Sicilian TV chef, and ex-co-star of Gordon Ramsay will be hitting the streets of London this Christmas day bearing gifts of pasta and authentic Italian Christmas cake – Panettone, for London’s growing homeless community. Working in the heart of the busy West End, the staff at Tasting Sicily Enzo’s Kitchen are all too aware that […]
An estimated 45 per cent of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families over the festive period. One possible answer could be a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears […]
Bompas & Parr and Captain Morgan rum are taking Londoners on a nautical adventure to an underground paradise: the Lost Lagoon. Launching from 1st February until April 7th 2019, the ticketed event will open in a secret subterranean central London Landsec- owned location and offer the chance to leave the dark, dank English winter and set sail […]
Innovative non-profit Tap London launches contactless giving initiative in partnership with the Mayor of London On November 28 non-profit organisation TAP London launched a new charity fundraising drive in partnership with Greater London Authority. Donation points emerged across Central London, including Seven Dials, in the heart of the West End. Tap London is a volunteer-led organisation, […]
Creative and media agency eight&four announces the appointment of Natalie Todd as content director. Todd joins from Cult LDN, where she led accounts in London and New York, including Amazon Fashion, Universal, Barbour, The Restaurant Group and COTY. The hire comes as part of the agency’s ongoing investment into analysts, storytellers and connectors. The announcement […]
Returning for 2018, Bailey’s Treat Stop arrives in London’s Covent Garden on December 7th to delight those in need of a spot of unadulterated Bailey’s Indulgence. The Alpine-themed bar hosts snug areas to sit back and enjoy your personalised Bailey’s drink made with Bailey’s Original Irish Crème, the Chocolat DeLuxe or the Bailey’s vegan option, […]
Seedlip, the world’s first distilled non-alcoholic spirit, has launched a pop-up shop and bar. Situated in a two-tiered space in London’s Mayfair, Seedlip’s General Store & Bar allows guests to enjoy a cocktail while Christmas gift shopping. In addition there is a full programme of creative workshops inspired by nature and the art of cocktail making. Curated […]
Huawei has opened the doors to its inaugural retail experience in Warsaw. Entitled the ‘Huawei Experience Store’, brand experience agency TRO is the creative brain behind the launch. The global experiential shop was appointed to design Huawei’s new generation of retail stores across Europe, following a competitive pitch process. Awarded the business off the back of […]
KP Nuts is launching the ultimate Christmas party jumper as part of its new campaign for the festive season. The KP Nuts Christmas jumper is adorned with packs of KP Nuts which can be torn off, enjoyed and then restocked when supplies run low. The jumper was showcased at a pop-up shop on Bateman Street, Soho […]
Rosie Holden, Karmarama’s former managing partner, will be joining Cake in early 2019 to spearhead its new leadership team alongside Executive Creative Director Shirin Majid, who joined earlier this year. It follows the recent departure of CEO, Adrian Pettett and MD, Jim Dowling. Holden will take over as Managing Director of the sports and entertainment […]
Dare presents: Slay Bells from Dare on Vimeo. Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. […]
Shaftesbury has announced the opening of Ole & Steen, the Danish bakery, with the brand launching its 3,000 sq ft London flagship at 51 Charing Cross Road. The prime corner unit is part of Central Cross, Shaftesbury’s £15m, 48,000 sq ft mixed-use development at the heart of London’s West End. Spread over two floors, the […]
Retailers at five intu shopping centres will benefit from increased shopper engagement and footfall on the back of a partnership between the owner of the shopping destinations and toy brand Playmobil. Playmobil fun buggies have been rolled out at intu Trafford Centre, intu Lakeside, intu Metrocentre, intu Merry Hill and intu Braehead as part of […]
Cineworld and Hollywood Bowl are opening at intu Watford’s £180 million extension this week as part of work by owner intu to transform the high street shopping centre into a day and night out destination. intu has signed up the leading leisure operators and a number of new catering brands in order to attract shoppers […]
World’s Biggest Christmas Lights Show – ON A PLANE takes place at London Luton Airport (60″) from St Marks Studios on Vimeo. Hundreds of people at London Luton Airport were treated to a festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to […]
Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced the latest brands to join the line up in time for Christmas. Since launching in October, twelve new brands have opened including Asics, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros., Lead + […]
Luxury skincare brand Philosophy has appointed DeVries Global to handle its UK press office and forthcoming brand campaigns. DeVries has been tasked with heightening brand awareness in the UK and bolstering Philosophy’s social media presence, with the agency also planning a directional shift to introduce the brand to a younger demographic. Philosophy, founded by Cristina […]
