Betway has signed a sponsorship deal with Total Warrior ahead of this mud runner event that will take place in Cumbria on 3rd-4th August 2013. This challenging event will see 5,000 competitors tackle the Total Warrior course over the weekend. The Total Warrior Mud Run will form an integral part of Betway’s line-up of Live […]

Little Chef set to sign up younger brand fans at Boardmasters

Posted July 30, 2013 by Harriet Cramer

The brand is connecting with a new audience via the festival

Pic2Go offers new brand-fan connection

Posted July 30, 2013 by Harriet Cramer

The new service is offers a ‘real time footprint’ for experiential activaltions

Appleton Estate rum tours with Flourish

Posted July 29, 2013 by Harriet Cramer

A Bedford Bus is on tour

Electrify sets out with Haagen-Dazs cinema screenings

Posted July 29, 2013 by Harriet Cramer

The activation agency and brand are already established partners

Freeview and Gekko head out on Tea Party roadshow

Posted July 26, 2013 by Harriet Cramer

The activity starts in August

Aesop conceives Italy Live for Birra Moretti

Posted July 24, 2013 by Harriet Cramer

A live cross-continental link up is planned

Life Experience swings in for Grolsch

Posted July 24, 2013 by Harriet Cramer

The recently formalised Experience agency is taking to the roads for the iconic brand

CPM partners in Amazon research

Posted July 24, 2013 by Harriet Cramer

The report looks into shopper preferences and category management online and off

McArthurGlen appoints Brandspace

Posted July 24, 2013 by Harriet Cramer

Brandspace will offer brand experience marketing opportunities at 6 Designer Outlet centres

Worth pops up for brand new store concept

Posted July 17, 2013 by Harriet Cramer

The new business will create retail channels for brands

i2i Marketing goes shooting with Nerf

Posted July 15, 2013 by Harriet Cramer

Its a blast for consumers

Maoam Mega Vend heads on 16 week tour devised by i2i Marketing

Posted July 15, 2013 by Harriet Cramer

Brand fans are being asked to ‘go epic’

Wasserman Media Group acquires Ignite

Posted July 15, 2013 by Harriet Cramer

The acquisition will see Ignite assume the Wasserman name

The Marketing Store lands Carlsberg’s BTL contract

Posted July 12, 2013 by Harriet Cramer

The business was landed after a 3 agency final pitch

In store promotion analysis shows volume sales decline

Posted July 11, 2013 by Harriet Cramer

The analysis comes from IRI

Carling British Cider samples with Sense

Posted July 10, 2013 by Harriet Cramer

6 weeks of sampling is planned

GB Taekwondo and Slingshot seek brands for engagment

Posted July 10, 2013 by Harriet Cramer

The sport has announced a deal with Slingshot to help promote the sport and encourage brand participation with it

RPM helps Ashes fans get fired up

Posted July 10, 2013 by Harriet Cramer

The agency designed and produced today’s opening ceremony

GTI campaign continues with surfing at Goodwood

Posted July 10, 2013 by Harriet Cramer

Initials is behind the brand activation

SGA Productions set up Summer for Mr Men and Little Miss

Posted July 9, 2013 by Harriet Cramer

The first event will be Lollibop

Anchor Cheddar sets out to connect with shoppers

Posted July 9, 2013 by Harriet Cramer

The campaign is being run by whynot!

Aviation Experience takes off with Boris Johnson

Posted July 8, 2013 by Harriet Cramer

The £4M Emiirate’s experience opened to the public at the weekend

Cosine UK

Posted July 7, 2013 by Harriet Cramer

We are an award-winning field sales and marketing agency, including FMBE & Marketing Magazine’s Agency of the Year, with a proven track record of increasing our clients’ sales, retail presence and brand awareness.

Teletrack adds Staff Self Booking and Voice Transcription features

Posted July 5, 2013 by Harriet Cramer

The Staff feature futhers efficiency for time precious bookers

Winning PR Stunt cost less for Westons

Posted July 5, 2013 by Harriet Cramer

The on-trade promotion and PR stunt proved a real crowdpleaser

Brand and Deliver commissions 200,000 RFID wristbands for Samsung gigs

Posted July 4, 2013 by Harriet Cramer

ID&C is the wristband provider

Isle of Man Government’s Motorsports team reports TT Mayhem success

Posted July 3, 2013 by Harriet Cramer

The event was hailed as spectacular

Gambler pops up in Shoreditch courtesy of Wolfpack

Posted July 3, 2013 by Harriet Cramer

The Warrior Football boot is featuring in and integrated campaign

RPM assists new Sour Patch Soda Popz launch

Posted July 3, 2013 by Harriet Cramer

The tour begins today

evian’s Wimbledon Wiggle goes live

Posted July 3, 2013 by Harriet Cramer

A live performance is scheduled alongside a live screening tomorrow

Malibutique returns with new brand partners

Posted July 2, 2013 by Harriet Cramer

The cocktails and shopping experience is back with brand partners alligned with the event by Cherry London

Despicable Me 2 interacts with innovative digital outdoor campaign

Posted June 30, 2013 by Harriet Cramer

The campaign was devised by Clear Channel and the tecnology underpinned by Grand Visual

Blippar shows off its technology via Formula One

Posted June 30, 2013 by Harriet Cramer

The new logo on Max Chilton’s F1 car can be blipped for the first time at Silverstone

Arc Stars launches to offer bespoke staff selection

Posted June 28, 2013 by Harriet Cramer

The new staffing agency will take on work in addition to its committments for Arc London

PSCo reveals own brand display and support products

Posted June 25, 2013 by Harriet Cramer

The new Lifter and mobile Videowall products are a response to client requirements

