News Tag Archives: Experiential

Graduate Hotels embarks on Mutt Cutts tailgate tour

Graduate Hotels has kicked off their autumn 2017 tailgate tour during which they will visit university towns for home football games in a recreation model of the Mutt Cutts van from the 1994 movie Dumb and Dumber. Created in partnership with leading experiential agency OutCold, the mobile tailgate commenced in Ann Arbor, MI and includes […]

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News Tag Archives: Experiential

Tiffany fragrance experiential sparkles at Heathrow

The elegant world of Tiffany has come to life with a unique experiential campaign in one of the busiest areas of Heathrow’s Terminal 5. The campaign marks the launch of Tiffany’s new signature fragrance to the UK market, and will allow passengers to experience the new Tiffany perfume, crafted to reflect the diamonds for which […]

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News Tag Archives: Experiential

Projection Artworks and Bounce revolutionise Ping Pong for the social gaming generation

Projection Artworks and the social entertainment brand Bounce have been breaking technological boundires. Last week saw the launch of Wonderball – the first digital evolution of the game Ping Pong. The system developed for Bounce has been rolled out across two London locations, turning a standard Ping Pong table into an interactive game using projection […]

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News Tag Archives: Experiential

Provision Events returns for the DP World Tour Championships

Provision Events (PVE) has been commissioned by the European Tour to provide a fan experience for its season ending DP World Tour Championship. This will be the fifth year that PVE has worked with European Tour at the finale of the Race to Dubai. Nick Clemens, founder and managing director of Provision Events comments: “It’s […]

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News Tag Archives: Experiential

Marshmallow Laser Feast creates ‘The Quest’ in France

Marshmallow Laser Feast (MLF) has conceptualised and crafted ‘The Quest’, a unique and permanent kinetic light sculpture in France, where a light-wielding robotic arm is encased by a mesmerising structure of connected, glass-like shards, some with engravings hidden deep within at nano-scale. As the robotic arm moves the light source, seemingly random natural light patterns dance around […]

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News Tag Archives: Experiential

Regional agency wins double experiential contracts this Halloween

Independent Events has expanded its portfolio by winning two new clients for events this Halloween. Two destination shopping centres are making sure that Halloweeen goes with a bump this year, with IE delivering immersive shows and activities for families. Dalton Park will have a weekend of pumpkin fun on the 28th and 29th October with […]

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News Tag Archives: Experiential

Faber & Faber sees immediate Amazon sales spike after book chapter sampling to Interpol gig goers

Handing Alexandra Palace audience sample chapters about the band they were queuing to see resulted in trackable sales boost within hours Book publisher Faber & Faber saw an almost instant sales boost on Amazon from a chapter sampling campaign at a recent concert at London’s Alexandra Palace, suggesting members of the audience were so enthused by what they read […]

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News Tag Archives: Experiential

The Club house opens Winter Lodge with pop-up cinema at Liverpool One

Grosvenor Europe has announced that The Club House at Liverpool One has launched a 1,450 sq ft ‘Winter Lodge’.  Visitors can enjoy playing shuffleboard and drinks by a fireplace, plus an undercover pop-up cinema until October 31. Set in the grounds of The Club House in Chavasse Park, The New World Trading Company owned concept […]

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Kinetic taps into live traffic data to drive dynamic digital campaign for Toyota

Toyota has partnered with Kinetic to deliver a nationwide digital Out-of-Home (DOOH) campaign using real-time traffic data to target drivers according to the context of their journey. The “We Choose Hybrid” campaign will run for two weeks on roadside digital Out-Of-Home screens at 70 locations in cities across the UK. This OOH execution is part of […]

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News Tag Archives: Experiential

HeyHuman unveils ‘Power of Tea’ campaign for Heath & Heather

Herbal tea and infusions brand, Heath & Heather, is kicking off a multi-channel campaign to broaden its appeal and encourage younger audiences to explore its range of teas. The ‘Me to the Power of Tea’ campaign has been conceived and delivered by integrated marketing agency, HeyHuman. The drive celebrates the brand’s heritage and close-to-nature principles, […]

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World’s first ‘wellness shed’ stirs up mindfulness

Can slowly stirring a pot of steaming hot soup really calm a chaotic commute? That’s the premise behind the world’s first ‘wellness shed’ pop-up from GLORIOUS! Soups which is launched in Shoreditch on October 19. Inside the shed, built by Tiger Sheds, visitors found a unique virtual reality (VR) mindfulness experience that involved stirring a […]

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Peroni Nastro Azzurro and HeyHuman bring Taste of Italy to London

