American Golf has expanded its marketing team to support the company’s efforts to ‘grow the game’. Plans to widen the reach of its already extensive consumer facing activity in 2017 will be lead by Daniel Gathercole, who is promoted to the newly created position of director of marketing and communications. Over the last three years, […]
Road Respect, part of the NSRI Road Safety Partnership, has embarked on an 18 day summer roadshow covering 6 areas of the North East. The campaign is running alongside the Euro 2016 Football tournament to highlight the dangers of drink driving at a time of increased incidences. Building on the success of previous activations, which […]
Dorset Cereals has launched its first multimedia partnership with the Guardian through in-house branded content agency Guardian Labs. The campaign kicks-off by celebrating the shortlisted finalists of the 2015 Dorset Cereal B&B awards, to then roll into the voting for the new entrants of 2016. The content champions the B&Bs and the places these B&Bs […]
Between the 23rd of May and the 1st of June 2016, The Rawk Agency produced ‘Dewar’s Hotel’, an immersive and interactive brand experience for Dewar’s, Bacardi Martini’s premium blended scotch brand. The multi-space activations took place at the Hotel du Vin in Edinburgh and the Hotel Gotham in Manchester. Invite-only brand advocacy pop-ups, the events […]
Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]
This week The Economist is launching a campaign encouraging consumers to try free nutritious smoothies made from fruit and vegetables destined for the rubbish bin. Its ‘From bin to blender’ campaign has been devised by agency Sense, and forms part of the media brand’s Discomfort Food experiential strategy designed to increase subscriptions through bringing its content to […]
Full service creative agency, Doner London, has announced a raft of new hires following the recent success of its multi-million euro global campaign for Italian footwear brand Geox. Joining the team are: Lucy Solomon, client services director; Charlie Rowe, head of design; Davinia Ballin, business director and Caroline Gorge, Planner. Joining Doner London from McCann […]
Tribal Worldwide London has promoted Victoria Buchanan to executive creative director to work alongside fellow ECD Simon Poett. Buchanan will hold a position on the Executive Board, reporting to Tom Roberts, Managing Director. Buchanan has been at the agency for 16 years and is responsible for award-winning campaigns across Volkswagen, O2 and Guinness. Buchanan will […]
The experiential arm of last year’s campaign to re-launch the iconic video game Guitar Hero Live won two awards at last night’s Institute of Promotional Marketing (IPM) Awards in London. The activation, entitled Guitar Hero Live: Amp, which was devised and run by real world marketing agency Sense, took gold for the best ‘Experiential Activation […]
Marketing agency ignis has devised a multichannel campaign to promote Fuller’s Kitchen, the food offering of Fuller, Smith and Turner PLC, the London brewer and premium pub company. ignis was appointed to ensure Fuller’s Kitchen becomes as renowned as the brewer’s beers. Fuller’s has enjoyed a large stake of the beer market for more than […]
George P. Johnson opens the doors to a new office in Norway. The office in Oslo will be home to a team of experience marketing experts led by newly appointed Country Lead, Christian Stenseng and will initially support the delivery of experiences and events for global energy business Statoil. Working closely with Statoil’s Communication function, […]
Meredith O’Shaughnessy is introducing Londoners to The Jones Family in her latest pop up adventure ‘Keeping Up With The Jones’ which launches on July 7th 2016, In the heart of London’s design district on Clerkenwell Green. Mrs Jones has created an eight-room residence which has the neighbours talking and the public are invited to find […]
Chez BK installation from Banana Kick on Vimeo. Employees at Leeds-based marketing agency Banana Kick have turned their office into a Parisian Café. Agency clients and other guests will be invited to share in the experience at Chez Banana Kick. Company directors added an authentic French flavour to their workplace by creating a Parisian Café in the […]
June 14th sees the launch of the next phase in this year’s Pride in London campaign. The overall theme for the campaign, devised by WCRS, is #NoFilter. The idea comes from the fact that Pride is the one day when the minority become the majority, when people feel free to live their lives without censorship, […]
Asset Space’s partner company, Contain, in conjunction with the commercial team at Cabot Circus, has developed its first bespoke outdoor retail solution combining brand experience with cutting-edge mall retail design. Tasked with partnering a premier brand with one of the top UK shopping centres, Contain provided the design, conception, creation and delivery of an external retail platform […]
