Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows. For 3 days from the 16th […]
Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]
Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]
Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]
For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]
On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]
To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can […]
JBL have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]
The Home Office has launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal […]
After entering a competition set by leading British syrup brand Lyle’s Golden Syrup, Emma Belben of South Petherton, Somerset, has become the proud owner of her very own baked doppelganger. With intricate icing, and bearing a striking likeness to the winner, Emma now has the chance to have her cake and eat it too! […]
As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film. The pop-up provides […]
This year, Elephant Atta will bring Diwali celebrations to Leicester with an experiential campaign and sponsorship of the iconic big wheel. Developed by brand experience agency, ignis, Elephant Atta will invite festival goers to make their own Cha-pizzas from a bespoke Citroen H van. Pizza toppings will give visitors the chance to create personalised and […]
Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]
Event industry expert and entrepreneur, David Walley, has acquired staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions. This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]
Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]
Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]
The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]
A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]
Online fashion brand ‘In The Style’ celebrates the upcoming launch of its new collaboration with Love Island 2018 winner Dani Dyer from the roof of an open top bus tour in London. Promohire transformed their bus into the main attraction for the press photo call, which started its tour at South Bank. Dani is touring […]
U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]
At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]
Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]
Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th to October 2nd. Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]
Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]
Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]
New technology that lets people compete in giant video games whilst they shop is being showcased by shopping centre owner intu and big screen specialists ADI this week. Attendees of retail property conference Revo will be able to take part in a series of multiplayer games running on ADI’s massive 150 sq m 4K screen […]
Promohire were challenged to transfer Ted Baker latest womenswear collection theme into a promotional vehicle to support the brand’s launch experiential activity. ‘Ted’s Botanical Taxi’ has so far toured select UK stores in Liverpool, Sheffield, Oxford and London. Two more dates are planned for the UK before the campaign travels to Europe. The exterior wrap […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
The French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to Paris can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National. In the centre of Paris, outside the Hotel de Ville, home to the […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]
Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]
O2 will be giving away more than half a ton of free sweets to thousands of people in London with a giant pick ‘n’ mix heading to the city’s South Bank. Sweet lovers in the capital are invited to come down and get their hands on their very own free bag of customised sweets to […]
KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]
Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]
Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]
Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]
Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]
Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]
Audiology division of Specsavers tours UK offering free hearing checks and advice. This summer, people across the UK will be able to take free preliminarily hearing checks as part of a Specsavers roadshow, which goes on tour during July and August. Run by global brand experience agency Sense, the experiential campaign will raise awareness of […]
Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]
Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]
Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]
14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]
An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]
Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]
MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media, tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]
Independent craft brewer, BrewDog, is bringing its craft beer revolution directly to the people of Manchester from next Thursday 12th July. With help from brand experience agency Amplify, the Scottish brewer will be setting up an independent Punk State in the city centre, from where Mancunians will be able to grab free cans of its […]
The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]
The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]
To celebrate the re-release of their debut album ‘Appetite For Destruction’,Guns N’Roses in association with UMC and Bravado unveil ‘General Admission: London’. Running from Friday 29th June to Sunday 1st July, ‘General Admission’ will be popping up in Camden Stables, North London, giving fans a chance to celebrate all things G N’R over one weekend. Taking […]
Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show […]
A project led by Unit9 director Sean Pruen and in collaboration with Edelman Deportivo and Asics, created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and […]
On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches. Frank will manage all PR, influencer, celebrity and […]
Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]
Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]
