who make a difference. OneFifty has launched with multiple clients […]
Passionate pioneers of London’s artisan gin renaissance, Sipsmith, famous for its London Dry Gin, has teamed up with Ham Yard Hotel in the heart of Soho to serve historically gin-laced winter warmers on the hotel’s hidden roof terrace from the end of January until mid-February 2016. Transporting the enchantment of London winters past to modern […]
Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board. The five directors are: chairman Tim Duffy, CEO Tom Bazeley, chief creative officer Justin Tindall, chief strategy officer […]
Aperol presents the Spritz Socials, a series of events with speakers including restaurateurs Pizza Pilgrims, blogger The Style Traveller and lifestyle title The Debrief. Hosted in the early evenings and designed to inspire, the talks will offer guests the chance to be one step ahead of the rest when it comes to the need-to-know trends for […]
Road Respect, a road safety campaign in the North East, have rolled out free taxi rides to spread the importance of leaving the car over Christmas in the North East. The #CannyTaxi was developed as part of the #BeHomeForChristmas campaign and the Road Respect branded black cab was out in Newcastle City Centre offering free […]
Freeman, the world’s largest brand experience company, has announced the appointment of Sarah Mayo to the newly created role of marketing director, EMEA. Mayo joined Freeman on the 4th of January, 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP. Mayo joins Freeman from TRO, where she was […]
The campaign, entitled Dream Bigger, launched on Boxing Day. The campaign runs on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale the best and most engaging yet. The campaign focuses on the experience that Virgin Holidays can bring, aiming to entice […]
Wasserman Experience has created a pop up store for Spotify, which is aimed at increasing awareness of the music streaming service, as well as educating users understanding around the premium benefits. The activity is part of a growing trend by online brands such as Spotify to merge its service with unique real world experiences, to […]
To celebrate the return of the BBC’s British crime drama, Luther, an innovative mural was revealed at Shoreditch High Street in East London on December 15th. To coincide with the return of everyone’s favourite detective, the producers of the BBC hit show teamed up with Allez! Studio, an immersive content studio (part of Output Group) […]
Forward Media, part of Havas Media Group, has appointed Tony Mattson as its Head of Strategy. He joins the agency this week from UM London where he worked for almost a decade, latterly as Managing Partner, Strategy. In his new role at Forward Media, the newest agency within the Havas Media Group stable, Mattson will […]
OmniServ, an AirServ company has announced that it has acquired Attitude Events, a provider of travel retail and customer service specialists in airports. The move strengthens the company’s travel retail presence and offering in airports across Europe. Through this acquisition, Attitude Events will become part of the Blackjack Promotions division, which focuses on airport retail […]
Shoppers across the nation will be digging a little deeper this year as intu is one of the support partners of Text Santa, ITV’s nationwide Christmas charity. intu has chosen ITV’s Text Santa to be the first national charity it has supported at Christmas to help raise money for Macmillan Cancer Support, Make-A-Wish UK and […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
Independent Events brought an angelic experiential activation to Dalton Park Outlet Shopping Centre, with a team of shopping angels whose job it is to make shopping that little bit easier as we approach the Christmas rush. The group of Customer Service + Shopping Angels descended on Dalton Park Outlet Shopping Centre this festive season, sharing […]
Global brand experience agency Jack Morton Worldwide has been appointed by Kodak to create its presence at drupa 2016—the world’s leading trade show for print and crossmedia solutions. drupa 2016 will take place between 31st May and 10th June 2016 in Düsseldorf, Germany. Jack Morton was awarded the opportunity after developing a new creative concept […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
New research by intu, found that 62% of people found it near impossible to buy for the men in their lives – and 38% said they struggled getting a festive gift for their parents, people who are deemed too difficult to buy for. With many families already planning on what to buy this Christmas, intu […]
A 12-metre-high interactive Christmas tree lit up London this December as part of an out-of-home (OOH) and online campaign from Lloyds Bank in partnership with Kinetic, Greenhouse GroupM and AOL to activate its #loveyoutothestars Christmas message. The experiential Love You to the Stars campaign, saw the giant 3D Christmas tree stationed at London’s iconic Southbank […]
On Wednesday, London commuters were greeted by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas. Londoners were greeted yesterday by the sight of a herd of white cows branded with the Arla Farmer-Owned Marque on Wednesday. […]
Santa’s little helpers will be spreading festive cheer to customers at The Liberty shopping centre in Romford, Essex in the run up to Christmas. The elves will be on hand helping customers carry their Christmas shopping, while also running a gift wrapping service, just like they do ever year for Santa himself! “To show that […]
The Prince of Wales attended the Business in the Community Leadership Network event yesterday (9th December) at East London’s Troxy. As President of the charity HRH joined celebrations about the impact of businesses on social and environmental issues. The Prince of Wales joined 500 guests including representatives from social enterprises in the UK together with […]
