Mad Hatter’s Tea Party at Eldon Garden Shopping Centre
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Independent Events ventured down the rabbit hole this half term holiday with an experiential activation in Eldon Garden Shopping Centre.
News
Distribution drive for a healthy new pairing for Powerforce
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Powerforce leads a major sales distribution drive for Chi Coconut Water and The Giving Tree vegetable and fruit snacks
Highjam marketing grows B2B experiential marketing division
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Highjam Marketing has expanded their B2B offering after recent successes have seen an IPM award nomination for their ongoing campaign for POD Food and a new win with speciality cheese brand Norseland.
Purple creates ‘quietly efficent’ promotion for danfloss
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The Purple Agency, part of Adare, has created a major channel promotion for leading cooling and refrigeration company, Danfoss
Anchor Cheddar team successfully save the cheese sandwich
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Anchor Cheddar, along with Whynot!, have been on a mission for the last four months to remind the nation of the great taste of Anchor Cheddar Cheese Sandwiches.
Westfield and BIGGER launch Shake shack at Stratford
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Westfield and experiential events agency Bigger have collaborated to launch burger joint, Shake Shack at Westfield Stratford City
TRO’s summer of sport
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Kicking off this past weekend, TRO’s BMW account team delivered the eleventh consecutive brand experience for BMW at the prestigious BMW PGA Golf Championship
BAM Agency secures student shopping events with Land Securities.
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Student marketing agency, BAM, is working with commercial property giants, Land Securities, to offer brands a platform to connect with more than 70,000 students.
Malaysia Kitchen embarks on Tesco sampling tour
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Malaysia Kitchen, the program created by the Malaysia External Trade Development Corporation (MATRADE) to promote Malaysian food and products within the UK, is taking a tour of Tesco across the UK to sample key products.
Mumm and Mark Ronson launch the world’s first connected champagne bottle
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Maison Mumm and Mark Ronson launch the world’s first digitally connected champagne bottle. On the eve of the 2015 Monaco Grand Prix
Award win for challenging cat poo campaign by Sense for The Economist
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An innovative campaign to increase subscriptions to leading business title The Economist was named best Direct and Promotional Strategy at The Drum Marketing Awards 2015.
Lenovo and We Are Social amplify artistic event in Singapore
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Global social media agency We Are Social in collaboration with some of Singapore’s rising artists, launched a one-night-only urban art exhibition, #LightAndSeek that brought to life a series of artworks projected at ten different locations around the city using the new Lenovo YOGA Tablet 2 Pro’s built-in projector
House of Davai at Lost Village set for Grandmaster opening
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Russian Standard Vodka is behind the ‘Let’s Go’ appeal
Terrazza Martini readies for starring role on F1 tour
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Today Martini, one of the world’s most iconic Italian brands and the world’s leading vermouth and best-selling Italian sparkling wine, kicked off the European Formula One season by announcing plans to bring Martini style to racing.
intu Metrocentre wins accolade for its 1000 crystals community connection
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Intu Metrocentre was crowned overall winner at the British Council of Shopping Centres Purple Apple Marketing awards in London last night, as more than 500 professionals from across the retail property marketing industry gathered to honour the best in the business.
Bluewater wins digital accolade for #packyourbags
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Bluewater, Europe’s leading retail and leisure destination, has won a coveted British Council of Shopping Centres (BCSC) Purple Apple Award for its #packyourbags holiday-themed digital campaign
The Macallan and BEcause to host sensory tour
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The Macallan and BEcause will give guests the opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.
TransferWise exhibits Banker Holiday
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TransferWise and House of Experience’s Banker Holiday
Harrods immersive Pop-Up Flowers
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Harrods has unveiled its store-takeover concept – Pop-Up Flowers
Old El Paso and UM London celebrate Cinco De Mayo
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Old El Paso and UM London are celebrating ‘Cinco De Mayo’ (the Fifth of May) at London’s Victoria Station.
Unilever unveil Magnum’s new variants
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Unilever UK’s ice-cream brand-Magnum, launches a £13 million marketing campaign devised by Mindshare, Kinetic and Exterion Media.
Cosine unveils its experiential Bee at Marketing Week Live
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This week at Marketing Week Live in London Cosine exhibited their service offering, Bee.
