Ericsson’s presence at Mobile World Congress (MWC) has been designed to bring the brand’s vision of the Networked Society to life and is driven by this year’s overarching theme: ‘Let’s turn great ideas into global realities.’ Jack Morton Worldwide, the global brand experience agency, is Ericsson’s strategic and creative partner in bringing Ericsson’s experience to […]
Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets. The upgrade will see the installation […]
The Flash Pack, leading photo experience agency will be launching three new photo experiences at the Event Production Show 2016 on stand E50. The show will give the events industry its first opportunity to get hands on and try their Hyper Gif, Bullet Curve and Colour Burst photo experiences. A Hyper Gif is a short […]
The Moment, an international content agency that specialises in bespoke training solutions, is delighted to welcome Sir Jonathon Band as chairman of its advisory board, for its Advanced Digital Learning division. Sir Jonathon will oversee quarterly meetings that will guide and challenge the capability of the learning business. He is ensuring that it is aligned […]
Brand and creative agency DS.Emotion has been appointed to develop a new brand identity and website for iconic motorsport venue, Silverstone. Home to the British Grand Prix, Moto GP, British Superbike and Touring Car Championship, Silverstone hosts UK motorsport events, attracting broadcasts and audiences from around the world. Following the appointment of Patrick Allen as […]
Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate this year’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion […]
Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA . The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to deliver disruptive, shareable campaigns for […]
MRM Meteorite’s partnership with the Acquia Platform is designed to help businesses transform and meet the ever-changing needs of the digital world in conjunction with MRM Meteorite’s passion for quality data, penetrating analytics and human insights. Acquia’s Platform as a Service (PaaS) model provides inherent support and maintenance to deal with many of the challenges […]
New research carried out by online freelance marketplace, PeoplePerHour has shown that smartphones and their on demand apps help us to save up to 28.7 minutes per day, which adds up to a phenomenal 11,256 minutes more than seven full days per year. Smartphones have often been lambasted as a time drain but this […]
FrieslandCampina is dominating London Waterloo station to kick-start its 2016 brand launch for yogurt drink Optiwell. The “Thank Goodness” campaign is leveraging the entire Waterloo poster inventory of Primesight from February 15-28 to promote Optiwell, FrieslandCampina’s new yogurt drink. Primesight’s posters display two key creatives: one brand and product-centred, and the other featuring British TV […]
CSM, a global leader in the business of sport and entertainment, has significantly expanded its presence in worldwide golf through its appointment by The European Tour to represent its global commercial and sponsorship rights, working alongside Toronto based agency Cimoroni & Company. The European Tour is golf’s most global Tour, with 45 tournaments in 26 […]
Total brand experience agency Momentum Worldwide, part of McCann Worldgroup, has appointed Mike Kettles as executive creative director. Kettles, formerly of KLP Euro RSCG, Greenspace and RPM, joins the Momentum Worldwide team to lead the creative offering in the UK market in a newly created role within the agency. In previous roles, Kettles has worked […]
FreemanXPthe brand experience agency, today announced that it has been appointed to design, build and manage the experiential stand for Electronics For Imaging (EFI™) at drupa 2016, in Dusseldorf, Germany, between May 31st and June 10th 2016. “drupa is the Olympics of the printing industry and an important platform for EFI to showcase its innovations […]
London Fashion Week (LFW) will be screened to more than 35million people across the country this February. In a collaboration with Ocean, the British Fashion Council (BFC) will be showing LFW footage on 60 outside screens across the United Kingdom, running from 15th – 23rd February, 2016. For the first time LFW will be screened […]
A leading provider of apprenticeship and careers advice is set to hit the road during half term, as it undertakes a shopping centre tour in a bid to raise awareness of the opportunities afforded by apprenticeships. With the Government targeting the creation of 3,000,000 apprenticeships by 2020 and with National Apprenticeship Week on the horizon […]
