Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway’s popular pulled pork sub. The ads, launched Tuesday May 10 is running for two weeks,and is focusing on the flavour of slow cooking and use Primesight’s Network of Digital 48s and Digital 96s in tandem […]
Andrew Leaver has been appointed managing director of Blue Square Marketing. The move brings a senior name over from client side field and retail marketing, to the agency. Leaver previously built and led Samsung’s IT and Mobile retail team. Leaver’s appointment is a significant move for Blue Square Marketing, a young and ambitious agency that […]
Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]
Whole Earth launches the campaign after research finds the sandwich to be the lunchtime snack of choice for 81% of Brits. Whole Earth, the healthy peanut butter brand from Wessanen UK, is supporting British Sandwich Week 2016 with a #NaturalBornFiller campaign. Running from 8-14th May 2016, British Sandwich Week is a week-long celebration of the […]
Freeman has announced the acquisition of Exhibit Surveys, a market research and consulting firm. The move supports the company’s goal to continue to grow its resources to support strategy,design and digital by adding an experienced group of researchers with a deep understanding of data and measurement. “By expanding our research, data and analytics expertise, we […]
Sunbaba provided the stage backdrop for the Wilde Ones at the 2016 Gumball 300 Rally in Regent Street on Monday 2nd May. This was the second time in three years Sunbaba supported Wilde Ones. The company supplied the artwork and Gumball logo whilst Sunbaba utilised one of their specialist materials to deliver the solution. Their Ultramesh […]
London, Leeds and Glasgow have been specially chosen as the three locations across the UK to be refurbished with a new tropical décor. Costa has brought summer to the three locations with full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs lighting up the store, while […]
Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]
A new leadership team has been appointed to unify OgilvyOne and OgilvyOne Business and to bring to market three specialist acquisitions in the UK. OgilvyOne and OgilvyOne Business will now report into a new executive OgilvyOne team, which will be led by Jo Coombs, as its Chief Executive. Jo Coombs was the Managing Director of […]
Formula 1 star Romain Grosjean has set the standard for drivers to beat by completing a unique and fun test of agility and skill. Romain put a Jaguar XF through its paces around a new ‘Smart Cone’ course to mark the start of Jaguar’s ‘Art of Performance’ tour. The global tour, which starts in Europe […]
Over the Mayday Bank Holiday weekend, five House of Fraser locations across the country played host to a first-of- it’s-kind Live Hyper-Lapse Instagram wall, to celebrate House of Frasers’s position as the title sponsor for the BAFTA Awards. Manchester, Bluewater, Oxford Street, Newcastle and Glasgow had screens in their display windows scrolling through Gifs, photos and hyper-lapse […]
Nass Festival has strengthened its bond with the world of BMX by hosting the BMX World Championships, as sanctioned by the International BMX Freestyle Federation. Chaired by Mat Hoffman, the iBMXff have recognised the progression of the contest and riders are bringing the BMX World Championships back to the UK, for the first time since 1988. Nass festival revellers […]
Freeman has appointed Brea Carter to the newly created role of content manager and copywriter, in a move designed to enhance the company’s content marketing and news capabilities within the EMEA region. Carter brings a journalistic background to the business, having most recently worked at industry publication Event magazine.Prior to this, Carter worked as a […]
The House of Peroni Residency is bringing a taste of Italy to Shoreditch this Summer. Centred on the theme of ‘for the love of Italy’ (Amare l’Italia), the house will be a homage to Italy and the ingredients unique to the country’s rich landscape.The house will be open from May 19th to July 1st World renowned […]
To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]
A global household appliance developer and manufacturer with a 3billion annual turnover has opened its flagship UK head office in the West Midlands ahead of its latest global product launch in June. Vorwerk UK, Headquartered in Wuppertal, Germany, opened a 1,700 square foot office in Balsall Common, Solihull, next door to the Heart of England […]
Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his team’s victory in the Barclays Premier League title on Sunday. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous […]
Broadgate celebrates the anniversaries of some of Britain‘s literary greats with a modular built Reading Room in Finsbury Avenue Square. The ‘off the shelf’ Losberger modular event space provides a welcoming reading retreat from the hustle and bustle of city life. Broadgate is a 30 acre fully managed business campus in the heart of London’s […]
Creative consultancy DS.Emotion has acquired HC Advertising based in London. HC was established four years ago by Laura Carroll and has found great success specialising in property and place marketing. The acquisition will bolster the client portfolio and team in DS.Emotion’s London studio. Laura Carroll is to join DS.Emotion and will become Managing Director of […]
Frame, the Glasgow-based creative marketing agency, has been appointed by the Scottish Football Association as its sole creative agency for the FIFA World Cup Russia 2018 qualifying campaign. Following a competitive creative pitch, Frame was awarded the contract to deliver a full schedule of marketing communications aimed at promoting Scotland’s road to Russia in the […]
