The Field Marketing and Brand Experience Awards 2022 celebrated at Ascot Racecourse
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The 2022 FMBE Awards have been announced at the Pavilion Ascot in an evening hosted by comedian Simon Evans and with a party played to a packed dancefloor by Extreme Ways.
Agencies Powerforce (FM) and N2O (BE) won the coveted Agency of the Year awards, sponsered by SpaceandPeople. Powerforce also came out top in the Field Team of the Year category with an innovative joined Haribo and Molson Coors sales team.
Other big winners on the night saw Field Sales Solutions and P&G scoop the Campaign of the Year, sponsored by Elevate Staffing. The camapaign was also the product launch of the year winner for Lenor Outdoorable.
Strata Creative with Polestar was a highlight winner in brand experience, winning a strong immersive events (invited guests) category before a well-deserved silver in the Camapaign of the Year category.
The awards were also sponsored by Location Live and ONWRD, both valued suppliers by many of the award winning agency and brand teams on the night.
Frank Wainwright awards director spoke of the value of brand ambassadors and Yvonne Hankins, Fizz Experience, Costco and Chris Skelding, Tactical Solutions, innocent took home Brand Ambassador of the Year trophies.
A full results listing is below.
Sales Campaign of the Year
GOLD – Tactical Solutions – Mars Wrigley
SILVER – Powerforce – Pladis
BRONZE – REL Field Marketing – GSK Haleon
Most Effective Retail Experience/ Sales Event
GOLD – Fusion – Kia
SILVER – Backlash – Beauty Pie
SILVER Fizz Experience – Aspire Drinks
BRONZE – Link Communication – CleanCo
Field Data Award
GOLD – Field Sales Solutions – Ferrero
SILVER – Tactical Solutions – Kellogg’s
BRONZE Field Sales Solutions – P&G
BRONZE Logobrand – Moet Hennessy
Most Effective Instore Marketing
GOLD Top Notch Sales – Bayer
SILVER Powerforce – LEGO
BRONZE Retail Marketing International – Premier Foods
Most Effective Tactical Campaign (ROI)
(Award presented by Blooming Fabulous Flowers)
GOLD Logobrand – Moet Hennessy
SILVER REL Field Marketing – Weetabix
BRONZE Fizz Experience – Shicken
Most Effective Tactical Campaign (Service Led)
(Award presented by Blooming Fabulous Flowers)
GOLD Channel Assist – Google Chromebook
SILVER Logobrand – Haribo
BRONZE Tactical Solutions – Mars Petcare
Team of the Year
GOLD Powerforce – Haribo/Molson Coors
SILVER Field Sales Solutions – Ferrero
BRONZE REL Field Marketing – Weetabix
Brand Experience Categories
Most Effective Sponsorship Activation
GOLD Hue & Cry – Hennessy
SILVER Wasserman – BMW
BRONZE TRO and Fuse – Just Eat Takeaway
Most Effective Roadshow/ Shopping Centre Campaign
(Award presented by SpaceandPeople)
GOLD REL Field Marketing – Weetabix
SILVER The Circle Agency – Costa
BRONZE Gekko – Google
BRONZE N2O – Tesco
Most Immersive Event (Mass Consumer)
GOLD Backlash – Beauty Pie
SILVER The Circle Agency – Costa
BRONZE Strata Creative – Polestar
BRONZE We Are Collider – Waitrose
Most Immersive Event (Invited Guests)
GOLD Strata Creative – Polestar
SILVER Blackjack Promotions – O2
BRONZE N2O – Tesco
Most Effective Integration/Amplification
GOLD We Are Collider – Arcane
SILVER Hopper and Clarion Communications – Aldi
BRONZE The Producers – LEGO
