With golf’s reintroduction to the Olympics this year in Rio, the International Golf Federation pulled out all the stops to make Golf’s return as big a success as possible. As golf is a minority sport in Brazil, Provision Events were tasked to activate the thousands of Brazilians expected to attend the Olympic Golf Tournament. Provision […]
Land Rover brought a driving experience to Liverpool ONE’s Chavasse Park to demonstrate the driving capabilities of the Land Rover Evoque. Visitors to the experience were able to put the car through its paces on an outdoor course complete with specially designed ramps to simulate uneven terrain and a large 45° downhill descent. Commenting on […]
Pension Geeks, a service set up to help businesses to communicate with and engage with employees in regard to their financial futures, had been touring Britain in a branded double decker bus, in an awareness push that is supported by Scottish Widows. Field Marketing caught up with the roadshow at Broadmead in the city centre […]
Showforce was appointed to provide experienced crew, transport and plant drivers to the Red Bull Air Race when it was held at Ascot Racecourse in August. Working directly for the Red Bull Air Race organiser, Showforce delivered in excess of 200 crew shifts over a three-week period. The crew were predominately engaged in the construction […]
Recently launched sports marketing agency, Dark Horses, have been appointed by Yorkshire Tea to bring to life the brand sponsorship of the Tea20 Charity Cricket Challenge at The Oval on Thursday 22nd September. There will be a fan friendly combination of youth and experience at the Yorkshire Tea20 Charity Challenge fixture; with both Sam Curran […]
Qatar Airways is offering visitors to Manchester’s Arndale Shopping Centre the chance to ‘travel around the world’ this weekend, to destinations including Australia, India and Doha. Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre. Delivered by BEcause Experiential Marketing, the live activation will […]
The Coors Light #IceCaveRave has landed in Sheffield to bring all the fun of the Tundra to the city this month. Part of an integrated campaign that uses above the line advertising to direct consumers to the experiential activation, the towering structure is making Sheffield’s Devonshire Green its home from 15 – 25 September 2016. […]
Jeep’s off-road driving capabilities have aided in the addition of the biggest ever jump to the world-renowned Red Bull Hardline mountain bike event, which returns to the Welsh Snowdonia national park for a third time on 18th September. The ‘Renegade Step Up’ was due to feature in last year’s race but extreme weather conditions saw […]
Experiential agency Kreate has created an experience for the Trinidad and Tobago Tourist Board (UK) to build awareness of Thomas Cook’s flight from Manchester to Tobago launching on 13 November 2016. Kreate has re-created the Island of Tobago for a two-day experience at the Manchester Trafford Centre. True to Tobago, the island will embrace the tropical look and […]
This year’s On Blackheath festival hosted The iD Zone: an installation presented by iD Mobile, the new 4G mobile network and created by photo experience agency, The Flash Pack. The design of the activation embodied iD Mobile’s bold and colourful branding and was inspired by a GQ editorial shoot, shot by Paolo Kudacki and featuring […]
Loose leaf tea experts T2 and Chelsea Flower Show winners the Rich Brothers have joined forces to create a living garden installation in T2’s Chelsea store this September. The green fingered duo will be creating the installation to mark the launch of Veggie Patch, a new range of vegetable-based teas, by turning the Kings Road […]
Tetra has teamed up with Aquatic Design Centre to create an underwater experience in London’s Old Street Underground Station. Open to the public for a week, The Tetra Tranquillity Tank, a custom built serene aquatic pop-up experience, aimed to inject an element of calm into the chaos of the daily underground commute. The bespoke aquariums […]
From 20 September to 16 October, Gateshead’s intu Metrocentre will be home to 15 giant-sized bird boxes, individually decorated by a flock of famous faces, for the last stop on The Big Birdhouse Tour. The 16-month tour, created by intu, is a nationwide celebration of British wildlife to inspire everyone to give nature a […]
Mr Men Little Miss launched the pop-up exhibition for children to celebrate the brand’s 45th birthday. Held at London’s South Bank, the museum was designed specifically with young fans in mind, with exhibits displayed at a child’s scale throughout. The exhibition will feature hundreds of pieces of memorabilia from the past 45 years, celebrating the nation’s […]
