FMBE’s Frank Wainwright spoke to Will Worsdell about his how he and his team have built brand experience agency The Park I’ve interviewed people before who grew up with parents as publicans and they seem to fall into two camps – the smaller camp is ‘people wary’, the larger, ‘people aware’. I asked Will Worsdell […]
We recently flagged up this imaginative CeraVe pop-up in Covent Garden by Backlash just before it went live. Here are the pictures: CeraVe brings Back to School pop up to Covent Garden with agency Backlash
Debate surrounding greenwashing through advertising is continuing as French energy company Total Energies comes under scrutiny as a sponsor of the Rugby World Cup. Sports sponsorship properties provide increasingly unique fanbase reach, especially through experiential activation. The demand to get access to these fanbases as a sponsor should be high. But sponsor supply is also […]
Is it better for grocery brands to sell or save their way through the cost of living crisis? Here, David Louis, sales and marketing director, Field Sales Solutions, justifies the bolder approach. Response to the cost of living crisis is causing a fundamental divide in field marketing at grocery retail. Two broadly different camps have […]
Chosen for FMBE by Experience12’s Founder and MD, Chris Whittle Minions in Minions – one of the first campaigns we undertook, I was possibly the only person in the industry to know of a small village in Cornwall called Minions – so we took the Minions there. Runescape 15th Anniversary – our first foray into […]
[Words and Pictures: Frank Wainwright] This year I have rarely seen brand experience promotions having so much appeal, especially outside London where audiences do not expect to be entertained as a human right and do harbour complacency. The Haribo Ball Pit in Bluewater, Kent is already a major attraction, with many participants finding the 15 […]
Words and Pictures: Frank Wainwright Frank Wainwright and Victoria Lloyd went to this summer’s Barcode Festival. Frank heard about the serious side of this wonderful event with GroceryAid’s Welfare Director Mandi Leonard, and was then challenged to sample the work of 30 different promotional teams in 3 hours between arrival and the main stage starting. […]
FMBE’s Frank Wainwright spoke to GottaBe’s Tomasz Dyl after his agency delivered a trio of activations at the festival As a celebration of Southeast Asia, Birmingham Mela’s musical and culinary celebration of the region and its influences is a joyful must on the calendar for many. This year’s headline sponsorship from Spotify marked the growing […]
In this blog, co-authored by Anton Jerges and Tracy Sorgiovanni, We Are Collider, the experiential pair look at shareable moments Brand experiences, when done right, should be emotional. What emotions do you want to instil in people to make them feel compelled to share something? What is it that makes an experience shareable? Behavioural science […]
Frank Wainwright went to London Marathon as a runner, friend supporter, event reviewer, environmental awareness protester, photographer and interviewer. It made possible a 360 degree view of the event and its sponsorship activation platform. Here’s the result. At the London Marathon and its Running Show there’s plenty to do and to see, many distractions and […]
Eye-catching ideas for exhibition stand designs enable your brand to leave a lasting impression, boost visitor engagement and stand out from the ever-growing competition. Sean Adams, Director at Silverpoint Display, shares an insight into innovative exhibition stand concepts to help inspire designs and impress prospects on the trade show floor. Challenge Expectations What makes an […]
Could Tatcha and Space NK, together with agency Backlash, really deliver meditation and shopping in the heart of Covent Garden? The event promised an immersive experience guided by a Japanese Zen monk followed by a Room of Wa (Harmony). The central experience was the meditation, delivered over headphones by Tatcha Well-Being brand ambassador Toryo Ito […]
Last weekend, FMBE paid a flying visit to see Moxy Hotels engage with the celebration at Salford Pride’s Pink Picnic. The promotion, a small footprint trailer offering competitions, glitterovers and instant print photos was a pleasing hit in the June sunshine. The experience was created by Ignis and was attached to a small but very […]
This piece was first shared online by agency Audience for their own website. It is by production manager at Audience Gareth Routledge. We thought this was a really fascinating blog that you needed to know about, so we’ve shared it here with Gareth and Audience’s permission. AI is a vast and ever-expanding topic, with chatbots […]