Norwegian adventure cruise company, Hurtigruten, has appointed media agency The Specialist Works to handle its UK media planning and buying account worth over £1 million after a competitive pitch. The Specialist Works will start immediately to strategically plan and buy all consumer and trade media, covering prospect acquisition channels to assist Hurtigruten in its ambition […]
innocent brings smoothies to the people innocent is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its super smoothies on tour. The drinks brand’s first activation with real world marketing agency Sense will see the innocent Supermarket travelling up […]
There’s A Beer for That launched the next phase of its campaign to reignite Britain’s love of beer through a partnership with John Lewis. On the 4th February in the John Lewis Oxford Street Foodhall, customers were provided with the opportunity to try a unique tasting menu exclusively designed by There’s A Beer for That for John […]
Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, stuns in a striking set of images celebrating the most cherished memories of her home life that have made her […]
mcm creative group has announced the launch of their brand new app ‘Emplify’, designed to help clients improve employee engagement and communication within their businesses. ‘Emplify’ was created by the team at mcm creative group to address a specific need within the industry, and has already been implemented across 17 countries around the globe with a […]
Bridgestone UK’s tyre division is embarking on a golf sponsorship featuring a European Tour event partnership, the resurrection of a high-profile English tournament and a nationwide amateur competition with up to 1,900 golf clubs. The tyre manufacturer has unveiled a three-pronged association with the sport, which will not only engage with thousands of amateur players […]
Virgin Trains is offering a select few a romantic train journey from London King’s Cross to York on the 14th February. This one off event will be hosted by service expert and TV celebrity Fred Sirieix, the French general manager of Galvin at Windows and founder of The Art of Service. Those without a special […]
This half term, intu is celebrating the release of Kung Fu Panda 3 with Far-Eastern inspired activities for all the family Building on the excitement in the run-up to the release of Kung Fu Panda 3, intu centres across the country, which include intu Metrocentre, intu Trafford Centre and intu Lakeside, will be offering a […]
A new Brussels office, which will go live in the first quarter of 2016, will allow the company to service clients in Belgium, France and Germany. An office in Amsterdam will follow shortly, with negotiations well advanced. Brand Warriors has relaunched its website to reflect its new cross-border capabilities including a wealth of collateral reinforcing […]
Creative agency Space has been appointed by Arla to support the launch and ongoing development of Arla Best of Both, the UK’s first yellow-top milk. Space’s remit covers live brand activation as well as digital and social.Best of Both is the first milk with the low fat of skimmed but the taste of semi-skimmed. It is […]
After months of research and development and a successful beta testing in Berlin, Melissa Snover and her team at Katjes Fassin UK Ltd. have presented their flagship product at the ISM and announce the plans for the worldwide rollout. The development marks a real breakthrough for the candy maker on several levels: the Magic Candy Factory is […]
Grey Goose has unveiled the 2016 Grey Goose Film Awards Season Cocktail Collection. Every year Grey Goose creates cocktails to toast the world’s best in film during the February Film Awards Season. Created by master mixologist and Grey Goose Ambassador Joe McCanta, the cocktail collection pays homage to five dominating themes present across this year’s most acclaimed movies: ‘Love Conquers All’, […]
Click and collect is becoming the most convenient way for many consumers to receive their online purchases, and the recent introduction of eBay Click & Collect services into Argos’ High Street stores has been a boon for eBay’s many customers and traders. Now the marketplace delivery expert Fastlane International says eBayers may well gain from […]
Arcstream who specialise in visual effects, virtual and augmented reality and interactive solutions for events, attractions, digital signage environments and experiential campaigns will collaborate with SignStix in a move that will further provide seamless, engaging and immersive display solutions in-stores, corporate and retail enterprises. Renowned for its simple but innovative cloud-based solutions, the partnership will […]
