World Emoji Day on Monday 17 July 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the […]
Natural Insight has announced that more than 35 million jobs assignments have been completed on its platform to date. This milestone is a reflection of today’s growing “on-demand” workforce. Contingent workers looking for flexible, part-time work are turning to the retail industry where they can be hired at a moment’s notice. This trend has led […]
jj Media Group’s peer to peer locations platform, jj Connect has launched, enabling agencies, brands, photographers and producers to discover a unique selection of previously unused locations around the UK for feature films, TV commercials, music videos, photo shoots and events. From loft apartments to Stonehenge, jj Connect allows homeowners around the UK to list […]
Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]
MarkMonitor has announced that the ongoing partnership with vehicle manufacturer Nissan, has made major strides in its commitment to take action against counterfeit auto parts that pose a threat to consumer safety and jeopardise its high-quality vehicle promise. Working with MarkMonitor, Nissan removed more than 31,700 counterfeit products and enforced against more than 125,000 marketplace listings, with […]
Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]
The makers of Slingsby Gin have launched a new virtual reality experience that allows gin fans a chance to immerse themselves in the true ‘Spirit of Harrogate’. The two minute experience allows users to explore the creation of the product, from sourcing the botanicals right through to distillation. The new marketing tool will be used […]
International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]
Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of Italy […]
Relay42 has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as chief operations officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing all company operations for six years. In total, Van Dijk has 15 years’ worth of […]
GES, the global, full-service partner to the live event industry, has launched Visit by GES as the new global brand identity for N200, its event registration and data intelligence platform. “The introduction of Visit is the beginning of a new and exciting era for GES,” said Jason Popp, GES executive vice president, international. “The new […]
iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling. iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]
To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]
The latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger – is being promoted via a sampling tour complete with a state-of-the-art photo booth experience to drive social sharing. The new-style photo booth was developed by image sharing experts Pictures Experience and first deployed as part of the Pepsi MAX Polo Village […]
Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel. The country’s mortality rates among female prostitutes are 40 times higher than the rest […]
Field sales and marketing agency and reigning FM Agency of the Year McCurrach has formally launched a brand experience agency, Wave. Wave gives the group a new brand focal point for growing its significant experiential offering. The new agency also embodies McCurrach’s strong reputation for sales accountable brand engagement. Wave’s branding celebrates ‘Making Waves, Selling […]
The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office last year. Pace Media will be rebranded to The Specialist Works and […]
The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service. Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]
Arena Group, the international turnkey event design and delivery business has announced they will be listing their shares on the London Stock Exchange. The company is raising a total of approximately £60 million from UK and international institutional investors and listing will help fund the future growth plans of the business. Arena Group provides managed […]
On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]
Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution. The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most […]
Inspired by and filled with images and artifacts from the hit HBO series Game of Thrones, the new exhibition will drop fans in the center of the Seven Kingdoms for an up-close and personal look at authentic props, costumes and set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES […]
Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]
Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]
This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]
The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]
Huntsworth PLC has acquired the Creative Engagement Group Ltd from funds managed by private equity investor Lloyds Development Capital Ltd and the company’s management for £24.7 million. The Creative Engagement Group is a collection of three creative agencies: WRG Live, The Moment and Just Communicate, which provide events and digital marketing. The public relations and healthcare communications firm Huntsworth will […]