On Saturday 30th April, Fiat teamed up with One For The Boys to drive conversations about male cancer and hosted an experiential evening of live music and entertainment at Troxy. The event, entitled the ‘Masquerave’ dance party hosted by One For The Boys chairman, Samuel L Jackson, saw surprise acts Craig David and Sigma take […]
Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. Manchester and London Stansted […]
Robbie Savage, Golden Male and Golden Ale ambassador was painted from head-to-toe in gold as he opened the John Smith’s Golden Tanning Pub, a traditional pub that’s also a tanning bar for men. The Golden Tanning Pub served John Smith’s Golden Ale and glittering golden spray tans all under one gilded roof on April 27th. Combining elements of a traditional […]
Tribal Worldwide, London has announced the promotion of Kelly-Ann Maxwell to the newly created role as deputy managing director, and the appointment of Marc Elmer to the role of Volkswagen head of delivery at the agency. Maxwell, formerly head of operations at Tribal Worldwide London, will work alongside managing director Tom Roberts, focusing on the […]
The winners of the Event Photography Awards 2016 were revealed at Church House Westminster. The awards reception, attended by finalists, judges, media and VIPs from the event industry, celebrated the best event photography from the past year. Amateur photographer Naf Selmani took the gold, receiving the overall accolade of the Event Photography Awards as well as […]
React Surveys has appointed Jill Spencer as a director for its mystery shopping services to UK and Global retailers, entertainment venues and other sectors. She is also Vice President of the European chapter of the MSPA (Mystery Shopping Providers Association), which recently awarded Elite Membership to React Surveys, the first service provider to achieve this […]
Fashionistas from across the North East headed to Darlington for the town’s first ever outdoor catwalk. On Saturday 23 April, the town’s Grange Road was transformed into a 14m runway where a parade of models showcased this summer’s looks in a series of shows. National names such as Binns – House of Fraser, M&S […]
The Soho Hotel has announced the re-opening of its newly re-designed private event spaces by owner and design director, Kit Kemp. The spaces comprise of bold wallpaper designs, unique works of art and bespoke furniture pieces. The Indigo and Sandra Blow rooms can be easily transformed from a dining room to a corporate boardroom or […]
Musion Events Limited and its holographic technology took centre stage in the stunning TV launch of No7’s new beauty product. Alessandra Ferri – aged 52 and one of the world’s most iconic ballerinas – danced alongside her 19-year-old holographic self in the first TV commercial of its kind. This was also the first mainstream TV commercial […]
A new online marketplace for the events industry has launched. Event Equipment and Kit, Eek, enables event organisers, suppliers, production companies and agencies to buy and sell new and old equipment. Set to revolutionise the events sector, Eek is the brainchild of Steven Sheppard, managing director of Event Solutions South. Sheppard comments: “I have spoken […]
Jaguar Land Rover unveiled the all-new Jaguar XF Long wheelbase (XFL) at the Beijing Auto Show – developed exclusively for Chinese customers. With the addition of the third China-built vehicle and the first locally-manufactured Jaguar to its joint venture, Jaguar Land Rover continues to demonstrate its long-term commitment to the Chinese market and providing Chinese […]
St Christopher’s Place off Oxford Street in London will be showered with over three million petals on Wednesday 4th May for the Boots UK Petal Party to highlight the impact of night-time hayfever. or ‘Insneezia’ – the insomnia-esque effects of hayfever symptoms at night. Under a sky of falling petals, Lauren Pope from The Only […]
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation at the Bullring Shopping Centre in Birmingham. Delivered by BEcause Experiential Marketing, the experience offered shoppers the opportunity to travel to four distinct destinations offered by the new Birmingham to Doha route through an interactive pop-up. Provided with […]
Liverpool’s Lizzies gathered at Chavasse Park in Liverpool ONE on Saturday 23 April to celebrate Queen Elizabeth’s 90th birthday. More than 200 women from across Merseyside passed on their well wishes to Her Majesty and formed an iconic portrait, ‘Elizabeths Through the Ages’, to mark the occasion. A range of Lizzies, from birth through to 90-year-olds, assembled to […]
http://fieldmarketing.com/fmbe-symposium-2016-an-industry-to-take-pride-in/ FMBE Symposium, May 25th, Tobacco Dock London has attracted some very senior people from brands, agencies and consultancies. The paid attendance for the event has already attracted senior figures from clients including Allied Bakeries, Britvic, Brompton Bicycle, Davenport Strategy, Firmdale Hotels, First Base, intu, Hammerson, Haughton Honey, Krispy Kreme, Land Securities, Mondelez, Mozilla, Pepsico, […]
Family short break provider, Center Parcs has appointed Hope&Glory as its retained consumer brand agency following a three-way pitch. The brief involves positioning the Center Parcs brand as a champion of family time through editorial and social channels, as well as increasing awareness of what makes its Villages so unique. The PR campaign will build […]
Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]
Famous faces including Kimberley Wyatt, Nicola Roberts and Jaime Winstone came together for a night of decadence to celebrate the launch of Magnum Double: Magnum’s most indulgent range. The event, hosted by fashion icon Suki Waterhouse, was held to bring to life the bold and daring attitude of Magnum Double and inspire guests to […]
Renault, in partnership with Manning Gottlieb OMD, Hertz and experiential agency Fusion Events, has launched a fleet of 70 Renault Twingos throughout central London in a bid to raise awareness and engagement of the cute A-Segment super mini. The cars, which will be available for test drives between Wednesday 20th – 22nd April on […]
Omobono, the creativity and technology agency for business brands has been honoured with a coveted Queen’s Award for Enterprise. The Awards are given on a recommendation by the Prime Minister and announced by HM The Queen on her birthday. Omobono won the Award for outstanding continuous growth in international trade over six years. It counts […]
UK BMX shop, SourceBMX, has entered into a knowledge transfer partnership (KTP) with experts at the University of Brighton. The KTP will be centred around the recently-opened Source Park – a huge underground skate park facility situated under the seafront in the heart of Hastings. There are two aims to the KTP. The first aim is […]
Asset Space are pleased to announce that they have appointed Andy Wright as an Account Director within their commercial team. Asset Space is an award-winning, asset management-minded commercialisation business, working predominantly as an outsourced resource for shopping centre and shopping park owners. The team is made up of industry specialists who fully understand the property […]
Some exceptional brand experience campaigns have won headline awards at this year’s British Council of Shopping Centre (BCSC) Opal Awards. The Awards recognise excellence in shopping centre and retail space commercialisation. FMBE’s Awards Director Frank Wainwright was one on 11 judges for this year’s Opals, on a team that represented senior industry leaders from brands, […]
A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]
TAAP’s ToughTab digital forms demo app is now available for download from the Windows Store. Also directly accessible from the ‘start’ menu of the recently released Linx ToughTab 8” rugged Windows 10 tablet, the app allows access to a wealth of sample digital forms designed to eliminate paperwork for organisations. Including digital forms such as: […]
Wednesday 6th April 2016 welcomed the first day of ‘Unlearn Performance’ – a two-day Ford drive experience at the Silverstone track. The experience marked the culmination of significant logistical endeavours to welcome seven separate stakeholder groups to their own tailored programme of activity. Crafted to support Ford of Britain’s ‘Unlearn’ campaign, the Silverstone drive experience offered […]
#Hashtag, the photographic experience creators, are combining the old school world of the polaroid picture with bespoke branded frames to engage and excite people at activations up and down the country. #Hashtag-trained brand ambassadors, armed with #instant branded polaroid cameras, can roam an event, capture the moment and produce instant branded pictures as giveaways, whilst […]
GiveSmart appoint independent staffing agency Kru Live as their sole partner in a three year agreement. GiveSmart is a full service fundraising solution for electronic bidding, donating and voting at fundraising events, balls, gala dinners and auctions. This collaboration marks the beginning of a promising alliance between two organisations who share in similar values and […]
Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]
Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors to put the dangers of air pollution in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place early April at Waveney Avenue, Peckham Rye. Street lamps on the road were lit in red and green to indicate […]
H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]
DBi, Havas Media Group’s digital analytics and data consulting division, has announced the appointment of Jonathan Tate as its new Sales Director. Tate will work in partnership with Rob Jackson, DBi’s Managing Director, as well as the Group’s senior management team, which includes the recently appointed CEO of Havas Media Group UK and Ireland – […]
Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was Mediacom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]
Global brand experience agency Jack Morton Worldwide today announces three key senior hires within the agency’s core areas of client relationships and creative. Dina Green is appointed as VP, business director and Andrew Thomas and Nate Thompson are appointed as creative directors. The appointments are effective immediately. Dina Green joins Jack Morton with nearly fifteen years […]
To celebrate this year’s Grand National, Crabbie’s Alcoholic Ginger Beer installed their Airclad inflated pop-up bar in Chavasse Park, Liverpool One. The Crabbie’s Grand National Bar covered the duration of the event, opening from 11am until midnight from the 6th until Saturday 9th of April, serving a range of bespoke drinks for the visitors to […]
Posterscope and sister agency psLIVE, today launch a new division dedicated to helping brands create projects in the heart of urban communities with both societal and commercial benefits. Named Urban Partnerships, the new division will identify unique opportunities for brands to create immersive and engaging experiences that are grounded in social good and provide real […]