M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on true stories and customer experiences […]
In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to head of agency Sales, David Peters has risen to head of specialist sales and Dan Sharp has been appointed as head of digital Sales. Together […]
The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message that Continental will be getting teams to the game safely, with all team busses in France being fitted with tyres from […]
Multi-brand grocery marketing agency, Brand Belief, are back on a mission to encourage the Nation to get ‘Back to Breakfast’ this month. ‘A Better Breakfast! RoadShow begins its one month tour on February 20th for a second time, visiting top large format Tesco & Sainsbury’s stores across London, South and Midlands, plus two mainline London […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Chris Pole and Mark Orton from KPMG LLP, were appointed joint administrators of Mayridge Group Ltd on January 21st 2016. Shortly after the appointment, the joint administrators sold the shares in one of its subsidiaries, Blondefish Limited, to Laura Moody, MD and founder of Blondefish. Mayridge and Blondefish had operated as two distinct and separate […]
As part of a wider initiative inspiring the UK to eat healthier, tastier lunches, Ryvita is taking its ‘Revoluncheon’ to city centres and offices in London, Manchester, Birmingham and Cardiff throughout February. From a branded mobile kitchen, brand ambassadors will prepare crispbreads with tasty toppings for office workers, which are then delivered straight to their […]
Innocent drinks and The Economist will top the bill at a week-long launch event for Real World Ideas, a guide to one of today’s most influential, yet misunderstood, marketing disciplines, experiential, by marketing agency Sense. Held at The Coningsby Gallery, Soho in London from 8 to 12 February 2016, The School of Real World Ideas will reveal […]
TRO has announced it has joined forces with Italian Omnicom agency Inventa, to become Inventa TRO. The move reflects the common goal of both agencies to strengthen their Pan-European offering. Antonio Magaraci will be the country head of Inventa TRO, leading a team of 40 at the Milan-based office. Michael Wyrley-Birch, chief operating officer TRO EMEA […]
Over one-third (36.2%) of UK recruitment professionals believe that handwriting at work will be extinct for future generations. The news comes from UKs largest job site, CV-Library, which conducted a survey amongst over 500 British recruiters. Surprised at the results, the job site asked over 2,000 of its candidates for their opinion on the subject, […]
Turkish Airlines has announced its partnership with Warner Bros. Pictures on the action adventure film, Batman v Superman: Dawn of Justice. The film features a pivotal scene aboard a 777 Turkish Airlines plane where Batman and Superman will face off for the first time ever on the big screen. The film comes to cinemas worldwide on […]
Gloucestershire-based Clear B2B Marketing and PR, has been appointed to re-launch Swedish workwear brand Blåkläder in the UK and Ireland. The contract is to raise brand awareness and build market share through a multi-channel campaign covering advertising, PR, in-store promotions, distributor incentives and social media. Although little-known in the UK, Blåkläder is one of the […]
Running from 27th January, the campaign, entitled Lost Family Portraits, sees families from the Syrian refugee crisis pictured in the classic family photo style. However, empty spaces and chairs are used to represent missing family members who have been lost during the conflict. The families were photographed by award winning photographer Dario Mitidieri at refugee […]
Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s next phase of growth. Rob Wilson, head of creative and strategy at RPM said: “I am delighted to announce Tim’s promotion. Tim […]
Joining the London team will be: Melanie Giles, Senior Strategist; Ying Mak, Strategist; Jo Coles, Client Director and Jessica Brunt, Project Manager. Coming from a senior (EMEA) role across internal and external communications for Rabobank, Giles will be responsible for strategy, planning and insight for the London clients, including JLL, The Crown Estate and Condeco. […]
Primesight supported comedienne Jo Brand as she undertook her BT Sport Relief Challenges: Jo Brand’s Hell of a Walk, by sharing live tweets via its digital Network of roadside billboards as she progressed on her journey. The cross-country hike, taking place from January 22-28, saw Jo Brand walk the breadth of the country in a bid […]