Morrisons Live gets underway with N2O
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The store is seeing its new programme as a new era for its sampling and experiential activity
RPM’s Nescafé Azera sampling roadshow.
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RPM has embarked on a nationwide sampling tour with Nescafe Azera
TransferWise awakens commuters to hidden fees
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Transferwise and House of Experience encourage commuters to wake up to hidden fees with latest stunt.
GreenVale Potato Pals promotions grows profits
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GreenVale celebrates an outstanding response to their current ‘Potato Pals’interactive initiative.
Westfield promises award winning Music Cube will return
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A popular shopper attraction, Music Cube is now promised as a returning attraction to Westfield later this year.
The Economist launches cat poo coffee subs campaign in Europe
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The Economist and Sense take experiential sub promotions to Europe.
World’s first Bubble Barber pops up in London
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Paddy’s Bathroom gives tiny tots the chance to rock their favourite celebrity bubble hairdo
Intu’s nationwide ‘Big Treat’
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Intu branded shopping centre’s latest marketing campaign, ‘The Big Treat’, is expected to bring customers by the million this May.
TAAP reaches out from Silverstone to fleet sector
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TAAP’s software is already widely used in the Automotive industry, from manufacturers collecting customer data at events, through to organisations who co-ordinate vehicle movements
FMBE Awards announces 2015 categories
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The Field Marketing and Brand Experience Awards has announced that categories for 2015 are now open to entry, with a closing deadline eleven weeks away, on Monday July 6th 2015
Dorset Cereals appoints Circle agency for summer tour
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Dorset Cereals appoints Circle Agency to design and manage its new summer experiential tour
Gü’s Dessert Island puds
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Gü opens UK’s first ‘dining for one’ experience
Buxton relocates in London for a day
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Something’s in the Water underground
Intu Metrocentre appoints ‘Head of Fun’
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Eight-year-old Mackenzie Toal, from Prudhoe, is appointed intu Metrocentre’s first ever Head of Fun.
Multi-agency push helps Aussie breakfast bounce into Britain
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The integrated marketing effort will inflate interest
Bartenders showcase Pepsi at Village Underground
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RPM teamed up with Britvic to create the event
Dr Oetker exploits its frozen assets
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Dr. Oetker is building its marketing momentum following on from a frozen sculpture PR stunt last month. The stunt marked a £2m integrated advertising campaign for Dr. Oetker’s Ristorante brand
The Yes Agency and Peperami embark on Pork Juice PR stunt
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The Yes Agency hits the road with Peperami Pork Juice sampling tour
Purity delivers Edelman’s Green and Black’s Organic tour
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The tour began in London’s famous Portobello Road, fittingly taking the brand back to its roots to celebrate the launch of the new Green & Black’s Organic THIN
Badger Ales set to sample and sell via CarFest sponsorship
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Badger Ales has announced that it will be the official beer partners to CarFest North and South 2015
Santander inspire SME owners with ‘Breakthrough Moments’ Festivals
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Santander is inspiring SME owners through a ‘Breakthrough Box’ concept currently touring the UK.
Talkwalker launches a world first for business intelligence
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Talkwalker has launched a social data app for business intelligence
EMS takes Neff and Bosch on tour with Mobile Training Academies
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Marking BSH Home Appliances’ single biggest investment in new product development, Event Marketing Solutions launches Neff UK road shows
Queensgate Shopping Centre announce Growing Greener Award winners
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Peterborough’s Queensgate Shopping Centre has announced the winners of its first ever ‘Growing Greener Awards’ at a ceremony in London,
Wesfield hosts Avengers premier
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Yesterday Westfield hosted the European Film premier of The Avengers: Age of Ultron
Pol Roger announced as Official Champagne of Land Rover Burghley Horse Trials
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Grande Marque champagne house Pol Roger cements its support for elite British Eventing by announcing a three-year association with the challenging 4 star event
RPM produce the ultimate experience for runners of the Virgin Money Marathon
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Virgin Money has partnered with RPM for the 6th successive year to deliver their experience at the Virgin Money London Marathon Expo
Zeo partner with Ambient to re-launch brand
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Zeo has appointed Ambient Media Worldwide Ltd to run a London-focused sampling campaign throughout the summer.