In Castrol EDGE’s latest Titanium Trial, two world-class drivers pushed their skills and nerve to the limit as they face the toughest competitor of their career-their digital clone. This is the fourth Trial from the Castrol Edge Titanium Trials series and involves two supercars the Koenigsegg One:1 and the track-only Aston Martin Vulcan. The aim of […]
Experiential agency iD has expanded its head office team and is excited to welcome twelve new hires. The news follows last week’s announcement that the agency was appointed by The Co-op to deliver a series of experiential activations throughout 2016. As the organisation transforms its structure, Simon McGrath and Sophie Colley join the agency as […]
Atkins partnered with gemsatwork to target fitness conscious office workers and introduce them to samples of the new Atkins Fudge Caramel bar to drive trial and increase awareness of its high protein, low carb composition. The gemsatwork team identified the offices in their network which gave the best representation of Atkins’ target consumers and then gave […]
Whole Earth, the organic food brand from Wessanen UK, sponsored its third Man v Horse Marathon at the beginning of June – as the event celebrated its 37th year overall. The Whole Earth Man v Horse endurance challenge pits runners against 60 riders on horseback as they race 23 miles over wild terrain in Powys, […]
Independent professional services company Turner & Townsend is to continue providing project, programme and delivery management for the Co-op’s extensive rebranding campaign across the entire business over the next five years. The global consultancy, which has been at the forefront of delivering the rebrand to the first stores, will be responsible for managing the rollout […]
On Friday the 8th of June members of the Wilkinson Sword sponsored British Olympic fencing team took their places on the Piste at a fencing themed takeover at Waterloo Station to build excitement for the upcoming competition in the 2016 Rio Olympics. Founded in 1772, Wilkinson Sword was originally a sword manufacturer, who eventually went […]
The launch of the new Fiat 500 Fresh Granita Bar celebrated the unveiling of a new colour palate and a more connected new Fiat 500. Granita a frozen dessert made of crushed flavoured ice was served for free to visitors to the pop-up, which took up residency in Old Street Station from the 7th to […]
Premium spirits and wine company Pernod Ricard UK has today announced the appointment of MRM Meteorite following a five way pitch to create digital engagement and e-crm programmes across its entire portfolio of brands in the UK. Pernod Ricard UK has tasked MRM Meteorite to develop data driven communications and digital experiences across all of […]
Tomy UK has announced the relaunch of its Lamaze brand with a year-long multichannel campaign. The activity is aimed at driving awareness of the UK’s number one infant plush brand, and will see Lamaze form a content partnership with BabyCentre. Lamaze will also feature in Bounty packs for the first time, which are given to […]
Hyundai Motor UK is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome will give fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience. Instantly reacting in real time to the action […]
Michael Ventre, one of the guest speakers at the FMBE Symposium last month, has announced his latest partner for the New York to London Swim that he is embarking on next year. Zoggs, a global brand leader in recreational and competitive swimwear, has teamed up with Ventre to provide him with the latest swimming kit […]
Santander Cycles launched the inaugural “Spin Up” event at The Shard with the Highest Spinning Class in Europe. Santander Cycles is encouraging the public to experience something new at iconic locations across London’s skyline, whilst encouraging trials of the cycle hire scheme in their own time. In July and August, these spinning class experiences will take […]
H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]
Virtual reality has been used for the first time to increase the general public’s understanding of autism, with shoppers at intu Trafford Centre in Manchester donning headsets to experience a shopping centre visit from the perspective of an autistic child. Recreating the sights and sounds of a shopping centre as experienced by someone on the […]
The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]
Over 60 event professionals, representing all parts of the event industry, took to London’s parks and streets on Friday 3rd June to walk, talk, network and raise money to fight pancreatic cancer. Setting off from Emirates Stadium, home of Arsenal F.C. and taking in 10 miles passed some of London’s iconic landmarks and parks, including […]
