Goose Island Beer Company has announced its first ever European Brewpub is open. Located in the heart of Shoreditch, fans of the original Chicago craft beer brand can enjoy an offering of great food live music and delicious beer. The opening will be celebrated with a launch party. Artist Jess Wilson has created 10 bespoke goose heads […]
TBWA\London has created a Christmas campaign with a difference for Harvey Nichols: bringing Instagram to real life with the world’s first shoppable Christmas carolers, where the singers are all wearing fabulous Harvey Nichols party outfits that are fully shoppable via Instagram. Because Christmas is all about giving, and Christmas caroling is all about raising […]
Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]
Google Pixel 3 has created a landmark hub of discovery on The Crown Estate at Piccadilly Circus, to encourage Londoners to unlock their curiosity and make their everyday more extraordinary with five weeks of workshops, talks, podcasts, food, music and more. From Thursday 15th November to Sunday 16th December, Google will take up residence […]
Opening Doors, Opening Minds from GPJ EMEA on Vimeo. This Christmas, Brand Experience agency George P. Johnson (GPJ) have partnered with Mental Fight Club’s – Dragon Café to raise the importance of mental health awareness. GPJ is launching the ‘Opening Doors, Opening Minds’ community campaign which invites businesses across Bankside to show their support for […]
Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. The PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering shoppers the chance to immerse themselves in […]
The world’s largest aquarium brand, Sea Life, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]
The Economist has unveiled a new experiential marketing programme encouraging Londoners to challenge their assumptions about plastic pollution and its effect on ocean health. Entitled “Don’t bin plastics, yet” the activation, brought to life by global brand experience agency Sense, comprises an art installation of a fish made from recycled plastic dredged from the river Thames. […]
Santander have given the words ‘invisible cinema’ a new meaning with the unveiling of an innovative cinema screen, projecting films that are completely invisible to the naked eye and can only be seen through a special pair of glasses. Santander wanted to find a way to educate and underline to young adults the importance […]
Seat UK put mental health awareness in the driving seat by supporting the charity gig, Music 4 Mental Health. At the event, held on Monday 19th November, the car brand lent its vehicles to the cause by chauffeuring acts including James Arthur and Ella Eyre in a fleet of Ateca and Leon models. As Official Car […]
Netflix has now launched on Sky Q, bringing Sky Box Sets and Netflix together for the first time, all under one roof. To celebrate, the broadcaster curated an immersive experience with creative agency RPM, inviting audiences to be part of the action in their favourite Sky and Netflix shows. For 3 days from the 16th […]
Shopping centre owner intu has created a Peter Rabbit Christmas grotto at intu Trafford Centre, through a collaboration with Penguin Ventures, part of Penguin Random House. The immersive grotto experience brings Beatrix Potter’s famous creation to life for thousands of children set to visit the popular shopping destination over the festive period, as he leads […]
Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]
For one day only, Airtasker, an open marketplace platform that allows for the promotion of any job or task, get into the seasonal spirit, by delivering free Candy Kittens Christmas Advent Calendars and limited edition Christmas Crackers to Londoners in need of a little sugar rush. Alongside users posting their usual cleaning, gardening and home renovation […]
Global partnerships and activation agency Wasserman will work with the ATP to transform The O2 in London into the biggest indoor tennis tournament in the world for November’s Nitto ATP Finals. This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the […]
On Saturday 3rd November, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release […]
To celebrate the Thames Refinery’s 140th birthday, Tate & Lyle Sugars has looked at the cake flavours over the last 14 decades, creating a 15-tier cake representing each decade’s most popular cake trend, including a tier inspired by the futuristic report. The cake will be displayed at Kings Cross 8th November, where passersby can […]
JBL have turned to content experimenter UNIT9 to help create a Halloween-themed brand experience. Taking place at Shoreditch Town Hall’s ‘The Ditch’ basement on Wednesday 31 October, the ‘Fright Club’ experience invited 240 guests and influencers to an underground labyrinth of macabre and delight to showcases JBL’s voice-activated Link range featuring the Google Assistant and the […]
