Family short break provider, Center Parcs has appointed Hope&Glory as its retained consumer brand agency following a three-way pitch. The brief involves positioning the Center Parcs brand as a champion of family time through editorial and social channels, as well as increasing awareness of what makes its Villages so unique. The PR campaign will build […]
Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]
Famous faces including Kimberley Wyatt, Nicola Roberts and Jaime Winstone came together for a night of decadence to celebrate the launch of Magnum Double: Magnum’s most indulgent range. The event, hosted by fashion icon Suki Waterhouse, was held to bring to life the bold and daring attitude of Magnum Double and inspire guests to […]
Renault, in partnership with Manning Gottlieb OMD, Hertz and experiential agency Fusion Events, has launched a fleet of 70 Renault Twingos throughout central London in a bid to raise awareness and engagement of the cute A-Segment super mini. The cars, which will be available for test drives between Wednesday 20th – 22nd April on […]
Omobono, the creativity and technology agency for business brands has been honoured with a coveted Queen’s Award for Enterprise. The Awards are given on a recommendation by the Prime Minister and announced by HM The Queen on her birthday. Omobono won the Award for outstanding continuous growth in international trade over six years. It counts […]
UK BMX shop, SourceBMX, has entered into a knowledge transfer partnership (KTP) with experts at the University of Brighton. The KTP will be centred around the recently-opened Source Park – a huge underground skate park facility situated under the seafront in the heart of Hastings. There are two aims to the KTP. The first aim is […]
Asset Space are pleased to announce that they have appointed Andy Wright as an Account Director within their commercial team. Asset Space is an award-winning, asset management-minded commercialisation business, working predominantly as an outsourced resource for shopping centre and shopping park owners. The team is made up of industry specialists who fully understand the property […]
Some exceptional brand experience campaigns have won headline awards at this year’s British Council of Shopping Centre (BCSC) Opal Awards. The Awards recognise excellence in shopping centre and retail space commercialisation. FMBE’s Awards Director Frank Wainwright was one on 11 judges for this year’s Opals, on a team that represented senior industry leaders from brands, […]
A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]
TAAP’s ToughTab digital forms demo app is now available for download from the Windows Store. Also directly accessible from the ‘start’ menu of the recently released Linx ToughTab 8” rugged Windows 10 tablet, the app allows access to a wealth of sample digital forms designed to eliminate paperwork for organisations. Including digital forms such as: […]
Wednesday 6th April 2016 welcomed the first day of ‘Unlearn Performance’ – a two-day Ford drive experience at the Silverstone track. The experience marked the culmination of significant logistical endeavours to welcome seven separate stakeholder groups to their own tailored programme of activity. Crafted to support Ford of Britain’s ‘Unlearn’ campaign, the Silverstone drive experience offered […]
#Hashtag, the photographic experience creators, are combining the old school world of the polaroid picture with bespoke branded frames to engage and excite people at activations up and down the country. #Hashtag-trained brand ambassadors, armed with #instant branded polaroid cameras, can roam an event, capture the moment and produce instant branded pictures as giveaways, whilst […]
GiveSmart appoint independent staffing agency Kru Live as their sole partner in a three year agreement. GiveSmart is a full service fundraising solution for electronic bidding, donating and voting at fundraising events, balls, gala dinners and auctions. This collaboration marks the beginning of a promising alliance between two organisations who share in similar values and […]
Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]
Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors to put the dangers of air pollution in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place early April at Waveney Avenue, Peckham Rye. Street lamps on the road were lit in red and green to indicate […]
H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]
DBi, Havas Media Group’s digital analytics and data consulting division, has announced the appointment of Jonathan Tate as its new Sales Director. Tate will work in partnership with Rob Jackson, DBi’s Managing Director, as well as the Group’s senior management team, which includes the recently appointed CEO of Havas Media Group UK and Ireland – […]
Land Rover has become the first automotive company to use Facebook Live and Periscope for live streaming test drives. A series of actual test drives, broadcast live throughout April, will enable fans across the world to get close to the action and see first-hand the capability and versatility of Land Rover vehicles. Live broadcasts will […]
Orange launches new sponsorship platform Orange Sponsors You – making fans the stars of UEFA Euro 2016 with the help of Zinédine Zidane, and an exclusive with Eiffel Tower and Fan of the Match Orange has launched its new sponsorship platform – Orange Sponsors You. While big brands focus their attention on star players, Orange […]
