Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]
Greenpeace UK has teamed up with Alchemy VR for the launch of its first VR app, ‘Virtual Explorer’. Through a range of 360-degree immersive films, the app gives supporters the chance to experience places like the Amazon and Arctic first-hand, and take action to defend them. One of the films, Munduruku: The Fight to Defend […]
Provision Events (PVE) scored a massive hit during the huge Premier League clash between Manchester City and Liverpool at the Etihad Stadium on Saturday, March, 20 as José Maria Olazàbal was interviewed by Sky Sports inside the simulator. Manchester City and The Open recently agreed a partnership to promote the world’s oldest golf competition, which […]
Field Marketing and Brand Experience’s Brand Engagement week went off to a cracking start as Industry leaders from around the country assembled at The Woodman, Highgate, for an evening of food, drink and networking. Simon Burton compèred the FMBE pub quiz which saw more than 50 attendees go head to head to demonstrate their wealth […]
Bridgestone has launched the UK brand activation of their campaign Chase Your Dream, No Matter What as an official International Olympic Committee Partner through 2024. The motivational campaign aims to encourage people of all ages, abilities and passions to find the strength to chase their dream and overcome the obstacles they face on life’s journey. […]
RPM have revealed new details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign. Building on the natural association between the brand […]
Bosch Home Appliances has launched a 3D advertising campaign at Piccadilly Circus Underground Station to promote its range of i-DOS washing machines. Devised and activated by integrated marketing agency Bonfire Creative Intelligence, the campaign takes over two shop units in the ticket hall and utilises various other ad spaces throughout the station. One unit, dressed […]
This March sees the installation of a skip in Hoxton Square. The skip forms the heart of a new series of conceptual art events in London. With themes of death and love, the series of installations will bring art to unexpected places. Skip Gallery has been created by Catherine Borowski, Managing Director and Founder of […]
FMBE Awards has announced a bold new initiative that is set to harness the energy of thought leaders and core protagonists of our industry. Brand Engagement Week, 16-22nd October 2017 is set to give access and insight into the people, process and technology that underpins live and interactive sales and marketing. Events Director for Brand […]
Walkers will be gifting fans a special edition of their new ‘Snap and Share’ packs – the appropriately named ‘Cheers & Onion’ at Leicester City FC’s UEFA Champions League match against Sevilla on March 14th. Mirroring the recently launched range of Walkers sharing packs which are adorned with selfie-ready cheering faces, these limited edition smaller […]
Amplify has been tasked by SONOS to create an ultra-slick Selfridges window installation that celebrates the brand’s partnership with Spotify by translating a digital playlist into the physical world. To mark the fact that the SONOS x Spotify partnership is the official music provider for Selfridges’ wastED London pop-up (a restaurant featuring menus based on […]
After many years in France and Canada, Weezevent will now open the doors of its first UK office in Manchester to offer Weezevent cashless solutions to UK event organisers. The UK operation will be headed up by Benjamin Garner who previously worked at Ticketmaster. Pierre Henri-Deballon and Sebastien Tonglet, two former events organisers who wanted to […]
Following the success of pop-ups at Sanderson and Bluewater in 2016, Smith & Sinclair return with The Flavour Rooms, Carnaby. Partnering with Tanqueray London Dry Gin, Smith & Sinclair are presenting a one-of-a-kind cocktail bar downstairs serving a bespoke collection of four Tanqueray cocktails which guests are encouraged to get creative with, letting their imaginations run […]
Global children’s charity Theirworld has launched a campaign, created by The Partners in collaboration with other WPP agencies, to expose the hidden values and behavioural codes of gender inequality. #RewritingTheCode aims to raise awareness of the attitudes that prevent girls and women around the world from achieving their full potential. Theirworld has teamed up with WPP agencies […]
Pictures Experience has launched a new high-tech version of the selfie, which starts with a close-up and then zooms out further and further so the picture includes surrounding scenery. Created for use at festivals and outdoor events or as a part of experiential campaigns, the new Panoramic Selfie works by combining close-up selfie images taken […]
Bridgestone will be back at the Geneva Motor Show with a strong message of supporting every individual through innovation and partnership. The Bridgestone booth in Hall 6, Stand 6253, spotlights Bridgestone and Firestone brands’ latest developments in Europe and will hope to capture people’s attentions. Bridgestone’s TOP Partnership with the International Olympic Committee will take […]