At one point or another, we’ve all noticed new product ranges in store windows that perfectly fit the time of year. This isn’t a coincidence, however. It’s seasonal marketing in action, and it’s the perfect strategy for tapping into the power of seasonal trends to drum up excitement amongst target audiences. As you’d expect, timing […]
As an agency with high profile retail clients including Tesco and Superdrug, we often get asked what N2O is doing that makes it stand out for retail experiences and what we can learn from them. So FMBE put the questions to Julia Collis, Head of Client Services at creative brand experience agency, N2O. What are […]
Clear Box Retail is a technology driven supplier of retail execution solutions. The leadership team have intriguing CVs and includes a mix a backgrounds including Acosta Europe/ Reach and Kraft Heinz. Clear Box opened for business almost exactly when we were just getting used to the a new word, Covid, so the successful emergence of […]
Going through Spring Rituals I love it when I get to go to a brand experience for a brand where I don’t feel that I am the primary target. It means that I can judge the experience without preconceptions and the brand ambassadors are challenged to make sure I feel included. My brand preconceptions were […]
Andy Hinsliff, CMO, Ignis, shares some key thoughts and tips for brands ahead of a very busy summer of festivals for the agency Summer is here, which means only one thing… it’s festival season! With over 20 years and hundreds of festivals notched up to our name Chat GPT wouldn’t usually be our first port […]
FMBE has recently been able to catch up with the Logobrand team, putting the questions to a quartet from their field marketing leadership team. Here’s the group interview that delves into the people, the process and the technology that gives the team its sense of uniqueness and purpose. Logobrand Team […]
#ElevatingPeople is a key tenet of best practice at Elevate. To find out what it means and why, FMBE’s Frank Wainwright put the question to Elevate’s Global COO, Carina Filek. What are the main challenges in terms of staff unity and staff-agency loyalty in promotional staffing? Promotional staffing faces several challenges when it comes to […]
(Photo by Tim P. Whitby/Getty Images for Not On The High Street ) Fieldmarketing.com asked PrettyGreen for the inside track on September’s popular pop up full of pick me ups for Not On The High Street. Here’s what they told us. PrettyGreen was asked by Not On The High Street (NOTHS) to present NOTHS’ new […]
News that Marlon Moore had just gone past 10 years as a brand ambassador with Purity was a head turner here. Longevity as a brand ambassador isn’t as unusual now as it once was, but it is rare and it does require a uniquely energetic individual. We also noted that it looks like about 10 […]
Here are outlines of two projects from Seen Studio’s work with regular client Nike from last year, FootballVerse and Air Force 1 Dance. I was reminded of them recentlty when Seen Studios hosted a Webinar called Content With Purpose: Creating Meaningful Retail Experiences. These two experiences, for two different audiences, embraced the retail venue making great […]
Reviewer and Photography: Frank Wainwright The rise and rise of AI is something to love and something to fear. If Swamp Motel’s immersive theatrical production is anything to go by – and I assure you that it is – then there are engaging and creepy experiences lying in wait in the near future. What might […]
Zaine Venter, managing director, iD assesses the sustainability challenges facing brand experiences and notes that good budget sense and good environmental practice can be successfully aligned. Within the current financial climate – rising costs of living, inflation and an increase in the price of labour and raw materials – industries are facing difficult decisions when […]
Here, Nick McGrath, MD, REL Field Marketing, assesses why now might be a good time to invest in a field marketing agency. The UK retail industry continues to improve but still has a long way to go to reach the pre-pandemic highs. However, conditions look to be becoming more favourable, and there are reasons to be […]
by Nigel Clifton, head of creative, N2O Face-to-face does what online cannot. While online experiences and campaigns big up their brand with convoluted and hyperbolic fanfare, waxing lyrical about how groundbreaking their product is, face-to-face proves it. Think of virtual campaigns like online dating. Sure, you can make yourself look like the sexiest, “living your […]
Adam Wright, Operations Director at Event Concept Legions of people regularly visit the theatre, concerts and other events, but rarely consider the jobs of those working behind the scenes. There are people who cover a vast range of roles – from event management to production, marketing and logistics – whose career paths are as obscure […]