Luxury supercars descended on Meadowhall on Saturday 3rd September to raise money for Bluebell Wood Children’s Hospice, which cares for children and young adults with a shortened life expectancy and a range of complex medical needs, and their families. Promoting the charity’s supercar experience, members of the Supercar Driver club and the Sporting Bears offered an […]
Independent Events provided nautical promotional staff at Blyth’s Tall Ships Regatta on the first weekend of September to promote DFDS’ discounted Amsterdam cruise offers alongside the largest Lego ship on the planet. The team were stationed at the DFDS stand throughout the event, providing information on the Lego ship as well as promoting DFDS’ fantastic […]
Duracell and the Great Run Series have announced that the Great North Run will feature pacemakers for the first time ever when the runners take to the streets of Tyneside on Sunday 11th September. The innovation in the race is designed to help runners of any ability pace their race safely and successfully. Founded in […]
Swedish retailer Ikea is opening a fully immersive dining experience in Shoreditch – a ‘Do-it-Yourself Restaurant’ where the diners run the diner, becoming the chefs of their own restaurant. With people spending less time cooking and eating together in the UK, Ikea are giving the foodies, wannabe-cooks, kitchen-novices and fine-diners the chance to express themselves […]
Pop-up bar ‘The Bottle’ opens later this month and is set to boast the UK’s largest range of hand-sourced bottled water, with all of it coming straight from the sea. Open from Thursday 8 – Saturday 10 September at Pop Brixton, the watering hole will be raising awareness of the Royal National Lifeboat Institution’s H2Only […]
As part of the celebrations around the brand’s 100th anniversary, the Crayola Bus Tour will be stopping at various retailers around the UK, inviting consumers on board to celebrate 100 years of colour. Visitors will be greeted by performers on arrival before boarding the Crayola branded double-decker bus for a fully immersive experience. Visitors will be […]
To celebrate Britain’s love of sandwiches, Walkers is adding excitement to its latest sandwich-inspired flavours campaign with a new TV advert and pop-up crisp sarnie shop. Building on its tie-up with Heinz to launch the six limited-edition flavours which include Bacon & Tomato Ketchup, Ham & Mustard and Cheese, Cucumber & Salad Cream, Walkers’ latest […]
To celebrate the launch of the new Lego Friends Amusement Park building sets, a new live Tour is coming to Bluewater, Kent. The Lego Friends Amusement Park Tour brings the new sets to life and offers young builders an immersive day out. Set in the world of Heartlake City – the Amusement Park sets offer […]
As the British Olympians arrived home, Liverpool ONE had its own special carnival over the Bank Holiday weekend. A Brazilian themed parade took to the streets, moving between the streets of the scheme, the parade finished next to the recently opened Victoria Secret’s store on South John Street with a red, white and blue confetti […]
On Friday 26th August 2016 celebrity Oreo fan, Joey Essex, launched the new Oreo Flavour Mobile on London’s Southbank. Designed to celebrate the launch of new Mint and limited edition Strawberry Cheesecake Oreo, the Oreo Flavour Mobile will travel across the country this autumn bringing a little bit of wonder to the everyday and making […]
Smirnoff Cider kicked off the Bank Holiday summer vibes early, by surprising consumers with their large, raspberry-coloured tractor as it appeared alongside iconic landmarks such as Westminster Bridge and Piccadilly Circus, to celebrate the latest drinks offering from the global brand. Smirnoff ensured the public celebrated the hot Bank Holiday early with the #SmirnoffTractor – […]
Lovefone are opening up the world’s tiniest repair shops inside British red telephone booths. The first of its kind was unveiled on Tuesday, 16th August 2016 on Greenwich High Street next to The Mitre pub. The advent of mobile technology has made the iconic red telephone boxes obsolete. Lovefone is bringing these listed structures back […]
This November, Wahaca will host a three-day agave-fuelled fiesta in celebration of Mexico’s Day of the Dead festival. From Thursday 3rd to Saturday 5th November, The Vaults at London Waterloo will be transformed into a den of Mexican festivities with three nights of live music and live art, hedonistic performance, street food and tequila, showcasing […]
McDonald’s UK has launched 75 days of fun-filled free experiences at restaurants, festivals and events across the UK. The tour kicked off with model and actress, Jorgie Porter, helping Londoners cool off with a McFlurry from the unique van which is touring the UK delivering treats to festival-goers, sun-worshippers and rain-dodgers. With a photobooth on […]
