Acquia has announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to […]
Experience12, the pop-culture marketing agency is looking forward to a merry little Christmas as it announces the launch of its 2019 pop-culture Christmas party advent calendar. The calendar embodies film, TV and gaming highlights who have ‘sleighed’ pop-culture in the past year, welcoming a range of top characters from the likes of Stranger Things, Good […]
On Monday 2nd December strategic branding company, Creative Spark, announced they have strengthened their client relationship with Junkyard Golf Club by accelerating the business’s growth via a concise digital strategy and website improvements that have expanded their online presence. The agency has worked with the business for two years and seen it grow from a pop […]
For the 10th consecutive year, Freeman has been certified by J.D. Power for providing “An Outstanding Customer Service Experience” with its live phone support. The recognition falls under the J.D. Power Certified Customer Service Program℠, which acknowledges companies with a strong commitment to providing an outstanding customer service experience. During its evaluation process, J.D. Power randomly […]
Samsung Electronics Co. Ltd has announced an out-of-this-world mission as it launches the Galaxy S10 5G into the stratosphere to give consumers the chance to get their face in space. For the past five decades, Samsung has provided consumers with the latest innovations in screen technology: from Curved TVs, to dual edge display and foldable […]
2heads has launched a new version of its cutting edge strategic B2B event management tool – EventHive. EventHive has been rebuilt from the ground up at significant investment from 2heads, introducing a powerful, real-time architecture and flexible CMS to empower event professionals, streamlining event management to allow teams to work independently and remotely. Bolstered by more […]
ANNA Money (Absolutely No Nonsense Admin), the mobile business account for creatives and entrepreneurs, has launched a campaign with crowd-funded investment platform Seedrs ‘Equity for Mugs’. ANNA Money launched the world’s first debit card that miaows last year and has once again bypassed the boring, this time to launch an investment campaign with a difference. […]
Brand experience agency, Avantgarde, has announced that Jason Anderson has been appointed as digital director to further strengthen the agency’s digital offering. With over 20 years’ experience in digital working on award winning accounts including Mini, M&S, P&G, NHS, Renault, RAF, Santander, HSBC, Microsoft and Sky, Anderson joins from Sectorlight where he was digital director. Reporting […]
Teletrack has been serving the retail, field marketing and field services sector with mobile workforce management software for nearly two decades. The original electronic data capture platform for the field marketing sector rapidly became a retail wide provider of data and person management. As industry is changing rapidly, especially the retail sector, challenger brands and household names are transitioning to […]
intu has welcomed the first physical store in Europe for AliExpress to its Madrid shopping centre, intu Xanadú. The store, a collaboration between AliExpress and D.Phone opened on 25 August. AliExpress is a global retail online marketplace under the Alibaba Group, and D.Phone is a major Chinese retailer of mobile phones and accessories. D.Phone serves […]
The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]
Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate. Running from August 9-15, the photography showcase comprises Corbett’s long-standing documentation of the BikeStormz youth movement since its formation in 2015. […]
The Behaviours Agency, formerly The Market Creative, has strengthened its team with the appointment of two new account handlers. Janey Leonard-Myers joins the 15-strong team as senior account manager. She will work on projects for Sharps, Bradstone and Simply Paving as well as the agency’s own marketing activity. Janey has more than six years marketing experience […]
From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]
The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]
Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]
Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Lidl GB unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise on June 2nd. The campaign sees the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. Created […]
News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]
Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
Imagination Park Technologies Inc. the company bringing augmented reality experiences to consumers and sports fans globally, has announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. “Orangetheory will be using Imagination Park’s augmented reality (AR) platform to engage new and existing members,” said […]
With the average UK household generating over a tonne of waste each year, about the weight of a small car, Dettol is launching a sustainability campaign alongside two new eco-products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibres. The Trigger Project is a campaign by McCann London that introduces Dettol’s commitment to […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Huawei brought the Northern Lights to the skies of London last weekend, with a laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour. Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a […]
Global experience agency Imagination and Ford Motor Company this week unveiled the latest of its flagship “Go Further” events – the fourth of its kind – which will see over 2,500 attendees visit Sugar City, Amsterdam over the course of ten days. Delegates include members of the European media as well as dealers, fleet guests […]