MSQ Partners has been appointed by The Electoral Commission to handle its creative and media planning account after a competitive four-way pitch. Stack and The Gate, MSQ Partners’ two leading communications agencies, will work in partnership to deliver on and offline advertising and social campaigns, making use of MSQ Partners’ strong presence across the UK. […]
Amplify has bought a parity stake in Seed – the marketing agency that specialises in targeting students for brands including ASOS, Budweiser and Nike. The deal further bolsters Amplify’s youth credentials whilst giving Seed enhanced opportunities for global growth. Amplify and Seed will operate as distinct independent businesses, but with scope to cross-fertilise when appropriate. […]
Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]
Arqiva, the UK’s largest provider of neutral host in-building networks, has announced a partnership with Landsec, the UK’s largest commercial Real Estate company, to deliver 4G connectivity to Bluewater, Europe’s leading retail and leisure destination. Existing 2G and 3G mobile systems will also be replaced in the overhaul, which will ensure improved and extended mobile […]
Asset Space has launched Footprint EXP: a tailored venue-finding service designed to help brands and their agents quickly find the right locations for their experiential promotional activity. Uniquely, Footprint EXP is fully venue-neutral so is able to put the brands’ needs first and also offers a highly personalised service, resulting in quick response times and […]
Last Thursday the winner of this year’s IDM Student Marketing Competition was announced at a gala reception in London’s Haymarket Hotel. The Be Heard team included Alice Oliver, Victoria Buxton and Sam Brooks, all students from Northumbria University and were presented with the Gold Award for their response to the 2016 competition brief. Team Be […]
Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]
Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]
Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]
Creative agency Space has unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts […]
Blackjack Promotions, the staffing solutions, travel retail and experiential specialist, has linked up with Penny Blake Associates (PBA), the acknowledged experts in training luxury brand retail personnel, to take its client services offering to the next level. PBA’s founder, Penny Blake, will not just be running courses for Blackjack’s specialist luxury retail staff in the […]
Google has once again collaborated with Amplify to devise a flagship inspirational event for over 250 of the UK advertising industry’s decision makers and influencers. Taking place on 27 June at B1 – an art deco ballroom in Bloomsbury – the ‘Everything Starts With A Search’ event explored how brands can get smarter with data to […]
Ebiquity has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix modelling, particularly for a platform that is continually […]
Network Rail has announced its support for Brand Engagement Week (BEW, 16-22nd October) by offering brands and agencies that are delegates at any of the weeklong event series a 25% discount for station brand activations and sampling campaigns. Assisted by destination media specialists SpaceandPeople, Network Rail provides commercialisation and brand experience opportunities across 18 managed […]
Lipton is visiting city centres nationwide for a 23 day roadshow, as part of their ‘Let’s Go’ summer campaign. Urban spaces are being transformed by experiential agency iD, who has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience, Lipton Ice Tea […]
Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations. Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]
Dassault Systèmes is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalised purchase decision. PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to […]
To celebrate National Half Way to Christmas Month three hotels in the Squires Group will be decked out in all things Christmas to raise early awareness of the festive season. The new awareness month, which has been launched this year, will last throughout the whole month of July and businesses and establishments are encouraged to […]
With more and more families holidaying in exotic locations and 34 different species of mosquito in the UK (amongst other biting bugs), Brits are now at increasing risk of being bitten by bugs. As part of its mission to champion everyone’s right to feel good, Boots UK has teamed up with arctec at the London […]
To raise awareness of RHS Hampton Court Palace Flower Show, 4th-9th July (RHS Member’s Days 4-5 July) and RHS Flower Show Tatton Park, 19th– 23rd July (RHS Member’s Day 19 July), RHS will be giving away a total of 37,750 roses in various locations across London, Manchester and other areas local to Tatton Park. The […]
Creative agency Space has appointed former J. Walter Thompson creatives Naz Nazli and Alex Ball as creative heads to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. Nazli and Ball, the creative team behind the latest TV campaign for Berocca, have over 20 years of […]