Peroni Nastro Azzuro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]

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News Tag Archives: Experiential

Benefit Cosmetics hosts two immersive 70’s parties

This October, Benefit Cosmetics are transporting guests back in time via a dazzling seventies disco! Introducing Studio ’76: a brows, beauty and entertainment destination offering a blast from the past. Studio ’76 will pay homage to all things brows. It’s open for two days from Friday 20th October, and based in The Old Truman Brewery, […]

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Pavegen partners with Google to build largest ever energy-harvesting walkway at Berlin Festival of Lights

The footsteps of visitors to the world’s largest single energy harvesting array are being converted into off-grid electrical energy to trigger a synchronised lighting display and generate videos recording their experiences. The footsteps of visitors to the record-breaking 26-square metre installation at KulturBrauerei, set-off light panels embedded in the walls of the installation. Their movements […]

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Raccoon wraps Santander’s ‘Phish & Chips’ van

Raccoon has been working with agency Cow PR on a campaign for Santander. As part of a nationwide tour to educate the UK about fraud, Santander is launching Phish and Chips, a van that accepts phishing emails and smishing texts as payment for fish and chips. This follows research which reveals a staggering 74% of […]

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Nespresso selects Liverpool One for UK debut concept boutique

Grosvenor Europe has announced that Nespresso has launched a new concept store for the UK on Liverpool Ones Peter’s Lane. Located adjacent to Michael Kors, The White Company and Beauty Bazaar Harvey Nichols, the 1,600 sq ft Nespresso is a unique immersive boutique and only their third globally, following trials in Cannes and New York.  […]

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Guinness World Records celebrates fluffy cats and dogs in London’s most comforting setting

  The Amazing Animals Fluffytorium, a place celebrating the fluffiest and furriest animals, is coming to London this October half term. The fur filled experience has been created to celebrate the release of the new title from Guinness World Records – Amazing Animals – a book totally dedicated to the fastest, tallest, strongest, strangest and […]

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New Shoreditch ‘NUNdos’ eatery offers food for the soul

This October, people will have the opportunity to experience the world’s first nun-powered eatery promising ‘food for the soul’. Brand new, soulful soup pop-up ‘NUNdos’, will open the doors to convent life at the White Rabbit (Shoreditch, London) from 17th – 19th October. Diners will be invited to break bread and reflect on modern life […]

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StreetPR helps Tortilla drive interest for Dalston opening

Tortilla, the local Californian burrito and taco restaurant,, has linked up with staffing agency StreetPR to run an awareness campaign to drive customers to its new Dalston store, which opened in the t London district at the start of September. Tortilla marked its Dalston launch by offering free dinner to locals the night before the official […]

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Milton Keynes welcomes the region’s biggest live fashion and beauty event

centre:mk will launch AW17 LIVE with two days of catwalk shows, beauty demonstrations, style advice and food. The event began on Saturday 30th September at 11am with 12 exclusive catwalk shows happening on the hour, all weekend until 4pm on Sunday 1st October in the centre’s event space, Middleton Hall. Now in its fifth year, […]

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American Airlines launches integrated experiential Out-of-Home campaign with Exterion Live, PMK*BNC and Hello London, at Canary Wharf

The world’s largest airline, American Airlines, is launching an integrated Out-of-Home campaign at Canary Wharf Plaza. American Airlines is inviting Londoners to enjoy its bespoke Transatlantic Sports Lounge on the 4th and 5th October.  Here, commuters can enjoy a taste of American culture in a relaxed lounge setting, complete with complimentary canapes, drinks, sporting activities […]

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Produce UK brings Mini Maker’s Market to Finsbury Avenue Square

Finsbury Avenue Square, Broadgate has become home to a pop-up mini market hosted by up-and-coming local London designers and artists. The private view was held on Tuesday 4th of October and open to the public from Wednesday. This is the second part of the programme that we have been commissioned to create as part of Broadgate’s ‘Shaped By Design’ season. At […]

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Provision Events partners with CSM Live

Provision Events has entered into a partnership with CSM Live.  By combining their expertise the companies aim to deliver a more complete customer experience for clients who want to engage with sports fans across the globe. Since 2004, Provision Events has provided fanzones and downtown experiences at numerous sporting events including the Ryder Cup, Wimbledon, […]

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Savvy embarks on Lipton and KFC sampling drive