Kaon introduces advanced B2B marketing platform
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Kaon’s new marketing platform brings up to three times faster UI with a more intuitive user experience
BCSC Opal Awards recognise immersive and experiential winners
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Award winners included My Monopoly Live at Westfield Stratford City
Slice and Bupa encourage Britain to Feel Great
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Experiential and events specialist Slice and Bupa UK have unveiled Feel Great Britain, a new programme, aimed at inspiring the nation to feel great in order to improve their overall health and wellbeing.
Space and Coral take a punt on royal baby activity
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Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets.
Anthem of the Seas is Officially Named
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Royal Caribbean International Launches ship with spectacular naming ceremony
Jaguar announced as a Wimbledon sponsor
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British luxury and sports car manufacturer, Jaguar, was announced today as The Official Car of The Championships
Grass Roots goes global with new appointments
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Grass Roots, the provider of employee and customer engagement solutions, announces the appointment of Daniel Gilgado Sanchez and the opening of a new office in Barcelona, Spain
AddingValue adds Wikler to further experiential credentials
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AddingValue, the communications agency that influences the way audiences engage with brands has appointed Jaron Wikler as its development director
Food-To-Go Guru takes the stage at National Convenience
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Oxxygen Marketing’s Max Jenvey, a “food-to-go guru” will share industry insights at the Retailer’s Hub, National Convenience Show (NCS) 2015 21st April ’15, the only independent event for the UK convenience sector.
Whynot! brings a taste of Malaysia to the Southbank
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This May bank holiday, Whynot! is hosting the second annual Malaysia Kitchen Spring Market Event
Field.work goers hear their emotions with Ministry of Sound
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Attendees at a new festival celebrating data-inspired creativity will experience the unique sensation of hearing the emotional highs and lows of their lives online turned into music and mixed by Ministry of Sound.
Marathon stints for TRO
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The energetic team will activate for Lucozade Sport in London on 26th April at at Excel before the marathon
OneBigStar produces multiple events across Crabbie’s Grand National Festival
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OneBigStar supplied full technical production across eight sites at Aintree Racecourse for the 2015 Crabbie’s Grand National Festival.
Full Fat anchor’s UK part of Toyota’s street music campaign
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Lifestyle and culture PR consultancy Full Fat has announced its appointment as the UK launch agency for Toyota Motorcar Corporation’s (Toyota) latest initiative ‘Feeling The Street’
Tribe transports guests to South Africa with Oculus Rift
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Tribe take guests on a ‘five-minute holiday’ to South Africa using Oculus Rift.
Primesight launches real-time reporting tool
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Primesight, in conjunction with On Device Research, has launched Primemobile Live.
Cheil arranges #GS6IsHere treasure hunt
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Samsung hosted the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK
Wickes gets a big makeover with The Big Kick
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DIY and home improvement specialist Wickes, celebrated the launch of its new look stores in Doncaster and Chatham with a weekend of festivities.
Whole Earth announces brand endurance team for Man Vs Horse
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The peanut power peanut butter team will have celebrity support
Circle Agency and Bonne Maman spread happiness with experiential tour
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Jam and conserve brand Bonne Maman announces a nine month tour which welcomes the public to explore the ‘House of Bonne Maman’.
Russian Standard seeks a second Master of the Mule
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Russian Standard is on the hunt for Master of the Mule 2015
Samsung launches brand takeover of Harrods supported by Cheil UK
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Samsung takes over Harrods in retail first with Cheil UK
Shaun the Sheep helps K-ewe and Land’s End celebrate Easter
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The events at both Kew and Land’s End have been delivered by agency SGA Productions
Freeze money from Bird’s Eye’s fish
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A fish sculpture made with ice and money is highlighting food waste
Beagle Street release £10 beagles onto the streets
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Origami £10 beagles have been released in London and Bristol
Firestone hopes music tour will hit right note with motorists
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Firestone hopes that music will be the food of love for motorists across the UK, after revealing plans to re-launch the historic brand at Reading Festival as part of a summer tour
Entrepreneurs explore Arctic for the Princes trust Charity
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A team of entrepreneurs and business leaders will begin an expedition to the North Pole on 31st March 2015 in support of The Prince’s Trust, with the aim to raise money to help more than 250 disadvantaged young people begin careers as entrepreneurs.