Whitbread, the UK’s largest hotel, restaurant and coffee shop operator, has appointed Milton Keynes based integrated marketing agency Clarity as its lead creative agency without going to pitch. Clarity, previously responsible for Whitbread brands TableTable and Whitbread Inns, will be adding Beefeater, Brewers Fayre, and Thyme to its portfolio. The agency has been tasked with […]
The Coca-Cola Christmas Truck has visited over 300 places around the globe before finally arriving in Finland. In Finland the truck made a historical first-time ever stop on the Arctic Circle in the city of Rovaniemi, also known as the official home town of Santa Claus. Santa Claus together with the Mayor of Rovaniemi welcomed […]
Kinetic is teaming up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. The team is working closely with creative agency Hogarth and Digital Out of Home production specialist, DOOH.com, to spread the Christmas spirit through Coca Cola’s creative and innovative Out of Home campaign, which will be officially launched on 15th December at the […]
Tiffany & Co. has taken over London’s St Pancras with a 43 ft Christmas tree complete with mechanic robot made of Tiffany’s iconic duck egg blue boxes. The installation, decked with over 1,800 decorations, pumps out Tiffany’s signature scent and towers over the pop-up retail unit below. The retail pop-up, staffed by brand warriors from […]
The Moxie – a new creative collective from the Music, Art, Fashion and Film industries launched on December 6th opening the doors of Notting Hill’s famous Rainbow House to over 350 guests made out of emerging and established creatives, VIPs, HNWs and selected media. With three unique floors of creative mayhem, the evening kicked off with an Italian prosecco […]
Up There, Everywhere, the world’s first global cloud-based agency, has announced its launch into the UK market, with a newly opened creative space in White City, London, and Cordell Burke joining as creative managing partner. Founded in 2011 by Eric Dowell (chief creative officer) and Julian Stubbs (CEO), Up is a fully integrated agency, with […]
As part of an overarching strategy to serve its clients more holistically and streamline the customer journey, Freeman has acquired mdg, a full-service event marketing and public relations agency. The acquisition enhances the Freeman spectrum of services from pre-event marketing and on-site user experience to post-show communications based on data-informed insights. “The events business is […]
Greggs has launched a free gift wrapping service to relieve some of the stress from weary shoppers and to ensure the festive period is a joyful one. The exclusive gift wrapping service launches in five Greggs shops nationwide from 11th – 13th December (4pm – 8pm). Greggs’ elves will be on hand to wrap […]
Bauer Media has appointed Simon Kilby as chief revenue officer for radio. This new role will see Simon create and implement the advertising strategy and lead a unified radio sales team that enables the delivery of commercial revenues across the Bauer radio portfolio. Simon’s expanded role comes at a time of high demand from commercial […]
Shopping centre owner intu has partnered with mental health foundation Blurt to provide advice to customers and staff on managing their mental wellbeing over Christmas. Blurt’s guide for dealing with stress, loneliness and grief at Christmas will be handed out from customer service desks at intu’s 14 UK shopping centres and distributed to intu staff […]
Office of the Public Guardian (OPG), an executive agency of the Ministry of Justice, has appointed Stack to launch its Lasting Powers of Attorney (LPA) campaign following a government pitch against a number of agencies. The campaign, which launches today, aims to help OPG increase LPA registrations among under-represented groups, by promoting the benefits and […]
Grosvenor Europe has unveiled a towering mural of British singer and songwriter, George Ezra at leading retail destination, Liverpool One. The artwork was produced by the UK’s leading hand-painted advertising company, Global Street Art Agency, as the first part of a nationwide YouTube music mural campaign. The Liverpool One hand-painted mural, stood at eight storeys […]
Brand experience agency, brand brewery, has announced it will be sole agency lead for the management and implementation of Diversity and Inclusion in Grocery, a first of its kind conference putting Diversity and Inclusion at the top of the business agenda. In an industry first, the one day conference will see Tesco, Accenture, Coca Cola European Partners, Proctor […]
Iceland's Shopping on Ice from St Marks Studios on Vimeo. To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the […]
On the 8th and 9th of December, Lego Group will let families step into a world of Christmas wonder at the Lego Imaginarium – a unique space where the brick brings imagination to life. Marking an end to celebrations for the 60th anniversary year of the Lego brick, the Lego Imaginarium is located at Observation Point on London’s […]
On 16 October, Microsoft’s new Surface Pro 6 became generally available to buy in the UK, marking the first time a Surface has been offered in a matte black finish, a colour palette designed to encourage creative flow. In an era when distractions abound, having the technology effectively fade into the background helps people focus […]