The Brand Experience Event, taking place on October 03, 2017, at B.Amsterdam, has announced this year’s confirmed speakers. The conference will focus on development of brand experiences from concept to realisation (result oriented), digital/virtual experience meets physical experience and end-results for the brands. Speakers confirmed so far include: Chris Van Bellegem, director, shared services, ETAP […]
A start-ups competition being run by shopping centre owner intu and Virgin StartUps has shown an increasing number of new businesses are reinventing traditional food and drink products to make it big in the retail industry. Analysis of entries to Foodpreneur 2017 reveals a threefold increase in the number of food and drink start-ups giving […]
To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer. Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian […]
Adare International, in conjunction with Agence Pixelis and CPV Plus, has won a Gold award at the Paris POPAI awards 2017. The winning entry, designed for Kronenbourg SAS is a giant Origami phoenix, the emblem of the Grimbergen brand, which is to be displayed in the main aisles of hypermarkets and supermarkets throughout France. Central […]
Visitor attraction designer, Sarner, has announced Cornwall Council’s approval of their cutting-edge Bodmin Jail visitor attraction. The historic building, once the site of hangings by renowned British executioner Henry Albert Pierrepoint, will be transformed into an immersive, educational visitor experience. Repairs will be made to parts of the Bodmin Jail building, creating an exhibition, restaurant, […]
bigdog and the Motor Neurone Disease Association launch new activation for Global MND Awareness Day bigdog and the Motor Neurone Disease Association (the MND Association) have joined forces to create a campaign to raise awareness of this condition, which has no cure. Every day in Britain, six people die from motor neurone disease (MND). This […]
The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]
George P. Johnson (GPJ) has designed and created an exclusive environment for IBM, during Cannes Lions International Festival of Creativity. GPJ was briefed to create a presence enabling IBM to introduce their creative and design division, IBM iX, to the world’s leading creatives and marketers. Taking design inspiration from the Cannes’ famous beach front setting, […]
Landsec has announced that Shepherd Neame, Britain’s oldest brewer, has launched a seasonal pop-up brewery store at Bluewater, Europe’s leading retail and leisure destination. The 1,800 sq ft brewing boutique, open until July 5 2017, is located in the Upper Guildhall adjacent to Zara, and is designed to showcase the Shepherd Neame brand. The store […]
TRO is continuing to support new talent coming through the industry by creating three student placement positions in 2017-18. From June 2017, TRO has created two Event Team Administrator roles offering students from Sheffield Hallam University the opportunity to spend 12 months learning the ropes of the industry. These roles will be taken on by […]
The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]
Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over […]
Throughout summer the Belvoir’s Little Drop of Lovely hot air balloon will be flying through the skies at food and countryside festivals, including Bristol Balloon Fiesta. Belvoir cordials and whynot! thinkpeople have worked together to design and build a bespoke droplet shaped hot air balloon and a support mobile sampling area, where everyone can enjoy a […]
Global social media agency We Are Social are supporting creative writing charity First Story to launch the first National Writing Day on 21st June. Research has shown that children who enjoy writing very much are eight times more likely to write above the level expected for their age, compared with children who don’t enjoy writing […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
Leamington Spa based public relations agency Red Marlin has appointed two new account managers. Joining on the same day, David Campbell and Chris Box will manage some of Red Marlin’s high profile clients who benefit from the agency’s expertise in digital PR such as social media management, as well as more traditional marketing, PR and […]
Clipper Teas, the Fairtrade and organic tea brand owned by Wessanen UK, has announced the launch of the first-ever Clipper Tea Shop Awards Celebrating the wide variety of tea shops across the nation, the ethical tea brand has launched the initiative to champion the great experiences that those in the out-of-home market deliver to customers. In […]
Brand Engagement Week has named Oxo2 as the core event HQ for the first two days of its week long celebration of the people, process and technology that is driving creative marketing and sales engagement. Oxo2, the second floor of the iconic Oxo Tower on London’s South Bank, will play host to The Brand Ambassador’s […]
After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]
People across the UK will get the chance to immerse themselves in Scandinavian style, drink and culture this summer and feel ‘beautifully Swedish’ as fruit cider brand Rekorderlig embarks on a 38-day ‘Lagom’ tour of the country. Inspired by the cool, effortless Scandinavian lifestyle, Lagom is the theory that ‘just enough’ is the perfect amount […]