The Home Office has launched its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime. The creative focuses on behaviours that are already criminal, such as aggressive verbal […]
Independent creative design agency Deep, have created a nation-wide campaign for Nyetimber the luxury sparkling wine producer based in the south of England. The expansive print and digital campaign, Nyetimber’s first, builds awareness of the brand and positions their newly launched product, 1086, as the pinnacle of their wine portfolio. Grant Bowden, creative director at Deep commented, “1086 […]
As a leading supporter of The Royal British Legion, Meadowhall is hosting a pop-up poppy store in the lead up to the centenary of Armistice Day. For two weeks, the store on Meadowhall’s Park Lane will host a visually-engaging poppy installation and screenings of The Royal British Legion’s Thank You 100 film. The pop-up provides […]
Elizabeth Arden’s cult multitasking beauty balm Eight Hour Cream is celebrating the healing power of love this Christmas by teaming up with British muralist James Goldcrown to create the Limited Edition Love Heals x Eight Hour Collection. Born in West London, James Goldcrown is a self-taught muralist and photographer based in New York and LA […]
Event industry expert and entrepreneur, David Walley, has acquired staffing agency Beautiful Minds Promotions, to operate alongside experiential and production agency, Mobile Promotions. This is part of a move to create an integrated event business for the European market. B M Promotions is a successful business with 12 years heritage in the exhibition, experiential and […]
Digital currency company LIFElabs took to the fairways as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs teamed up with Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto […]
The Giant Corp Rehab Centre, the world’s first centre dedicated to helping people ditch their addictions to compulsive big brand online shopping, is opening in London. The centre comprises of a number of treatment sessions – from group, to shock and box therapy – which help guide guests into kicking their unhealthy shopping habits. The […]
A survey of over 2,000 Britons found that 79 per cent believe we are world-famous for being polite and saying ‘thank you’ – with the majority (84 per cent) stating they are proud of this national reputation. 80 percent believe that in the age of text messaging and short form communication, we don’t say […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
M&C Saatchi has launched its latest campaign for instax, which puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories. While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so […]
U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf […]
At lunchtime on Wednesday 26 September, Chinatown London celebrated National Dumpling Day and 1800 years of dumplings by handing out over 1,800 free dumplings to visitors lunching in Chinatown. The event started at 12noon, with queues from 11.30am and all dumplings gone by 12.45pm…. that’s one dumpling every 1.5 seconds! Seven restaurants participated in the campaign, […]
Aiming to do its bit to clean up the fast fashion industry, method has launched the method slow fashion store in the heart of Shoreditch – a space designed to encourage longer life for useable textiles by asking customers to buy, donate or customise pre-loved clothes rather than throwing them away. The innovative shop will be pre-stocked with premium men’s and […]
Lidl brought their giant Bag for Life to Manchester’s Food and Drink Festival from September 28th to October 2nd. Their Giant Bag for Life commanded the attention of passers-by and helped them drive consumers into their French Wine Tour tasting event. The appearance in Manchester is the first of a number of locations for the […]
English National Ballet, the Marylebone Cricket Club (MCC) and the Chelsea FC Foundation, will be amongst 1,000 groups up and down the country who will stage free events on October 7th to help combat social isolation amongst older people as part of a national initiative. Now in its seventh year, Silver Sunday, which originated in Westminster, is an […]
Content creation and marketing agency, Studio Black Tomato, has launched their first campaign for American Airlines – ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines. The partnership on flights across the Atlantic will enable coordinated routes […]
Virgin Holidays launched the first ever Thameside ball filled pool. Filled with over 140,000 reusable colourful balls, the swim spot opened its lanes to kids and adults as Virgin Holidays encouraged Brits to ignite the spirit of adventure into their lives and see the world as their playground. Olympic diver Tom Daley was first to […]