News that Kru Live had made Sarah-Jane Benham CEO to oversee international expansion for the business has been swiftly followed by further news of Kru’s expansion into Hong Kong. There’s clearly no time like the present for the CEO so we asked her about the past, present and future to get the full set. In […]
One of the biggest news stories on this site in 2022 saw Field Sales Solutions becoming a part of Impact Field Marketing Group. We thought that with more than 6 months of the relationship now done it would be time to find out if the synergies are in line with expectations. We put the questions […]
from Mark McKeown, owner, Impulse POP With the long bank holiday weekend behind us, it’s time to take stock of exactly how your selling space is being utilised, because as sure as Easter eggs are eggs, a busy shop floor typically looks and acts very differently to one described in even the most detailed store […]
Creamfields is the UK’s most Instagrammable festival, with over 487,750 hashtags on Instagram Glastonbury Festival is the second most popular festival for Instagram users Boardmasters is the third most Instagrammable UK festival According to new research, Creamfields is the most Instagrammable festival in the UK. Experts at Boohoo dove into Instagram stats and analysed the […]
FMBE noticed quite a bit of versatility coming along the grapevine from agency Big Picture. So, we posed some catch up questions to agency director Julian Duncan. 1. How has life progressed at Big Picture since Covid? Whilst the pandemic brought many challenges, it also brought more opportunities to grow our services across virtual […]
Lo:down 2.0 is published, year two of a brand experience report that looks set to be a key one for trend tracing industry marketers and venue owners. FMBE’s Frank Wainwright took a look: So, what does the report – covering the UK’s first full post-pandemic year, reveal? For the detail, don’t rely on me. This […]
Visa asked Imagination to build a brand experience to activate its FIFA World Cup sponsorship that would help the brand to be understood more broadly to be more than just a credit card. Here’s how Visa Masters of Movement addressed that. Visa Masters of Movement The Visa network enables the seamless movement of money across […]
On March 14th, when Rachel Lewandowska was announced as the new Head of Avantgarde London she stated: “The phenomenal brand experiences we’re creating and delivering globally demonstrate how the industry has bounced back with force. In London, we are hugely influenced by the cultural and creative richness we’re surrounded by. I suppose it gives us […]
FMBE put the questions to one of our 2022 agency winners, James Barnes, founder and business director, Backlash 1. What sorts of brand have you helped make an impact at a pop-up event? We have worked on pop-ups for Beauty Pie, Charlotte Tilbury, NEOM Organics, Nespresso, Space NK, Three Mobile and most recently Rituals. D2C […]
Through October 2022 Adobe targeted Gen Z creative students to promote Adobe Express with an interactive tour supported by Noonah’s technology. The nationwide #AdobeToteTour saw 12 dates at 12 universities ranging from Bournemouth on the South coast to Teeside in the North East. #AdobeToteTour used Noonah’s Personalize tech, which allowed students to trial Adobe Express […]
When news of Tracy Sorgiovanni’s promotion to MD at growing agency We Are Collider reached us, we saw an opportunity to catch up with a leading light in our industry whose career has often been associated with dynamic and imaginative brand experiences. Tracy is also keen to inspire and support equal opportunities in the events […]
by Joel Kaufman, Managing Director, LINK – Effective Brand Experience From launching into the UK five years ago, Fulfil Nutrition has grown to be the fastest selling healthy snack bar, selling over 200 million units and achieving acquistion by confectionary giants Ferrero. Throughout this time, Fulfil has been using sampling to achieve its rapid growth. […]
With spring coming (honest!) and summer events on the agenda, Sarah Yeats, managing director, Sledge looks at the event options for the automotive sector. As we approach the official start of spring in the UK, many auto marketers will be turning their attention to key upcoming events, as well as general brand awareness raising activity […]
News of the month for February had to be the announcement that Tactical Solutions has paved the way to B Corp status. So what does that mean for the agency and where does it go from here. Fieldmarketing.com put the questions to MD, Cathy Evans. What was the main attraction of B Corp to Tactical […]
I really enjoy the opportunities that I get to attend and review brand experience events. With my nibbled nails, seemingly everlasting tub of value skin moisturiser, hasty occasional hairbrush and outdoor living weather-worn wrinkles I’m not the most obvious candidate for a health and beauty show. Nevertheless, I do advocate wellness and wellbeing, I am […]