Having launched a strategic environmental programme in 2008, CPM received its first accreditation in 2009 and was recertified in 2011, progressively increasing measures to identify, control and manage the environmental impact of its activities. CPM UK Managing Director Karen Jackson said: “As the UK’s – and in fact the world’s – largest outsourced sales business, we’re […]
Benefit and Starbucks are launching an exclusive partnership which lets customers – and customers friends – enjoy complimentary makeovers across the UK and coffee throughout the Month Of Love. From 1st February, customers can visit any Benefit Cosmetics boutique and collect a coffee sleeve which can be redeemed at any Starbucks store for a buy-one-get-one-free […]
Highjam has expanded its offering to include social media management. After the success of their recent blogger campaign with Yogi Tea which saw partnerships with key UK bloggers including Hemsley & Hemsley rack up over 100,000 impressions, Highjam has been appointed as Yogi Tea’s UK lead social media agency as part of a pan-European team. […]
Sledge are working with New York based charity, We Are Family Foundation for a second year to host the TEDxTeen event at London’s Indigo O2. TEDxTeen is an independently organized TEDx event which is licensed from TED. TEDxTeen combined TEDTalks video, performance and live speakers led by inspiring young adults to spark deep discussion and […]
Third Space, the chain of premier membership fitness clubs, appointed The Flash Pack to create and execute an interactive, socially enabled photo experience to launch the Third Space Tower Bridge fitness club on 19th – 21st January 2016. The Flash Pack’s 360 Bullet Rig was used to create Instagram ready 360 degree images of consumers, […]
Global brand experience agency Momentum Worldwide has announced that Luke D’Arcy will assume the role of President, UK effective January 1, 2016, becoming the global agency head for both the London and Manchester offices. Formerly the agency’s chief marketing officer, D’Arcy now heads the UK’s award-winning product and team, with ultimate oversight of growth, client […]
TRO has hit the ground running this New Year with three new recruits joining the team in January and a further cluster of roles in the recruitment pipeline. Continuing its focus on creativity, the agency welcomes George Bentley and Amy Hopkins who both join as a junior creative artworker, alongside account manager Sophie Randall who […]
Slice, the live events & brand experience agency, has reported a 25% increase in revenue for 2015. This is the third successive year of growth since joint managing directors Tom Rutter and Alec Braun took over three years ago, achieving a total of 113% growth in that time. 2015 has been a pivotal year for […]
Katie Buckett and Alex Pearmain have opened the doors on OneFifty, a new social & digital marketing consultancy. Launching this week, the agency uses data and behavioural modelling to help brands and organisations drive more purposeful digital interactions with the people that really matter and who make a difference. OneFifty has launched with multiple clients […]
Passionate pioneers of London’s artisan gin renaissance, Sipsmith, famous for its London Dry Gin, has teamed up with Ham Yard Hotel in the heart of Soho to serve historically gin-laced winter warmers on the hotel’s hidden roof terrace from the end of January until mid-February 2016. Transporting the enchantment of London winters past to modern […]
Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board. The five directors are: chairman Tim Duffy, CEO Tom Bazeley, chief creative officer Justin Tindall, chief strategy officer […]
Aperol presents the Spritz Socials, a series of events with speakers including restaurateurs Pizza Pilgrims, blogger The Style Traveller and lifestyle title The Debrief. Hosted in the early evenings and designed to inspire, the talks will offer guests the chance to be one step ahead of the rest when it comes to the need-to-know trends for […]
Road Respect, a road safety campaign in the North East, have rolled out free taxi rides to spread the importance of leaving the car over Christmas in the North East. The #CannyTaxi was developed as part of the #BeHomeForChristmas campaign and the Road Respect branded black cab was out in Newcastle City Centre offering free […]