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]
Award-winning entrepreneur and celebrity chef, Levi Roots, addressed retailers and local businesses on 17 September at Meadowhall, as part of Welcome to Yorkshire’s ‘Start up to International Brand’ Retail Masterclass. Several leading brands, including Topshop, Fula Flavour and Lottie Shaw’s, attended the event, hosted by Meadowhall to hear from Dragon’s Den entrepreneur, Levi Roots, famous […]
Eschewing traditional TV and press executions in favour of a sustained campaign of strategic activations designed to increase footfall, the new positioning zeroes in on fashion’s ability to empower women through expressing individuality and enabling possibilities. After kicking off in early September with a high-profile month long rebrand from Harvey Nichols to Holly Nichols, the […]
Julia Charles Event Management has designed, built and installed a ‘flat pack’ style re-usable bar for Dark Horse Wines to use at the Pub in the Park series of events – that concluded this weekend at Knutsford, Cheshire. The bar is made from old and new pallets to give a rustic but contemporary effect, with […]
The French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to Paris can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National. In the centre of Paris, outside the Hotel de Ville, home to the […]
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS) have announced a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of […]
Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of NFL […]
Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]
O2 will be giving away more than half a ton of free sweets to thousands of people in London with a giant pick ‘n’ mix heading to the city’s South Bank. Sweet lovers in the capital are invited to come down and get their hands on their very own free bag of customised sweets to […]
KineticX, the start-up incubator focused on emerging location technologies in the Out of Home (OOH) space and a division of Kinetic, has announced a strategic partnership with Strawberry Energy, a company at the forefront of the smart cities revolution, developing solar powered, urban furniture for sustainable cities of the future. The partnership will provide brands […]
Experiential agency TRO worked with Tenderstem and Volvo at this years Big Feastival. Volvo and TRO helped festival-goers curate their own fun with exciting sustainable activities – all completely complimentary. Within the Scandinavian giant tipi tent, people powered their own disco for the ultimate dance party – the more movement the more energy produced. Families […]
Independent global creative agency Imagination has announced the launch of #BeeCause. The campaign aimed to raise awareness of the vital role bees play in human survival and provoke action among Londoners to help save bees via planting. Imagination’s Academy Project was formed to give the industry recruits a chance to design their own concept and deliver […]
Revlon have appointed Jackanory to develop and implement engaging experiential activations to drive trial and purchase of Juicy Couture’s brand new fragrance pillar OUI Juicy Couture. Tasked with bringing to life the OUI Juicy Couture concept centred around female empowerment and encouraging women to say Yes to things they believe in, Jackanory have created an […]
Heath & Heather has announced the second phase of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong […]
Underlining its credentials as one of Europe’s most talked about cultural destinations, Printworks London has announced a talent-rich Autumn/Winter season. Printworks will host more than 25 events, welcoming the likes of The Black Madonna, Theo Parrish, Bugzy Malone, Bicep, Nina Kraviz, Chromeo and Deadmau5 with more nights and acts to be announced. Printworks opened its 3000 […]
Open for four weeks from Tuesday 14th August, the #carrythecup pop-up is a vegan coffee shop with an agenda. Located in the Lush Soho Studio on Beak Street, Lush in collaboration with Change Please will be offering free coffee, iced coffee or tea to anyone that comes in with a re-usable cup. With the launch of the pop-up, Lush hope […]
Worldwide Olympic Partner, Bridgestone, has teamed up with double Olympic gold medalist, Daley Thompson, to encourage people to keep moving and chasing their dreams, whatever their age with a pop-up gym on London’s Southbank which marks and celebrates the Olympians 60th birthday. The gym, which is open for one day only, will be located on London […]