Andrew Orr’s rise through the ranks to now lead TRO as the agency’s new MD has been steady. The agency has also been one that has been consistently in the front rank through that time. Andrew’s career started as an event and tours manager, so his promotion marks a the rise of a lifeblood career […]
With spend patterns changing and consumer budgets squeezed, Fieldmarketing wanted to learn more about the shape of retail and shopper experiences. We put the questions to Leanne Nutter, Retail & Brand Director at Blackjack Promotions. What challenges faced retail marketing in 2022? Just as retail was getting back on its feet, 2022 presented more challenges. […]
When Shepper hit our news headlines for providing retail insight data in 48 hours, we decided to find out a little more about an ambitious app with a desire to answer business critical questions with immediacy. Frank Wainwright spoke to Lindsay Forster. It is fair to say that Lindsay Forster is passionate about people power. […]
We loved recent news from Birmingham that showed growing brand Monty Bojangles making a significant investment in experience led marketing. It was a brand first in terms of scale. At the time of the cmapaign we asked marketing manager Sally Fenton if she would share the post event wrap up with us, and any of […]
A look back and thank you – with category-by-category links – from FMBE’s publishing and awards director, Frank Wainwright What a year! I’ve just finished editing through the bitesize category overviews and these will link from this page (and this page from the results page) so that they are always easy to find and look […]
(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) As usual this category was decided after two judging processes as the best performers for category campaigns then answer agency direction questions. BRONZE Fizz Experience Fizz’s category win in Small Scale with Ajinomoto was a special one, taking a brand that is on trend […]
(Award presented by Andrew Bodwick, head of agency and brand, SpaceandPeople) Agency of the Year is a two-step process, the best category campaigns is step one, a question-and-answer process is step two. Often step two is critical as it points towards the business strength and ongoing prospects of the agency. This year the top four […]
(Award presented by Joe Sheppard (left, Elevate Staffing) The campaign of the year is a winner of winners contest. The top three this year hailed from Tactical (ROI) (bronze), Immersive Event (controlled audience) (silver) and Product Launch (gold). You can read more about two of these excellent campaigns on the relevant pages – the Moet Hennessy […]
Its our belief that having a special award for sustainability tokenises an area that should be held accountable on every campaign. Most of our categories allow for, and merit, sustainability kpis. This special award though was to recognise changing behaviour and celebrate agency and brand teams that are moving forwards year on year with more […]
After two years’ of Covid-battling stories, this year this category returned its focus on solid, dependable, innovative and ambitious management. BRONZE Field Sales Solutions Field Sales Solutions outlined the route to its regular year on year financial success charting business and supplier partnerships that it has put in place in order help key clients develop […]
The category showed off an industry that was more determined than ever to ‘make it happen’. This was a great line up. BRONZE Logobrand – Farrow & Ball Farrow & Ball’s paint range review in Homebase required Logobrand to strip out and then rebuild the new displays in 144 stores on days when the stores were […]
Gold vs silver proved to be a particularly close debate in the category this year. BRONZE Logobrand – Britvic Reducing waste in the over-production of FSDUs has to be a paramount concern for field sales and merchandising teams, and this entry for semi-permanent fixtures in Co-op for Britvic showed several steps in the right direction with […]
FMBE’s Frank Wainwright collected the award on behalf of Philips who could not attend. Photo by Aniseed Photo. There was a very good, high quality category, with one entry that set new standard benchmarks in winning gold BRONZE 2 Heads – World Business Council for Sustainable Development The World Business Council for Sustainable Development used their […]
Only one finalist was chosen. It was a standout entry that really impressed. GOLD N2O – Coke Zero When Coke Zero wanted to get samples into a target group’s hands during the pandemic, N2O’s solution was to do so via Amazon. This was the target group: Cohort 1 (9th June): ‘Soft Drinks’ category shoppers (age 18-34) […]