TRO is activating a number of live experiences for Vauxhall in the lead up to, and during, the UEFA Euro 2016 tournament. As part of its #GetIN campaign, Vauxhall have enlisted TRO to create money-can’t-buy experiences for fans including the chance to party at Robbie Savage’s house and an opportunity to grab ‘the best seats’ […]
Space has developed a virtual reality distillery tour for single malt Scotch whisky brand, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is a project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, […]
This Thursday 9th June, the Kerrang!awards will return to East London venue Troxy for the fourth consecutive year. For the very first time, the general public are invited to join in the celebrations and there will be a live element to the evening with performances from A Day To Remember and Asking Alexandria. The change […]
Havas Media Group has announced the appointment of Chloe Smith as its new partnership director. Joining from Disney, Smith starst her new role in mid June. Reporting into Daren Benton, head of partnerships at Havas Media Group, Smith’s move marks her first agency role. She will be charged with leading a robust team of eight and […]
Momentum Worldwide has appointed Dean Taylor, formerly head of retention and customer insight at Virgin Active, to the newly created role of director of creative strategy. Reporting to Luke D’Arcy, Momentum Worldwide’s UK President, Taylor will oversee Momentum Worldwide’s team of planners and digital strategists across the London and Manchester offices. He will be responsible for […]
‘CubJam’, the biggest Cub Scout camp event in 10 years, took place in the first week of June at Gilwell Park Activity Centre, one of many events in 2016 that is celebrating 100 years of Cub Scouting. To mark the occasion, The Lego Group sent the UK’s only Lego Certified Professional builder, Duncan Titmarsh, along to […]
The Event Structure provided a number of containers, which Octagon and MasterCard then transformed into interactive exhibits and experiences for football fans as they waited for the final between Real Madrid and Atletico Madrid. The containers were located across two sites in Milan; Festival Park in Piazza del Duomo, and Piazza Castello. Upon delivery, they […]
To celebrate the launch of the new £5 note, the Bank of England has partnered with augmented reality and visual discovery app Blippar to offer an augmented reality experience triggered by any Bank of England bank note. People can simply download the free Blippar app to their smartphone and scan any Bank of England banknote […]
Sparkling water maker, SodaStream, has launched an experiential campaign, ‘Let’s Play’, which sees the UK’s first drinkable art installation pop up in central London in a bid to transform the mundane into the magnificent. ‘Let’s Play’ supports the brand’s recent £2m TV ad campaign and brings to life its ethos of ‘making water more exciting’, […]
UCOPIA, the European vendor of Wi-Fi access management, analytics & marketing has announced its partnership with Toluna, the provider of on-demand, real-time digital consumer insights. The partnership provides UCOPIA clients with the ability to get direct, real-time feedback from their Wi-Fi users via Toluna’s integrated insight platform, and obtain deeper insight into what users think, feel, […]
Warner Bros, partnering with PHD, has collaborated with Kinetic, the global leader in planning and buying out-of-home (OOH) media, and devised an interactive visual and audio OOH campaign to celebrate the highly anticipated release of Warner Brothers’ horror film The Conjuring 2. The campaign, runs from June 6th to June 16th across four high profile JCDecaux […]
Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]
Levi Roots Reggae Reggae Sauce has launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with Unilad. The Caribbean Reggae Reggae food experience took place at the Birmingham Foodies Festival on 3rd-5th June. The activity […]
Emirates Airline has launched a world-first programmatic campaign brokered by Arena Media. The campaign utilises Search Intelligence to dynamically target users based on their previous search behaviour. Analysing over 10 billion searches from over 1.4 billion users, Search Intelligence specialist Captify discovered pools of users who showed interest in flying with Emirates and identified travellers. […]
RPM is teaming up with Sky and British Cycling for the eighth consecutive year to deliver the final series of their cycling initiative, Sky Ride Launched in 2009, the multi-award winning campaign has seen 96 events to date, with a further twelve planned in this final year. 2016 will see Sky Ride host its one millionth […]