Hotpoint are teaming up with Jamie Oliver to challenge the nation to think differently about the Forgotten Food within their homes and are asking them to submit their own Forgotten Foodrecipe to Hotpoint to be in with a chance to win a place at the launch of the Fresh Thinking Pop Up Café with […]
Nars Cosmetics has taken a customised Airstream trailer on the road this summer to bring the newest additions to its Orgasm blush collection to beauty fans at iconic retail destinations across Europe. The Nars Orgasm Tour featured a pink Airstream trailer, designed with input from the brand’s founder and creative director François Nars himself. The trailer’s interior and exterior designs reflect the brand’s identity and feature prominently […]
Bringing a taste of the Caribbean to the streets of London, the annual Caribbean Food Week Festival will be held on the 24th and 25th August in celebration of Caribbean Food Week 2018. Taking to London Southbank, Bernie Spain Gardens, the event will bring Caribbean culture to life through live cookery demonstrations, authentic street food and market stalls […]
14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship. After seeing the large scale […]
An LGBTQ+ group at a North East school teamed up with a local supermarket to help the community and raise money for a good cause at the same time. Eight students from Whickham School’s LGBT+ group, the Rainbow Society, and four members of staff were invited to Tesco, at Kingston Park, to take part in […]
Brand activation agency, A Little Bird, has created an experience for lifestyle brand Weber, the world’s leading brand in barbecuing innovation. Weber view barbecuing as a lifestyle choice, but different cultures and consumers adopt different behaviours when it comes to barbecuing. Following the success of the previous year, the Weber ‘Grill Squad’ will visit 20 […]
MCI Group the global leader in meetings, events, congresses, association management and strategic consulting acquires controlling interest in One Communications and Marketing Group (ONE CMG) – the holding company of Turret Media, Saluki Media, tmh, ONE PR and ONE Digital – in the Middle East. Chris Fountain, co-owner alongside MCI and group managing director, ONECMG said: “Having managed the business for over 10 years, under the […]
Independent craft brewer, BrewDog, is bringing its craft beer revolution directly to the people of Manchester from next Thursday 12th July. With help from brand experience agency Amplify, the Scottish brewer will be setting up an independent Punk State in the city centre, from where Mancunians will be able to grab free cans of its […]
The initiative is being backed by naturalist Chris Packham and features 12 supersized, indigenous bugs including the honeybee, ladybird, hornet, swallowtail butterfly and the nut weevil. It launches at intu Lakeside today and will be on display until the end of July before spending the next year visiting 12 other intu centres around the country […]
The wine brand’s successful experiential tour celebrates individuality for the third year running Now in its third year, Barefoot Wine & Bubbly’s successful #BareYourSole campaign will be touring the UK during July. It will be encouraging people to be proud to be different and revel in their uniqueness, as research by the award-winning wine brand […]
To celebrate the re-release of their debut album ‘Appetite For Destruction’,Guns N’Roses in association with UMC and Bravado unveil ‘General Admission: London’. Running from Friday 29th June to Sunday 1st July, ‘General Admission’ will be popping up in Camden Stables, North London, giving fans a chance to celebrate all things G N’R over one weekend. Taking […]
Grand Visual kicks-off a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show […]
A project led by Unit9 director Sean Pruen and in collaboration with Edelman Deportivo and Asics, created the world’s first running track to train the mind – a custom-built 150 metre course that is cloaked in darkness with no technology, no music, no scenery, no comforts and no finish line. Using 60 custom-made sound and […]
On 21st June, the longest day of the year, Frank will facilitate The Longest Date, pairing couples up on a series of dates from sunrise to sunset. The experiential campaign focuses on building awareness of dating app, Badoo’s unique offering of facilitating real dates, not just matches. Frank will manage all PR, influencer, celebrity and […]
Provision Events (PVE), the sponsorship activation expert, is helping to warm up British tennis fans for the grass court season with a three pronged fan experience at the Nature Valley Open in Nottingham. The pre-Wimbledon grass court tournament has brought together some of the world’s best tennis talent. Working on behalf of the Lawn Tennis […]