(Award presented by Tom Kalicki (left), Pictures Experience) This was surely the most impressive category of the year and reflected in the doubles for Bronze and Silver that were awarded. BRONZE Hopper and Clarion Communications – Aldi UK Veuve Monsigny Champagne This pop-up wine bar had already had success in other categories. It was the brand […]
This was a very tight head-to-head for gold and silver with a narrow win eventually declared. SILVER Blackjack Promotions – DUFRY This campaign showed how a practiced team had the confidence, togetherness and imagination top restore a colourful Christmas to Stansted’s duty free. The campaign moved away from traditional brand to hand sampling and flash mobs. […]
Brand experience is often underrepresented in the Brand Ambassadro category and many of the entries that we do get are a little light. These two made a fight of it, but the judges all called the silver/gold result in the same order. SILVER Janais Currie, Elevate Staffing, BMW Janais’s entry was a marker to the future […]
The quality has gone up and up through the last 3 years. Everyone on the shortlist was in someone’s top 2. It is the most requested category to repeat from judges on previous years. We decided the best feedback piece was to show a selection of comments from around the award judges. BRONZE Shane Purser, REL […]
The category proved how hard it still is for marketing teams to accurately quantify the value brought by influencers, leaving the way clear for last year’s winning agency to show us, once again, that they are a leader in the category. Only gold was presented. GOLD N2O – Superdrug and Switchboard This collective campaign brought together […]
Award presented by Andrew Bodwick, SpaceandPeople. FMBE’s Frank Wainwright collected the award for Factory 42, who could not attend on the night. It was a category that saw the gold and silver winners of the previous category demoted to bronze and silver. If you have read the Integration/Amplification, write up you’ll know how strong these two […]
The top two in this one really stood out for being both brave and results driven, whilst the bronze award furthered the status of a proven winner with fans of the brand. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE The Producers – LEGO The Producer’s showed off their digital acumen in this event for long-term client […]
The category saw a standout top 3 and a standout winner. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE N2O – Tesco Bursting with Pride saw Tesco celebrate is 10-year support of London Pride with a Jack in the Box! performance float curated by N2O that was used to engage 200 Tesco store colleagues directly with the […]
Whilst bronze winner Strata and Polestar split the judges to broadly to win in this category, a gold and silver head-to-head battle emerged that was the closest at FMBE 2022. Award presented by Andrew Bodwick, SpaceandPeople. BRONZE Strata Creative – Polestar This was challenging for our judges as the entry blended mass consumer events such […]
(Award presented by SpaceandPeople) The category saw a bigger than usual skew towards effectiveness. The campaigns were low on innovation but high on driving value at every point of contact. BRONZE Gekko – Google A brand training bus for Google’s smart home product Nest, this roadshow reached housebuilders and builder’s merchants to establish product choice […]
If not a full post-Covid recovery the category saw a returning strrength in depth and 3 high quality winning camapigns. BRONZE TRO and Fuse – Just Eat Takeaway Writing this during a World Cup, thankfully we have had Jill Scott starring on reality TV to keep the wonders of Euro 2022 front of mind. It […]
Assessing the top three our judges were faced with a trio of the most competitive sales teams. The 2021 silver and bronze teams were back with belief in their even better numbers and a brand new joint team bringing together sweets and beer was the unusual challenger. BRONZE REL Field Marketing – Weetabix If FMBE had […]
The category acknowledges that sometimes financial results are not the exclusive indicator of success, focussing on operational KPIs instead. BRONZE Tactical Solutions – Mars Petcare One client quote stands out as a good way to summarise what there is to love about this entry: Eleonora Cosci, Asda Online Customer Development Manager at Mars Pet Nutrition […]
(Award presented by Blooming Fabulous Flowers) The category is all showing how a tactical campaign delivers profitable results. All three finalists impressed in getting to the shortlist, but once there the judges all chose top three in the same order leading to a unanimous verdict. BRONZE Fizz Experience – Shicken This confidential entry was for judges’ […]
