FMBE Awards Shortlist 2023 announced

Posted September 18, 2023 by Frank Wainwright

FMBE Awards 2023 has been through a typically exacting process to create this year’s shortlist of finalists. The awards event is now open for table and seat bookings on a first come first served basis, with first booked tables taking priority positions. We will be celebrating this industry at The Pavilion, Ascot Racecourse, Thursday 9^th November 2023.

As per recent years, judges assessed every category for strength in depth and were asked to produce a shortlist of 1-7 finalists per category.

This year saw several categories finally return to strength in depth levels seen before Covid. Field Data, Brand Ambassador, Immersive Event (Controlled Audience), Operational Success, Team of the Year and the Special Award for Evolving Brand Relationships all underwent especially tough judging debate to get to this stage.

Judges also noted that innovative use of data and insight had seen a step change both in data specific categories and in other categories.

Sustainability KPIs were also more frequently a core part of successful FMBE entries.

As usual some high quality and high-profile campaigns have not made the shortlist and entrants are encouraged to request feedback, which is typically provided after the awards ceremony.

Awards director, Frank Wainwright comments: “Congratulations to all who are shortlisted and commiserations to those who have not made the cut this year. We are exceptionally proud of the standards that have been set by our finalists, and we have been delighted to see the FMBE industry showing so much strength and versatility. The industry is performing well both in terms of Return on Investment and Return on Engagement. Our industry is showing how well it is placed to steer brands through the cost of living crisis, finding opportunities to stimulate long term growth and success.”

The 2023 shortlist follows below

Cat A: Sales Campaign of the Year

CPM – Lucozade Alert

eXPD8 – MOTH

eXPD8 – Meiyume Retail Solutions

G2 Marketing – Hisense

Instore – Wow Hydrate Water

Powerforce – Pladis

Tactical Solutions – InComm

Cat B: Retail Experience

Blue Square – Pure Electric

Energy – Louis Vuitton

G2 Marketing – Hisense

Instore – Glanbia

Link Communication – Kohinoor

Multiply – Listerine

The Producers – Lego

Cat C: Field Data Award

Clear Box Retail – ClearView – Multiple Brands

CPM – Liquid – Suntory

Elevate Global – Pokémon

FMI – Heineken

REL Field Marketing/ JDH Solutions – Hasbro

SmartSpotter/ JDH Solutions – Distill Ventures

Tactical Solutions – Reapp – Lindt

Cat D: Instore Marketing

G2 Marketing – Hisense

Instore – IG Design

Meshh – Sky

PRL In-Market Solutions – Lucozade Sport

Cat E – Most Effective Tactical Campaign

(ROI)

REL Field Marketing – Mondelez

REL Field Marketing – Weetabix

Tactical Solutions – Mars Wrigley

(Service Led)

eXPD8 – Tesco Books

REL Field Marketing – Mondelez

Cat F – Team of the Year

Field Sales

Elevate Field Marketing – Britvic

Instore – Glanbia

PRL In-Market Solutions – Irish Distillers

REL Field Marketing – Adidas

REL Field Marketing – Honor

REL Field Marketing – Weetabix

Tactical Solutions – In Store Sales Team

Brand Experience/ Sampling

Elevate Global – Waitrose

Fizz Experience – Costco

Hel’s – StoryTrails

Brand Experience Categories

Cat G – Most Effective Sponsorship Activation

Circle – Costa

Multiply – Loch Lomond Whisky

Wasserman – Mini

We Are Collider – Red Bull

Cat H – Roadshow/Shopping Centre

Blue Square – Samsung

Circle – Costa

Dentsu – Nivea Sun

Freemans Event Partners – Coca-Cola

Hopper – BBC Radio Merseyside

The Producers – Lego

TRO – De’Longhi

Cat I – Immersive Event (Mass Consumer)

Fusion – Nissan Formula E Racing

N2O – Coca-Cola

Sense – Haribo

Strata – Peugeot

Trafford Centre – Pokémon

Cat J – Immersive Event (Controlled Audience)

Circle – CCEP

Experience 12 – Star Trek, Paramount+

N2O – Superdrug

Jackanory – Hyundai

Purity – Hiscox

TRO – Unite Students

We Are Collider – Waitrose

Cat K: Integration/ Amplification

Fusion – Nissan Formula E Racing

Hopper and Clarion Communications – Aldi

Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures

The Producers – notonthehighstreet.com

Cat L – Digital/ Technology

Blue Square – Samsung

Circle – Costa

Experience 12 – Star Trek, Paramount+

Strata – Peugeot

We Are Collider – Red Bull

Cat M – People Powered

Elevate Global – Cannes Lions Festival

Fizz Experience – Costco

N2O – Superdrug

FM&BE Categories

Cat N: Brand Ambassador of the Year

Consumer Sampling/Demonstrating/ Exp/ Digital

Danielle Watts – REL Field Marketing – Adidas

Hanad Abtidoon – Blue Square – Samsung

Hugh McMahon – REL Field Marketing – Panasonic

James Hazell – REL Field Marketing – Honor

Marlon Moore – Purity – Various

Parinjay Maisuria – Fizz Experience – Costco

Field Sales & B2B Events

Adam Golightly – REL Field Marketing – Weetabix

Amber Connolly – Elevate Field Marketing – London Essence

Lewis Harrision, Powerforce, Haribo & Molson Coors

Michelle Edis – Elevate Field Marketing – London Essence

Seb Garner – Green Field Marketing – Royal Canin

Shirley McKillop – REL Field Marketing – Mondelez

Steve Parry – Instore – Glanbia

Cat O: Small Scale/ Local

Blue Square – EEBT

Energy – Currys

GottaBe! – Dorset Tea

Hopper – BBC Radio Merseyside

Hopper & Smarts Agency – World of Jumanji at Chessington World of Adventures

Cat P: Product Launch/ Relaunch

Blue Square – Samsung

Green Field Marketing – KP Snacks

PRL In-Market Solutions – Velo

The Producers – notonthehighstreet.com

Cat Q: B2B/B2E

Blue Square – HP

Brand Brewery – DHL Express

Circle – CCEP

Settimo Piano – Acinque

TRO – Anthropy

Cat R – Creative

As there was one stand out FM and one stand out BE entry in the category our judges decided to leave a shortlist of two to be debated for gold, silver or bronze award status.

REL Field Marketing – Weetabix

The Producers – Lego

Cat S – Stand/ Display Unit

Circle – Costa

Custodian – Valeo

Hopper & Clarion Communications – Aldi

N2O – Tesco

Cat T – Operational Success

Circle – Costa

eXPD8 – InComm

eXPD8 – Tesco

Option One – Orange