In-house specialist Oliver UK is strengthening its creative team with three senior hires: Keith Gray joins as senior art director, David Brown as senior copywriter, and Nigel Webb as head of copy. All three will work across key accounts and will report to Oliver’s creative director, Kevin Bratley. Gray and Brown join as a creative […]
Boss, the upper premium apparel and accessories brand from the Hugo Boss Group, will open at intu Watford before Christmas following the opening of the centre’s 400,000 sq ft retail and leisure extension. Owner intu has signed up the aspirational retailer for a 3,550 sq ft shop within the £180m extension which is increasing Watford’s […]
Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]
The Brave Few, a marketing agency that specialises in experiential, shopper and digital, spread festive cheer across the West London offices of UK brand marketing teams on the 6thof December. The Brave Few’s brave elf hand-delivered branded Christmas socks to companies including Sony, Foxtons, Sipsmith, Pokémon and Starbucks, bringing season’s greetings, candy canes and a […]
This December, Appear Here are launching Give & Receive, a curated emporium of independent brands. Appear Here have teamed up with store curator Marina Guergova (of The Basics Store and Marina London) to open Give & Receive, for two weeks from Saturday 8 December, in London’s Seven Dials, located in the heart of the West End. The […]
Arena has just announced the launch of free skating for NHS staff from 10 to 12 December across its managed ice rinks in London, Cambridge and Liverpool. The exclusive three-day event allows NHS staff to enjoy a free skating session worth up to £14.50, providing the perfect opportunity to get together with co-workers or loved […]
Sainsbury’s Christmas Cracker – a one off event opening its doors on New Oxford Street from Friday 7th to Saturday 8th December – aims to become a festive aficionado, teaching guests the tricks of the trade from some of the best in the business to enable them to dazzle family and friends this festive season. […]
Event agencies Crown and Communique have announced that they are merging to create one of the largest independent creative event agencies in the UK, with a portfolio of high profile clients and events, spanning consumer and corporate events and experiences. Effective immediately, the new company is called Strata Creative Communications Ltd, and employs 60 people from […]
Exhibition design agency, 4D has announced the rebrand of its logo, design and website to better share a new offering. 4D’s new look and feel will reinforce its position as a leader in the design and delivery of exhibition spaces, events and live experiences. 4D will continue to serve a range of clients around the world, […]
For the first time, Gumtree will list charity store items to help raise funds for lifesaving heart research The British Heart Foundation (BHF) and Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million […]
Wren Rap Video from Tribal Worldwide, London on Vimeo. Tribal Worldwide London, Wren Kitchens’ agency of record has created an engaging branded content campaign with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors. The rap video, which was […]
Zippo has announced it has trademarked the sound of its windproof lighter, marking an achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with other markets set […]
Grosvenor Europe , one of four operating companies of the privately-owned international property group, Grosvenor Group, and developer, co-owner and asset manager of Liverpool One, has marked the award-winning destination’s tenth anniversary with the publication of analysis of Liverpool One’s socio-economic impact. The Grosvenor Group has a portfolio of property in over 60 cities around […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has today announced that Watches of Switzerland, a British retailer of Swiss and British watches, officially unveiled their newly refurbished store at St David’s. Opening in time for Christmas, the new fit-out features the addition of […]
Tribal Worldwide London has made a number of promotions into the leadership team following strong growth and the successful launch of the agency’s new Total Experience practice model. Alex Ringhofer is promoted to associate managing partner, Baydr Yadallee becomes head of account management, and Gordon Fisher is the new head of operations. Ringhofer has led […]
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Luke’s Communications, Rock the Ribbon will harness Ocean’s fibre powered infrastructure to transform people […]
To mark the release of Mission: Impossible – Fallout on DVD and Blue-ray, a brand new experience, the Long Jump opened to the public on Friday November 30th from 9am to 5pm. Britain’s long jumping champion Greg Rutherford launched the experience at Lindley Hall in Central London. Rutherford attempted to jump 18 feet, which is […]
MCI Group, the global leader in full congress management (PCO), meetings, events and association management and consulting (AM&C) is proud to announce the expansion of its service offering in Italy. The group has an active presence in the country through Ovation Global DMC, with an office in Rome, and will focus on offering national and […]