Shopper Marketing and Retail Activation agency, Savvy, is extending summer by telling the nation that Lipton is now served in KFC with a 5-week outdoor mobile sampling campaign visiting 100 KFC restaurants over a weekend period. As Autumn arrives, Lipton is handing out free samples to consumers visiting KFC across the UK. Shopper insight has […]

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Ikea brings ‘Wonderful Everyday Tour’ to Sheffield

Ahead its new store opening on 28th September 2017, home furnishings retailer Ikea brought the “Wonderful Everyday Tour” to Sheffield, giving residents and visitors the chance to experience the little things in life that make the everyday more wonderful. Eleven uplifting mini-events and installations popped up in and around Sheffield, bringing the Ikea philosophy to […]

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Independent Events and DFDS Seaways bring Amsterdam to Newcastle

DFDS Seaways have taken an experiential approach to promoting their Newcastle-Amsterdam mini-cruise breaks this Autumn.  Teaming up with brand engagement agency Independent Events, the shipping and logistical giants have conjured up a series of events taking place across The North East. The activations run across three weekends and will bring a taste of Holland to […]

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VOXI Chooses Seed to Establish Brand Awareness Amongst UK Students

Voxi, the UK’s first dedicated youth mobile offering, has chosen Seed to devise and deliver a student ambassador programme that quickly establishes brand awareness amongst the UK’s university communities. Launching on 25 September at Manchester Metropolitan University and running across the length and breadth of the UK until the end of October, the programme builds […]

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Installations demonstrate the power of the Aviva Community Fund around the UK

Aviva has commissioned MKTG to create and produce a series of immersive and interactive installations to encourage submissions for this year’s Aviva Community Fund. To showcase the huge impact seemingly ordinary objects can make to local communities, a selection of the objects funded for community groups by the Aviva Community Fund last year will be […]

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Tribal Worldwide London’s VW work wins BIMA Award

Tribal Worldwide London has won BIMA’s (British Interactive Media Association) coveted award for Product and Service Design: Craft for the work they’ve done in creating the Connected Customer Journey for Volkswagen UK. This journey began in 2007 with a challenge from the CEO: “I want the best automotive digital platform in the world”. It has taken 10 […]

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Piccadilly Lights brings colour to life for countdown to switch-on

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, Landsec, is launching the #PiccadillyOn campaign, bringing colour to life in aid of Barnardo’s. The #PiccadillyOn campaign invites people around the world to be part of this […]

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Cosmetic brand Collection celebrates 30 years with birthday tour bus

Promohire has joined forces with healthcare communications consultancy ‘This is Pegasus’.  The client, Collection, has reached a birthday milestone and is celebrating with a brand activation during September, offering products and prizes to fans. Promohire have provided a double decker conversion to kick-start the festivities. The experiential bus offers consumers a unique brand experience; including […]

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Doughnut Time celebrates UK opening with experiential activity

Australian doughnut brand, Doughnut Time, is opening its UK flagship store on London’s famous Shaftsbury Avenue this October. known for creating hype and hysteria back in their homeland, Doughnut Time is renowned for attracting queues of thousands with every new store opening. The new central London store – the first outside of Australia – will […]

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N2O delivers Al Fresco events for Tesco this summer

Experiential marketing experts N2O were tasked by Tesco to help shoppers discover the delights of eating outdoors this summer. To deliver the seasonal messaging, N2O rolled out a series of four events across the UK, each designed to engage consumers at different touchpoints of their buying journey. Over 25 brands took part in a nationwide […]

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Naked Juice opens doors to Colourtopia at Festival No.6

Naked Juice invited visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding another […]

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Sense brings innocent Bubbles to Londoners

Following its recent launch, innocent Bubbles, a new lightly sparkling blend of pure fruit juice and spring water, will be introducing Londoners across the UK capital to its three flavours, Lemon & Lime, Orange & Lime, and Apple & Berry. A branded vehicle, the innocent Bubbles Canteen, will provide the focus of the campaign, which […]

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Mercedes revs up with Liverpool One store

Grosvenor Europe has announced that luxury car manufacturer, Mercedes-Benz, has launched a 3,000 sq ft pop-up on Liverpool One’s Peter’s Lane. Designed to showcase the iconic brand’s cars in a different way to the traditional showroom, the store houses a range of the latest Mercedes-Benz models in a stylish, modern environment.  The store features a […]

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Papa John’s treats Londoners to an underground pizza party

Pizza-lovers were treated to a taste of Papa John’s new ‘Papa’s Deep Crust’ in an unusual dining experience at London Underground’s deepest station Lucky Londoners at the Underground’s deepest Tube station, Hampstead, were last night treated to Papa John’s new ‘Papa’s Deep Crust’ pizza, in a unique platform-dining experience. Hampstead Tube station on the network’s […]