Whole Earth, the natural and wholesome food brand owned by Wessanen UK, has sponsored its fifth consecutive Man v Horse – as the UK’s most extreme off-road running event celebrated its 39th year overall. As the name suggests, the annual race pits men (and women) against horses, with runners and riders heading out over 21 […]
Wembley Park has briefed Produce UK to install a new art installation which was unveiled to the public on the Spanish Steps in Wembley Park, linking up Wembley Stadium and the SSE Arena, Wembley. Artist Remi Rough was commissioned by artistic event-making and placemaking agency Produce UK to collaborate on an unique mural, which will […]
Creative agency Space has teamed up with Nivea to create ‘Shower Empowered” a liberating and immersive ‘shower karaoke’ experience as part of the skin care brand’s partnership with Cancer Research UK’s Race for Life. The campaign will drive awareness of NIivea’s shower and body care ranges by engaging consumers in a fun and celebratory experience. To bring the […]
To celebrate the largest Foot Locker in Europe opening in Liverpool One, the store threw a grand opening party for special guests and local influencers. Frukt and Octagon teamed up to bring the new store concept to life with an immersive and entertaining evening in early June. The opening party saw local artists Taya […]
After CSM Live delivered a successful campaign in 2017, the Lidl Football Zone has returned for 2018. The events aim to promote Lidl’s partnership with The FA, The Scottish FA and The Football Association of Wales and their grassroots football programmes. The Lidl Football Zone is also used as a great opportunity to showcase fresh, […]
The team at Century, Penguin Random House, and MKTG invited London commuters into a different kind of office this week, to celebrate the launch of The President Is Missing a unique collaboration between James Patterson and former President Bill Clinton. ‘The president is missing so what better way to communicate that than an empty seat […]
Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. […]
This summer, Spanish gazpacho brand Alvalle is encouraging us all to ‘Start something with Gazpacho’ as they launch their chilled starter in new markets across Europe. Working with independent creative agency RPM, Alvalle has launched a summer 2018 supper club series called Gazpacho Gatherings, where influencers and consumers come together in a relaxed, at-home setting […]
For Benefit Cosmetics, happiness is something that’s core to its DNA, so they are creating an endorphin fuelled event. Launching in London this June, the Hello Happy House is designed to take guests on a journey through the differing states of happiness. Featuring four interactive rooms, guests will have the chance to indulge in an immersive experience. […]
Wiltshire artisan spirits brand, Ramsbury, has entered into its biggest partnership to-date, after signing an agreement with the Hurlingham Polo Association to become the Official Spirit Partner of the Flannels England Polo Team. The partnership involves Ramsbury supporting the national Polo team by providing Ramsbury Gin and Vodka at the official England test matches via […]
“Energy, in partnership with Capital, created a Spring Spectacular with eBay in the heart of Soho. No. 15 Bateman Street hosted an experience inspired by colour designed to encourage consumers to increase consideration of eBay as the go-to site for all things home, garden and fashion. As well as hanging out in what some described […]
Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. Visitors to the pop-up festival activation, All Out Beauty, will sample products, receive treatments and engage with beauty brand experiences at festivals including […]
Purple Creative has produced a scent-based whisky experience for Glenfiddich. Working in partnership with Harrods, the Glenfiddich ‘Aroma Lab’ invites shoppers to explore their palate and discover their perfect whisky by choosing their favourite scents from a range of bespoke fragrances. The lab is a permanent fixture in the new Harrods Wine & Spirits Department, […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]
The UK’s latest fried chicken eatery, Slim Chickens, has unveiled the world’s first dippable billboard, in a bid to help Londoners get saucy. The billboard, in situ at Boxpark Shoreditch on Wednesday, 9thMay, contained 12 Slim Chickens sauces, including Garlic Parmesan, Mango Habanero and Sriracha Garlic. The Slim Chicken Tender Truck was on site to hand […]
Ambient launches weeklong street stencil, flyposting and projection activations for Gymshark. Experiential marketing agency, Ambient, has this week launched a street marketing campaign in Birmingham for fitness brand Gymshark, who recently opened its new, larger HQ in the city. The campaign looks to drive awareness and traffic to the brand’s pop-up shop in the trendy […]