Haygarth’s campaign for Kiehl’s – the luxury beauty retailer – went live in London last weekend. Since Kiehl’s Ultra Facial Cream is great at handling the extreme conditions that skin can’t, The team used this nugget of information as inspiration to create an innovative retail experience at the Covent Garden store. The concept encouraged passers-by […]
Exposure Analytics are launching Apex, an event technology system that will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Apex uses a stereoscopic camera to measure and count people in a space. It can be tailored to any event […]
Imagination Park Technologies Inc, the company bringing augmented reality experiences to consumers and sports fans globally, has announced it is now a Microsoft Partner. “Imagination Park will utilize Microsoft Azure to power XenoHolographic, our cloud-based augmented reality platform, offering companies the ability to provide enhanced augmented reality experiences to customers on a global scale,” said Alen Paul Silverrstieen, […]
Global sales enablement leader Showpad, has launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as […]
Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get […]
Liverpool One will be transported back millions of years – via the latest technology – when an augmented dinosaur hunt launches on 29 March for ten weeks. As part of this interactive game, visitors will have the chance to chase Raptors, follow Apatosauruses and hide from the mighty T.Rex, as part of a new Dinosaurs […]
Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership positionwith global organisations that are seeking to become stronger and more competitive in […]
Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical […]
Ericsson is helping people get closer to 5G by bringing to life its innovative work at the forefront of this industry at MWC. Jack Morton Worldwide has worked with Ericsson, as its global experiential partner, to create the experience at this, the world’s premiere mobile industry gathering. This is the 11 th consecutive year in which Ericsson and […]
Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]
Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh. […]
HoloMe invited fashion-lovers around the world to attend London College of Fashion’s Womenswear Fashion Show. HoloMe implemented its AR technology to live stream the London College of Fashion’s runway collection, bringing the live fashion event to users across the globe. HoloMe has been working to innovate and fine tune its technology to keep redefining boundaries. […]
The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]
For the third year running, digital agency 10 Yetis has researched and created a comprehensive ‘Days of the Year’ calendar that enables brands and other agencies to create reactive content and campaign ideas. Compared to 2018, the 2019 calendar has seen around a 20% increase in days that can be celebrated. The printable calendar helps […]
River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for […]
Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]
Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his homemade creations with his many followers. […]
Premium out-of-home media owner Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. Following a competitive tender, Ocean will replace and upgrade the council’s existing roadside billboards with enhanced digital screens designed to grow council revenues, drive […]
Gumtree and Fold7 have launched their latest campaign ‘The Neighbourhood’s Good’, which encourages people to shop locally by focusing on the similarities between people in their local areas, and how the brand enables them to find things they need or would like to sell in their very own community. It plays up Gumtree’s greatest strength: […]
An estimated 45 per cent of dogs in the UK show signs of fear when they hear fireworks – causing distress to owners and their families over the festive period. One possible answer could be a noise-cancelling kennel that uses similar technology to that found in cars and headphones to protect sensitive canine ears […]
Dare presents: Slay Bells from Dare on Vimeo. Experience, brand and engineering company Dare is putting a twist on the traditional Christmas this year with the launch of its interactive web app, SlayBell. Visitors to thisisxmas.com are encouraged to group together with friends and colleagues to form a handbell choir, using nothing but their phones. […]
Kinetic is teaming up with Coca-Cola and MediaCom to paint Ireland red this Christmas season. The team is working closely with creative agency Hogarth and Digital Out of Home production specialist, DOOH.com, to spread the Christmas spirit through Coca Cola’s creative and innovative Out of Home campaign, which will be officially launched on 15th December at the […]
Thousands of visitors watched the illumination of a specially-commissioned light spectacular in Liverpool One’s Chavasse Park as the finale of a city centre-wide celebration on November 16 to officially begin Christmas in Liverpool. Developed by local artist, Mark Robinson, whose previous works have been displayed at Glastonbury Festival, the Polaris: Dare to Dream light installation […]
For the first time, Gumtree will list charity store items to help raise funds for lifesaving heart research The British Heart Foundation (BHF) and Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million […]
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. Created by St Luke’s Communications, Rock the Ribbon will harness Ocean’s fibre powered infrastructure to transform people […]
Footwear brand Sorel is working with media agency UM to build awareness of its latest ranges at this year’s Elle Weekender event, which takes place at the London Saatchi Gallery from 30th November to 2nd December. Sorel will host an experiential brand activation at the event that attracts around 5,000 fashion conscious attendees. Members of […]