Freeman, the world’s largest brand experience company, has announced the appointment of Sarah Mayo to the newly created role of marketing director, EMEA. Mayo joined Freeman on the 4th of January, 2016 and will be working to provide marketing expertise for Freeman’s exposition team and its agency service, FreemanXP. Mayo joins Freeman from TRO, where she was […]
The campaign, entitled Dream Bigger, launched on Boxing Day. The campaign runs on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that made the 2016 January Sale the best and most engaging yet. The campaign focuses on the experience that Virgin Holidays can bring, aiming to entice […]
Wasserman Experience has created a pop up store for Spotify, which is aimed at increasing awareness of the music streaming service, as well as educating users understanding around the premium benefits. The activity is part of a growing trend by online brands such as Spotify to merge its service with unique real world experiences, to […]
To celebrate the return of the BBC’s British crime drama, Luther, an innovative mural was revealed at Shoreditch High Street in East London on December 15th. To coincide with the return of everyone’s favourite detective, the producers of the BBC hit show teamed up with Allez! Studio, an immersive content studio (part of Output Group) […]
Forward Media, part of Havas Media Group, has appointed Tony Mattson as its Head of Strategy. He joins the agency this week from UM London where he worked for almost a decade, latterly as Managing Partner, Strategy. In his new role at Forward Media, the newest agency within the Havas Media Group stable, Mattson will […]
OmniServ, an AirServ company has announced that it has acquired Attitude Events, a provider of travel retail and customer service specialists in airports. The move strengthens the company’s travel retail presence and offering in airports across Europe. Through this acquisition, Attitude Events will become part of the Blackjack Promotions division, which focuses on airport retail […]
Shoppers across the nation will be digging a little deeper this year as intu is one of the support partners of Text Santa, ITV’s nationwide Christmas charity. intu has chosen ITV’s Text Santa to be the first national charity it has supported at Christmas to help raise money for Macmillan Cancer Support, Make-A-Wish UK and […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
Independent Events brought an angelic experiential activation to Dalton Park Outlet Shopping Centre, with a team of shopping angels whose job it is to make shopping that little bit easier as we approach the Christmas rush. The group of Customer Service + Shopping Angels descended on Dalton Park Outlet Shopping Centre this festive season, sharing […]
Global brand experience agency Jack Morton Worldwide has been appointed by Kodak to create its presence at drupa 2016—the world’s leading trade show for print and crossmedia solutions. drupa 2016 will take place between 31st May and 10th June 2016 in Düsseldorf, Germany. Jack Morton was awarded the opportunity after developing a new creative concept […]
Ex Pussycat Doll Kimberly Wyatt showed the crowds at Westfield her best #mistletoepout in a live photoshoot for Soap and Glory. Showing off her best poses, Kimberly entertained the crowds with some extraordinary flexible moves. The American singer, dancer and television personality is part of 160 hours of immersive and interactive entertainment in Soap & […]
New research by intu, found that 62% of people found it near impossible to buy for the men in their lives – and 38% said they struggled getting a festive gift for their parents, people who are deemed too difficult to buy for. With many families already planning on what to buy this Christmas, intu […]
A 12-metre-high interactive Christmas tree lit up London this December as part of an out-of-home (OOH) and online campaign from Lloyds Bank in partnership with Kinetic, Greenhouse GroupM and AOL to activate its #loveyoutothestars Christmas message. The experiential Love You to the Stars campaign, saw the giant 3D Christmas tree stationed at London’s iconic Southbank […]
On Wednesday, London commuters were greeted by a herd of cows and dairy farmers as part of a campaign by Arla Foods to raise awareness of how people can support the industry this Christmas. Londoners were greeted yesterday by the sight of a herd of white cows branded with the Arla Farmer-Owned Marque on Wednesday. […]
Santa’s little helpers will be spreading festive cheer to customers at The Liberty shopping centre in Romford, Essex in the run up to Christmas. The elves will be on hand helping customers carry their Christmas shopping, while also running a gift wrapping service, just like they do ever year for Santa himself! “To show that […]