Williams GB Gin by Chase Distillery has further cemented its support for British countryside pursuits, by announcing an innovative new association with what is widely acknowledged to be the World’s most challenging 4* equestrian event; the Land Rover Burghley Horse Trials. The partnership will see Williams GB Gin exclusively stocked at the event, while a […]
Hermes Investment Management, the £26 billion manager focused on delivering superior, sustainable, risk adjusted returns to its clients – responsibly, has launched its summer calendar of events at centre:mk with the return of Copa Beach, as well as a new Cabana Village element. Copa Beach, located in the heart of centre:mk’s Middleton Hall, is now […]
Barefoot Wine & Bubbly is taking their ongoing #BareYourSole campaign directly to the people with the Barefoot Tat-Toe Parlour at events throughout August. Celebrating the fact that people feel happier when they are comfortable in their own skin and are free to express themselves, the Barefoot Tat-Toe Parlour encourages people to shout loudly and proudly […]
TRO has embarked on a three week consumer sampling campaign for Tenderstem – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. Tenderstem will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers to take a raw Tenderstem sample, along […]
Seven Dials held its third successful Spotlight festival on Saturday 13 August. Attracting over 10,000 visitors, the crowd was a mix of Londoners and international spectators who enjoyed the free one-day event. From 12-7pm the area was transformed into a traffic-free, entertainment hot spot with a series of live performances in addition to exclusive activities […]
Indesit, washed over 200 festival goers’ laundry loads whilst at this summer’s Camp Bestival. Indesit attended Camp Bestival for the 3rd consecutive year, and once again gave visitors the chance to get their dirty laundry washed and dried for free, as well as hosting a variety of football-themed activities to keep families entertained. Indesit joined […]
To celebrate Jameson’s unique new whiskey aged in craft beer barrels, Jameson Caskmates have partnered with their mates at Disappearing Dining Club to host an immersive evening on Wednesday September 7th. Taking over Hoxton’s Geffrye Street Studios guests will be treated to a line-up of classic pairs throughout the evening – from the food and […]
The St David’s Partnership, owners of St David’s in Cardiff, has announced that Sinclair Mercedes-Benz has returned for a second time to the centre to launch a pop-up showroom. Open until the end of August 2016 the 2,687 sq ft pop-up store is located on lower Grand Arcade, adjacent to Superdry. Visitors can view two […]
The Sloane Stanley Estate has welcomed Nana Nice Cream, the non-dairy, banana based ice cream supplier, to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road. Founded by Margie Broadhead, an Oxford graduate with a Masters in Law turned food-blogger and chef, Nana Nice Cream is a healthier, […]
Europe’s first chia seed based drink,wow, has appointed Diffusion as its retained agency to handle its launch in the UK. Following a competitive pitch process, the integrated communications agency has been selected to build brand awareness for wow through a content-driven campaign. Diffusion has been tasked with developing and implementing an integrated campaign to convey […]
This summer Jim Beam has combined all the flavours of Kentucky into one bourbon-infused feast, partnering with American restaurant, Joe’s Southern Table & Bar in Covent Garden. The limited edition menu, Tastes of Kentucky, will be available for six weeks at the Southern American-style diner. Three dishes have been created by the chefs at Joe’s […]
Craft London is hosting a ‘Sipsmith Summer Terrace’ in partnership with the London-based distillers. With its panoramic views of Greenwich Peninsula, Canary Wharf, The Thames and beyond, Craft’s London’s terrace is the perfect spot for a summer tipple. Running for six weeks from Tuesday 2nd August to 20th September, the Sipsmith bar will be in […]
Train company Northern has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are Northern’ positioning, highlighting the lasting memories a great day out by train can create.The main objectives of […]
Milk drink Yazoo aims to stay ahead of its rivals with new integrated campaign, featuring sampling, digital and social activity. Flavoured milk drink, Yazoo, hits the streets this month to share its new brand story directly with commuters and shoppers. The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to […]
Script and Produce UK have been appointed to create the ‘Wray’s Rum Tings’ series this summer. The events are a celebration of Jamaica, inspired by Wray & Nephew’s rich Jamaican heritage, roots and its influence on UK culture. Script is a music and content agency and Produce UK is collaborating with them to provide specialist event production support. On […]