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was Mediacom. The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking […]
Global brand experience agency Jack Morton Worldwide today announces three key senior hires within the agency’s core areas of client relationships and creative. Dina Green is appointed as VP, business director and Andrew Thomas and Nate Thompson are appointed as creative directors. The appointments are effective immediately. Dina Green joins Jack Morton with nearly fifteen years […]
To celebrate this year’s Grand National, Crabbie’s Alcoholic Ginger Beer installed their Airclad inflated pop-up bar in Chavasse Park, Liverpool One. The Crabbie’s Grand National Bar covered the duration of the event, opening from 11am until midnight from the 6th until Saturday 9th of April, serving a range of bespoke drinks for the visitors to […]
Posterscope and sister agency psLIVE, today launch a new division dedicated to helping brands create projects in the heart of urban communities with both societal and commercial benefits. Named Urban Partnerships, the new division will identify unique opportunities for brands to create immersive and engaging experiences that are grounded in social good and provide real […]
EGX Rezzed, hosted by Eurogamer’s parent company Gamer Network, welcomed thousands of gaming fans to London’s Tobacco Dock on the 7-9 April. Following on from the success of EGX 2015, which took place at Birmingham’s NEC in September, PlayStation once again called upon experiential marketing experts, Circle Agency, to activate its presence. Circle Agency transformed […]
Bray Leino have been appointed the primary marketing and communications agency for Cornish clotted cream producer, Rodda’s. Through a sponsorship with the Lawn Tennis Association (LTA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also […]
When creative agency Imagination was asked to deliver Jaguar Land Rover’s Global Dealer Conference this March, leading crewing company Showforce was only too happy to lend their support. The impressive event was held aboard the exclusive, six star, cruise ship the Crystal Symphony, where the invited guests enjoyed a luxury trip from Miami to the […]
England Golf, the governing body for all amateur golf in England, has announced that St. James’s Place Wealth Management to become its official financial services partner. The partnership was brokered by leading sport and entertainment agency Generate and 368 Marketing. The partnership, which will run until 2018, will see golf club members benefit from exclusive […]
Royal Mail Group, the UK’s postal service, has appointed LIDA to handle its below-the-line marketing across its business units, including Royal Mail Customer Marketing, Royal Mail Data Services, Royal Mail Parcels, Royal Mail Stamps and Collectibles, Royal Mail MarketReach, Royal Mail Consumer & Network Access and Parcelforce Worldwide. LIDA won the account after a competitive […]
Londoners can immerse themselves in the sights, sounds and tastes of Thailand as Singha Beer [pronounced ‘sing’] teams up with Shuttlecock- Inc to host an immersive dining experience for Thai New Year (Songkran). The two day event, taking place during Thai New Year (14th – 15th April), will bring the water festival of Songkran […]
Hardys, the Official Wine of England Cricket, took England star Stuart Broad back to his roots as he helped the wine brand kick off an initiative which will see it champion those who are the heartbeat of their local cricket club. Each month this summer, Hardys will feature someone who is the driving force – […]
Fiat is driving conversations about male cancer and teaming up with charity One For The Boys to present an experiential evening of live music and entrainment at Troxy. The star-studded event is entitled the ‘Black Tie Masquerave’ dance party and will take place on Saturday 30th April with some of the most respected DJs, dance […]
Bray Leino Events, the international conferencing and exhibitions agency, has appointed Rob Grahamslaw as its new CEO. Formerly a senior executive within one of the world’s largest Oil and Energy companies, BP, Grahamslaw brings a wealth of international and strategic relationship expertise. As CEO he will spearhead the continued development of the business. Based in […]
Jeep has partnered with Warner Bros. Pictures to become the official car partner of the hugely anticipated action adventure, Batman v Superman: Dawn of Justice. The link-up with Warner Bros. Pictures kicked off during production, when Jeep’s Renegade SUV model was deployed through the streets of Metropolis with Bruce Wayne, aka Batman, at the wheel […]
Working in partnership with Plan2Install, a leading UK display equipment installer and Camelot UK Lotteries the licensed operator of the UK National Lottery, TeamHaven has been selected to help with a roll out of new point of sale equipment across the UK. TeamHaven provides Camelot with a dynamic web-reporting portal showing the status of all […]
Catherine Hazelden has stepped down from her role as FMBE Awards and Magazine administrator after 8 years. She leaves in order to focus her time more on family and friends as well as her work assisting in school governorship in Kent. In her time in the job the FMBE awards have grown into the major […]