Ebiquity has announced the appointment of Emma Winterson Hayward as chief people officer. In her new role, Emma will be responsible for developing and executing Ebiquity’s human resources strategy in support of the company’s overall business plan and strategic direction. She will specifically work in the areas of talent management, diversity, organisational development and change […]
Two giant elves were spotted causing mischief on the streets of London as commuters and tourists witnessed the pair pushing each other down Oxford Street in a shopping trolley. The elves, fuelled on eggnog, were later seen being thrown out of Harrods by security and were pulled up by police in Regent Street. A video […]
Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]
Shaftesbury has announced international cyber café brand, Wanyoo Café, is to make its European debut at 77-79 Charing Cross Road in London’s West End, part of Shaftesbury’s Central Cross development. Covering 5,330 sq ft across two floors and open from 10am until 10pm every day, the new Wanyoo Café will offer gamers in the capital […]
2018 marks the 30th anniversary of the iconic Volkswagen California campervan. To commemorate the milestone, Tribal Worldwide London and Volkswagen Commercial Vehicles UK has teamed up with artist Hixxy and Global Street Art (GSA), to create a mural in central London that celebrates the California’s rich heritage and spirit. Through Volkswagen’s Commercial Vehicles social channels, […]
Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram. Because Christmas is all about giving, and Christmas caroling is all about raising […]
Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]
For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]
Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]
Available in Costa Coffee stores this November, the Clever Cup harnesses contactless payment technology to turn customers’ reusable coffee cups into a fast and convenient way to pay. Powered by bPay by Barclaycard technology, Clever Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment […]
Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]
McCann Central’s management consultancy arm under new managing director, Jacob Dutton, aims to transform the way traditional management consultancy services are provided for brands. Rejecting established consultancy practices, McCann iO is offering an end-to-end transformation solution that helps clients solve the business problems they are facing, whether this is maintaining revenue streams, unlocking growth, re-engaging with […]
smp has announced two new specialist appointments to its Amazon team, to support the agency’s ongoing international growth. Bella Bui has been appointed Media Buyer, with Febby Mpundu appointed Content Specialist. Following a series of new business successes in the tech sector, the new appointments will bolster smp’s dedicated Amazon team established earlier in the […]
Meadowhall has launched an immersive unicorn themed pop-up store for shoppers to experience this Christmas. Located on lower Park Lane, the 861 sq ft store has opened for the Christmas shopping season and will offer a wide range of unicorn-themed gifting products including bags, mugs, toys and stationery. The brand joins as the centre reports […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]
The skating season officially returned to the Tower of London on Thursday, 22 November, with a dedicated launch night by international event business Arena. Guests were treated to an exclusive performance by the West End Musical Choir, who sang a variety of West End and Christmas hits, getting the rink’s budding skaters and spectators into the […]
Harlequins, the Gallagher premiership rugby union team, has appointed digital search and retail specialist agency, Red Hot Penny to support the club’s ecommerce technology and its retail marketing strategies. Red Hot Penny is tasked with ensuring Quins achieves its retail targets, focusing on key activity such as the release of the 2018 charity shirt, which incorporates ground-breaking […]
The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]
The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]
Sporting fan experience and sponsorship activation expert Provision Events (PVE) has appointed Matt Lomasney as its new managing director. Lomasney, who moved to PVE as head of production in March after 5 years at Because Experiential Marketing, takes up his new position with immediate effect, working out of the brand new PVE office based in […]
Huda Beauty, the cult beauty brand of makeup artist and Instagram entrepreneur Huda Kattan, has signed DeVries Global to manage its UK and Ireland press office for the brand’s cosmetics and fragrance ventures following two separate competitive pitches. Co-founded by Kattan in 2013 alongside her sisters Mona and Alya, the Dubai-based business is valued in […]
Creative advertising agency Fold7 has announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and chief creative officer. With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and mentoring the team […]
Santander have given the words ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]
Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]
Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows. For 3 days from the 16th […]
Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]
Unsuspecting commuters were given a show on the morning of Tuesday 20th November as an acrobatic duo showed off their gymnastic flair and flexibility in several commuter hotspots in Central London and on the Underground. The team of elite gymnasts showed off their skills in a variety of athletic and daring moves. They were spotted tumbling […]