Hot Pickle have devised an experiential activity to Promote Ben and Jerry’s new ‘Wich family range of products. The ‘Wich activation is split into two parts, the first sees the Ben and Jerry’s camper situated in Box Park Shoreditch, the Ben and Jerry’s hub allows ice cream fans to Win a ‘Wich on the big […]
Produce UK will be producing the King’s Cross Sports Day this Saturday, 6th August for KCCLP (King’s Cross Central Limited Partnership). Produce UK are curating a family friendly fun day celebrating the opening of the Olympic Games. Guests can expect interactive, highly visual fitness activities as well as some silly games too. Highlights will include […]
Shopping centre owner, manager and developer intu has teamed up with Warner Bros. Consumer Products for a takeover of its 15 shopping centres nationwide by some of the world’s most iconic Super Heroes. The UK-first partnership creates a series of free family-friendly events and activities for intu’s 35 million customers as Warner Bros. Consumer Products, […]
Havana Club Rum has announced they will be launching a new pop up experience in Soho on the 11th August built on the foundation of Havana’s cultural pillars, food, music, colour and drink to bring Cuba’s colourful capital to life for Londoners. A space which homes a lively bar, ticketed restaurant space and artwork all […]
TRO is gearing up to headline Volvo Cars’ brand sponsorship at summer festivals. 2016 sees the Swedish automotive brand return to Camp Bestival for a second year and Festival No.6 for a third year. With 70% ABC1 families, Camp Bestival’s audience profile is ideal for Volvo – offering perfect brand alignment with adventurous families and […]
Kansas Smitty’s, the London jazz and julep bar will travel to Scotland this August for ‘The World’s Greatest Imaginary Jazz Bar’, a month-long residency at The Edinburgh Fringe. From Monday 1st to Sunday 28th August 2016, Kansas Smitty’s has teamed up with Alba Events to take over the industrial space of Leith’s Biscuit Factory and […]
Continental, the German tyre manufacturer, has appointed BEcause to deliver an experiential marketing campaign to elevate its upcoming sponsorship of the Prudential RideLondon festival of cycling, taking place at the end of July. The leading German tyre manufacturer is an official partner of the 2016 Prudential RideLondon-Surrey Classic race which, now in its fourth year, […]
Pets at Home has launched an expansive nation-wide touch-screen campaign on Primesight’s digital interactive 6-sheet network. The interactive game runs across 38 cinema locations in close proximity to Pets at Home stores, inviting pet-loving cinema-goers to digitally feed animals for a chance to win vouchers. The interactive and geo-targeted campaign was created by John Brown […]
Pokémon Go trainers were treated to a surprise delivery of free sushi on the evening of July 25th as they took to the capital’s hotspots on the hunt for the new game’s elusive characters. On-demand food delivery service Deliveroo invited trainers across London to tweet the location of their Pokémon Gym in a bid to […]
Land Securities has launched two immersive and experiential initiatives at Bluewater. Working in partnership with British technology company, Dyson, and International train operator, Eurostar, two separate immersive brand experiences will engage Bluewater’s guests over the coming months. Dyson has created a pop-up at Bluewater for a six-month period until January 2017. Located on the lower […]
Lulu Guinness has partnered with CO YO, the brand behind the UK’s first dairy-free coconut milk yoghurt, to curate a bespoke Pop-Up at the Lulu Guinness Store in Covent Garden. To coincide with Covent Garden Out of Hours, a late night shopping initiative running throughout July, Lulu Guinness, hosted an evening of wellness at the […]
Kicking off from the 4th of August and running for the duration of the festival, Rebel Bingo and PingTron will be bringing their high octane shows exclusively to House Of Davai at Spiegeltent Palais du Variete and Gilded Balloon Teviot both iconic mainstays of the Edinburgh Festival Fringe. After last year’s initial introduction to the festival, Russian Standard Vodka will be bringing unique […]
On Thursday 21st July, Hendrick’s Gin will unveil the answer to Londoners’ travel woes in the form of a peculiar double-decker bus disguised as a giant cucumber. On board the bus, passengers will be invited to enjoy the perfect Hendrick’s Gin & Tonic with a slice of cucumber, gin cocktails and cucumber macaroons. Hendrick’s Extraordinary […]
Events agency Goose Live Events delivered the largest ever international Formula Student event at Silverstone from 14th to 17th July 2016, attended by over 3,500 engineering undergraduates from all over the world. The Surrey-based corporate and public events agency, which also owns and manages the Silverstone Classic, organised the event on behalf of the Institution […]