Grass Roots Meetings and Events emerges following consolidation

Posted June 25, 2013 by Harriet Cramer

Clients are set to benefit from a joined-up approach

Battery screen technology ready for field and event marketers

Posted June 25, 2013 by Harriet Cramer

Battery power and quick assembly makes this technology look like a valuable addition to all types of Field Marketing and Brand Experience teams

Touch Worldwide helps Nokia launch Lumia 925

Posted June 25, 2013 by Harriet Cramer

It was an occasion for show, not tell

Imagination sources Showforce team to help launch Ford Kuga in Taiwan

Posted June 25, 2013 by Harriet Cramer

The Kuga arrived at full tilt

Network Rail Gets Set for Summer with Blackjack

Posted June 24, 2013 by Harriet Cramer

Retail promotions are connected with the experiential events

Premium grocery brands maintaining position

Posted June 24, 2013 by Harriet Cramer

New data reveals that FMCG brands are defending their quality positioning in terms of shopper priority

Isle of Wight provided bespoke barcode wristbands to guests

Posted June 24, 2013 by Harriet Cramer

The same technology provider is also aiming for assisting IoW towards becoming a cashless festival in years to come

Shopper Retail Insight brings a football style focus to shopping patterns

Posted June 19, 2013 by Harriet Cramer

Tactical insights will help retailers and brands meet their goals

Kru Live helps Havas PR with staff for Badoit’s elite picnic

Posted June 19, 2013 by Harriet Cramer

The event enjoyed great music and polished theatrical service

Ogilvy France and IBM win Cannes Lion for Outdoor with useful billboards

Posted June 19, 2013 by Harriet Cramer

The camapaign creates seats, shelters, ramps and offers a call to interact

iD In-Store aims to deliver product insight ambassadors

Posted June 19, 2013 by Harriet Cramer

The in-store team are already working to promote Sage appliances

PSCo opens an updated Assessment Centre

Posted June 19, 2013 by Harriet Cramer

The newly equipped centre officially opens July 1

Student Finance Tour starts third year with EMS

Posted June 19, 2013 by Harriet Cramer

Year 2 saw a 41 per cent increase in participation numbers

evian integrates digital wiggle with sampling, event and field marketing

Posted June 19, 2013 by Harriet Cramer

The campaign brings wiggling alive at tennis screenings

SSE appoints Synergy as Commonwealth partner

Posted June 14, 2013 by Harriet Cramer

The energy company expects to help bring the Games alive

Global Champions celebrate at The International Quarter

Posted June 14, 2013 by Harriet Cramer

The event brought the reminder of great sporting triumphs back to Stratford

Lumi Mobile acquires IML

Posted June 13, 2013 by Harriet Cramer

The company brings together mobile app, survey and audience engagement technology.

Maynard Malone helps Genius deliver My Perfect Toast

Posted June 13, 2013 by Harriet Cramer

The sampling and integrated campaign is underway online

Emirates Aviation Experience gets ready for take off

Posted June 12, 2013 by Harriet Cramer

The brand is puitting more and more emphasis on experiential marketing

Media Alive creates new sample packs for Tetley Estate Selection

Posted June 10, 2013 by Harriet Cramer

Working with the brand is a pleasing conract for the agency that has been operating for less than a year

Initials helps Peugeot show off new GTI

Posted June 7, 2013 by Harriet Cramer

The ‘GTI is back’ campaign is underway

FieldStar and University of Derby Corporate launch modular training courses for field staff

Posted June 7, 2013 by Harriet Cramer

It is the first known course for fild marketers to be fully endorsed by a University

Clipper Teas set to surprise with Closer’s magical tour

Posted June 7, 2013 by Harriet Cramer

The gigantic teapot spectacle starts out at Hampton Court

RPM devises Tiugh Mudder activations so that Strongbow drinkers can Earn It

Posted June 7, 2013 by Harriet Cramer

The obstacle course events are supported by a fully integrated campaign and a range of marketing and advertising agencies

Badoit and Havas PR combine for a picnic with sparkle

Posted June 7, 2013 by Harriet Cramer

Free fine dining features in the Soho Square event

Gastro Alfresco readies for 17th tour

Posted June 5, 2013 by Harriet Cramer

The sampling multi-brand experience is about to set off

FS Distribution rebrands to reflect forward thinking

Posted June 4, 2013 by Harriet Cramer

The handling house for experiential and field campaigns has created a socially connected look and feel

IMG and Kru Live set to make queue play pay for Robinsons

Posted June 4, 2013 by Harriet Cramer

Outdoor play will be promoted to tennis fan families

ShopperTrak acquires RapidBlue

Posted June 3, 2013 by Harriet Cramer

The acquisition further’s ShopperTrak’s cause for the provision of in depth shopper insight data.

Space logs a sampling story with Wing-Co

Posted May 31, 2013 by Harriet Cramer

The brand is ready to pull up trees for healthy attention

Oreo Pops set for Closer treatment

Posted May 30, 2013 by Harriet Cramer

A nationwide tour covers shopping centres, festivals and family days

Bulmers and Space get set to begin

Posted May 29, 2013 by Harriet Cramer

The brand’s ‘begin with’ campaign gets underway

Frukt and Full Fat activate at festivals for Russian Standard Vodka

Posted May 29, 2013 by Harriet Cramer

The vodka brand is preparing an ecelctic mix of brand entertainment

Rum Ambassador heads from Antarctica on continuing global tour

Posted May 24, 2013 by Harriet Cramer

Ian Burrell, a self-styled Global Rum Ambassador has been making waves for rum whilst securing a new sponsor for his Rum Experience. Burrell has been pulling off rum stunts and events around the globe in locations as diverse as Hong Kong and Antarctica. Founder and Director of The Rum Experience & UK RumFest, and owner […]