Procter & Gamble has launched its latest Gillette razor with an in-store virtual reality experience at supermarkets and pharmacies across Australia. Designed by BEcause, the Gillette ProShield VR Experience aims to give Australian men an entertaining and immersive insight into the new razor, which features dual lubricating strips before and after the blades. It is […]
Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which is taking place on 1 and 2 March at Olympia London. Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – Digital Products, Freeman in EMEA, overseeing the entire digital event technology portfolio. Jones heads up […]
Provision Events (PVE) will play a pivotal role in the series of free golf shows to be hosted in 2017 by a partnership of American Golf, the European Tour and Sky Sports. Four shows are planned this year, beginning on Masters weekend, April 7-9, at ExCeL London, and PVE has been retained by American Golf […]
Whole Earth has announced significant increases to its sports partnerships for 2017/18, to reinforce its proposition of fuelling healthy living and exercise. The brand has announced two new high profile partnerships; one with global sportswear and equipment brand Reebok, and another with England Netball. Whole Earth’s existing agreement with the British Triathlon Federation has also […]
Warren Gatland helped kick off the search by surprising West London rugby club Whitton Lions RFC during training. The Lions Head Coach turned up with Lions Brian O’Driscoll, Martin Johnson, Gavin Hastings and Sir Gareth Edwards. It was the first stop on a UK and Ireland tour by Land Rover to find players and supporters […]
Shine Creative has been praised for its role in supporting the 34th Durham University Charity Fashion Show, in aid of the International Rescue Committee (IRC). Shine Creative was approached to act as a key creative sponsor for the event, themed Mavericks to Movements, providing marketing and branding support. The purpose of this was to boldly inject […]
The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows. A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from […]
Shaftesbury has announced the 2017 calendar of events taking place in Seven Dials. The location will host four free one-day events over the course of the year. Each individual event will be accompanied by an extended in-store and online campaign. Launching on March 8, Seven Dials will celebrate International Women’s Day with a ticketed ‘in […]
BMWi has announced a partnership with Selfridges to coincide with the store’s first creative campaign of 2017, ‘Material World’, which aims to educate consumers on how people can work together for a more sustainable future in retail. BMWi represents a new understanding of premium that is strongly defined by sustainability, and as such, is a […]
To showcase the cultural and culinary delights of Chinatown London, as well as the bold and authentic Chinese New Year 2017 celebrations, Shaftesbury commissioned a short promotional film to be hosted on the website and via social media channels. Shot in an interlinking and fluid-movement style, the one-minute film features seven different cuisines available in […]
Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches (#SmartBenchUK) with contactless technology in time for World Cancer Day on 4th February. The solar-powered benches enhance public spaces by providing mobile device charging ports and free Wi-Fi access, as well as in built […]
Guinness World Records has relaunched its staff engagement and team building portfolio, taking delivery of the events in-house to ensure a bespoke service. Entitled Guinness World Records Engage, the tried and tested suite of products will be created and delivered by a dedicated in-house team and sold through the company’s commercial division as well as […]
Four golf fans won the use of a BMW i8 supercar for a weekend in an interactive promotion hosted by Provision Events (PVE) at the European Tour The most popular area in the European Tour’s spectator area was undoubtedly the BMW ‘welcome village’, was situated in the European Tour’s spectator area which featured a nearest-the-pin […]
To celebrate their re-branding and to drive sales of Ready Baked Microwave Sausages, Wall’s have embarked on a two month roadshow to deliver over 50,000 samples of their ‘delicious in one minute’ sausages to the nation. Leeds based experiential agency, iMP have converted a seven-metre long Mercedes truck into a bespoke sampling unit. iMP sourced, […]
Launched on ‘Blue Monday’ (January 16th) the integrated campaign was designed to spread warmth and joy to cities across the UK, on what is often reported to be the most depressing day of the year. The experiential campaign included the creation of the world’s largest bean bag, located in Manchester’s Piccadilly Gardens. Visitors to the 53.39m3 […]
7upFree commisioned Noonah to install a branded Magic Mirror booth at the Lumino City Ice Rink in Canary Wharf. The Magic Mirror technology is concealed behind the mirror glass of the photo-booth. The customisable camera takes full length photographs of the guests which can be both instantly printed and easily emailed to keep as a […]
