NOP Global announced after GfK Field Marketing rebrands
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The agency is continuing its push to expand and grow internationally
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HH Global lands Dyson POS deal
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The durable fixtures are intended to help the brand braekthrough in France
New Volvic flavour set for field marketing store support
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Wholsale promotions and POS displays will underpin an integrated marketing campaign
Special K targets New Year resolve with The Lounge Group
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A full range of Special K products are being sampled
Bristol awards prize for interactive street furniture game
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Lamposts, bollards and drains are set to become ‘playable’
Noodles and Oysters in Clarion’s marketing mix at Waterloo
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The travel event will use a travel hub to extend ticket interest to commuters
Saximo launches digital screen and brand experience platform
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Events including X-Factor live auditions are available for brand promotions
Anglian Water and Corporate Culture in woolly hat house tour of East
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The campaign has coincided with a cold snap in the UK
Havas and evian plan snowy playgrounds for Londoners
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The ‘Live young’ campaign is integrated with outdoor digital and social media
Honda endorses new off-road experience centre
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The new centre will offer a variety of motorcycle experiences
Sevens7 Event Intelligence launches
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The new serice helps ensure campaigns have the right interactive engagement support
Extensive Windows Phone activation helps shoppers configure
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The camaign is co-ordinated by UM London
Grand Visual helps Lloyds enagage with race game OOH
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The digital interactive campaign is active online and off
British Red Cross shop pops up at Westfield
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Hotcow is delivering the experiential
Award winning Peugeot campaign is declared a Youtube success
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The viral ad reached number 2 in ads viewed by UK visitors to Youtube in 2012
Jack Daniel’s barrel tree rolls up in Covent Garden
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Blazinstar Experiential built the promotional festive feature
Avantgarde Sport launches with SportsAid pledge
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The agency is looking ahead to Rio and will donate a percentage of its fees to SportsAid
Bluman Associates helps Nokia and Mission to deliver night time launch vision
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DJ deadmau5 led the way for 600 street guests
Jack Morton delivers innovative experience for Wella Professionals
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The imaginative experience was challenging to its participants
Live Experience Expo announces brand experience programme
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The exhibition runs alongside sister show International Confex on 19th – 21st March at ExCeL
TRO, Inition and LG team up to put magic in shopper’s hands
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A shopping centre tour kicked off with a big noise at the weekend at The Gadget Show
The Circle Agency and EA aim for a perfect 10
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The EA Xmas tour is celebrating 10 years
CJ Services opens in Ireland
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The innovative instore specialist has a ‘tailored strategy’ for growth
Lego appoints Cosine for strategic field merchandising
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The work gets underway in 2013
Initials return for more Comic Relief work with Sainsbury’s
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if is the fifth successive year of the relationship
FMBE Awards announces winners for 2012
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The 2012 FMBE award winners were announced last night at the gala dinner at the Marriott Hotel in Grosvenor Square.
Bulla, Grey Melbourne and Hotcow join forces to bring Aussies home
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An evocative experiential campaign is planned
UKTV’s Gold goes on a shopper tour with Initials
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The tour starts at The Bullring, Birmingham
Casio G-Shock and Blazin Star Experiential extend shopper engagement
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The in-store experience has now moved to Selfridges in Birmingham
Canterbury set to put England rugby fans in the picture with Flourish
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The rugby brand has a new creative take on the photo booth concept
Chillisauce sells off experiential asset to further Wear It Pink support
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Eccentric purchaser Golden Palace bought the bra
Let Us Create develops integrated brand experience campaign for Huawei
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The 4G provider will be seen in shopping centres this month
Synergy set to activate BMW’s RFU sponsorship
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Engagements with supporters digitally and at Twickenham are planned
EMS takes life science firm on European tour
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A lab on wheels is heading out
Grand Visual helps DDB and Marmite lighten up Christmas love and hate
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The ‘Love it or Hate it’ expressions are interactive with shoppers and browsers
Generate set to facilitate Arenacross sponsorship
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The agency will be helping to provide a fully integrated sponsorship platform
Halo’s Glyph launched over London
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The launch launched Halo 4 on Xbox 3
SodaStream chooses Gekko for Christmas merchandising
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The iconic brand will promote and run demos through the festive period
Windows 8 slides into Bluewater with Slice, Jam and RAM
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The event reached out to shoppers at the giant retail destination
British Gas completes Working Together tour
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The Tour has been arranged by BEcause
Appshaker helps Guinness book come alive at Westfield Stratford
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Augmented Reality is being used
Initials Marketing helps Five go to Rehab
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A stunt led viral is generating intrigue
The Circle Agency helps Royal Carribean snap up musical fans
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Half term photo opportunities are being staged at the Theatre Royal, Drury Lane
Sense opens in Hong Kong
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The new office will serve China and Hong Kong
Carat seeks male expression through music for Philips
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Music and male grooming are set to mix it at the Electric Ballroom
Hel’s Angels help Visit Sweden to pop up with style dining
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The event took place earlier this week
Day 1 reporting dashes onto Orchid FM’s agenda
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The news service is aiding transparency between agency and client
Taap adds a new level of business intelligence reporting for mobile workers
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One feature allows sales data to be amalgamated from different sources
Oriflame’s direct sales team doubles in line with part time work trend
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The part time workforce is increasing rapidly
Upfest annouces subway train and graffiti package for brand experiences
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A New York style subway train could be painting festivals red next summer
Sense and Kleenex ready for experiential sampling season
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The succesful agency and brand team are extending their relationship with a new campaign
Desperados gets set for Freeze with Space
