FMBE 2019 Results

 

Field Marketing Awards

 

Sales Campaign of the Year– Sponsored by Natural Insight

GOLD  N2O – Now TV

SILVER Mercedes-Benz

BRONZE Powerforce – Haribo

 

Most Effective Retail Sales Experience – Sponsored by Team Haven

GOLD Link Communication – True Nopal Cactus Water

SILVER Mash – GHD

BRONZE  Blue Square – Samsung

 

Field Data Award

GOLD Tactical Solutions – Quorn

SILVER Logobrand – Hain Daniels

BRONZE Flexforce – Target Enhance (for Tactical Clients)

BRONZE  MKTG – The Telegraph

 

Most Effective Instore Marketing

GOLD Reach – Heathrow

SILVER Powerforce – Lego

BRONZE Logobrand – Haribo

 

Most Effective Tactical Campaign (ROI Led)

GOLD Logobrand – Hain Daniels

SILVER REL Field Marketing – AT Cross and Parker/Waterman

BRONZE  REL Field Marketing – Mondelez

 

Most Effective Tactical Campaign (Service Led)

GOLD Instore – Graze

SILVER Field Sales Solutions – The Health Lottery

BRONZE PowerSwitch – Mondelez

 

Team of the Year – Non-FMCG – Sponsored by Alliance Vehicle Rental

GOLD Kru Live – Bright Partnerships – Visa

SILVER REL Field Marketing – Dell

BRONZE Elevate Staffing – Oculus

 

Team of the Year – FMCG – Sponsored by Alliance Vehicle Rental

GOLD McCurrach – Unilever Ice Cream

SILVER Field Sales Solutions – P&G Gillette

SILVER ShopSmart – Kraft Heinz

BRONZE REL Field Marketing – Weetabix

 

Brand Experience Awards

Most Effective Sponsorship Activation – Sponsored by Elevate Staffing

GOLD CSM Live – Paddy Power

SILVER Frukt – Jaegermeister

BRONZE Brand Brewery with Bright Partnerships – DHL

 

Most Effective Roadshow or Shopping Centre Campaign

GOLD The Circle Agency – Milk&More

SILVER MKTG – Paco Rabanne

BRONZE The Why Agency – Yell.com

 

Most Immersive Brand Event or Roadshow (mass consumer) – Sponsored by intu

GOLD Frukt – Jaegermeister

SILVER Noonah – McDonald’s

BRONZE Wasserman – BMW i

 

Most Immersive Brand Event (controlled audience) Sponsored by intu

GOLD Blue Square – Samsung

SILVER The Circle Agency – Jarlsberg

SILVER CSM Live – Lidl Hortus

BRONZE Meet and Potato – Mercedes-Benz Vans

 

Most Effective Integration/Amplification Sponsored by Location Live

GOLD KINC and Silverdoor – Jaegermeister

SILVER Raptor – Pot Noodle

BRONZE TPF – Game of Thrones

 

Most Emotive Experiential Campaign – Sponsored by Location Live

GOLD Independent Events – Road Respect

SILVER PRL – McVities

BRONZE Backlash Creative – Barbie

BRONZE Frank – D-Day Museum

 

Creative Intelligence Award – Sponsored by Jaegermeister

GOLD Flashmat – D&AD

SILVER Verve – Danone Volvic

BRONZE  The Why Agency – Yell.com

 

Field Marketing and Brand Experience Awards

Brand Ambassador of the Year (Field Sales) – Sponsored by Run 202020

GOLD Neil Gill – PRL, GSK

SILVER Barry Cross – Reach, Britvic

SILVER Pratik Shah – Field Sales Solutions, Ferrero

BRONZE Sadhana Patel – REL Field Marketing, Mondelez

 

Brand Ambassador of the Year (Brand Experience) – Sponsored by Run 202020

GOLD Krzysztof Edelman – REL Field Marketing,  Nikon

SILVER Lydia Boakes – Blue Square, Samsung

BRONZE Stuart Smith – Wave,  HP

 

Most Effective Small Scale/Local Campaign – Sponsored by Pictures Experience

GOLD Field Sales Solutions – Mateus

SILVER Gekko – Hisense

SILVER PRL – Muchos

BRONZE Independent Events – Road Respect

 

Product Launch of the Year

GOLD REL Field Marketing – Sensodyne Sensitivity

SILVER Frank – Huawei P30

BRONZE  ExSellence – Monster Energy Mango Loco

BRONZE REL Field Marketing – Freddo Treasures

 

Consumer Campaign of the Year – Sponsored by The Drop

GOLD MKTG – Tiffany and Co. Fragrance

SILVER Reach – Heathrow

BRONZE Hunter PR – Tabasco

BRONZE MKTG – Cadbury

 

Smart Brand Engagement Award

GOLD Wave – HP

SILVER Flashmat – D&AD

 

Most Effective Stand or Display (Trade) – Sponsored by Hammerson Engage

GOLD Promohire – Glow worm

SILVER Undercurrent – Samsung

BRONZE GES – Tetra Pak

 

Most Effective Stand or Display (Consumer) – Sponsored by Hammerson Engage

GOLD MKTG – Tiffany and Co. Fragrance

SILVER Custodian – Uncle Ben’s

BRONZE Mad River – Battersea

 

Operational Success of the Year

GOLD Field Sales Solutions – The Health Lottery

SILVER Elevate Staffing – Oculus

BRONZE VIP Premium Vaping and E-Liquids – Vype Retail

 

Professional Agency Management Award

GOLD eXPD8

SILVER McCurrach

SILVER Channel Assist

BRONZE Field Sales Solutions

 

 

FM Agency of the Year – Sponsored by Land Securities

GOLD Field Sales Solutions

SILVER Logobrand

BRONZE Reach

BRONZE REL Field Marketing

BRONZE McCurrach

 

Brand Experience Agency of the Year – Sponsored by Land Securities

GOLD MKTG

SILVER  N2O

BRONZE Frank

 

New Agency of the Year

GOLD Experience 12

GOLD ExSellence

 

 

Special Award: Staff Support and Agency Wellbeing

GOLD eXPD8

GOLD REL Field Marketing

SILVER MKTG

BRONZE

N2O, Gekko, Undercurrent, Channel Assist

 

Best Use of Space Award – Sponsored by SpaceandPeople and Network Rail

GOLD The Why Agency – Yell.com

SILVER Life Agency – Carlsberg

BRONZE  N2O – Lynx Black

BRONZE  Sense – The Economist

 

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