The Prince of Wales attended the Business in the Community Leadership Network event yesterday (9th December) at East London’s Troxy. As President of the charity HRH joined celebrations about the impact of businesses on social and environmental issues. The Prince of Wales joined 500 guests including representatives from social enterprises in the UK together with […]
Bathstore is challenging the nation to make a bubble beard in partnership with DecemBeard, to help people affected by bowel cancer from the comfort of their own home. The bathroom retailer is encouraging the public to get their best soap sculpting skills together and make works of art on their face using just bubbles. Bubble […]
Nepa’s relationship with SF Bio dates back to 2009 and has resulted in one of Sweden’s largest consumer panels, Filmpanelen, with over 69 000 members. Nordic Cinema Group was founded in 2013 when FinnKino acquired SF Bio. This new group is the largest cinema operator in the Nordic and Baltic region. When NCG recently needed […]
Matthew Weiner has been appointed as a Senior Strategist by the international creative content company, The Moment. He joins a growing content strategy team, led by Sandra Peat, and will help to create and execute elegant strategies and inspire creative solutions for The Moment’s brand clients. A former journalist and editor for The Times/FourFourTwo/Goal/CNN, Matthew […]
RPM, has hired Jocelyn Turlan as integrated strategist and Gloria Cheng as senior shopper strategist who will both start immediately. Turlan and Cheng will be working across RPM’s clients including Heineken, Virgin Holidays, Diageo and Sky. Both will report to Head of Strategy, John Viccars, their respective areas of expertise will enhance RPM’s strategic capabilities. […]
Xbox One has launched The Mall, a new eCommerce store that will give people access to their favourite brands from the comfort of their own sofa. This next generation shopping experience is now available to the tens of millions of Xbox One users. It allows users to select a garment and try it on through […]
Budweiser is expanding its ‘Get Home Safe’ campaign for Christmas with presence at nine UK university cities and campuses as part of its ongoing responsible drinking commitments.By the end of Christmas, Budweiser will have distributed over 20,000 bottles of water with local taxi numbers printed on labels, at universities, student nights and music events this […]
PowerReviews releases study on Generation Z shopping habits, statistics show how retailers can win over the cautious Centennial shopper. The next generation of shoppers could be leading a return to in-store shopping, according to new research from PowerReviews, a leading provider of ratings and reviews and Q&A technology to more than 1,000 global brands and […]
The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, has released its Future 100: Trends and Change to Watch in 2016 report, Exploring, for the second year running, what lies ahead over the next 12 months. Lucie Greene, worldwide director of the Innovation Group says “In 2015, we’ve seen that consumers are joining […]
Continuing last year’s Secret Santander campaign, The bank has launched its new Christmas 2015 advert thanking their customers. It features Jessica Ennis-Hill as Holly the Astonishing Treat Machine, a very special ATM that thanks customers and their children with gifts for the whole family. Customers were given Christmas-themed tasks to complete before the child-sized ATM […]
intu, the leading developer, owner and manager of prime regional shopping centres in the UK, has enjoyed a record breaking Cyber Monday, as consumers flocked to its website in search of special deals. Following on from the strong footfall at intu’s shopping centres on Black Friday and the Saturday, with over 1 million customers visiting […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide in the run up to Christmas to support its new White Wednesdays campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays focuses on the four Wednesdays in December and […]
Supermarket chain Asda has taken to the road, treating shoppers in five city centre locations to a magical Après Ski lodge experience. Customers are being invited to step inside The Lodge and be transportedto a welcoming cabin in the snowy mountains, decked with vintage skis, sledges, Christmas trees and twinkling lights. Brand ambassadors wearing George fairisle jumpers […]
Santa in his sleigh, together with Rudolph and his team of eight reindeer arrived at Peter’s Lane at Liverpool ONE on Friday 20 November. The giant structure made from 700,000 LEGO bricks ,has previously only been seen at Covent Garden,London. The installation has been designed and built by the UK’s only Lego Certified Professional, Duncan […]