Visitors to Westfield Stratford can start the day with their own pick and mix combination of cereals courtesy of Nestlé Cereals. Nestlé Cereal’s Aisle of Wonder allows consumers to sample the cereals for free with a range of toppings, milk and yoghurt and purchase their own personalised cereal creations. ‘The Aisle of Wonder is a fun, engaging experience that demonstrates […]
To enable further growth, and help realise their objectives going forward, Orchid Field Marketing has announced that Ceuta Holdings Ltd (Ceuta) has acquired a majority stake holding in the company. Ceuta is a Bournemouth-based company jointly owned by the founders of Ceuta Healthcare and the American organisations Juggernaut Capital Partners (JCP) and Advantage Sales & Marketing […]
Table Art, the creators of contemporary table centrepieces, props and lit furniture, has expanded its portfolio to include a complete event styling service for clients. The expansion incorporates all of the company’s in-house manufactured, and often bespoke products, and couples it with state of the art technology, design and attention to detail. Styling themes already […]
Space launched the UEFA Euro 2016 Trophy Tour on Saturday. The experience will run from April 1 to June 9 2016, serving as a vital part of the build up to Euro 2016 which kicks off on 10th June. The Tour will take in 25 French cities (including the ten host cities) and is set […]
Poundland, one of the UK’s largest discount and value retailers in the UK with over 750 stores, will be the first UK discounter to release data to its suppliers as part of a partnership with IRI, a provider of FMCG market intelligence and predictive, actionable insight. IRI is providing Poundland with its Gateway supplier collaboration […]
On the 3rd April 2016, Premier League leaders Leicester City gave away limited edition Leicester City Krispy Kreme doughnuts to 30,000 fans who will be cheering the team onto sweet success at the home game against Southampton. Fans were also give a free bottle of Singha beer. Giving away enough doughnuts to line the King […]
Brand experience agency FreemanXP today announced that it has been appointed as the lead agency by Vodafone UK to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will lead the inter-agency team of incumbent PR, media, digital and retail agencies for Vodafone’s highest profile sponsorship, by supporting brand activation and audience engagement throughout […]
Purity has announced its appointment as the official supplier of event staff to BMW and Mini. The announcement follows a competitive pitch in which Purity secured the three-year contract. Purity will be tasked with providing staffing solutions for an extensive range of events running across the country, including such prestigious names as the BMW PGA […]
#Hashtag, the photographic experience creators, have been supplying the #MoetAcademy with two of their brand new Hashtag Mini Instagram Printers for the second year running. The Hashtag Mini tracks Instagram and Twitter for any photos posted with the hashtag ‘MoetAcademy’ then instantly displays and prints any tagged image to engage with consumers and drive social engagement. Cube Communications […]
Noonah worked with the Welsh division of The National Trust to bring a photographic experience to St. David’s Shopping Centre in Cardiff last month. Noonah created a bespoke branded Augmented Reality Tower, which has the Green Screen effect without using a Green Screen – to export people to another world instantly. The campaign #TimeToGetReal was based […]
Meadowhall, Yorkshire’s premier shopping destination welcomed its first Artisan Food & Drink Market over one of the busiest weekends in Meadowhall’s calendar. From March 24 – 26, Meadowhall, hosted some of the region’s finest food and drink producers, showcasing a range of gourmet fayre and local food goods including chutneys, ciders, smoked salmon and venison, […]
Next week, MLE Connect will bring together famous brands, businesses, sector experts, entrepreneurs and industry specialists to discuss how to tap into one of the fastest growing sectors in the world today. The event is the first event of its kind ever held in the UK and will feature seminars from industry experts, workshops, panel […]
Experiential agency, Ambient, has re‐launched their agency with a fresh identity and a new approach to experiential marketing which places the effect of consumer emotions at its heart. At the nexus of Ambient’s new approach is an emphasis on understanding the part which emotions play in serving as powerful markers of memory and behavioural influence. […]
Shaftesbury PLC announces that Karen Baines will be joining the Company in the role of Head of Group Marketing and Communications, with effect from 31 May 2016. Karen will be responsible for the Company’s media strategies and promotional activity across its high-profile West End retail, restaurant and leisure destinations, which include Carnaby, Chinatown and Seven […]
FMBE Symposium has added two major celebrities of business to its event line up on May 25th. One of the most senior marketers in Britain, Louise Fowler, has agreed to deliver the opening address, whilst the closing keynote will be a session with 2014 Apprentice winner Mark Wright a speaker who has been provided to […]