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Swedish 5D-experiment lets participants live like millionaires

In a new experiment, Sweden’s state lottery, Lotto, has used Virtual Reality to let people check off their bucket lists and try life as a millionaire. The 5D-experiment allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s most beautiful beaches. The experiment, built in a hangar in Stockholm, consists […]

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Amplify brings a taste of Tennessee to UK for Jack Daniel’s

Jack Daniel’s has tasked Amplify  with creating a millennial-focused campaign that injects a contemporary twist into the brand’s Tennessee roots. The end result is a brand experience pop-up called The Meeting Place, a concept based on the Yuchi Indian translation for ‘Tennessee’. Running from London to Glasgow via Birmingham, the campaign brings to life the […]

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Fans at Crans get Omega Experience

As Europe’s best golfers descend on the Swiss town of Crans Montana for the Omega European Masters, headline sponsor Omega has enrolled the help of Provision Events to give visiting fans a bit more than beautiful scenery and fantastic golf. Taking inspiration from the Omega Box Challenge made famous by the duel between both Rory […]

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Barilla supports Simplyhealth Great North Run for a second year running

Barilla returns to The Simplyhealth Great North Run in 2017 in a partnership that sees the brand host a second edition of their ‘Barilla Pasta Party’, set to be the biggest Pasta Party in the UK. Held the day before the  half-marathon. Barilla will sample hot servings of pasta, including new gluten free option, and […]

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Peugeot unveils the world’s smallest car dealership in a London phone box

The iconic red K6-series phone box, which opens for business in Russell Square from Tuesday 12th September, has been converted into a fully connected online showroom using Peugeot’s unique e-commerce system, ‘Order Online’. Customers can gain access to the diminutive Dealership by getting a special code at http://www.peugeot.co.uk/russellsquare. Inside, they will find a tablet device […]

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Thorpe Park Resort’s living(dead) billboard is unveiled in London

Thorpe Park Resort has unveiled a gory billboard featuring zombies feasting on blood and entrails, to promote two new The Walking Dead mazes. It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be the biggest in its history, running for more days than ever before. The […]

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Kinetic becomes exclusive UK buying point for Voyager, the world’s first cinematic VR chair

Kinetic has announced an exclusive UK distribution partnership with Voyager, the world’s first full-motion cinematic Virtual Reality (VR) chair. The partnership is through Kinetic’s startup incubator, KineticX, which is focused on technologies shaping the future of Out-Of-Home advertising. Voyager is a full-motion platform designed for cinematic VR experiences. The specialised chair incorporates physical nudges, including […]

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European Tour kicks off British Masters promotion with Provision Events

Newcastle United legend Andy Cole returned to his old stomping grounds  as he took part in a Provision Events designed putting challenge with former golf World No.1 Lee Westwood. The ex-magpies’ striker joined Westwood as they put their short game to the test in front of 52,000 Newcastle United fans at half time in their […]

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Promohire embarks on ice-cream tour with Fuller’s Kitchen

Promohire worked with agency The Fitting Room (formerly known as PR & Everything Inbetween) on their latest campaign for Fuller’s Kitchen. The brand was celebrating National Ice Cream day, and launched a double-decker ice cream themed bus called The Inside Scoop. The converted bus has completed a multi-date activation adventure between the 20th and 30th […]

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Burger King France and Buzzman launch Mystery Burger campaign

The latest PR stunt from Burger King France and agency Buzzman sees a burger lucky dip rolling out across the nation. For two euros, Burger king fans can pick up a mystery burger box from any burger king restaurant, the contents of which will only be revealed upon opening. With ten burgers on the burger […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

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Now TV opens Trolls Beauty Salon in Shoreditch

From August 26th the family movie Trolls is available to stream on NOW TV. To celebrate,  families are invited  to experience their very own Troll transformations as Now TV open the UK’s first Troll inspired pop-up beauty salon. Located under a bridge in Shoreditch, the salon’s Troll-ific stylists will offer free candy-coloured makeovers inspired by […]

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Virgin Media launches Virgin TV Kids with Kings Cross activation

Virgin TV has created a giant trampoline bed to celebrate the launch of the new Virgin TV Kids App. Children can ‘jump for joy’ on Virgin TV’s giant trampoline bed. Designed to look like an actual adult bed, the 5×3 metre trampoline is a celebration of what it means to be a kid – at any […]

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Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

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Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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McDonald’s brings the Good Times tour to UK Festivals

Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]

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Eurowings and partners bring #FlyWithEd virtual reality campaign to London this Summer

Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s  #nextstop campaign to once again […]

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I-AM creates Soft Republic for Walls

  I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Exterion Media launches dedicated experiential offering Exterion Live

  Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering.  Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]

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M&C Saatchi creates the first ‘real’ Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]

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Lavazza and Amplify create ‘Waves of Coffee’ experience for Wilderness Festival

  Italian coffee brand, Lavazza, has once again teamed up with Amplify  to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

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Banana Kick celebrates the best of Yorkshire

Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]

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Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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Panasonic Grooming creates the Tash Modern to launch the Panasonic 3-in-1 i-Shaper Trimmer

  Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]

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Promohire brands Lego bus for new product launch

Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]

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Toast or Hands Café opens in Shoreditch

A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]

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Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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Conran Design Group strengthens team following growth in its retail offer

Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]

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News Tag Archives: Experiential

TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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News Tag Archives: Experiential

Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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News Tag Archives: Experiential

i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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News Tag Archives: Experiential

Kettle Chips research shows two thirds of Brits eat Al-Desco

The new lunch break consists of 30 minutes of eating limp sandwiches and surfing gossip sites according to new research which charts the rise of ‘Al-Desco’ dining. A new study finds the majority of people are failing to take a break throughout the day with only two in ten (22%) Brits surveyed managing to take […]

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News Tag Archives: Experiential

Pip & Nut unveils ‘Pipnics’, it’s first experiential campaign

  A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]

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News Tag Archives: Experiential

Deliveroo opens Game of Thrones inspired bakery

On 17th July 2017, as the seventh series of Game of Thrones premieres on UK screens, fans will be able to order their very own loaf based on the iconic Direwolf bread Hot Pie baked for Arya Stark on the show. Improving on the show’s recipe, the ‘John Dough’ loaves are a  whole wheat cornbread […]

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News Tag Archives: Experiential

Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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News Tag Archives: Experiential

Amplify uses sushi belt pop-up to help Rowntree’s promote new 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify  with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]

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News Tag Archives: Experiential

Space team up with Arla to boost awareness of its yellow top milk

  Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]

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News Tag Archives: Experiential

MGN Events partners with AB InBev on four internal brand awareness campaigns

Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]

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News Tag Archives: Experiential

iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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News Tag Archives: Experiential

Peroni Ambra and Franceso Mazzei bring a taste of Italy to Somerset House

To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]

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News Tag Archives: Experiential

Traxi service hits the streets of London

The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]

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News Tag Archives: Experiential

Lucozade Energy launch their biggest-ever sampling campaign in partnership with Deliveroo

On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]

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News Tag Archives: Experiential

News Tag Archives: Experiential

Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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News Tag Archives: Experiential

Starbucks provides Glam Stops at London Pride

Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]

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News Tag Archives: Experiential

Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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News Tag Archives: Experiential

NFU takes new Discovery Barn on the road

The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]

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News Tag Archives: Experiential

Purple Creative launches ‘Are you Liqueurious?’ campaign for Marie Brizard

Purple Creative has created a global brand activation platform, Are You Liqueurious?, to promote Marie Brizard liqueurs and syrups. The idea encourages bar-goers to be more curious about Marie Brizard liqueurs and new flavours again. Are You Liqueurious? is both a mindset for drinkers and bartenders to identify with and directly challenges them to try […]

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News Tag Archives: Experiential

Branston launches ‘Please The Cheese’ campaign

Branston has unveiled a new TV campaign, as part of a wider marketing initiative to reinforce Branston as being the perfect partner for cheese. ‘Please The Cheese’ has been created to re-engage Branston’s current customer base while also targeting a new, younger audience of cheese lovers. ‘Please The Cheese’ brings to life the nation’s love […]

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News Tag Archives: Experiential

Richmond Sausages relaunch

Kerry Foods sausage brand, Richmond, is relaunching its range with a new, more impactful design, to modernise the brand and showcase the brand’s quality credentials to shoppers. The re-design forms part of the brand’s biggest ever campaign with a £5m investment. Currently worth £119m, Richmond sausages have been around for over 100 years when it […]

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News Tag Archives: Experiential

Liverpool International Music Festival announces London Midland as headline partner

Train operator, London Midland, is to be the headline partner of Liverpool International Music Festival’s fifth outing this year. The partnership brings together LIMF; the celebration of Liverpool’s status as a global city of culture with one of the rail industry’s most innovative supporters of arts and entertainment. LIMF takes place between 20th-23rd July with […]

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