Haywards, the British pickled vegetable brand, has been inviting consumers to taste the tang with ‘Pickle Roulette’. The nine day sampling activity brings to life the new revolutionary on-pack ‘tang-o-meter’ that has been created to demystify the pickled vegetable range. The sampling includes a game which gives consumers the opportunity to taste the new and […]
TRO has launched a new annual award scheme in memory of the late Tom Gentle, who was an inspirational leader of the business and TRO’s first-ever employee. The annual ‘TG Awards’ will act as a long-standing tribute to Tom, who is remembered for his generosity, curiosity and passion. Every year TRO employees from around the […]
Retail design installation expert CJ Retail Solutions has announced record business financial growth in 2015. The Runcorn-based company recently revealed it has experienced an increase in turnover of 30 per cent, with figures for this year set at £13.5m, an increase from £10.5m in 2014. The results come after a successful year that saw CJ […]
Having already generated more than 15,000 subscribers, The Economist’s continuing experiential marketing strategy saw the launch of a new campaign today across London, entitled Future Forces. Over the coming months, experiential teams will inspire city centre workers to subscribe to The Economist by introducing them to key innovations that shape our future. Over the next […]
Volvic is expanding its Touch of Fruit Sparkling range with the launch of its two best-selling flavours, Strawberry & Raspberry and Lemon & Lime, in a new on the go 500ml format. This is the latest addition to the Touch of Fruit Sparkling range, which launched in January 2015 in 920ml sharing bottles. The launch will […]
To launch Wella Professionals’ key hair trends for 2016, Wella partnered with global brand experience agency, Jack Morton Worldwide to create an experience for a live and digital global audience of stylists and media. TrendVision 2015 took place at The Station, Berlin on Sunday 22nd November. TrendVision premieres the latest hair trends from Wella and […]
Mentos took to the streets of Birmingham to launch ‘Who Says No To Mentos’, an activation that allowed shoppers and commuters to engage with the brand and star in its advertising within Birmingham’s New Street Station from 20th – 22nd November. Part of a global initiative to reposition the brand, Walker Agency devised the outdoor […]
Research by intu shows how consumers plan to shop on Black Friday. Majority of shoppers looking to shop on Black Friday, with three in five respondents (58%) stating that they will shop on the day either online, in store, or both. In 2014, intu saw a 30% increase in footfall in its shopping centres on […]
Following a competitive pitch process, smoothie and juice brand Innocent has brought on board marketing agency Sense to work across a wide range of real world campaigns. Sense will create a new brand activation strategy that will link together existing and new campaigns. These will include diverse types of real word creative executions. Activity […]
Bluewater has launched its new Christmas advertising campaign. Entitled ‘Christmas is here. Make it magical’, the campaign was devised by creative agency, 23red. The campaign encourages people to leave their adult selves behind to see Christmas once more through the eyes of a child. A wide-eyed six-year-old girl is the star of the show, along […]
Event Marketing Solutions (EMS) has unveiled the Exporting is Great roadshow truck, the Export Hub, designed to help the government get UK SMEs face-to-face with live export opportunities. Exporting is Great is the government’s most ambitious export initiative ever. It aims to inspire and support 100,000 additional UK exporters to sell their goods and services […]
Marmite gets personal with new campaign Marmite, Unilevers love it or hate it brand, is tapping into the growing demand for personalised products. Consumers will be given the chance to personalise classic 250g Marmite jars with their or someone else’s name. The personalised jars will be available to buy via a Facebook app, hosted […]
Shopping destination Westfield London has partnered DS Automobiles along with a series of other brands to create the ultimate Christmas experience at the indoor ice rink this year. Designed to engage the estimated 4.5m skaters and non-skaters who will visit the centre throughout the festive period, the ice rink will also house a DS Automobiles […]