Wembley Park has briefed Produce UK to install a new art installation which was unveiled to the public on the Spanish Steps in Wembley Park, linking up Wembley Stadium and the SSE Arena, Wembley. Artist Remi Rough was commissioned by artistic event-making and placemaking agency Produce UK to collaborate on an unique mural, which will […]
Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]
To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]
After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]
The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]
Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]
For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]
Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]
“Energy, in partnership with Capital, created a Spring Spectacular with eBay in the heart of Soho. No. 15 Bateman Street hosted an experience inspired by colour designed to encourage consumers to increase consideration of eBay as the go-to site for all things home, garden and fashion. As well as hanging out in what some described […]
Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including […]
Purple Creative has produced a scent-based whisky experience for Glenfiddich. Working in partnership with Harrods, the Glenfiddich ‘Aroma Lab’ invites shoppers to explore their palate and discover their perfect whisky by choosing their favourite scents from a range of bespoke fragrances. The lab is a permanent fixture in the new Harrods Wine & Spirits Department, […]
Pernod Ricard UK has this week installed strawberry scented posters throughout Oxford Circus underground station as part of thelaunch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s […]
Emily Crisps has appointed specialist face-to-face marketing and staffing agency StreetPR to deliver a sampling campaign across a range of retail outlets, contract caterers and events this summer. The face-to-face sampling is being carried out in beacon retailers including Holland and Barrett, Wholefoods, Planet Organic, plus a number of office sites (including major firms like […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]
The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]
Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]
Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race. The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but […]
Initials has launched a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as busy families, that care about […]
Multi-brand National BBQ Week is returning for the 22ndyear. One of the UK’s top awareness weekshas been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]
WKD and Raptor have joined forces to kick off the summer with the launch of the new WKD rainbow ten pack. The campaign will see 48 students from eight cities across the UK, curate their own summer-themed house parties and partner with selected campus and society events to distribute the new WKD range to […]
Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]
Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018). Founded by Andrew Douglass and created by live event and experience […]
McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]
Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]
e2b, a leader in brand logistics, demonstrated its ability to deliver for multiple clients when it dismantled and re-built several exhibition stands for a number of major food and beverage brands, in under 12 hours, at this year’s London Coffee Festival and Food & Drink Expo. The major challenge for e2b’s experienced team was the […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary. Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]
Customers travelling through Baker Street Tube station on Monday April 23rd found that the station had been ‘taken over’ by gnomes to celebrate the forthcoming release of the new ‘Sherlock Gnomes’ film (previewing in cinemas on 5-7 May, opening nationwide on 11 May), the sequel to the 2011 film ‘Gnomeo and Juliet’. Throughout the day, […]
Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]
The Ecover Rubbish Café will serve a waste menu from eco-chef Tom Hunt and will be kitted out with an upcycled décor inspired by eco-designer Max McMurdo. Guests can learn how to #LiveClean while they lunch in sumptuously upcycled surroundings. The two-day pop-up will serve up inspiration and ideas for simple swaps that can be […]
Global shopper marketing agency, TracyLocke, has announced that its London branch has won the pitch for Babybel’s upcoming experiential activations across the UK. Kicking off in mid-June, the agency will deliver a nationwide sampling campaign for Mini Babybel, to support a £3m media spend across TV, radio, social, mobile and PR, which will target both […]
Mastercard kicked off the first activation of its new global brand platform, Start Something Priceless, in London in early April. The activation celebrates the brand’s belief that a ball can Start Something Priceless by bringing families together to create special moments and unique memories. As part of Mastercard’s sponsorship of UEFA Champions League, McCann London created an activation […]
Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people. Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, […]
As part of their re-launch of the McVitie’s brand and £12m multi-media advertising campaign whynot! think people have been appointed to create the ‘Sweeter Together Challenge’ for McVitie’s Nibbles, touring stations and shopping centres around the country throughout April and early May. The Sweeter Together Challenge is an interactive experience, reflecting the creative theme of […]
On 11th May in East London, a one-off night market-style event in celebration of the 150th anniversary of Tabasco Sauce is bringing together a line up of talented chefs and some of the city’s best bartenders for a menu inspired by the culinary diversity of the London food and drinks scene. Manning the kitchens at the ‘Tabasco Global Kitchen’ will […]
Icon Retail, part of CSM Live, produced and installed all elements of the Ted Baker ‘Colour by Numbers’ pop-up shop at London’s Old Street Station. The Ted Baker installation, due to end on May 4th, will have been in situ for six weeks. The Icon Retail team worked through the night for a week […]