Noonah and Maybelline paired up to provide makeovers during London Fashion Week in February. After recently rebranding with the new strapline #DareToGoNude, Maybelline enlisted Noonah to produce the digital photo booth experience to help the relaunch at London Fashion Week. The photo booth was completely concealed behind a glass mirror. Rebecca Clayton at Noonah said “The concept of the […]
CSM has announced a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities. LaLiga is one of the world’s leading football leagues and the home to […]
On March 23rd Carlsberg revealed its A pop-up bar in London made entirely from chocolate. The pop-up, entitled If Carlsberg Did Chocolate Bars, appeared as a giant bar of chocolate affixed to the wall of the Truman Brewery in Shoreditch in the morning. At midday Carlsberg unwrapped the foil on the front of the bar […]
Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their campaign for the brand. The project […]
The world of the My Little Pony franchise comes to life this spring when an immersive experience saddles up and hits the road across Britain. The My Little Pony Friendship Tour invites visitors aboard a pink double-decker bus, where they will be able to explore Equestria, the magical world of ponies, and celebrate the positive […]
Three launched an experiential tour of eight major cities across the UK on March 12, to promote its new ‘Blackspot Banisher’ campaign. Created by Brand & Deliver, the tour will began at Birmingham’s Bullring before heading on to high-footfall shopping centre locations in Liverpool, Reading, Cardiff, Bristol, Leeds and Newcastle, finishing in Manchester at the […]
Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI animation techniques to demonstrate the inner workings of the chocolate factory, aims to give consumers a taste of how Thorntons lovingly crafts each and every one of its Easter eggs. “The Ultimate Guide to Easter […]
On Monday March 21st Florasaurus – a giant diplodocus made from plants – toured the streets of London to help reengage children with where their food comes from. The stunt from Flora demonstrates how many of the world’s biggest and most magnificent creatures were powered by plants. As research suggests British children don’t eat enough […]
Mattel Play! Liverpool, which is the first family attraction of its kind in Europe, has opened its doors. Children’s TV presenters Jen and Olivia from Channel Five’s Milkshake! were on hand to cut the ribbon at the £1.5m family entertainment centre at Albert Dock. The attraction invites children to explore and enjoy three themed zones […]
Providers of experiential food installations, Lick Me I’m Delicious, have announced expansion into Europe. The pioneers of Nitro Ice Cream and Edible Mist will now be providing their services across the continent for the first time. Lick Me I’m Delicious have been providing the events industry with immersive foodie experiences since 2011. Charlie Harry Francis, Inventor […]
Firestone is setting the stage for scores of unsigned acts to showcase their skills to more than 15,000 people, courtesy of a unique partnership with the Barclaycard Arena. The tyre brand will transform the Birmingham venue’s unsigned area into the Firestone Stage, allowing ambitious musicians to make a fitting first impression inside the arena before […]
Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. This was the second opening for Omobono in 2015, following its first US office in the heart […]
The run-up to Easter got a spring in its stride today when a group of bunnies were spotted hopping around the capital. The furry creatures, clambered into taxis to enjoy the sites before making their way to Kings Cross Station and London Victoria Station where they handed out Haribo’s Easter treats to passers-by. Lindsey Bevan, Seasonal […]
Good Ship Benefit will be open for five months from 9th April 2016. Visitors will be transported from Benefit’s home of San Francisco, to tropical beaches via the secret lair of spy gal. With three decks of immersive experiences. The Good Ship Benefit at the R.S Hispaniola and located at Victoria Embankment will be divided […]
The Purple Agency’s “Quietly Efficient” summer promotion for Danfoss’ Optyma Plus New Generation condensing units coincided with a 15 per cent rise in sales according to figures announced today. The campaign involved a range of on and off line marketing measures, including support for in-branch staff, as well as targeting engineers and end users. It […]
The Market Creative has been appointed by home furnishing specialist Plumbs to develop its marketing programme. The strategic brand and retail agency will help Plumbs’ made-to-measure sofa reupholstery appeal to a wider audience group. The Market Creative will develop a customer segmentation, which will inform a programme of marketing activity. Sue Benson, Managing Director at […]
RPM have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up at famous landmarks […]
Live event and experience agency innovision has been recommissioned by Lindt to deliver its iconic Lindt Gold Bunny brand experiences for the fourth year. Following successful activations in 2009, 2014 and 2015, the agency will once again deliver the nationwide Lindt Gold Bunny Hunt and Gold Bunny Warren experiences, building on the creative platform – […]