WWF UK is combining virtual reality with a 360° CGI film for a pioneering new awareness and fundraising campaign this summer, designed to highlight the plight of wild tigers and the field officers who help protect them. Created by BEcause Experiential Marketing, WWF’s new “Tiger Experience” will put participants in the shoes of a ranger, […]
Trigger! thinkpeople a member of The thinkpeople family will be creating an experiential event for Grace Foods, to increase awareness of Caribbean food and encourage consumers to trial and purchase. Grace Foods supplies the UK with authentic Caribbean food and drink, with a market-leading portfolio comprising drinks, sauces, seasonings and savoury snacks across the Grace, […]
Magnum ice cream has teamed up with Regent Street for a third year to create the ultimate outdoor fashion moment. Inspired by the launch of the Magnum Double range, people will be called upon to say ‘yes’ to indulgence as Magnum gives away 45,000 ice creams throughout the day. The street will see the arrival […]
This summer Orangina will be shaking up Jewel bar in London’s Piccadilly Circus as it launches ‘Shake la Vie’, an event and promotional campaign, which will run in bar and food outlets nationwide. The event, which marks the exclusivity of Orangina’s iconic bulby 250ml bottle to the on trade, will take place over a three-day […]
Ahead of the Great Newham London Run that took place at the Queen Elizabeth Olympic Park on Saturday July 16th Official Partner of the 2016 Great Run Series, Duracell, released a new film that celebrates three of the UK’s most inspiring runners. In the film, each tells the story of their own struggles and how […]
Fetch, Ocado’s online pet store, has built what could be the world’s largest dog bowl, in a bid to educate the country about keeping dogs hydrated in the summer. The dog bowl, which stretches 4.5m in diameter, stands at 1m tall and can hold up to 2000 litres of water, is being unveiled at Kennington […]
Müllerlight is leading an attempt to break the Guinness World Record for the world’s largest exercise ball class on Monday 18th July 2016. The exercise challenge is to promote the launch of a new Müllerlight Goodies flavour and Müller’s partnership with Team GB for Rio 2016. The world record attempt will take place in the […]
Branston will be sampling at the Battle Proms and Folk by the Oak this summer, to raise awareness of its chutney range and its use in the traditional British picnic. The sampling series, using the Branston Pickle van, will run across the country in July and August and is being staffed by brand ambassadors supplied […]
A super-sized spooky Out-of-Home campaign has been launched by Sony Pictures with JCDecaux. The event sees Waterloo Station transformed into a film-themed showcase for two weeks to promote the release of the new Ghostbusters film. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. Eight meter ‘Slime […]
Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s Thank Goodness campaign hits four major shopping centres throughout July. The real world element of an integrated campaign, which includes online video content and a billboard campaign, will see Optiwell Brand […]
Clipper Teas, the Fairtrade tea brand from Wessanen UK, has launched a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”. The Fairtrade brand, which currently produces more than 15 green tea variants, will distribute over 250,000 samples of its flagship Pure Green Tea throughout […]
On July 5th, The Natural History Museum, Science Museum and Victoria and Albert Museum hosted their fourth collaborative industry showcase event. SW7, formerly known as StrictlySW7, welcomed some of the biggest names in the events industry for an exclusive night of food, fun and entertainment. The event reflects and celebrates the changing nature of the industry, champions the […]
Hyundai Motor UK and The Brooklyn Brothers have created the world’s first fully immersive fan zone experience. Taking place in a 20 x 40 metre dome structure in Kings Cross, London, the Hyundai FanDome presents a 360° audio-visual experience that evolves in real time to create a Football Heaven, completely surrounding fans with the action […]
Creative events agency, Wonderland Events, encouraged Londoners to say moshi moshi to Midori in an immersive Japanese themed event. Wonderland Events, in conjunction with Unit 9, were tasked with devising a captivating way to change consumers perceptions of Midori and how it can be enjoyed, while informing them about its Japanese heritage and culture. To do this, […]
