Gastro Alfresco gets set for its 18th tour
Posted by
Brand Belief’s market-leading Gastro Alfresco multi-brand, multi-discipline campaign returns this summe
News
intu Metrocentre hosts chandelier appeal for CHUF
Posted by
Shoppers can now make a difference to a major charity – and own a limited edition memento of a unique chandelier.
Smirnoff partners with Sahara Force India
Posted by
Smirnoff – the world’s leading premium vodka – is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.
Waitrose announces cricket sponsorship activation plans
Posted by
England captain, Alastair Cook, and newly appointed head coach, Peter Moores have officially launched Waitrose sponsorship of the England Cricket Teams.
TeamHaven Mobile for iOS is made available
Posted by
TeamHaven has announced the immediate availability of TeamHaven Mobile for iOS.
Cosine wins Philip Morris’ field marketing account
Posted by
Cosine has announced its success in winning the first National field marketing contract with Philip Morris Limited (PML) following their decision to appoint a specialist field marketing agency.
Cheil UK creates in store campaign for Samsung’s WW9000
Posted by
Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine.
Space set to promote Full Flavour Refreshment
Posted by
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote two low alcohol beverages
Gorilla to deliver TT Mayhem tour
Posted by
The tour is offers Monster Energy
TeamHaven enhances call compliance
Posted by
TeamHaven has announced that staff can now check-in and check-out of their visits helping project managers to easily work out which staff have not turned up on site at the required time
Lola in polar campaign for green taxis
Posted by
London’s minicab company Green Tomato Cars hired promotional staff from Lola to help create a buzz around their I Love Polar Bears campaign.
Wyke Farms sets off on Summer sampling tour
Posted by
Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.
Barny goes on tour with Arc London
Posted by
The bear-shaped sponge snack brand will target families across the country to build on its successful launch last year.
AirPortr set to take off with Purity Staffing
Posted by
The agency will provide a full HR service
Lurpak set to promote Cook’s range
Posted by
BD Network will run the experiential
Volvic teams up with Tough Mudder events
Posted by
The brand will ask ‘Have you got the bottle?’
Lola helps London Wasps add box office appeal
Posted by
Big match ticket sales have been boosted by the field team
Space helps Thorpe Park and Angry Birds with Easter promotion
Posted by
The events are taking places at the venue across the Easter weekend
NomadiX appears in Colombia
Posted by
BlackBerry and Disney have both used the service
Kinetic carves out attention for Carling British Cider
Posted by
The agency has sculpted attention for the brand alongside an OOH programme
The Vamps lauch album at Westfield
Posted by
Live streaming and social media were made engaging by Really Creative Media
RPM adds Eggsplorer dimension to Cadbury’s Easter Egg Trails
Posted by
Cadbury has commissioned marketing communications agency, RPM, to enhance cohesion across the brand’s annual Easter Egg Trails campaign that takes place in partnership with the National Trust and National Trust for Scotland.
SMR7 launches DeltaDash iPad App
Posted by
DeltaDash is a companion dashboard reporting iPad application for the SMR7 iOS and Android Data Capture Soloution
Bacon Inflate
Posted by
We at Baconinflate offer a creative temporary solution incorporating Creative Design, UK Manufacture and Logistical Event Support.
CPM issues guidelines to maximise sales
Posted by
The sales development agency has pooled data from several sources together to show the value of its insight
Bonne Maman goes on tour with The Circle Agency
Posted by
Bonne Maman launched its first ever UK experiential campaign today, inviting the public to ‘explore the house of Bonne Maman’.