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A major fanbase activation is planned
Retail banks not winning the consumer confidence war
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Research from Rostrum indicates that retail banks are not filling the trust gap left by traditional banks after the banking crisis
Ignite prepares for third NFL celebration
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The Wembley event and fan rally are about to return to London
Ambient’s butlers line up for Birddog and Xuber
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The butlers sampled 3500 city workers
FMBE Agency of the Year contenders announced
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The Agency of thr Year 2012 shortists are announced
Kingsday and The Flower Council of Holland deliver innovative Vitamin H campaign
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The new cmapign is underway in Holland and Germany prior to European roll-out
iD Experiential delivers Zen experience for Asus
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Awareness, trial and purchase are the objectives
Billington Cartmell’s new owners appoint Gellett
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The well-known brand experience agency leader, who left agency Candour (now Ovation) earlier this year is group CEO as the agency founders step down
UntapTV gets sound response with AEG Live in China
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The technology aids audience participation and interaction
Hel’s Angels extends regional reach
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Demand for excellent staffing outside London in increasing
Electrolux’s elite dining experience The Cube continues
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The open kitchen restaurant is extremely popular with diners and press
Grand Visual helps augment Green Giant’s pledge campaign
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Nutrition advice for kids is at the kernel of the campaign
iD Staffing starts new auditions approach
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Students are being targeted
Toshiba sponsors Mencap’s Little Noise Sessions
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The new headline sponsor will showcase new products at the event
Kru Talent International opens for business
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Staff agency Kru Live has extended on its success to launch a Talent arm
Kommando supports charity lottery launch in Radio Clyde area
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The agency is handling the merchandising and negaotiating distribution
Resident Evil 6 launches with human flesh butcher’s shop stunt
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The stunt’s PR is driven by Full Fat
Blazinstar activates G-Shock art
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An art campaign has been running in Harrods
Momentum Instore helps Sainsbury’s Cheadle extension
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A merchandising teamworked 294 hours
Sky commisions Sense to help promote WWF backed Amazon campaign
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The engagements will take place in UK forestry
Sunbites sets out to engage through advocacy group
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An exclusive cookery experience is at the heart
Retail Services delivers build and merchandise job for OX
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The agency is installing the displays as builder’s merchants
Battlefront and Benetton both launch campaigns for youth employment
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The two schemes, launched coincideltally concurrently share similar life portrayals of aspiring unemployed young poeple
Ignite sets up in Miami
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The agency will be well placed for Brazil’s World Cup and Olympic double
Smollan and Headcount partnership extends global field marketing reach
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The partnership brings together two agencies in the WPP group
Engage Production intstalls giant MultiTouch screen for City business
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The screen is believed to be a world first in terms of scale
Fizz Experience
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Established since 1986, we’re one of the UK’s best experiential agencies. Last year we delivered over 5 million individual experiences on behalf of our clients and their brands.
SMP creates experiential roadshow for Bavaria
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The ‘Expect the Unexpected’ tour is getting underway
4D Design sets the National Grid out to pop-up
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Information centres are heading for town centres
Volkeswagen and blowUP deliver kiss and show campaign
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The outdoor interactive brand experience is at Potsdamer Platz in Berlin
Nakd flavours promoted with integrated sampling day
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The bars will see a day of sampling in support of a print and outdoor marketing spend
Microsoft announces British Lions technology partnership
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The sponsorship will look to integrate technology into team preparation
Retail training vital for sales says camping shopper survey
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Product and brand insight can make all the difference when attracting a sale away from the supermarkets says a Gratterpalm report
Perfect Shelf technology announced
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The solution is targeted at both brand manufacturers and retialers
England set to host Danone Nation’s Cup 2013
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The tournament is expected to see 40 International teams take part
Dry trial for Batiste in integrated campaign run by SMP
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The full campaign has a £1.5M budget
Ambient helps Slice activate Triumph’s London Fashion Week lingerie sponsorship
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The lingerie brand will be seen to be scooting about town
Davidstow revives a store of memories at Goodwood with RPM
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Samplers have also been popping up at a mix of locations this Summer
Parker Hannifin extends EMS roadshow deal for seventh consecutive year
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Parker Hannifin has extended its roadshow contract with Event Marketing Solutions (EMS) for a seventh consecutive year. Demonstrating first hand Parker’s world-leading motion and control technology on the doorstep of key oil and gas clients across Europe and the Middle East has been made possible through a state-of-the-art 50m2 mobile showroom. Built by EMS, the […]
Ignite team set to help run Starfish Greathearts’ event
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An annual event for both the charity and the agency in support, Ignite sees this run and picnic event as a ‘give back’ occasion
Cosine launches new audit service
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The service audits store category space
Racing For Change recruits student brand ambassadors via CIM scheme
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An award scheme that creates WOM for racing now whilst finding new young marketers looks set to build an immediate and future win for Racing
TeamHaven adds new services to its Android offering
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The new look and feel is more intuitive
Grand Marnier to launch rooftop Bubble Bar experience
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The Bubble Bar experience gets underway tonight
Monarch promote flights with brand experience at indoor ski centres in UK
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Flourish is the agency engaged
SMP and Billy Boy set to bang on with students
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A comedy tour is gearing up
Field Marketing set to help push Volvic’s Berry Medley new SKU launch
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A sales and marketing drive via wholesale and in store promotion is taking place
Sennheiser continues with Beyond the Box
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A new Brand Ambassador scheme adds to the current training programme
Agency Gottabe! emerges with a field marketing and promotions focus
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The new agency name underlines the emergence in recent years of a multi-discipline agency with field staff