Bathstore is challenging the nation to make a bubble beard in partnership with DecemBeard, to help people affected by bowel cancer from the comfort of their own home. The bathroom retailer is encouraging the public to get their best soap sculpting skills together and make works of art on their face using just bubbles. Bubble […]
Nepa’s relationship with SF Bio dates back to 2009 and has resulted in one of Sweden’s largest consumer panels, Filmpanelen, with over 69 000 members. Nordic Cinema Group was founded in 2013 when FinnKino acquired SF Bio. This new group is the largest cinema operator in the Nordic and Baltic region. When NCG recently needed […]
Matthew Weiner has been appointed as a Senior Strategist by the international creative content company, The Moment. He joins a growing content strategy team, led by Sandra Peat, and will help to create and execute elegant strategies and inspire creative solutions for The Moment’s brand clients. A former journalist and editor for The Times/FourFourTwo/Goal/CNN, Matthew […]
RPM, has hired Jocelyn Turlan as integrated strategist and Gloria Cheng as senior shopper strategist who will both start immediately. Turlan and Cheng will be working across RPM’s clients including Heineken, Virgin Holidays, Diageo and Sky. Both will report to Head of Strategy, John Viccars, their respective areas of expertise will enhance RPM’s strategic capabilities. […]
Xbox One has launched The Mall, a new eCommerce store that will give people access to their favourite brands from the comfort of their own sofa. This next generation shopping experience is now available to the tens of millions of Xbox One users. It allows users to select a garment and try it on through […]
Budweiser is expanding its ‘Get Home Safe’ campaign for Christmas with presence at nine UK university cities and campuses as part of its ongoing responsible drinking commitments.By the end of Christmas, Budweiser will have distributed over 20,000 bottles of water with local taxi numbers printed on labels, at universities, student nights and music events this […]
PowerReviews releases study on Generation Z shopping habits, statistics show how retailers can win over the cautious Centennial shopper. The next generation of shoppers could be leading a return to in-store shopping, according to new research from PowerReviews, a leading provider of ratings and reviews and Q&A technology to more than 1,000 global brands and […]
The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, has released its Future 100: Trends and Change to Watch in 2016 report, Exploring, for the second year running, what lies ahead over the next 12 months. Lucie Greene, worldwide director of the Innovation Group says “In 2015, we’ve seen that consumers are joining […]
Continuing last year’s Secret Santander campaign, The bank has launched its new Christmas 2015 advert thanking their customers. It features Jessica Ennis-Hill as Holly the Astonishing Treat Machine, a very special ATM that thanks customers and their children with gifts for the whole family. Customers were given Christmas-themed tasks to complete before the child-sized ATM […]
intu, the leading developer, owner and manager of prime regional shopping centres in the UK, has enjoyed a record breaking Cyber Monday, as consumers flocked to its website in search of special deals. Following on from the strong footfall at intu’s shopping centres on Black Friday and the Saturday, with over 1 million customers visiting […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new White Wednesdays campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays focuses on the four Wednesdays in December and […]
Supermarket chain Asda has taken to the road, treating shoppers in five city centre locations to a magical Après Ski lodge experience. Customers are being invited to step inside The Lodge and be transportedto a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights. Brand ambassadors wearing George fairisle jumpers […]
Santa in his sleigh, together with Rudolph and his team of eight reindeer arrived at Peter’s Lane at Liverpool ONE on Friday 20 November. The giant structure made from 700,000 LEGO bricks ,has previously only been seen at Covent Garden,London. The installation has been designed and built by the UK’s only Lego Certified Professional, Duncan […]
Haywards, the British pickled vegetable brand, has been inviting consumers to taste the tang with ‘Pickle Roulette’. The nine day sampling activity brings to life the new revolutionary on-pack ‘tang-o-meter’ that has been created to demystify the pickled vegetable range. The sampling includes a game which gives consumers the opportunity to taste the new and […]
TRO has launched a new annual award scheme in memory of the late Tom Gentle, who was an inspirational leader of the business and TRO’s first-ever employee. The annual ‘TG Awards’ will act as a long-standing tribute to Tom, who is remembered for his generosity, curiosity and passion. Every year TRO employees from around the […]
Retail design installation expert CJ Retail Solutions has announced record business financial growth in 2015. The Runcorn-based company recently revealed it has experienced an increase in turnover of 30 per cent, with figures for this year set at £13.5m, an increase from £10.5m in 2014. The results come after a successful year that saw CJ […]
Having already generated more than 15,000 subscribers, The Economist’s continuing experiential marketing strategy saw the launch of a new campaign today across London, entitled Future Forces. Over the coming months, experiential teams will inspire city centre workers to subscribe to The Economist by introducing them to key innovations that shape our future. Over the next […]