Black Sails hangs a tale in the Dock
Posted by
History was brought to life for Amazon Prime as a row of pirates could were seen swinging in gibbets along the infamous Execution Dock on the river Thames
House of Experience set to develop Emirates Aviation Experience
Posted by
House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.
whynot! sets out on sampling tour with Anchor Cheddar
Posted by
Anchor is embarking on a nationwide tour across Tesco and Asda supermarkets this April as part of their continued marketing push for Anchor Cheddar
Cocio starts sampling tour with Space
Posted by
The brand will target influencers
ProKreate emerges to deliver transmedia storytelling experiential marketing
Posted by
The new division will focus on immersive brand connections
Peugeot redies to get the 308 on the road with Initials
Posted by
Arcstream AV has helped build the experience
Purity launches a premium staffing division
Posted by
The launch at Hush in London’s Mayfair was attended by a raft of brand representatives and leading marketing agencies.
eXPD8 acquires field marketing business from Tradewins Ireland
Posted by
eXPD8@Tradewins has been created
Projection Artworks help candle campaign
Posted by
The activity used Nelson’s Column projection
Honda commits to engaging Snowbombers
Posted by
The sponsorship has been announced just before the Alpine event
Fieldology offers Blink data service for field teams
Posted by
Blink is offered externally for the first time
SSG Create helps HTC One launch in London and New York
Posted by
The event is backed up with a further skatepark experience
TRO wins Ryder contract for BMW
Posted by
Multiple brand engagements are planned
NomadiX and Agent 42 combine to demo Acer tablets
Posted by
The demos engaged individuals and onlookers at the same time
Cosine opens in Germany
Posted by
The Onmicom agency is furthering its reach into markets around the globe
Proximity London and Grand Visual get set to deliver a memorable Oxfam Mother’s Day
Posted by
Proximity London have brought together talented artist Lizzie Mary Cullen and cutting edge technology by Grand Visual to create a real time giant Mother’s Day card for Oxfam
Flourish delivers Republic of Rugby for Canterbury
Posted by
The activity tapped into the rugby club ethos
Big Cat Group acquires House of Experience
Posted by
The acquisition adds experiential expertise to Big Cat’s growing business
Mayridge acquires Blondefish
Posted by
The RFID and event tech business will add extra expertise to Mayridge
Wembley venues seek iconic return with Stream’s brand assistance
Posted by
Several destinations will be promoted together to the event world
Octopus Investments calls on Gernerate to activate cricket sponsorship
Posted by
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket.
Betway sponsors Matchroom Sport’s Froch vs Groves fight
Posted by
The match will be in May
Jaguar Land Rover starts exhibitions tour with Imagination at Geneva
Posted by
The stand goes on to Beijing, Paris and LA
BEcause get set for Blood Pressure campaign
Posted by
Public Health England has hired brand experience agency BEcause to host pop-up testing stations in Wakefield for two weeks in March, offering free blood pressure checks to local people aged 40 and over.
Retailer offers set for TagBeacon activation in Eastleigh
Posted by
A South Coast shopping centre has become first in the UK to use the revolutionary Beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads
Projection Advertising rebrands as Projection Artworks
Posted by
The new name reflects an expanding expertise
Grass Roots raises over £10,000 for Willow Foundation
Posted by
The Willow Foundation is the only charity in the UK to provide positive and life-enhancing Special Days for seriously ill 16 to 40 year olds.
Trio of events help launch Ford’s new Focus
Posted by
The events have been created by Imagination
Airwick brings the country to the city
Posted by
The brand environment was created by PR agency Virgo Consumer Health & Wellbeing and built by Hothouse IWG
Strictly SW7 returns with panache
Posted by
The event is now in year 3.
Imagination wins creative contract for extensive ANZAC tour
Posted by
A travelling exhibition will go Australia wide
Swiss grill and NOP Global get set for summer barbeques
Posted by
The agency and brand are undertaking a major campaign at retail
TCC appoints Lars Olofsson
Posted by
The high profile appointment is of strategic significance to the agency
Aesthetics wins Midlands accolade
Posted by
The team was awarded for service provision
TAAP on Windows offers low cost data capture option
Posted by
The new service enables a switch from other platforms
psLive rolls out data tank
Posted by
It will help keep thought leaders on track.