Prophet has set aside one day in its nine global offices to help 36 nonprofits tackle their brand and growth challenges as part of its annual “Prophet for Nonprofit” (P4NP) initiative. On Thursday, June 30, over 300 Prophet employees will donate their time and expertise in brand strategy, digital transformation and design to help local […]
Vita Coco is inviting Londoners to #JustGetThirsty at its brand new beach hangout, the Vita Coco Coconut Grove at Potters Field Park on Thursday 30 June and Friday 1 July. Vita Coco is encouraging the public to get thirsty by shimmying up a 23ft coconut tree, matching the scores of their fellow attendees, as well […]
An Alcatraz-inspired escape room has been created at Westfield London to promote low-cost airline Norwegian’s new flight route from London Gatwick to Oakland International Airport, San Francisco. The project is the first by MKTG UK, a Dentsu Aegis Network’s experiential global brand, formed by the merger of experience agency psLIVE and Dentsu Aegis Network Sports […]
Road Respect, part of the NSRI Road Safety Partnership, has embarked on an 18 day summer roadshow covering 6 areas of the North East. The campaign is running alongside the Euro 2016 Football tournament to highlight the dangers of drink driving at a time of increased incidences. Building on the success of previous activations, which […]
Between the 23rd of May and the 1st of June 2016, The Rawk Agency produced ‘Dewar’s Hotel’, an immersive and interactive brand experience for Dewar’s, Bacardi Martini’s premium blended scotch brand. The multi-space activations took place at the Hotel du Vin in Edinburgh and the Hotel Gotham in Manchester. Invite-only brand advocacy pop-ups, the events […]
Over 100 shops, bars and restaurants participated in Seven Dials #StyleSaturday event on 11 June. A variety of experiential activities were on offer throughout the day. Over 90,000 people visited Seven Dials to celebrate everything that’s stylish including fashion, food, music and shopping with footfall up 48% on the previous week. The area was traffic free and filled […]
Meredith O’Shaughnessy is introducing Londoners to The Jones Family in her latest pop up adventure ‘Keeping Up With The Jones’ which launches on July 7th 2016, In the heart of London’s design district on Clerkenwell Green. Mrs Jones has created an eight-room residence which has the neighbours talking and the public are invited to find […]
Chez BK installation from Banana Kick on Vimeo. Employees at Leeds-based marketing agency Banana Kick have turned their office into a Parisian Café. Agency clients and other guests will be invited to share in the experience at Chez Banana Kick. Company directors added an authentic French flavour to their workplace by creating a Parisian Café in the […]
Atkins partnered with gemsatwork to target fitness conscious office workers and introduce them to samples of the new Atkins Fudge Caramel bar to drive trial and increase awareness of its high protein, low carb composition. The gemsatwork team identified the offices in their network which gave the best representation of Atkins’ target consumers and then gave […]
On Friday the 8th of June members of the Wilkinson Sword sponsored British Olympic fencing team took their places on the Piste at a fencing themed takeover at Waterloo Station to build excitement for the upcoming competition in the 2016 Rio Olympics. Founded in 1772, Wilkinson Sword was originally a sword manufacturer, who eventually went […]
The launch of the new Fiat 500 Fresh Granita Bar celebrated the unveiling of a new colour palate and a more connected new Fiat 500. Granita a frozen dessert made of crushed flavoured ice was served for free to visitors to the pop-up, which took up residency in Old Street Station from the 7th to […]
Hyundai Motor UK is launching a one-of-a-kind, innovative ‘FanDome’ experience in King’s Cross, London which will host 45,000 guests across 45 games of EURO 2016. The Hyundai FanDome will give fans the opportunity to experience football like never before, through a world-first live reactive 360-degree audio-visual experience. Instantly reacting in real time to the action […]
Michael Ventre, one of the guest speakers at the FMBE Symposium last month, has announced his latest partner for the New York to London Swim that he is embarking on next year. Zoggs, a global brand leader in recreational and competitive swimwear, has teamed up with Ventre to provide him with the latest swimming kit […]
Santander Cycles launched the inaugural “Spin Up” event at The Shard with the Highest Spinning Class in Europe. Santander Cycles is encouraging the public to experience something new at iconic locations across London’s skyline, whilst encouraging trials of the cycle hire scheme in their own time. In July and August, these spinning class experiences will take […]