Powerforce have a fine record in the category, winning last year with Purina and taking silver the year before with Lego in 2020. Top Notch and Bayer won bronze last year. BRONZE Retail Marketing International – Premier Foods Floor vinyls and cabinet overlays in Iceland and a TikTok video shared on the store’s TikTok account […]
Field Data has been the secure domain of two agencies for the previous four years with Logobrand and Tactical Solutions sharing the spoils and just one silver in that time to anyone else – when Field Sales Solutions picked that up last year with client P&G. So, could Field Sales Solutions progress from this? The […]
This was one of the hardest fought categories and saw the judging panel split between two popular choices for bronze and silver. One comment noted that the depth and variety shown through the top four indicated a real renaissance in retail experience post-COVID. BRONZE – Link Communication – CleanCo Link Communication has dominated this category in […]
Nathan Kosky, Vice President – Europe, AEG Global Partnerships Marketing partnerships in music and entertainment are nothing new; from Michael Jackson’s endorsement partnership with Pepsi throughout the 80s, using artists songs in advertising to brand activation at live events and festivals, there has been a decades-long association between brands and the live entertainment industry. Partnerships […]
This was a typically heavyweight sales category that saw sales, teamwork, passion, negotiation, and innovation. BRONZE REL Field Marketing – GSK Haleon It has been an exciting time for Haleon since demerger from GSK back in July with fabulous sales results reported in the business news columns. https://www.standard.co.uk/business/haleon-gsk-pharmaceutical-ftse-100-b1026766.html It is easy to imagine that this award […]
by David Louis, Sales and Marketing Director of Field Sales Solutions This World Cup is going to be very different for brands, consumers and retailers. The dominating promotional stacks of beer that greet customers on entering multiples, the line-up of prominent snack displays, and the unmissable special offers so familiar during the World Cup and […]
from Frank Wainwright – FMBE Awards Director Congratulations to all our FMBE Awards winners, and shortlisted finalists. We enjoyed a hat-tastic evening at Ascot Racecourse with our awards host this year, comedian Simon Evans and our ever-reliable Voice of God, Jonathan Clays. The dancefloor was filled by Extreme Ways. Our tip top best hat winner […]
Fieldmarketing.com introduces the first in a series of monthly thought leader articles from our FMBE Awards staffing partner, Elevate From private travel carbon emissions to the vast piles of waste produced, it’s no secret that the events industry is often guilty of contributing to unsustainable practices. You only need to read the recent news surrounding the […]
By David Louis, Sales & Marketing Director, Field Sales Solutions Covid turned marketing insular. The need to pivot to meet tactical needs was essential as marketers and agencies across the world responded to unique challenges in each country, even in regions. Comfortable as it may be to remain focused locally, the commercial world has moved […]
On October 3rd I attended an event hosted by Elevate Global the staffing specialists. F*ck Being Humble was presented in Shoreditch by Stefanie Sword-Williams as a talk-workshop for 40 of Elevate’s team, field staff and brand ambassadors. F*ck Being Humble is a book allied to a personal promotion strategy and is near enough synonymous with […]
FMBE’s Frank Wainwright visited the O2 Roam Freely Lounge and chatted to Blackjack Promotion’s Andy de Vito about his pivotal role in resourcing this brand experience. (Pictured above – our welcoming host, Caeti, Blackjack Promotions) Let’s make a dangerous assumption for a moment and guess that a high percentage of this summer’s visitors to Europe […]
Here’s a lookback at this intriguing and talkable brand experience camapign by 10 Yetis Digital when the agency launched multi-layered Tombstone Taxis marketing campaign for life insurance brand DeadHappy in May this year. The life insurance company on a mission to change attitudes towards death – DeadHappy – recently appointed digital marketing agency, 10 Yetis […]
Andy Boothroyd, Commercial Manager, Retail Profiling Group argues that poor quality customer experience at retail us exacerbating the challenge in in industry where 14.4% shops are empty. With 10,000 chain store branches disappearing from Britain’s retail locations in 2021, combined with high streets that are still recovering from the effects of the pandemic due to […]
Ian Irving, global marketing director, trovr discusses how brands can take more responsibility for cleaning up their act at events ahead of 2024’s Deposit Return Scheme. Attendees and performers at live events and entertainment venues are increasingly demanding organisers to be as sustainable as possible. A recent Planet Patrol report has highlighted that the majority […]