Volvic is expanding its Touch of Fruit Sparkling range with the launch of its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format. This is the latest addition to the Touch of Fruit Sparkling range, which launched in January 2015 in 920ml sharing bottles. The launch will […]
To launch Wella Professionals’ key hair trends for 2016, Wella partnered with global brand experience agency, Jack Morton Worldwide to create an experience for a live and digital global audience of stylists and media. TrendVision 2015 took place at The Station, Berlin on Sunday 22nd November. TrendVision premieres the latest hair trends from Wella and […]
Mentos took to the streets of Birmingham to launch ‘Who Says No To Mentos’, an activation that allowed shoppers and commuters to engage with the brand and star in its advertising within Birmingham’s New Street Station from 20th – 22nd November. Part of a global initiative to reposition the brand, Walker Agency devised the outdoor […]
Research by intu shows how consumers plan to shop on Black Friday. Majority of shoppers looking to shop on Black Friday, with three in five respondents (58%) stating that they will shop on the day either online, in store, or both. In 2014, intu saw a 30% increase in footfall in its shopping centres on […]
Following a competitive pitch process, smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns. Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions. Activity […]
Bluewater has launched its new Christmas advertising campaign. Entitled ‘Christmas is here. Make it magical’, the campaign was devised by creative agency, 23red. The campaign encourages people to leave their adult selves behind to see Christmas once more through the eyes of a child. A wide-eyed six-year-old girl is the star of the show, along […]
Event Marketing Solutions (EMS) has unveiled the Exporting is Great roadshow truck, the Export Hub, designed to help the government get UK SMEs face-to-face with live export opportunities. Exporting is Great is the government’s most ambitious export initiative ever. It aims to inspire and support 100,000 additional UK exporters to sell their goods and services […]
Marmite gets personal with new campaign Marmite, Unilevers love it or hate it brand, is tapping into the growing demand for personalised products. Consumers will be given the chance to personalise classic 250g Marmite jars with their or someone else’s name. The personalised jars will be available to buy via a Facebook app, hosted […]
Shopping destination Westfield London has partnered DS Automobiles along with a series of other brands to create the ultimate Christmas experience at the indoor ice rink this year. Designed to engage the estimated 4.5m skaters and non-skaters who will visit the centre throughout the festive period, the ice rink will also house a DS Automobiles […]
Mexico celebrated the Day of the Dead last week at London St Pancras Station with an immersive pop up photo experience created by The Flash Pack. Over the week, 4302 people went through the booth and 1721 photos were taken which resulted in 646 shares on social media. The activity consisted of a five meter […]
The House of Vans restaurant, The Wall SE1 is now opening as a public bar for the first time, allowing visitors to enjoy a festive cocktail or craft beer and cider on Thursdays and Fridays, 4pm-10pm. The experiential venue, renowned as an central London hang out for brand fans of the urban skatewear brand Vans, […]
Explorers of alcohol, Smith & Sinclair, are inviting the curious and adventurous to jump down the rabbit hole and embark on a multi-sensorial journey. Taking over the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails. Visitors can expect an assault […]
Topman, one of the biggest single brand high street retailers in Europe, has teamed up with Projection Artworks to create the brand’s Christmas window display. The Topman 2015 Christmas window is a show-stopping customer experience that uses cutting-edge projection mapping to create a statement window in the brand’s flagship Oxford Circus store. Projection Artworks has […]
Independent Swiss watchmaker and ‘official supplier to the world of aviation’ Breitling celebrated the opening of a new 1500 square foot store at Bluewater with an aviation inspired evening that included appearances by the British Royal Air Force Aerobatic Team, The Red Arrows alongside Breitling Air Race champion Nigel Lamb. The official unveiling of the […]
Following a lengthy shortlisting and selection process, experiential agency 37-Grad have been selected to become the sole German member of The Staffing Collective. Originally formed in the United Kingdom, The Staffing Collective is a collaboration of best in class event staffing and entertainment agencies worldwide, recent memberships include the USA, Italy and Czech Republic. Using […]
Independent Events have blended immersive technologies with experiential marketing this summer, developing the UK’s first Oculus Rift safe driving simulator for Road Respect, a road safety campaign in the North East of England. The Oculus Rift driving simulator focuses on driver behavior, the dangers of drink-driving and has been designed to incorporate iconic North East […]
intu has kicked off the festive season with a TV commercial that will be aired across digital platforms and tailored for regional TV networks around the UK. The fully integrated, through-the-line campaign was developed from insights gained from intu’s extensive customer insights programme, and clearly defines intu’s role in the lives of its shoppers this […]