The Economist recently announced that it will expand its #feedingthefuture campaign with the launch of “Fast Forward Food” in New York City and London, and the launch of “Waste Not. Want Not” in San Francisco. The #feedingthefuture campaign is a part of The Economist’s live content marketing program that aims to attract new readers to The Economist through creative and […]
Sonos is collaborating again with Amplify to help launch their wireless home cinema speaker, the Playbase. The campaign continues Sonos’ long-term commitment to giving listeners the high-quality experience they deserve, doing for film what Sonos has already done for music. Amplify and Sonos worked together to develop the ReScored concept, extending the brand’s partnership with Abbey Road […]
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic to deliver a virtual reality (VR) experience as part of its Go Roam campaign. The VR experience is all part of Three’s recent campaign launching even more destinations to its Feel At Home service where you can use your phone abroad at […]
NBA has launched its latest iteration of its European fan experiences ‘NBA Zone’, in partnership with leading Spanish bank BBVA. Developed and delivered by Wasserman’s Experience division for a second year, the activity features a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden […]
Chris Combemale, CEO of the UK’s DMA Group, and Dr Sachiko Scheuing, European privacy officer of Acxiom, have been named co-Chairs of FEDMA, The Federation of European Direct and Interactive Marketing. Combemale replaces Diana Janssen, director of the Dutch DMA, and joins the re-elected Scheuing in leading the organisation through a period of continued change […]
Whole Earth, the organic food brand from Wessanen UK, sponsored two sporting events during the second week of June,the Columbia Threadneedle World Triathlon in Leeds and Man V Horse in Powys, Wales. Over 5,000 competitors at the Leeds Triathlon, both amateurs and elite – including many of Team GB’s Rio Olympians and the Brownlee brothers who […]
As it celebrates its 90th anniversary, Freeman is continuing to build markets, connect people, support growth, and generate revenues for the world’s leading organisations. “Our 90th anniversary isn’t just about looking back on where we’ve been; it’s about where we’re going, and how, on behalf of our clients, we are transforming our business and the […]
Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships. Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting […]
Krispy Kreme has partnered with Hershey’s Cookies ‘n’ Creme to launch a range of American inspired Cookies ‘n’ Crème doughnuts. To celebrate the launch, the brand has created a giant Las Vegas style slot machine which has been showcased at intu’s prime regional shopping centres. Customers visiting intu Braehead on 13 June will be in […]
IMM Digital, a subsidiary of IMM International has announced the launch of its exclusive on board Ad server: AirSAS The AirSAS technology paired with WiFi boxes, portable wireless IFE solutions, is now available on board of selected aircraft fleets. Coca-Cola and Le Moulin rouge are the very first advertisers to use AirSAS in order to […]
With utility in mind, Tabasco Brand has tapped London designer Urbanology to create a limited-edition range of wearable items (and accessories) to combat all weathers, for home chefs and their guests. The inspiration for the collection came about last June. During the filming of a BBQ segment with a Tabasco Brand chef ambassador, the skies […]
ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]
Ingrid Windisch joins Kru Live as operations director. Windisch will be responsible for heading up all agency operations and service delivery; ensuring quality control, team development and training and agency adherence to the ‘Kru Promise’. Windisch has over 12 years of experience having previously held an integral position at RPM as staffing director. She brings […]
On Wednesday 7th June, Michelin-Starred Chef Tom Kitchin hosted an exclusive dinner for 40 influential guests which included MasterChef 2017 winner Saliha Mahmood-Ahmed and Team GB Rower Helen Glover for an intimate evening at London’s iconic Tower Bridge Walkway, with meals prepared using just a microwave. To shun the misconception that there’s an abundance of […]
Molson Coors has launched a campaign designed to celebrate its beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for all Food’ campaign begins during June’s London Food Month, where Cobra is the Official Beer Partner. Working with real world marketing agency Sense, the Cobra team will be bringing its ‘Flavour Room and Bar’ […]
Denvir Marketing has announced the appointment of Danielle McCann, former Tesco Marketing Manager for Scotland, in the new role of Client Director. Having built an outstanding reputation as Scotland’s leading experiential and retail marketing agency, Denvir is investing heavily in its retail and events service, taking it to an even higher level. Overseeing all accounts […]
Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp. Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and […]
This year’s Institute of Promotional Marketing (IPM) awards showcased the effectiveness of brand experience campaigns as established agencies such as Haygarth, iD, Ignis, PrettyGreen, RPM, HRG, Highjam, TracyLocke and Circle scooped gold for their live brand experience work and other integrated campaigns from 23red, Toucan with Brand and Deliver, Bray Leino also made excellent use […]
Since the 1800s families have flocked to the Hill to experience the carnival atmosphere of the Epsom Derby. And now, as the people’s store, Poundland is looking forward to joining the People’s hill. Visitors will be able to learn about the rich history of the Derby and take part in race-themed games. Families will have […]
In celebration of World Cucumber Day, Hendrick’s partners with on-trade accounts to offer customers a Hendrick’s & Tonic in exchange for a cucumber On Wednesday 14th June, Hendrick’s Gin will recognise the true value of the cucumber by transforming the humble green fruit into exchangeable monetary units in celebration of World Cucumber Day. The gin […]
High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. Inspired by the brand’s spirit of […]
Freya has announced its 2017 summer partnership programme, which will kick off on June 30th with the brand’s first festival activation at El Dorado Festival and will end at Oriole Bar with the brand’s inaugural Master Class, which will be open to the public. Freya’s summer season will showcase its latest serve; the Freya Spritz. Freya fans will […]
BrewDog is encouraging the wider public to use their vote on Election Day by offering a free beer to anyone who casts their vote on Thursday. To claim a free Punk IPA, voters need to take a selfie outside their polling stations and show it to bar staff at any UK BrewDog bar. Those who […]
Eurotunnel Le Shuttle has recently activated a two week campaign at Bluewater and Lakeside shopping centres to promote the many benefits of travelling to Europe by car with Eurotunnel Le Shuttle. The campaign, which was produced and delivered by experiential agency Ambient in partnership with OMD and Talon, looked to target a younger market of […]
This summer, Benefit Cosmetics will launch GlastonBrow – the first brows and beauty drive-thru, which will be giving away free Benefit goodies, brow waxes and festival essentials, on the route to Glastonbury. Experiential agency The Persuaders have designed and will be producing the drive thru, located on the main road to Glastonbury, GlastonBrow will be […]
The partnership sees PHR become Upload’s first headline sponsor, inviting YouTubers and their fans to ‘Taste Freedom’ via PHR’s experiential marketing activity. This includes full branding rights, a presence in the main gaming hall at the event and a competition for fans to meet the celebrated video gamers, The Sidemen. Attended by thousands of millennials […]
Glenfiddich and creative agency Purple Creative have created an interactive virtual reality HTC Vive whisky tasting experience called ‘Glenfiddich Virtual Infinity’ in airports around the world. The tasting allows visitors to virtually discover the infinite layers of flavours in each of Glenfiddich’s three Cask Collection whiskies and write their own 3D tasting notes in […]
Grosvenor Europe has announced its 2017 enlivenment plans for Liverpool ONE, with a programme of events designed to create exciting, unusual and memorable experiences within the public realm at Liverpool ONE. The Luminarium led the activity. An inflatable maze for visitors to wander through that immersed guests in colour and sound, it was designed by […]
BT previously announced its plans to once again make this season’s UEFA Champions League Final the ultimate viewing experience and available to all on TV, online and in 360-degree virtual reality. To add to the spectacle in Cardiff and virtual engagement across the UK, Projection Artworks and BT Sport teamed up to build a giant […]
New research reveals that only one in ten of all Superhero films have a female lead, and with brand-new episodes of The Powerpuff Girls on Cartoon Network, the ultimate sugar spice and all things nice squad opened a Powerpuff Emporium in Central London, to celebrate kick-ass girls everywhere. Located in Soho, London – the three-day immersive experience, created by Produce UK for Cartoon Network in collaboration with Hope & Glory […]
intu provided a week of robot-building fun during a hi-tech half term of daily activities at their shopping and leisure destinations. The free events at 14 intu shopping centres nationwide, including intu Trafford Centre, intu Lakeside and intu Metrocentre, also included the chance to take part in robot races, robot dance classes and the opportunity […]
Blackjack Promotions has been working with Stoli Group’s flagship brand, Stoli vodka, on a campaign at London Gatwick Airport, targeting Legal Drinking Age (LDA) active ‘cosmopolitan’ travellers with samples of the brand’s signature serve, the Stoli Mule, as well as the opportunity to taste Stoli Elit and Stoli Gold. Blackjack delivered full production and installation […]