EGX Rezzed, hosted by Eurogamer’s parent company Gamer Network, welcomed thousands of gaming fans to London’s Tobacco Dock on the 7-9 April. Following on from the success of EGX 2015, which took place at Birmingham’s NEC in September, PlayStation once again called upon experiential marketing experts, Circle Agency, to activate its presence. Circle Agency transformed […]
Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]
When creative agency Imagination was asked to deliver Jaguar Land Rover’s Global Dealer Conference this March, leading crewing company Showforce was only too happy to lend their support. The impressive event was held aboard the exclusive, six star, cruise ship the Crystal Symphony, where the invited guests enjoyed a luxury trip from Miami to the […]
England Golf, the governing body for all amateur golf in England, has announced that St. James’s Place Wealth Management to become its official financial services partner. The partnership was brokered by leading sport and entertainment agency Generate and 368 Marketing. The partnership, which will run until 2018, will see golf club members benefit from exclusive […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
Londoners can immerse themselves in the sights, sounds and tastes of Thailand as Singha Beer [pronounced ‘sing’] teams up with Shuttlecock- Inc to host an immersive dining experience for Thai New Year (Songkran). The two day event, taking place during Thai New Year (14th – 15th April), will bring the water festival of Songkran […]
Hardys, the Official Wine of England Cricket, took England star Stuart Broad back to his roots as he helped the wine brand kick off an initiative which will see it champion those who are the heartbeat of their local cricket club. Each month this summer, Hardys will feature someone who is the driving force – […]
Fiat is driving conversations about male cancer and teaming up with charity One For The Boys to present an experiential evening of live music and entrainment at Troxy. The star-studded event is entitled the ‘Black Tie Masquerave’ dance party and will take place on Saturday 30th April with some of the most respected DJs, dance […]
Bray Leino Events, the international conferencing and exhibitions agency, has appointed Rob Grahamslaw as its new CEO. Formerly a senior executive within one of the world’s largest Oil and Energy companies, BP, Grahamslaw brings a wealth of international and strategic relationship expertise. As CEO he will spearhead the continued development of the business. Based in […]
Jeep has partnered with Warner Bros. Pictures to become the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel […]
Visitors to Westfield Stratford can start the day with their own pick and mix combination of cereals courtesy of Nestlé Cereals. Nestlé Cereal’s Aisle of Wonder allows consumers to sample the cereals for free with a range of toppings, milk and yoghurt and purchase their own personalised cereal creations. ‘The Aisle of Wonder is a fun, engaging experience that demonstrates […]
To enable further growth, and help realise their objectives going forward, Orchid Field Marketing has announced that Ceuta Holdings Ltd (Ceuta) has acquired a majority stake holding in the company. Ceuta is a Bournemouth-based company jointly owned by the founders of Ceuta Healthcare and the American organisations Juggernaut Capital Partners (JCP) and Advantage Sales & Marketing […]
Table Art, the creators of contemporary table centrepieces, props and lit furniture, has expanded its portfolio to include a complete event styling service for clients. The expansion incorporates all of the company’s in-house manufactured, and often bespoke products, and couples it with state of the art technology, design and attention to detail. Styling themes already […]
Space launched the UEFA Euro 2016 Trophy Tour on Saturday. The experience will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set […]
Poundland, one of the UK’s largest discount and value retailers in the UK with over 750 stores, will be the first UK discounter to release data to its suppliers as part of a partnership with IRI, a provider of FMCG market intelligence and predictive, actionable insight. IRI is providing Poundland with its Gateway supplier collaboration […]
Brand experience agency FreemanXP today announced that it has been appointed as the lead agency by Vodafone UK to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will lead the inter-agency team of incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship, by supporting brand activation and audience engagement throughout […]
#Hashtag, the photographic experience creators, have been supplying the #MoetAcademy with two of their brand new Hashtag Mini Instagram Printers for the second year running. The Hashtag Mini tracks Instagram and Twitter for any photos posted with the hashtag ‘MoetAcademy’ then instantly displays and prints any tagged image to engage with consumers and drive social engagement. Cube Communications […]
Noonah worked with the Welsh division of The National Trust to bring a photographic experience to St. David’s Shopping Centre in Cardiff last month. Noonah created a bespoke branded Augmented Reality Tower, which has the Green Screen effect without using a Green Screen – to export people to another world instantly. The campaign #TimeToGetReal was based […]
Meadowhall, Yorkshire’s premier shopping destination welcomed its first Artisan Food & Drink Market over one of the busiest weekends in Meadowhall’s calendar. From March 24 – 26, Meadowhall, hosted some of the region’s finest food and drink producers, showcasing a range of gourmet fayre and local food goods including chutneys, ciders, smoked salmon and venison, […]