Reservations for this fully complementary dining experience were made online at TheConnectedRestaurant by families separated between the two cities. Demand was exceptionally high, with enough table requests to fill the four day pop up for three months straight. Combining the latest Samsung technology with Three’s high-speed network, the two halves of the table will seamlessly connect […]
For Mulberry’s 2018 Christmas campaign #MulberryLights, Social Vend were enlisted to produce an interactive consumer experience, designed to reward participation, amplify social engagement and capture data. First the Social Vend machine is loaded with Mulberry gifts, including £1,000 gift vouchers, purses and scarves. Visitors to Mulberry stores can have a shot at winning some of […]
Available in Costa Coffee stores this November, the Clever Cup harnesses contactless payment technology to turn customers’ reusable coffee cups into a fast and convenient way to pay. Powered by bPay by Barclaycard technology, Clever Cup users can track their spending, top up their balance, and take control to block or cancel the contactless payment […]
New eco-friendly advertising platform, Bagboard, has signed up more than 2,000 London-based retailers ahead of its official launch next year. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]
Severn Trent has kickstarted an immersive digital, virtual and experiential roadshow that will use virtual reality to engage children. The creative campaign sees the utility company partnering with Minecraft to excite and engage youngsters. The Wonderful Water Tour – which has just begun in Nuneaton – aims to visit every primary school in the Severn Trent region in the […]
A pioneering online experiment has launched in the UK to help Brits understand what they value most- experiences or material wealth. The free online test devised by San Miguel uses smartphone and desktop webcams to track users’ reactions to a bespoke video which includes images ranging from private jets and yachts, to vast, beautiful landscapes […]
High street brands Schuh, Hunkemöller and Evans Cycles have chosen to work with Yext. Yext provides a platform for businesses to centralise and structure their store information and brand knowledge, to publish this accurately and consistently across the touchpoints which consumers use to discover local products and services. Schuh, the branded shoe stockist, with 118 […]
Play, the strategic retail design agency specialising in the design and production of branded retail units, retail spaces and shopper experiences, has delivered the world’s first digital nail trial, placing augmented reality (AR) at shoppers’ fingertips to boost sales for leading nail laquer brand OPI. Play designed, created and delivered the innovative free-standing units (FSU) with […]
Häagen-Dazs is the first ice-cream brand to move into automated product delivery with its new mobile e-commerce technology ‘Häagen-Dazs NOW’. The service enables ice-cream to be ordered and delivered into the hands of consumers when out-and-about by using an innovative combination of proven mobile technologies. The brand trialed the service on Friday, 7 September 2018, offering […]
Following a competitive pitch, L.K. Bennett, the British affordable luxury brand, has appointed Threepipe as its sole paid search and SEO agency to deliver further growth for the business. Threepipe will use its audience centric approach combined with LK Bennett’s rich customer data to drive efficiencies and grow the retailer’s loyal base. The partnership will support […]
Jaguar has announced a collaboration with singer-songwriter ,Dua Lipa, to launch an integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s SUV models, the Epace,F-Pace and all-electric I-PaceE. It kicks off with The Pace: Season One […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. Launching in Germany […]
AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage. These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time […]
Primesight has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, Bulmers, Barclays, […]
Oreo has launched an out-of-home campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s New Oxford Street. It offers passers-by the opportunity to find hidden cookies […]
eBay has launched a colourful nationwide digital out of home (DOOH) drive designed to bring the online retailers product lines to life. Popular springtime pursuits and product lines are aligned to real-time weather conditions in a UK-wide campaign that spans transit, retail and roadside environments and runs until the 8th April. The campaign taps into those […]
Undercurrent were challenged by O2 to design and bring to life an ‘O2 portal’ as part of a new ATL campaign promoting O2’s association with live music. Over the past year O2 have looked to capitalise on their live event platform, encouraging customers to #FollowTheRabbit in order to gain access to huge events nationwide. Undercurrent’s […]
Persil UK is encouraging families in London to get outdoors come rain or shine. Real-time weather data will trigger content on one of Ocean Outdoor‘s premium full motion screens, instantly directing families to their closest source of outdoor fun. Get Out Here is powered by Persil’s commitment to get families outdoors and embrace dirt. Surprising consumer […]
In addition to the Quick Charts and Picture Galleries, TeamHaven has added a new dashboard reporting tool to their offering which allows users to easily add and customise the reports they wish to add to their dashboard. Users can add new reports, select their size and add the required groupings by rows and columns. […]
UKTV Celebrity Haunted Mansion from Grand Visual on Vimeo. UKTV’s entertainment channel, W , is using disruptive scare tactics to build anticipation for new reality TV show Celebrity Haunted Mansion. With the show filming in what is said to be one of the UK’s most haunted buildings, revealed on the day of transmission, the sense of fear will be […]