Gin, the spirit of 2016, is starring in its own feature length film following a year of filming by London based gin collaborative; A World of Gin. The team behind the film, A World of Gin, have run a number of events across the country including; Ginder, Ginstonbury and A Miracle on Leonard Street working […]
Pavegen has launched a week-long energy battle from 16-20th January 2017 to see which of London’s top creative agencies are the fittest and most energetic. The #Step2Start competition will see Imagination, MKTG, CSM, Undercurrent and Wunderman going head-to-head to win a month’s supply of ChicP healthy hummus pots made from surplus vegetables. With a […]
The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January. In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]
Pet charity Blue Cross has teamed up with qualified personal trainer and fitness instructor Born Barikor for Work Out Like A Dog intensity training boot camp in Victoria Park. Work Out Like A Dog has been created to get humans to understand and appreciate the health benefits that dogs get from their favourite outdoor activities […]
Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]
Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]
Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]
On January 27th and 28th, Kerb and Monkey Shoulder will be transforming The Biscuit Factory, Bermondsey in to an immersive Scottish clubhouse to celebrate Burns Night. Street food specialists Kerb have gathered a selection of their finest vendors to put on a feast of traditional Scottish fayre with a twist. The Wild game Co, Deeney’s, […]
Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]
Dating service Match is launching a coffee shop with a difference to help singles find love this January. Those looking to score a date in 2017 are encouraged to swing by Espresso Yourself – a pop-up coffee shop serving ‘Chappuccinos’, ‘Femmericanos’ and ‘Selffees’, 3D-printed with the profile pictures of eligible Match members. The service has […]
To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist. The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]
To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]
To celebrate the release of Resident Evil™ 7: Biohazard on 24th January 2017, Capcom has announced the opening of an immersive experience in London taking place over four days, from the 20th – 23rd January. Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing […]
Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]
To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]
The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]
Sipsmith and Ham Yard Hotel, have collaborated once more to bring a pioneering hot gin experience to London’s private roof terrace. Back by popular demand, Hot Gin Roof will this year explore the theme of The Classics, Sipsmith master distiller, Jared Brown, and Ham Yard Hotel bar manager, Eoin Kenny, have collaborated to reimagine classic […]
Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]
Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]
East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]
Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks. It features three carriages: the engine […]
Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]
Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors to hand out £10 off flyers to commuters during the morning […]
Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]
The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]
Harvey Nichols has launched a new Christmas pop-up shop and festive bar next to the Skate in Style presented by Coach at Westfield London to celebrate the festive season. The pop-up shop hosts a stylish and luxurious food and drink offering from Harvey Nichols, making the space the destination for shopping fine wines and gifts […]
George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined the client services team at GPJ […]
Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]
Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]
Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]
Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]
On the morning of Friday November 18th, the generous residents of Coventry got into the BBC Children In Need spirit as they were greeted in person by their very own Pudsey bear. The charity bear appeared overnight on their cars. Car manufacturer Peugeot, the sole automotive sponsor of BBC Children in Need with donations of […]
Brand & Deliver has secured four high profile brand partners: Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on 21st November, for client Sony Pictures Home Entertainment. Thirty years after the original supernatural comedy franchise took the world by storm, Ghostbusters returned to save […]
Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December. Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]
Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]
Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]