Ogilvy has appointed Gerald Lewis to the role of Worldwide executive creative director for Dove. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis will be responsible for driving the creative vision and overall creative quality of Ogilvy’s work for the Dove brand. He will be based in […]
Multi-award winning snack makers, Propercorn, have joined forces with culinary architects, Bompas & Parr, to host a two-day event in the heart of Soho from June the 17th. As part of a month long above-the-line campaign celebrating food and flavour, the Institute of Flavour takes visitors on a sensory journey into seasoning, with Propercorn on […]
The Market Creative has launched its latest campaign for Silentnight with real people revealing their secrets to a great night’s sleep. The My Sleep Secret creative concept celebrates Silentnight’s secret to waking up and feeling refreshed after a great night’s sleep. It brings to life real consumer quotes, sourced from hundreds of positive online product […]
Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider- was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]
T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]
Jack Morton Worldwide has appointed Belinda Hall as the new director of digital. The appointment is effective immediately. Based in the agency’s London office, Belinda will be leading Jack Morton’s digital offering reporting to Adam Azor, SVP Digital and Integrated Marketing. Belinda comes to Jack Morton having spent more than 15 years in the industry […]
Bo-Concepts founder Alison Bowcott-McGrath is leading a radical relaunch of the ‘places’ consultancy, rebranding it as PinPointer to better communicate the company’s vast insights into shopper intelligence and engagement. PinPointer aims to bring together brands, place managers and creative agencies to deliver new opportunities to the high street. Established eleven years the firm has been […]
Global brand and marketing consultancy Prophet has announced its New York based Senior Partner Fred Geyer is to relocate to London to spearhead European growth. Geyer’s focus will be in pharmaceuticals. He will head up Prophet’s European presence with responsibility for growing new and existing clients’ businesses across Europe. His work includes clients such as […]
Ann Savva Promotions announce the launch of The Ann Savva Group supporting the additional range of services now offered to their clients. The 29 year old company is now focusing on four key divisions of their award winning brand experience and events agency. The new dedicated business sectors include Promotions, Event Solutions, Field Marketing and […]
A 100 person survey at FMBE Symposium, used to test out the Glisser question and answer technology at the event, decreed Apple to be the delegate’s favourite brand, closely followed by Innocent. That Apple topped the poll was perhaps unsurprising at a business event where iPhones were called into action alongside other smartphones to play […]
The Natural History Museum unveils the newly refurbished Flett Theatre, offering a refreshed lecture theatre for daytime conferences. In a bid to expand the museum’s daytime offerings, The Flett Theatre has been recently refurbished to ensure the space is equipped with the latest audiovisual facilities and general amenities to host an array of events. The […]
Kodak has launched its brand experience at drupa 2016 – the trade show for print and crossmedia solutions. drupa 2016 takes place through to the 10th June 2016 in Düsseldorf, Germany. Achieving a stand-out presence at industry events, which demonstrates Kodak’s brand re-invigoration and unique selling point (USP), is a key pillar in the brand’s […]
Affiliate Network to reward 20 affiliate marketers with free flights and tickets to SiGMA 2016 in Malta. Nottingham based affiliate network, WOW Trk, are offering 20 of their affiliates free flights and attendance to the Summit of iGaming in Malta; as plans to build even stronger relationships with their network of affiliates come into play […]
WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of […]
Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]
The PlayStation Schools’ Cup Festival 2016 welcomed hundreds of talented young footballers to Reading FC’s Madejski Stadium, all competing for the chance to be crowned national champions in front of a stadium full of fans. Taking place from the 16th – 18th May, PlayStation School’s Cup is a partnership between PlayStation and the English Schools’ […]
Noonah pitched the idea of a Digital Makeover Mirror to Matalan’s event agency to provide an experiential activity at two of their stores. The Matalan VIP Event promoted the Matalan’s VIP Black Card, a customer reward system which is attained by spending over £150 over 12 months in Matalan’s stores The concept included guests going […]