CafePod sampling sees results with Ngage
Posted by
A national campaign is underway
SSG Create readies for Mobile World Congress with HTC and Microgaming
Posted by
SSG Create, the London based brand experience agency, has been tasked with managing HTC’s entire Mobile World Congress brand experience for the fifth year running
Tree Fu Tom on Westfield half-term tour
Posted by
SGA Productions is behind the tour
Losberger appoints Pauffley to develop Graeff offer
Posted by
Simon will work on sales and rental for experiential
Persil engages with stain removal at thecentre:mk
Posted by
The activity is devised by DLKW Lowe, produced by Grand Visual, and booked by Mindshare and Kinetic
Hammerson, Nationwide and E.ON join forces for national Big Positive roadshow
Posted by
Slingshot Sponsorship is helping with the event partnerships
Qantas and Tim Tam bring about Queensland reunions
Posted by
The two iconic Australian brands are working together on the promotion
iD Staffing launches nationwide recruitment programme for Elizabeth Arden
Posted by
A select 100 will represent the brand for a year
Theobald Fox announces experiential arm
Posted by
The agency has already enjoyed brand experience success for clients
Clifton Nurseries selects KruTalent as preferred event entertainment supplier
Posted by
The talent agency and historic event space look a good creative mix
CJ Retail Solutions is announced
Posted by
The CJ Services business has rebranded
Survey Anyplace makes strides with Miele contract
Posted by
The surveys provide realtime results
Hobbycraft initiates customer feedback programme with SMG
Posted by
The programme operates across 75 stores
Mash and Cava join forces
Posted by
Through the deal Mash will look after Cava’s clientbase
Space set to aid Cocio below the line
Posted by
Trial will form part of the brief
Smooth Favourite goes under starters orders with Space
Posted by
The campaign races away this month
infinite Group appoints new Operational Board
Posted by
The business is poitive about furthering new buiness and operational goals
Survey: Experiential marketing is a student winner
Posted by
The survey was by student marketing agency BAM
MultiTaction iWall launches
Posted by
The engagement wall is set form corporate and event spaces
Betway supports top PDC darts tour
Posted by
Betway has signed an agreement to sponsor the 2014 Betway Premier League Darts tournament, the UK & Ireland’s biggest indoor sporting event.
Engage Production augments Porsche launch
Posted by
An app is being used to help interact with customers in dealerships
Mobile Promotions merges with Lloyd Paul Events
Posted by
Paul Taylor is assigned event director
Retail Marketing Group gains Investor in People certification
Posted by
The agency is also an award winner as a Thames Valley ‘best company to work for.’
Stature PR opens an Events business
Posted by
The agency recently assisted a brand experience event for Namco
Aeroflot concludes masterclass experiences at Natural History rink
Posted by
The airline will be a major carrier to Sochi for the Winter Olympics
Picture Story: Walking with Dinosaurs at Westfield
Posted by
The activity celebrates the 3D movie
BEcause gets set for graduates
Posted by
A new scheme aims to attract the UK’s brightest and most ambitious graduates,
Shoppers get to Be More Dog at Christmas in Bluewater
Posted by
The Circle Agency is delivering the O2 Priority promotion
Carat Live integrates team into psLIVE
Posted by
The integration will add further expwertise to psLIVE’s global ambitions
IWC Schaffhausen and BFI set out as storytelling sponsorship partners
Posted by
The association will see the luxury watch manufacturer headline the Luminous Gala amongst other sponsorships
Spinningfields wheels out a snowflake with an imprint
Posted by
The snow wheel will make a big visual impact
Namco Bandai Games embarks on Ghostly Adventure with Stature PR
Posted by
The agency will also make light of Dark Soul’s publicity
CACI Field Force Planning wins Brand Momentum account in Canada
Posted by
Brand Momentum is a fast growing agency
Hello Kitty enters into a 12 month experiential project with SGA
Posted by
A full calendar of events is planned
Tony Stratton retires after 38 years at CPM
Posted by
Stratton, an FMBE Lifetime Achievemnet holder will be ‘Chairman Emeritus’ at CPM
Lloyds Bank launches shopper roadshow with agency Rufus Leonard
Posted by
The tea drinking tour is offering shoppers respite
Campus Group and NUS partner for experiential events
Posted by
A close relationship between Campus Group and NUS will combine both organisation’s strengths to co-produce an increasing number of engaging student focused experiential campaigns.
Mothercare and Milton promote Sterilisers in store
Posted by
Christmas tree POS has been set up