Following a month of strikes, delays and another spike in train fares, Gordon’s Gin has launched a service that can reward delayed rail passengers with either a half price or a free Gin & Tonic. The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to […]
Hootsuite, the social media management platform, has announced a deeper integration with Instagram, providing Hootsuite customers direct scheduling and publishing on Instagram through the Hootsuite dashboard. “Scheduling and publishing of Instagram content has been the number one request for our 16 million customers,” said Ryan Holmes, CEO of Hootsuite. “Now, they can manage large volumes […]
Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]
Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday 13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]
The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale. Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from Because delivered with event brand partner Coors Light. The […]
Yoti, a UK based digital identity app that puts people’s ID on their phones, has launched. Founded in 2014, a team of over 180 people have built a secure digital identity platform that helps consumers and businesses fight back against the growing threat of identity fraud – an issue which is costing the economy billions […]
Igloo Vision, the Shropshire based shared virtual reality company, has opened operations in both the New York area and Los Angeles to increase sales in the US commercial VR market – which its founder says is at least three years behind the UK in terms of content and commercial application. Igloo Vision makes 360o projection […]
Landsec has announced a new retail portfolio innovation with the launch of an online shopping portal trial for Bluewater, Europe’s leading retail and leisure destination. Featuring over one million items from Bluewater’s retailers, the new portal provides guests with the opportunity to conduct research on particular products or product categories, seek alternatives and, ultimately, to purchase […]
The UK’s leading in-store gift experience company, Activity Superstore, is rolling out a landmark promotion into 21 Debenhams UK stores in November 2017. This marks the first use of virtual reality (VR) to bring the gift to life in store for shoppers. Four of the company’s gifts experiences are being demonstrated through the use of […]
As the excitement builds around the ‘Year to Go’ Ryder Cup celebrations, the French Golf Federation has brought inProvision Events (PVE) to get visitors to the Eiffel Tower in the mood for the big event in 2018. With the ‘Year to Go’ celebrations headlined by the sight of team captains Thomas Bjorn and Jim Furyk […]
On October 26, Piccadilly Lights were switched back on after a nine month period of renovation. A display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly Lights, has replaced […]
Urban Airship has announced the availability of Adaptive Pass Management for Urban Airship Reach, the company’s mobile wallet marketing solution. Adaptive Pass Management will allow marketers to create tailored mobile wallet passes for each customer and orchestrate automated, in-the-moment pass content updates and lockscreen notifications. According to Deloitte, smartphones are the most popular device for all […]
Genius Gluten Free has launched a new brand identity across its range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK and USA. Whilst maintaining colour-coding […]
The home electronics retailer and one of the biggest media buyers in the Nordics, Elkjøp is relying heavily on their advertising investments to deliver ROI. Nepa has been entrusted to help Elkjøp drive more sales to their business by identifying and recommending strategic changes in their brand- and communication activities. The rapid digitization brings about […]
Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]
A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]
For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta. Whenever the target audience comes within a certain distance of a […]
Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]
Full service advertising agency, The Gate London, part of MSQ Partners has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a […]
World Emoji Day on Monday 17 July 2017 marks the first time that the Royal Opera House has teamed up with a digital platform like Twitter to tell the stories of some of the world’s best-loved operas and ballets, engaging new audiences at giant scale for the first time. Throughout World Emoji Day, the […]
International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]
The annual 64th International Festival for Creativity is live from Cannes from June 17th-24th 2017. Celebrating creativity, experts in communications, marketing, entertainment design and tech are in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event. A Lion is recognised the world over as the ultimate […]
Shopping centre owner intu has teamed up with premium out of home media owner Ocean Outdoor to launch Nottingham’s largest digital advertising screen that will engage shoppers in Nottingham with content tailored to their consumer profile. The Nottingham One screen at the entrance to intu Victoria Centre will use innovative audience recognition cameras to identify […]
After delivering a highly-effective LED installation for Missguided’s flagship Westfield Stratford store in November 2016, Smart LED has once again pushed boundaries and delivered an installation of full digital signage for Missguided’s new Bluewater shopping centre store. Originating as an online retailer, Missguided launched their first highly-anticipated flagship store at the Westfield Stratford City shopping centre […]
ARworks have developed an engaging augmented reality based application for confectionary brand, Milka. As part of their spring campaign, ARworks built an augmented reality board game in the centre of Budapest to engage with Milka fans of all ages. The game, A Tour in the Alps, combines a real life board game and a specially […]