Chivas Regal appoints McCann following global pitch
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Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch. The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign. Chivas Regal Global marketing director Richard Black said: “The McCann […]