As the long-awaited 2022 Wimbledon Championship approaches, physical branding experts Solopress have analysed the top 5 most unique and creative sponsorship campaigns of the tournament’s history. Key Findings: Searches for ‘Wimbledon 2022 Championships’ have increased by 250% in the last 30 days alone. In sponsorship terms alone, the British sporting event racks up an estimated […]
Words and Pictures – Frank Wainwright It would be an easy pun to say that brand ‘basketball’ is bouncing back after COVID. But moves are certainly afoot in the sport – with London Lions in the vanguard – to showcase the matches as a true event experience. In terms of audience and reach, basketball offers […]
By Peter Lidgey, Global CSO at Elevate Brand marketers have welcomed the return of live events post-pandemic. Events are a pivotal part of the industry, providing a platform to publicise new services and ideas – as well as offering a host of networking and sales opportunities. But traditionally, events have been difficult to measure. Especially […]
A look back and thank you – with category by category links – from FMBE’s publishing and awards director, Frank Wainwright This final reflection piece, with all of the categories now written up and analysed in bite size pieces, is 3 weeks overdue – something that can be put down to the new fluidity of […]
The shortlist was marked by some new contenders – Backlash, ENERGY and Blue Square Group. We had expected to see the former two emerge as growing forces in experiential marketing, though Blue Square Group’s arrival was notable from an agency that is no stranger to FM Agency of the Year contention. This year Blue Square […]
A very competitive year saw several exciting claims on this coveted prize. In the end three agencies that are familiar names in the frame emerged, but it wasn’t straightforward. BRONZE Logobrand The 2020 champions and this was a very strong defence. Logobrand’s growth curve continues unabated. The agency’s familiar strength in data and insight is still […]
Sponsor: Coalition Event Services Coalition’s superb event hosts and costume performers made FMBE Awards 2021 flow without a hitch in the room and with fun a laughter from the stage. Campaign of the Year proved an exciting innovation at this year’s awards. The finalists are put forwards when specifically championed by the judges in other […]
The special award allows entries and campaigns from previous years to compete against each other. This year celebrated campaigns that drew on celebration days in the calendar to improve their success. GOLD Logobrand – Tassimo Judges united around this campaign, a 2016 gold winner in Tactical ROI. The entry surprised judges who loved the entry here for […]
The category has been one of the very top ones for the past three years and this year we knew it was likely to show up some excellent entries. It didn’t disappoint. The challenges thrown down to agencies during lockdown brought out the best in our most resourceful management teams. We saw stories of creatively […]
A fabulous category this year that saw an exceptional ‘make it happen’ top four emerge. BRONZE Logobrand – Henkel Henkel Adhesive Technologies is one of the world’s leading suppliers of adhesives, sealants and functional coatings. In the UK, Henkel brands such as Solvite, Loctite, Unibond, Sellotape and Pritt dominate the category as market leaders in both the […]
This was a tricky category to judge with 5 contenders that the judges really rated. Hopper’s stand for Affinity Water survived in the mix for a while – the giant bathtub had so clearly been a headline grabbing factor in its other category wins, but these four were saw the clearest and most accountable correlation […]
The final three for this one emerged from a star quality shortlist. It led to an outstanding top three and yet a clear winner (which was entered for judges’ eyes only). These were events that challenge the return to live and in person without using at least some of the virtual programme in a hybrid […]
Judging the category proved relatively simple this year as there was a stand our consumer facing FMBE campaign for Costa Coffee, and a stand out field sales campaign that never lost sight of the shopper end game for Alpro. Both campaigns had already impressed in other categories, with the Costa Coffee campaign winning integration/amplification and […]
Sponsored by Bowimi The field sales platform that improves sales. A mobile app and dashboard that gives your team the tools they need to deliver more revenue. The lead three in this category combined showed off a range of brand experience skills and saw awarded to a virtual event. BRONZE Seen Displays – Nike X Joy […]