The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]
Showcasing its cutting-edge motion technology, the latest innovation of Hasbro Gaming’s Bop It! game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media. Bop It! delivers a series of commands that players must […]
MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective. As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]
The 100,000 children expected to be reached by the commercial brand partnership can look forward to meeting some larger than life Playmobil figures as well as Santa and will leave with a Playmobil gift. Each intu grotto will also have its own unique theme, from discovery lodges to winter wonderlands and polar expeditions. Jamie Dickinson, […]
On Thursday 1 December, the town centre will become home to a Spiegeltent – an elaborately decorated wooden marquee with a domed top – which will provide the setting for a packed programme of festive events and activities. Lit by gaslight-style lanterns and dressed with mirrors and velvet, the Spiegeltent will form the backdrop for […]
Candy Crush Soda brought a splash of colour to Old Street station from the 25th to the 28th of October. Commuters could blast away their winter blues with Jelly Bean reds, Lemon Drop yellows and Soda Pop purples, at the ‘Colour in Candy Pop Up’. With help from the team at Paper Mate, mobile game […]
The new Lego Ideas set, Beatles Yellow Submarine, was launched exclusively at Liverpool One’s Lego store on October 29. The official global launch date for this product was November 1st, but Liverpool One visitors got to experience and purchase the product early, marked by a special event at the Liverpool One Lego Store. The Lego […]
The Poppy Appeal 2016 launched on the last weekend of October at Bluewater as The Royal British Legion encouraged people to ‘rethink Remembrance’ during this year’s campaign. The poppy and the work of the Legion are often associated with the First and Second World Wars and elderly veterans, however the charity is calling on the […]
In a bid to shake up the energy drink industry, the ‘Free Your Inner Carabao’ campaign is designed for a more unisex audience, as opposed to the ‘lad’ focussed communications usually associated with the market. Carabao’s inclusive marketing strategy sees the ‘Free Your Inner Carabao’ creative rolled out across multiple channels from September 2016, and […]
Charlotte Tilbury, with the work of NexusEngage, has created Westfield’s first ever interactive retail installation to drive excitement and awareness of its new flagship store before it opens in Westfield’s, White City later this month. The campaign, which is running for eight weeks has been designed to drive huge customer excitement ahead of the store […]
Land Securities has announced a strategic partnership with The Copyrights Group to bring Paddington Bear to Bluewater. In a first for the industry, Paddington is appearing as a special guest at Bluewater’s new traditional-style Santa’s grotto, which features three distinct and magical experiences, including a toy workshop, within a unique 40 minute journey. Paddington will […]
Land Securities’ House of the Dead launched officially on October 14. The experience runs until November 1 and is situated on Bluewater’s upper Rose Gallery. Created by Richard Cottier and Sally Duguid, the ‘House of the Dead’ experience is one of the UK’s most successful horror attractions. The team was inspired to bring the popularity […]
Orbis Access decided to work with Circle Agency and The Corner to drive awareness of its unique fee proposition and bring it to life through a creative experiential campaign. To achieve this, the agencies have created The Benchmark Rally, a giant 8m x 5m remote controlled race track situated in the heart of Jubilee Place […]
Greenwich brewer Meantime have opened Britain’s smallest craft beer bar in Greenwich named the ‘Make Time for It’. The bar, which measures just 6ft by 8ft – smaller than the perimeter of a snooker table – has space to accommodate just two people at a time. Entry is free and members of the public can pre-book […]
Baby and toddler food brand, Ella’s Kitchen, is urging the Government to place greater focus on early years nutrition, in the next phase of its multi-channel campaign – Veg for Victory. Giant building blocks, made entirely of vegetables, were hand-delivered to the Department of Health by a group of little ones to raise awareness of […]
To help promote Boohoo.com’s BoohooMan range, Independent Events carried out a series of experiential and promotional staffing activations at 10 different universities in the UK during Freshers Fortnight. Teams of fashion forward brand ambassadors were dispatched to the various campus on this nationwide tour, targeting students with props and encouraging shares on social media. The […]
Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation4 events offering gamers the opportunity to experience the immersive world of PlayStation VR. Kicking off on the 22nd September, The Future of Play Tour headed to EGX, the UK’s biggest gaming event, which took place at Birmingham’s NEC, […]