UK cider brand, Orchard Pig is keen to prove its flying ahead of competitors with an innovative new delivery service. Drones are rapidly becoming part of distribution networks and Orchard Pig, a craft cider brand based near Glastonbury has announced it’s experimenting with its own unique version. Taking it a step further, this delivery service […]
In a continuation of their fashion-themed campaigns, Bueno have launched an initiative giving their customers a chance of winning one of ten fashion prizes every day as well as exclusive offers from a range of Bueno’s fashion and beauty brand partners. Over the course of a prize-packed 13 weeks, almost 1,000 prizes will be given […]
Jack Daniel’s has partnered with Kinetic to deliver a red-hot Out of Home (OOH) campaign to help launch the newest addition to the Jack Daniel’s family – Jack Daniel’s Tennessee Fire. The campaign, planned and executed by Kinetic, the global leader in planning and buying OOH media, and MediaVest will see three 2D installations of […]
French liqueur Cointreau is set to become the very first spirit brand to be retailed at Liberty of London. Forming an influential partnership, Cointreau will support a series of high profile activations with Liberty of London across the coming year. To kick off the collaboration, Cointreau recently supported the launch of managing director Ed Burstell’s […]
Starbucks has announced the launch of its Red Cup Christmas campaign, featuring season favourites such as Gingerbread Latte, Toffee Nut Latte, Eggnog Latte and Honey and Almond Hot Chocolate. Created and executed by Manning Gottlieb OMD in partnership with Fuse Sport + Entertainment and Mobile5, the campaign will kick off with a socially charged, bespoke […]
Sales people are more single-minded when it comes to achieving their goals than any other profession, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. In a survey of 10,728 working Brits – including 630 sales professionals – conducted as part of the annual Randstad Award , almost seven in ten sales […]
Reflecting its more strategic direction and bolder ambition, real world marketing agency Sense has taken on Francesca Zedde as Planner. Moving from JWT, where she spent two and half years, Zedde’s career began in Milan, including roles at Saatchi & Saatchi and TBWA. “These are exciting times at Sense,” said planning director Alex Smith. “We’ve […]
OmniServ, a subsidiary of ABM and a UK airport service contractor, has developed a new partnership with London Heathrow Airport and Wildstone Airports to start selling media across its inter-terminal bus fleet, offering brands an untapped opportunity to engage with a captive audience. The first-of-its-kind offering will enable brands to completely immerse into the environment […]
Brits are not waiting for Christmas to get spending at the shops. New research by intu shows the majority of British adults have a full shopping list to complete before the end of November – and what they are planning to buy often depends on where they live. Following reports of resurgent consumer confidence in […]
CJ Retail Solutions has announced the appointment of marketing director Mike Houghton to its board. In his new position at the Runcorn-based agency, Mike will be responsible for ensuring that the company’s values and proposition are communicated and implemented correctly. This will involve working hand-in-hand with the sales and operations teams on a day-to-day basis […]
Cadbury’s latest confectionery, Marvellous Rocky Mallow Road, tours shopping centres across the UK in a two-day sampling drive at the end of October. Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September. Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and […]
To celebrate their ninth Birthday, teapigs is hosting their 3rd Free Tea Day, giving out over 100,00 cups of tea. Commuters can pick up their free teapigs samples at Waterloo, Charing Cross, Brentford, Liverpool St, King’s Cross, Birmingham New St, Manchester and Leeds Train stations from 8am-9.30pm. From 10:30pm – 2:30pm the teapigs birthday party […]
tfconnect and AEO are joining forces on a range of initiatives aimed at addressing the talent equation in the events industry. The tfconnect ‘hrconnect’ group, launched two and a half years ago, has, among other things, partnered with AEO to evolve and develop the AEO salary survey which benchmarks salaries benefits and packages across a […]
Shoppers in Covent Garden were treated to a ‘joynormous’ surprise from Freddie Flintoff on 29th September. Channelling the ultimate genie, Flintoff made dreams come true as he brought joy to unsuspecting passers-by to celebrate the launch of Cadbury’s new ‘Joynormous’ on pack promotion. Taking street entertainment literally to the next level, the crafty cricketer hid […]
Haribo prepared London commuters for Halloween by erecting a giant trick or treat door in Victoria Station today. Commuters were encouraged to dress up In the spooky accessories supplied and knock on the 3.5.m high door to see what lis behind. From behind the door, treats from Haribo’s Halloween range, were given out with a […]
On October 21st, Starbucks unveiled ‘a theatre for Reserve coffee’ with the opening of a new concept store situated in the heart of London’s theatre district on Upper St Martin’s Lane. The first of its kind in Europe, the new Starbucks Reserve bar offers a multi-sensory experience built around its array of exclusive Reserve coffees […]
Grass Roots, provider of employee and customer engagement solutions, announces that its Customer Engagement centre of excellence has been recognised by client Center Parcs as ‘Best Supplier’ for 2015. Center Parcs is a short-break holiday company which operates five holiday villages in the UK. The company holds its internal annual supplier awards each October and […]