Global experience marketing agency George P. Johnson (GPJ) has made two leadership appointments in Creative and Strategy to accelerate growth. Neil Mason joins as executive creative director from Jack Morton where he was the global creative director on the Samsung account. Prior to which, Mason ran his own boutique creative agency Lovely and was a […]
The largest Out-of-Home contract in the world sets the foundation for a ground-breaking, data-driven partnership spanning 8.5 years Transport for London (TfL) announced today that it has selected Exterion Media as its new commercial Partner for its Rail Advertising contract, offering innovative solutions to advertisers, maximising revenues and enhancing the customer experience. “We are hugely […]
In anticipation of Easter Dr. Oetker’s sweet bunny appeared in Manchester,Piccadilly Gardens. Commissioned by Dr. Oetker and crafted by baking expert Juliet Sear, the entirely edible seven foot tall Bunny Bum took over 110 hours to create using more than 3,000 bars of Dr. Oetker Fine Cooks’ Chocolate. Juliet constructed the bunny installation during a […]
Kicking off this weekend, Wasserman will deliver a two-day fan park experience called Barclays Premier League Live in Cape Town for Barclays and the Premier League. The event, which is the third of its kind to be produced by Wasserman, will take place on 19 – 20 March 2016 at Camps Bay High School in […]
Positive Outcomes, the apprenticeship providers, has rebranded its fleet of staff vehicles, welcoming a delivery of over 100 new Mini’Is as part of its 20th anniversary celebrations, which sees the cars hit the road in time for National Apprenticeship Week. The delivery of the new vehicles has coincided with National Apprenticeship Week, where Positive Outcomes will be […]
Nickelodeon UK and Ireland have partnered with intu, to launch a series of SpongeBob-inspired activities to shopping centres across Britain this Easter. Titled SpongeBob SquarePants’ Laughter Party, intu centres including intu Metrocentre, intu Trafford Centre and intu Lakeside will give families a unique SpongeBob-inspired experience. The free activities in the Easter experiential event include a […]
A Global Advisory Board, made up of highly experienced business leaders and luminaries representing a wide and talented range of commercial and client service expertise, has been appointed to help steer and inform CSM’s ambitious performance and growth plans. Commenting on the appointment of the board CSM Group CEO, Zak Brown, said: “Through our international […]
Barry Richards, Grass Roots Meetings & Events CEO of New York has been selected as a FINALIST for the 2016 Executives’ Association of New York City Deals of Distinction Award. Both the EANYC and SmartCEO Magazine are thrilled to recognize Barry and Grass Roots for his accomplishments! The Executive Management Awards program recognizes the leadership and […]
The ‘A Better Breakfast’ road show is back. This year the breakfast campaign is set to make a two day visit to London Victoria railway station week as part of its final journey of the month long roadshow, aimed at bringing Brits back to a meal that used to be considered the most important of […]
M&C Saatchi Group, through Lida (their CRM and direct marketing agency), has acquired a majority stake in MCD Partners, a digital customer experience agency. The U.S. offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury. Lida, based out of London, will continue to be led by Matthew Heath, Chairman […]
The Economist’s Discomfort Food experiential campaign won Best Brand Strategy at the Marketing Agency Association’s (MAA’s) Best Awards, 2016. This follows the same campaign, devised by Sense, picking up Best Sales and Marketing Activity of the Year at the recent PPA MagSell 16 awards, along with a succession of awards in 2015, including ‘Gold’ at […]
Creative agency Space is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win […]
A York-based specialist grass company has collaborated with the artist behind the Leeds pop-up café and public artwork, The Weather Café. The team at WowGrass transformed the interior of The Weather Café by laying down over 40 square metres of living, soil-free grass throughout the café. Designed by David Shearing, who specialises in creating immersive […]
Award-winning customer acquisition agency, The Specialist Works, has appointed Lucy Davis to head of brand partnerships. The newly created role will see Davis have direct responsibility for several services, including Goodwill Works (facilitating client partnerships to deliver low cost acquisitions), Personar, the UK’s only personality-type database and email and postal data. Davis will be heading […]
Icon have picked up the inaugural Innovation Award at this year’s Retail Design Expo, announced on Thursday 10 March at Olympia. From an initial field of 85 entries, Icon pipped 18 short-listed finalists to win the award for meshh, the hyper-local wifi technology. Developed in partnership with Curb Media, this technology creates a local network within […]
The appointment of Russell Whitlock as MD announced in mid February by Phillips Direct has led to innovative new ideas. The Company has a range of Quick Change Display Totems in a range of sizes from A4 to 1600mm. The range is designed to accept standard printed, paper insert sheets containing a promotional offer or message and […]