SAScon has become the first UK conference to be supported by a comprehensive Facebook Messenger bot, transforming the way delegates can interact with the event. The leading search, analytics and social media event, taking place in Manchester on 16 and 17 June 2016, will be launching SASbot at the conference; a Facebook Messenger chatbot that […]
PSONA Films and BP released an online film featuring German sporting ambassador and European champion sprinter David Behre. The film is the latest in BP’s ‘Energy Within’ campaign, which seeks to show how the human spirit is the most powerful energy of all and leads people to achieve the most remarkable things. The latest […]
Answering consumers’ growing demand for authenticity and credibility from brands, real world marketing agency Sense introduces Real People to strategically search, select, train and manage personnel for live brand activations. “A decade ago we saw ‘promotional staff’ evolve into ‘brand ambassadors’” said Real People director Cathy Henderson. “The idea then was to create individuals who’d represent […]
As the Official Airline Partner to UEFA Euro 2016 TM, Turkish Airlines have announced the full details of its ‘Meet Europe’s Best’ campaign, championing fans and European cultures ahead of this summer’s competition. The campaign includes the launch of television commercials, unique plane liveries, ticket giveaways and a dedicated microsite. Celebrations will continue during the […]
Following a competitive pitch process, experiential agency iD, has been appointed by The Co-operative Group to deliver a series of experiential campaigns on behalf of Co-op Food; with the first campaign set to launch in June. Emma Ede, managing director for iD, said, “We’re delighted to be given the opportunity to work in partnership with […]
On 1st June 2016, Kabuto Noodles is bringing a giant colouring in billboard to London’s most stressed boroughs, touring Westminster, Greenwich and Hackney, offering busy Londoners respite from a tough day at work with a calming colouring in billboard and serving up hot noodles pots from their range. Working with top mindful illustrator Mike Collins […]
SoftBank Robotics Corp and SoftBank Corp have announced that its humanoid robot ‘Pepper’ will support Google’s Android. presales the of models for developers will begin from July 2016. Ahead of the presales launch, SoftBank Robotics will offer a beta version of ‘Pepper SDK for Android Studio’, a software development kit that enables the development of […]
Freeman has announced that its brand experience agency FreemanXP has appointed Jo Warne to the newly created position of Senior Client Services Manager in the UK, effective immediately. Warne joins FreemanXP from George P. Johnson, where she was most recently employed as operations manager, overseeing the IBM UK account. Throughout her more than 15-year tenure […]
The MCE British Superbike Championship arrived in Kent for the next round of the series at Brands Hatch on May 20/21/22 at Bluewater. At an exclusive launch event last Thursday guests were able to get up close with the racing Superbikes at Bluewater ahead of them hitting the Kent circuit a day later. The 200bhp […]
Freeman has announced a multi-year sponsorship agreement with Ladies European Tour golf professional Sophie Walker. Walker will be a brand ambassador and sport the Freeman logo on apparel, headwear and her tour bag. She will make her first appearance representing the brand at US Open qualifying at the Buckinghamshire Golf Club on May 25th. “Sophie […]
From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens. TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]
The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]
TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]
Brand ambassadors supplied by Independent Events have been hitting the streets of the UK over the past two weeks to get out the vote for boohoo.com in support of two ITV Lorraine’s High Street Fashion Awards. Boohoo.com have been shortlisted for a 5th consecutive year for both Best Online Retailer and Best Curvy Collection for […]
Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
A green six-metre statue of the PG tips Monkey drinking a cup of tea set sail down the Thames on Tuesday May 17 th The two-storey topiary was crafted from 110,486 fabricated green tea leaves. PG tips Green Tea and Monkey were inspired to create the ‘vision in green’ to highlight a forthcoming ‘Green Paper’ […]
TBA has teamed up with Projection Artworks to turn the world’s tallest windmill into a giant dynamic projected story of the life’s works for the Nolet family, the makers of premium drink brands Ketel One vodka and Nolets gin. The event took place on Saturday 14 May at ‘The Windmill De Nolet’ in the brand’s flagship […]
Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]
In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]
Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]
Latest real world campaign engages potential subscribers through an innovative solution to the global clear water shortage. Would consumers drink coffee made with water derived from their own – or others’ – urine? This is the question that The Economist is putting to Londoners over the summer in the latest edition of its multi-award-winning Discomfort Food campaign, […]
TRO is bracing itself for its busy event season by recruiting and training 20 new Event Operators to supplement its existing workforce of 45. As part of its full service offering, TRO’s 65 Event Operators are the ‘team on the ground’ who transport, set-up and manage event kit and activations for clients including BMW, Volvo, […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]
As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]
Nyetimber, has been announced as the naming partner of the Sky Bar on British Airways i360 The Nyetimber Sky Bar is located inside British Airways i360’s aerodynamically designed glass pod. Customers will glide slowly up to 138m for 360-degree views of Sussex whilst drinking a glass of Nyetimber’s Classic Cuvee sparkling wine and other drinks […]
Global brand experience agency, Jack Morton Worldwide has been appointed by Prudential to create a series of films for Prudential RideLondon, 2016, following a competitive pitch. The first film of the series is released this week. Staged for the first time in August 2013, Prudential RideLondon is the largest festival of cycling in the world, […]
Vitality has announced a partnership with English cricketer, Joe Root who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson. As a national sporting hero, Joe will be using his passion for healthy living to inspire people to get active and make positive changes to their health. He will […]
TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public. One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Easitech has launched Lazertouch, the world’s first mini projector that transforms any surface into a finger-activated touchscreen. Weighing 5 ounces, Lazertouch projects a tablet-sized 20-inch to gigantic 150-inch display onto any wall or surface to create a virtual touchscreen and interactive white board for meetings, presentations, 3D movies, immersive gaming, VR, and more. Winner of […]
Logobrand has been crowned ‘service business of the year’ at the Nottingham Post Business awards at a ceremony held at The East Midlands Conference Centre on Wednesday 11th May The awards recognised achievement and highlighted the innovative people and companies in Nottinghamshire and were sponsored by intu, HSBC, and Champions- the brand agency, to name […]
Imagination delivered a transformed stand at this year’s Commercial Vehicle Show bringing Ford of Britain’s ‘One and Only Transit’ messaging to life and leveraging the new visual identity from the 2016 ‘Unlearn’ brand campaign with bold and impactful stand design and architecture. The Commercial Vehicle Show, Ford’s flagship event for its Commercial range, welcomed 20,000 […]
Independent creative agency ZAK launches a new creative campaign to mark the New Balance and Liverpool FC’s new football kit this week. As New Balance Football’s global creative agency, ZAK devised the ‘Made for Liverpool’ campaign to demonstrate how supporting Liverpool FC is more than just supporting a football club, it’s a way of life […]
Hendrick’s UK has launched an on-trade engagement campaign which sees a team of ambassadors visiting up to 100 mainstream bars nationwide to raise awareness of the peculiar way to serve Hendrick’s & Tonic – garnished with cucumber. Riding in sidecars on vintage motorbikes wrapped to resemble a cucumber, the ambassadors are touring London, Leeds, Nottingham, […]
To celebrate the start of summer, restaurant delivery service Deliveroo is unveiling a 3-day pop up event in central London which will run from 8th-10th June 2016. City dwellers will be able to step out of the hubbub of the concrete jungle and into a secret garden, with plenty of sheltered nooks and open-air spaces to […]
Global brand consultancy, The Partners has completed a repositioning programme for the Argos value offering with the launch of a new Simple Value range. Featuring over 140 lines starting from 99p, Simple Value features a range of essential products for the home and everyday items, available to buy online and collect from over 800 points […]
Arla Foods UK has extended its relationship with StayinFront, the Provider of mobile, cloud-based field force solutions for consumer goods. Arla deployed StayinFront TouchCG to its UK sales force to increase the efficiency and effectiveness of its field operations. Sales representatives can use the mobile dashboards, KPIs and data-driven selling tools to complete retail tasks […]