Most Effective Shareable Brand Experience
GOLD Factory 42 – The Green Planet
SILVER We Are Collider – Arcane
BRONZE Hopper and Clarion Communications – Aldi
Most Effective Use of Influencers
GOLD N2O – Superdrug and Switchboard
Brand Experience Categories
Most Effective Sponsorship Activation
GOLD Hue & Cry – Hennessy
SILVER Wasserman – BMW
BRONZE TRO and Fuse – Just Eat Takeaway
Most Effective Roadshow/ Shopping Centre Campaign
(Award presented by SpaceandPeople)
GOLD REL Field Marketing – Weetabix
SILVER The Circle Agency – Costa
BRONZE Gekko – Google
BRONZE N2O – Tesco
Most Immersive Event (Mass Consumer)
GOLD Backlash – Beauty Pie
SILVER The Circle Agency – Costa
BRONZE Strata Creative – Polestar
BRONZE We Are Collider – Waitrose
Most Immersive Event (Invited Guests)
GOLD Strata Creative – Polestar
SILVER Blackjack Promotions – O2
BRONZE N2O – Tesco
Most Effective Integration/Amplification
GOLD We Are Collider – Arcane
SILVER Hopper and Clarion Communications – Aldi
BRONZE The Producers – LEGO
Most Effective Shareable Brand Experience
GOLD Factory 42 – The Green Planet
SILVER We Are Collider – Arcane
BRONZE Hopper and Clarion Communications – Aldi
Most Effective Use of Influencers
GOLD N2O – Superdrug and Switchboard
FM&BE Categories
Brand Ambassador of the Year (Field Sales)
GOLD Chris Skelding, Tactical Solutions, innocent
SILVER Rob Hatch, Powerforce, Haribo/Molson Coors
BRONZE Shane Purser, REL Field Marketing, Weetabix
Brand Ambassador of the Year (Brand Experience)
GOLD Yvonne Hankins, Fizz Experience, Costco
SILVER Janais Currie, Elevate Staffing, BMW
Most Effective Small Scale/ Local Campaign
GOLD Fizz Experience – Ajinomoto
SILVER Blackjack Promotions – DUFRY
Most Effective Product Launch/Relaunch
(Award presented by Pictures Experience)
GOLD Field Sales Solutions – Lenor Outdoorable
SILVER PRL In-Market Solutions – Lucozade Alert
SILVER REL Field Marketing – Cadbury, Caramilk
BRONZE Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne
BRONZE Powerforce – Madri
Most Effective Targeting
GOLD N2O – Coke Zero
Most Successful Virtual/Hybrid Event
GOLD Philips – Philips
SILVER REL Field Marketing – Dell
BRONZE 2 Heads – World Business Council for Sustainable Development
Most Effective Stand or Display Unit
N2O – Fox & Ivy GOLD
Logobrand – Haribo SILVER
BRONZE Logobrand – Britvic
BRONZE Xquisite – Inch’s
Operational Success of the Year
GOLD Elevate Staffing – Special Olympics
SILVER Powerforce – Nestlé UK (Nestlé Coffee Partners) & We Proudly Serve Starbucks
BRONZE Logobrand – Farrow and Ball
BRONZE N2O – Coke Zero
Professional Agency Management Award
SILVER Logobrand
BRONZE Field Sales Solutions
Special Award: Sustainable Client Relationship
GOLD Logobrand – Britvic
SILVER Green Field Marketing – KP Snacks SILVER
Campaign of the Year
(Award presented by Elevate Staffing)
GOLD Field Sales Solutions – Lenor Outdoorable
SILVER Strata Creative – Polestar
BRONZE Logobrand – Moet Hennessy
Field Marketing Agency of the Year
(Award presented by SpaceandPeople)
GOLD Powerforce
SILVER Tactical Solutions
BRONZE Field Sales Solutions
BRONZE Logobrand
Extra award – New Agency of the Year
Brand Experience Agency of the Year
(Award presented by SpaceandPeople)
GOLD N2O
SILVER We Are Collider
BRONZE Fizz Experience