Next week, MLE Connect will bring together famous brands, businesses, sector experts, entrepreneurs and industry specialists to discuss how to tap into one of the fastest growing sectors in the world today. The event is the first event of its kind ever held in the UK and will feature seminars from industry experts, workshops, panel […]
Experiential agency, Ambient, has re‐launched their agency with a fresh identity and a new approach to experiential marketing which places the effect of consumer emotions at its heart. At the nexus of Ambient’s new approach is an emphasis on understanding the part which emotions play in serving as powerful markers of memory and behavioural influence. […]
Shaftesbury PLC announces that Karen Baines will be joining the Company in the role of Head of Group Marketing and Communications, with effect from 31 May 2016. Karen will be responsible for the Company’s media strategies and promotional activity across its high-profile West End retail, restaurant and leisure destinations, which include Carnaby, Chinatown and Seven […]
Noonah and Maybelline paired up to provide makeovers during London Fashion Week in February. After recently rebranding with the new strapline #DareToGoNude, Maybelline enlisted Noonah to produce the digital photo booth experience to help the relaunch at London Fashion Week. The photo booth was completely concealed behind a glass mirror. Rebecca Clayton at Noonah said “The concept of the […]
CSM has announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to […]
On March 23rd Carlsberg revealed its A pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch in the morning. At midday Carlsberg unwrapped the foil on the front of the bar […]
Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their campaign for the brand. The project […]
The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]
Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]
Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques to demonstrate the inner workings of the chocolate factory, aims to give consumers a taste of how Thorntons lovingly crafts each and every one of its Easter eggs. “The Ultimate Guide to Easter […]
On Monday March 21st Florasaurus – a giant diplodocus made from plants – toured the streets of London to help reengage children with where their food comes from. The stunt from Flora demonstrates how many of the world’s biggest and most magnificent creatures were powered by plants. As research suggests British children don’t eat enough […]
Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors. Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock. The attraction invites children to explore and enjoy three themed zones […]
Providers of experiential food installations, Lick Me I’m Delicious, have announced expansion into Europe. The pioneers of Nitro Ice Cream and Edible Mist will now be providing their services across the continent for the first time. Lick Me I’m Delicious have been providing the events industry with immersive foodie experiences since 2011. Charlie Harry Francis, Inventor […]
Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before […]
Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. This was the second opening for Omobono in 2015, following its first US office in the heart […]
Good Ship Benefit will be open for five months from 9th April 2016. Visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of immersive experiences. The Good Ship Benefit at the R.S Hispaniola and located at Victoria Embankment will be divided […]
The Purple Agency’s “Quietly Efficient” summer promotion for Danfoss’ Optyma Plus New Generation condensing units coincided with a 15 per cent rise in sales according to figures announced today. The campaign involved a range of on and off line marketing measures, including support for in-branch staff, as well as targeting engineers and end users. It […]
The Market Creative has been appointed by home furnishing specialist Plumbs to develop its marketing programme. The strategic brand and retail agency will help Plumbs’ made-to-measure sofa reupholstery appeal to a wider audience group. The Market Creative will develop a customer segmentation, which will inform a programme of marketing activity. Sue Benson, Managing Director at […]
RPM have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks […]
Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year. Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – […]
Global experience marketing agency George P. Johnson (GPJ) has made two leadership appointments in Creative and Strategy to accelerate growth. Neil Mason joins as executive creative director from Jack Morton where he was the global creative director on the Samsung account. Prior to which, Mason ran his own boutique creative agency Lovely and was a […]
In anticipation of Easter Dr. Oetker’s sweet bunny appeared in Manchester,Piccadilly Gardens. Commissioned by Dr. Oetker and crafted by baking expert Juliet Sear, the entirely edible seven foot tall Bunny Bum took over 110 hours to create using more than 3,000 bars of Dr. Oetker Fine Cooks’ Chocolate. Juliet constructed the bunny installation during a […]
Kicking off this weekend, Wasserman will deliver a two-day fan park experience called Barclays Premier League Live in Cape Town for Barclays and the Premier League. The event, which is the third of its kind to be produced by Wasserman, will take place on 19 – 20 March 2016 at Camps Bay High School in […]