Kerb and Shaftesbury have announced the opening of a unique food hall concept in the 19th century Thomas Neal’s Warehouse, a former banana storage building in the heart of Seven Dials. Opening in summer 2019, Seven Dials Market will be serving breakfast through to dinner for Seven Dials’ 32 million annual visitors. Spread across two […]
New eco-friendly advertising platform, Bagboard, has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
GMR Marketing has strengthened its global experiential presence and knowledge with the hire of former senior director of global brand events at Nike, Mat Johnson. Joining GMR as an experiential strategist, Johnson will continue to use his global background in brands, technologies, culture and events to partner with multiple GMR teams and clients to develop strategic […]
Provision Events (PVE) is packing its bags for the Emirates after winning two commissions for the European Tour to provide a fan experience at DP World Tour Championship and to construct a floating green in the Arabian Gulf for the latest Hero Challenge. Nick Clemens, co-founder of PVE is delighted with the commissions. He said, […]
LabTech, the property investment and technology company that owns Camden Markets, has unveiled its vision for Hawley Wharf Camden, its latest mixed-scheme venture that is scheduled to open by summer 2019. The announcement coincides with the appointment of Colliers International to lead the retail, food and drink, and leisure leasing for the development. At 580,000 […]
Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the Fan Zone activation will be able to sample the […]
Appetite Creative has announced that Julia Smith will be joining the management team as PR and communications director. In addition to this strategic senior hire, Appetite Creative has further expanded the team with three additional hires, Jay Blanco Fernandez as studio manger, Monika Sumska as creative manger and Nina Pylypenko as marketing and new business. […]
10 volunteers from McCann Worldgroup UK agencies have set automatic email response to “Out Of Office For Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The network is collaborating with Raleigh International, the Youth-led sustainable development charity, to help create, […]
Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]
Imagination has launched Lume; in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better visualise, discover, explore and share their data. Lume leverages the power of immersion and data analytics to make highly complex data intuitive to understand, patterns easier to recognise […]
Menswear brand,Remus Uomo, has announced its latest store has opened within premium urban outlet centre, Icon Outlet at The O2 on November 8, 2018. Providing formal tailoring and off-duty casuals for men with a serious attitude to fashion, the new store in ICON Outlet will offer great savings of up to 50%. The 1600 sq ft store, […]
In an ongoing effort to help its customers create the best live experiences and optimal marketing strategies to meet their growth and business objectives, Freeman has expanded its Strategy practice by adding Andrew Macey and David Saef. Freeman’s already robust Strategy practice brings together data, insights and perspectives on global trends to deliver impactful, integrated […]
For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]
Azerbaijan Tourism Board (ATB) introduced its new brand inspired by the idea ‘Take Another Look’, an invitation to consider Azerbaijan from a new point of view. ‘Take Another Look’ aims to unlock Azerabijan’s unique stories and secrets. Created by Landor and launched at World Travel Market in London, the future-focused stand showcasing the new brand […]
GMR Marketing, a global sponsorship and experiential leader, announced the hiring of Megan Hanson as vice president of client consulting + services. As VP, Hanson will use her expertise in brand positioning, experiential design and digital engagement to create more meaningful connections between brands and consumers. She joins GMR from Fame, where she was responsible […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]
Pickering’s Gin, leading Scottish gin brand, has signed DeVries Global to promote its Gin Baubles this Christmas following a competitive pitch. The Pickering’s Gin-filled Christmas baubles sold out within minutes of being released in 2016. Faced with a slew of copycats in its third year, Pickering’s sought an agency to raise awareness, create demand and […]
To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can […]
eXPD8 Ireland and Primeline have announced they are entering into a joint venture agreement to provide retail field marketing solutions across the UK and Ireland. The new business, called Primeline Market Activation (PMA), will provide brands with a comprehensive service offering combining retail expertise, strength of coverage and a quality service to maximise sales and visibility […]
Independent Scottish brewer, BrewDog, has released tickets for Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10th November 2018 at The Copper Box Arena in East London. The event promises to be a riotous celebration of great craft beer from 17 world-renowned breweries, food and music from the likes of […]