H&M has appointed The Flash Pack to create an immersive art, music and 3D photographic experience for this year’s Field Day. The interactive experience – called The Electric Jungle – will be open on both days of the London festival (11th and 12th June). The activation incorporates bold patterns, striking art features and a light […]
The FIA Formula E Championship, the world’s first all-electric motor racing series, has appointed global sponsorship and brand experience agency GMR Marketing to create the fan zone at the VISA London ePrix on July 2nd – 3rd. The season finale is a double-header in Battersea Park and is home to the biggest eVillage fan experience […]
Space has developed a virtual reality distillery tour for single malt Scotch whisky brand, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is a project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, […]
The Event Structure provided a number of containers, which Octagon and MasterCard then transformed into interactive exhibits and experiences for football fans as they waited for the final between Real Madrid and Atletico Madrid. The containers were located across two sites in Milan; Festival Park in Piazza del Duomo, and Piazza Castello. Upon delivery, they […]
Sparkling water maker, SodaStream, has launched an experiential campaign, ‘Let’s Play’, which sees the UK’s first drinkable art installation pop up in central London in a bid to transform the mundane into the magnificent. ‘Let’s Play’ supports the brand’s recent £2m TV ad campaign and brings to life its ethos of ‘making water more exciting’, […]
Part of innocent’s ‘ideas for natural living’ strategy, which launched earlier this year with the Farmacy campaign, the innocent Coconut Water Gym activation tours the UK from June to September. Run by Sense, it consists of a number of separate streams, showing people all the ways nature can serve the same purpose as an indoor […]
Multi-award winning snack makers, Propercorn, have joined forces with culinary architects, Bompas & Parr, to host a two-day event in the heart of Soho from June the 17th. As part of a month long above-the-line campaign celebrating food and flavour, the Institute of Flavour takes visitors on a sensory journey into seasoning, with Propercorn on […]
Samsung Electronics UK debuted the latest innovation in sports, The Samsung Slider- was unveiled at Twickenham Stadium during the HSBC London Sevens. During the weekend’s 45 match schedule, Samsung received over 1,700 competition entries via social from fans in the stadium desperate to get closer to the action than ever before. The Slider was filled […]
T2 Tea and Selfridges have teamed up together to create a one-of-a-kind T2 Tasting bar in the heart of Selfridges’ London Foodhall. Busy city goers can now quench their thirst with stacks of iced brews, mountains of Matcha and all kinds of teas on their doorstep, perfect for stopping by on the morning commute, a […]
A 100 person survey at FMBE Symposium, used to test out the Glisser question and answer technology at the event, decreed Apple to be the delegate’s favourite brand, closely followed by Innocent. That Apple topped the poll was perhaps unsurprising at a business event where iPhones were called into action alongside other smartphones to play […]
The Natural History Museum unveils the newly refurbished Flett Theatre, offering a refreshed lecture theatre for daytime conferences. In a bid to expand the museum’s daytime offerings, The Flett Theatre has been recently refurbished to ensure the space is equipped with the latest audiovisual facilities and general amenities to host an array of events. The […]
Kodak has launched its brand experience at drupa 2016 – the trade show for print and crossmedia solutions. drupa 2016 takes place through to the 10th June 2016 in Düsseldorf, Germany. Achieving a stand-out presence at industry events, which demonstrates Kodak’s brand re-invigoration and unique selling point (USP), is a key pillar in the brand’s […]
Affiliate Network to reward 20 affiliate marketers with free flights and tickets to SiGMA 2016 in Malta. Nottingham based affiliate network, WOW Trk, are offering 20 of their affiliates free flights and attendance to the Summit of iGaming in Malta; as plans to build even stronger relationships with their network of affiliates come into play […]
WWF is to work with experiential agency BEcause to deliver a major campaign this summer, highlighting the plight of wild tigers. Details of the activation are yet to be announced, but the campaign will see BEcause support WWF’s work to protect this iconic big cat by raising awareness and encouraging donations through a series of […]
Jeep UK has become the official vehicle partner to Fort William’s UCI Mountain Bike World Cup, 4-5 June. Jeep ambassadors Rachel – and Gee Atherton will compete for their Trek Factory Racing team on one of the most gruelling and extreme courses on the eight-event world cup circuit. The Athertons are expected to be one […]