Everton Football Club’s shirt sleeve sponsor, Angry Birds, took over the stadium to host the first ever ‘Angry Birds Egg Cup’. Over 160 local school children from the Blues’ School Supporters Clubs’ scheme joined Everton International Ambassador Steven Pienaar and former Blues star Leon Osman in turning out at Goodison Park on Monday afternoon to […]
Harrogate-based artisan gin brand, Slingsby, joined in with the festivities as part of the Tour de Yorkshire race at the beginning of May. The men’s course covered over 400 miles and an approximate 2 million people came out to watch the race. The Slingsby Defender 110, supplied by Bespoke Cars, was not only branded but […]
Multi-brand National BBQ Week is returning for the 22ndyear. One of the UK’s top awareness weekshas been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’but also being ‘fundamental in changing consumer attitudes to BBQ’ Launching on Spring Bank Holiday and running from 28th May until the […]
Provision Events (PVE) has announced its partnership with Callaway Golf for the global golf giant’s unique coast to coast U.S. Rogue Tour. Visiting over 18 retail venues across the U.S. the Callaway Rogue Tour Experience uses Provision Events expertise to bring the brand’s latest technology to life. With a series of interactive areas that are […]
Parallel London, a fully inclusive fun run and accessible family festival, has won two awards – Participation Event of the Year and the Diversity and Inclusion Award – at the highly prestigious BT Sport Industry Awards in London last night (26 April 2018). Founded by Andrew Douglass and created by live event and experience […]
McCann London and search engine Bing have constructed the “Bing Search Bar” – an actual juice bar at London’s King’s Cross station on Wednesday 2nd May, where commuters can pay for their juice with a Bing search. The concept of gaining something you really want simply by searching on Bing is a way of bringing […]
The Big Lottery Fund, the largest funder of community activity in the UK, has appointed creative agency 23red to lead a new campaign promoting early childhood development. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and […]
Grenade Sports Nutrition are partnering with iMP to promote a range of protein packed products through consumer sampling at key commuter times across the UK. Starting with London and Manchester, Grenade branded iMP sampling teams have been deployed from 7am at high footfall tube stations across London and on commuter routes in Manchester city centre. […]
e2b, a leader in brand logistics, demonstrated its ability to deliver for multiple clients when it dismantled and re-built several exhibition stands for a number of major food and beverage brands, in under 12 hours, at this year’s London Coffee Festival and Food & Drink Expo. The major challenge for e2b’s experienced team was the […]
A new campaign created by experiential marketing agency Sense for innocent shows drinkers how to live on the bright side by bringing the brand’s latest Super Smoothie ad to life in London and Manchester. The interruptive activity featuring choreographed artists is a direct play on the most recent ATL campaign, which shows a woman dancing […]
Benefit Cosmetics’ annual philanthropy initiative – The Bold Is Beautiful Project – returns this Spring to celebrate its fifth anniversary. Benefit is opening the doors to a pink interactive pop-up experience, designed for women to harness their most bold and beautiful selves and learn more about the two charity partners, Refuge and Look Good Feel […]
Pride in London announces the appointment of innovision as its new production partner for 2018. The new partnership follows confirmation from the Mayor of London that Pride in London has been re-appointed to organise The Parade for a further five years. Together with innovision, Pride in London will begin developing the 2018 event for the […]
Broadwick Live has announced that it is part of the Association of Independent Festival’s (AIF) Drastic on Plastic campaign to eliminate single-use plastics in festivals by 2021. More than 60 independent festivals are joining together to: ban the use of plastic straws on-site this season as a minimum first step – and eliminating all single-use plastic at […]
AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]
Reed Exhibitions, have extended their contract with Visit and Poken by GES for the Airport Show portfolio of events in Dubai. Airport Show is the latest of a series of technology-enabled exhibitions already delivered by Visit & Poken across leading organisers in EMEA. The GES technology package, which combines SaaS registration software, NFC-enabled smart badges, […]