Independent Events recently took to Manchester to bring in The Year of The Monkey in style with Tsingtao Beer and a popup ping pong hall/restaurant combination. Yang Sing Restaurant was the location for this event to welcome in the Chinese New Year, with specially recruited brand ambassadors on hand to entertain guests with the ping […]
The Open University, the UK’s leading provider of quality part time learning has appointed LIDA as its lead agency across all marketing channels. The shop won the integrated account following a competitive pitch led by the Crown Commercial Service that began in January this year. LIDA replaces AMV BDDO on the business. LIDA has been […]
Go-Cam, the innovative new app making it easier than ever for staff in a multitude of industries to live-stream field reports using their smartphones and tablet devices, has been launched. Go-Cam is the world’s first one-touch field reporting app, allowing users to live stream video from the field and send out email and text alerts […]
After a two-year break, Get Wine Wise returns for a 4th time and will focus on wine knowledge, education and tastings across the 12 main wine producing countries. Providing consumers with key messages and more importantly the confidence to go into shopping outlets and proactively pick out a bottle of the grape juice without the […]
The GCC region is set to benefit economically and socially from sport over the next decade said CSM’s newly appointed chairman for Middle East and Africa, Tim Wilkinson. “Some parts of the region have been hosting major international sporting events for over 40 years, others are relative new comers to the world of sport but […]
Vision Nine HQ devised a strategy to support the artists creative output across multiple touch points including brand placement in artist content, media support of single campaign, artist social media support and a bespoke live fan event. All factors combined in helping to deliver a Radio 1 A-list single and Youtube views of well over […]
TRO – The Experience Agency – has announced the launch of ‘TRO Retail’ – a 360 service focusing on creating experiences specifically in and around the retail environment. For the past 18 months the retail sector has been identified as a growth area for TRO, and the move to create ‘TRO Retail’ as a sub-division of […]
intu is set to launch its first national campaign to celebrate spring / summer fashion. Following on from the success of intu’s first national Christmas TV ad, ‘come and play’, this latest campaign will see intu curate styles from retailers across its centres, bringing up to the minute high street fashion to its customers in […]
Vanity Van, the nationwide supplier of mobile beauty treatments, is pleased to announce the launch of sister company Exp PR. Vanity Van has spent many years working alongside event management companies, agencies, and a wide range of clients and have built up expertise in running successful activations for brands and have worked with lots of […]
Vision Nine are packing their snowboards and heading to the mountains with Three Mobile in April to activate the winter festival Snowbombing. Following on from a successful inaugural year as telcom and communication partner in 2015, Three have stepped up their involvement this year to take on ‘presenting partner’ status amplifying their ‘Use your phone […]
Vision Nine client Sure Deodorant have launched an initiative in partnership with Sport Relief to get active, raise cash and change lives. This year Sure has unveiled the launch of the Sure Skipathon, the world’s first mobile skipping game encouraging Brits to join in and help reach 1 million skips for Sport Relief while Sure […]
This Easter The Lego Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the Lego brick with their imagination. The factory will be popping up in the entrance of selected stores, with a Lego graffiti wall to encourage children to unleash their creativity , plus a seasonal build challenge. There will […]
Firestone is amplifying its name to hundreds of thousands of music fans in 2016, courtesy of a unique festival sponsorship with Download, it was revealed. The tyre brand will embark on a high profile partnership with Download Festival at Donington in June, as part of its long-term efforts to reach a vibrant, exuberant audience through […]
Visitors to the famous Loch Ness in the Scottish Highlands were surprised by the appearance of another large shape in the water. The silhouette, with three distinct humps, is reminiscent of photographs purported to show The Loch Ness Monster and was seen slowly rising out of the water. Local Loch Ness expert, Nessie hunter and marine biologist […]
A new toothpaste with colour changing technology launched in Westfield Shopping Centre, Shepherds Bush, London from 4-6 March 2016. New Colgate Total Proof turns from white to blue as it cleans to indicate whether teeth have been cleaned properly. The launch activation, run by Sense, will see over 24,000 mini samples of new Colgate Total […]
Global creative agency Imagination helps Ford launch Ford Vignale at the Geneva Autoshow. The launch is the culmination of two year’s work for the creative agency who was asked in 2014 to work as strategic and executional partners on Ford’s most premium brand. Imagination has worked in the role of lead agency general contractor and […]