The Outdoor Media Centre welcomes two new members
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The Outdoor Media Centre (OMC), the marketing body for the Out Of Home (OOH) media sector, announced the arrival of its new council members on April 1st.
Tighter employment regulations welcomed by legitimate crewing firms.
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Events crewing company Gallowglass has welcomed new regulations being introduced by the Government to clamp down on false self-employment.
Easter Bunny hops into Heathrow
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Heathrow Airport has been gearing up for Easter weekend by giving families travelling through the airport a bit of a surprise, with the Easter bunny turning out to greet lucky travellers.
Old Speckled Hen goes on a pop up tour
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Old Speckled Hen, the leading premium ale brand in the UK, is set to kick off the Easter festivities early, rewarding its loyal fans and intriguing the nation with the launch of an exciting new ‘Hunt for a Hen’ campaign.
Reebok and BEcause kick off brand experience campaign
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Reebok, together with live brand experience agency BEcause has kicked off an experiential campaign
RPM entrusted with Cadbury Easter Egg Trails again
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Creative marketing agency, RPM have been reappointed by Cadbury to enhance the brand’s annual Easter Egg Trails experience
Response One and Asos launch partnership to strengthen targeted promotions
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Response One and Asos launch partnership to strengthen targeted promotions
The Individual Agency hits the road with Old Jamaica
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The Individual Agency embarks on a nationwide sampling tour, on behalf of Cott Beverages, to launch the new packaging and design of Old Jamaica to the trade
intu Metrocentre police cadet scheme to be rolled out nationally
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A scheme at the North East shopping centre which gives Police cadets the opportunity to experience a busy nightshift has been so successful that it is going to be rolled out nationally.
GMR expands in Rio
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The Omnicon agency is preparing to extra Olympic work
Nestlé Cereals bugs children to eat their grains
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Nestlé Cereals embarks on a nationwide tour today, with a giant 10ft long caterpillar made out of whole grain breakfast cereals
Natural History Museum invites deep exploration of Coral Reefs
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Natural History Museum is giving delegates the chance to embark on a virtual reef dive around the venue as its newest exhibition ‘Coral Reefs: Secret Cities of the Sea’ will be offered as an additional venue space to event organisers from March 2015.
FieldStar and University of Derby launch field sales training open programme
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FieldStar partners with the University of Derby to create the Certificate in Professional Field Sales
Circle Agency and MaxiNutrition team up at Rugby cup
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MaxiNutrition gives grass roots rugby teams the chance to play at Twickenham Stadium in the first MaxiNutrition Rugby Cup
Aztech embarks on Thomas Cook project after MLP Masterclass
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Aztech Films secures contract with Thomas Cook
Beyond Red sets off with an upstream agenda
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Beyond Red is a new venture that has emerged to offer sponsorship agency Redmandarin an activation arm.
Viber users get VIP access via sponsorship activation at Jameson Empire Awards
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Viber users were given VIP access to the Jameson Empire Awards last night, as breaking news from the ceremony and back stage was revealed in real-time, live on Viber Public Chats.
Land Rover kicks off its Rugby World Cup push with grass roots event
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Land Rover yesterday launched its Rugby World Cup 2015 campaign by asking some of its most high-profile Rugby ambassadors to lend a hand at a grassroots match in Hampshire, England.
BrewDog pops up with food pairing Easter feast
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The Last Sipper is set for Easter Sunday
CPM takes on Association of Professional Sales responsibilities
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CPM, the world’s largest outsourced sales business, has consolidated its relationship with the newly-formed Association of Professional Sales (APS) through the direct personal involvement of two of its Board Directors
Aztec Event Services secures the ISO 9001 certificate
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Event Supplier, Aztec Event Services has announced that it has just secured the International Organisation for Standardisation (ISO) 9001 certificate.
TransferWise appoints House of Experience as official retained agency
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TransferWise has appointed House of Experience as their retained agency of record in the UK.
McCann London and Shreddies Nanas knit the nation nicer
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Cereal Partners and McCann London launch a new campaign for Shreddies, aiming to help solve some of Britain’s little gripes.