This autumn, Vita Coco is supporting Just Breath London and Prana Production by providing hydrating Vita Coco Coconut Water throughout its series of modern meditation events. A project which aims to bring mindfulness to the masses and create an oasis of space amidst the everyday urban hustle, Just Breath is the newly launched mindful movement […]
To welcome Jaguar back to motor racing and allow members of the public to experience the excitement of the Jaguar Panasonic Formula E race car, global creative agency Imagination, in partnership with specialist VR production studio Rewind, has devised a first-of-its-kind fully immersive Virtual Reality experience for the Paris Motor Show 2016. The seven-minute Formula […]
Brand Experience Agency, Bigger. helped bring together 600 people from 21 different countries at The North Face Mountain Festival in Lauterbrunnen Valley, Switzerland. The immersive brand activation boasted three days of intense outdoor adventure and exploration from 16-18 September. Over 70 activities were completed which included everything from trail running, climbing and hiking, to paragliding, canyon […]
Provision Events were hired by Robert Walters to launch their Official Sponsorship of the British and Irish Lions NZ Rugby Tour in Covent Garden London. The event saw Provision put together a mini branded rugby pitch for a photo shoot and a Hakka re-enactment which was featured on Sky Sports News. Robert Walters a worldwide […]
When London Zoo took the decision to cease the sale of single-use plastic water bottles at the end of May this year, as part of this year’s #OneLess campaign, they appointed WET Global Events to manufacture and install two bespoke water fountains. The fountains dispense the company’s clean, re-mineralised, alkaline drinking water product, Pure Ionic […]
Westfield has announced its programme of activities for the festive season. In the lead up to Christmas, Westfield aims to build on the excitement and the anticipation with activities around shopping and eating, ice-skating and present buying. The Christmas season at Westfield London and Westfield Stratford City will kick off with a line up of […]
Imagination delivered a first-of-its-kind event to launch the new Land Rover Discovery to the world. To demonstrate the versatility of the new Land Rover Discovery and represent its appeal to families, Imagination engineered and built the largest ever Lego structure as the setting for the car’s unveiling to the world. The scale model of Tower […]
Children’s author and McFly band member Tom Fletcher launched his children’s fiction novel The Christmasaurus at the Natural History Museum on 5th October. The Earth Hall was transformed into a Christmas extravaganza with seasonal lighting, canapés and a Giant Crumpet Christmasaurus made from 2500 Warburtons crumpets. Published by Penguin Random House Children’s, The Christmasaurus is […]
Blackjack Promotions has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring on October 4th Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited […]
The Lego Duplo Play Planet landed at the Winter Garden at Bluewater over the weekend and invited families along to a free live event, helping to harness the power of imagination through storytelling. Guests discovered the Lego Duplo Play Planet, where little hands could build big adventures jumping from island to island discovering the many different […]
Provision Events was hired by Omega, the official timekeeper of the 2016 Ryder Cup, to design, build and manage a bespoke putting activity for their guests at four events around the world. This week at The Ryder Cup will be the last stop of the tour. Provision Events developed an engaging time based putting competition […]
Qualtrics has announced that it has won a series of industry awards, including Forbes 2016 Cloud 100, Fortune’s 40 Under 40 and G2 Crowd 2016 Survey Software Grid. The awards reiterate Qualtrics’ position in the fast-growing customer experience management industry, helping key European brands like Air France, KLM, Porsche and Virgin manage their critical customer […]
A European-first pop-up KitKat store is opening at The Street, Westfield Stratford City, London on Wednesday 5th October. Launching for a period of five weeks until Tuesday 8th November, the KitKat Chocolatory gives consumers the opportunity to create their own ultra-premium KitKat bar and bespoke packaging at the touch of a tablet screen. Guests can […]
Freeman has strengthened its creative team, will be delivering a number of first-class events for clients, and has secured contract renewals with event organisers in EMEA during the first three months of its fiscal new year. The business has enhanced its creative capabilities with the appointment of two new team members, both of whom will […]
The ‘It’s Lunchtime’ experiential and promotional campaign returns for a third time at the end of this month supported by leading lunchtime focused grocery brands with the aim to encourage consumers to liven-up lunch and to shake up their midday eating habits. Consisting of major media, promotional and trade support activity, It’s Lunchtime will feature […]