Paco Rabanne is launching an exclusive two-night Christmas pop-up experience at the Hydraulic Power Station in Wapping, inspired by its number one selling 1 Million and Lady Million fragrances. The brand experience was created in partnership with creative agency Elvis. Paco Rabanne selected Elvis to create a multi-faceted campaign for the crucial pre-Christmas period, […]
Logic Vapes hosted an exclusive launch for their limited-edition Logic Compact Crystal vaping device. The ‘Vape Vault’ launched in London last Thursday and will be making appearances in Manchester and Edinburgh throughout December. The glitz and glamour evenings will include a Cristal Champagne reception, canapes, a saxophonist, diamond show dancers, a crystal encrusted Rolls Royce […]
For the fourth year, Tabasco opens its doors to the Pick-Me-Up Café, dedicated to reviving Brits during the Christmas party season. This year, Tabasco Sauce is making things even easier by delivering Londoners a DIY Bloody Mary kit – designed to look like an advent calendar – to their front doors exclusively via Deliveroo. To celebrate […]
Creative communications agency Leagas Delaney has unveiled its collaboration with Brooklyn artist Scott Albrecht in the latest instalment of the ‘Artist Edition’ from Pernod Ricard’s whisky brand Ballantine’s prestige. The unique bottle and packing design and an accompanying film received its worldwide debut in South Korea Dec 4th to mark the launch of Ballantine’s limited-edition 17-year-old […]
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced. The ‘Hunt the White Cream Egg’ campaign won the top prize thanks to its creative execution, integrated strategy and, ultimately, fantastic results for the brand. Matt Conner, Chair […]
Seven Dials welcomed thousands of visitors on 14th November to celebrate the atmospheric West End village’s annual Christmas lights switch on, and officially inaugurate the festive season. Both the lights and the evening’s Christmas activities were based around the theme a ‘Starry Night’, held in aid of the housing and homelessness charity Shelter. Visitors were treated […]
The Sustainable Restaurant Association chose East London’s iconic Troxy as the venue for its annual Food Made Good Awards, which celebrate innovation and dedication to carbon and waste reduction from the UK’s restaurants and producers. Given the increasing demand for ethical and responsible dining in the events and catering industry, the awards – held on […]
From 14-17th November 2019, eco-fashion campaign #LoveNotLandfill will be championing pre-loved fashion at a unique Seven Dials, London pop-up store featuring collections from charity shops curated by some of fashion’s most style-savvy influencers. Influencers who have teamed up with their chosen charities include: Emma Breschi (Barnardo’s) She Wears Fashion (Cancer Research UK), Elizabeth Whibley (Oxfam) and Oenone (The Royal Trinity Hospice) plus depop sellers Past Trash […]
IBM and global experience marketing agency, George P. Johnson (GPJ), have brought this year’s brand campaign ‘Let’s put smart to work’ to life for visitors at Think London Summit 2019 – a unique event showcasing how IBM changes the world by building smarter businesses. The UK flagship event reflects IBM’s commitment to responsible stewardship and […]
The Freeman Company has announced that it has completed its previously announced sale of Encore Event Technologies, a global provider of event technology, staging and production services, to PSAV. Terms of the transaction were not disclosed. “This transaction marks an important step in the continued evolution of Freeman,” said Carrie Freeman Parsons, Chair of The […]
To highlight Vodafone’s industry-leading range of products and services, Haygarth is proud to announce the launch of their best-in-class exhibition stand at the Dixons Carphone’s conference. The innovative and impactful activation provides a multi-layered brand experience that aims to educate and engage stakeholders and staff, showcasing Vodafone’s extensive offering for Dixons Carphone’s customers. Taking place […]
Following the success of an integrated campaign to reduce blockages in hotspot areas through an experiential tour executed by iMP, Yorkshire Water further commissioned iMP to develop and create an escape room style consumer experience. Named ‘Unblock Against The Clock’ and constructed from two shipping containers stacked on top of each other, the huge brand activation […]
As part of their Studio Fix Stick Foundations launch campaign, M.A.C Cosmetics recently opened the Studio Fix experience in Liverpool with the assuring message of ‘We’ve Got You’. Here, visitors could identify the most suitable foundation tones for their skin, be introduced to the specific MAC Studio Fix range available to them, and even have any […]
Climate change, ocean pollution and deforestation seems to be the hot topic at the moment, but what is often overlooked is that food is actually at the heart of many of these issues, responsible for almost 60% of global biodiversity loss. Identifying that younger generations are potentially the last who are able to act, global services company Sodexo and WWF have […]
Global youth marketing agency Campus Group has announced the launch of this year’s Jägermeister Student Brand Ambassador (SBA) campaign to promote both new and existing products. Running until August 2020, the campaign will target 18-21-year-olds in eight major cities across the UK – Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester. Campus Group will be […]
Samsung has announced a new star-studded live event series, hosted by Alex Zane, which celebrates the world of Twitter threads and conversations. Samsung KX presents: Thread Talks is a series of six intimate and exclusive ‘in conversation’ events featuring some of the biggest names in journalism, sport, culture and comedy – taking place at Samsung KX. […]
Boss Parfums Boss Bottled will sponsor Ocean Outdoor’s digital out-of-home (DOOH) coverage of the Rugby World Cup which is presented in partnership with ITV Sport. Ocean’s planned coverage of the tournament extends to include 10 exclusive dominations of Landsec’s Piccadilly Lights twice a week, breaking at 11am tomorrow (September 25) and running up to and including the […]
To celebrate the fact that Kind has become the UK’s #1 healthy snack bar and mark their ongoing and growing partnership with WHSmith, Kind will be taking over the WHSmith store at Waterloo station with a new wrap of the store which features the brand’s new creative campaign. On the morning of September 26th the […]
New campaign by Jones Knowles Ritchie reveals sustainability initiative to remove plastic toys from all King Junior Meals and give toys from any fast-food chain a new life as something good. Burger King has launched a new initiative called ‘The Meltdown’ to take a stand against plastic, by removing all toys from King Junior Meals […]
Land Rover has revealed the new Land Rover Defender at the Frankfurt Motor Show. Land Rover engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the product. Land Rover and Imagination’s multifaceted experience campaign comprises of a global launch film and dramatic product reveal at Frankfurt Motor […]
Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles to pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination, introduced guests to Ford’s new […]
Ahead of Rugby World Cup 2019, fans got the opportunity to be professionally tackled using virtual reality. Mastercard unveiled a first of its kind virtual reality (VR) tackle with the help of Chris Robshaw, Jason Robinson and Maggie Alphonsi. The experience provided members of the public, who weren’t travelling to Japan, an opportunity to get closer […]
Campari Group’s Bulldog Gin, has partnered with venues across the UK to continue its inaugural Sunset Sessions campaign. This year’s Sunset Sessions campaign is an evolution of the Bulldog Brunch and Sunset Sessions of 2017 and 2018; as seen in Time Out, Elle and DJ Magazine. As the lead gin entering new occasions, the Sunset Sessions […]
Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a series of seven commemorative haiku, which tell the 20-year story of N2O in 119 well-chosen syllables. N2O was founded by Commercial Director Clare James in 1999 from her kitchen table. Since […]
Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]
AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, Mamma Mia: The Party. The new immersive entertainment experience began on Thursday, 29thAugust, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016. Created by ABBA’s Björn Ulvaeus, the show […]
Liverpool One’s latest enlivenment initiative, a picturesque Bloom seating installation, has been unveiled on Peter’s Lane for visitors to capture and enjoy. Collaboratively designed by Spark Creatives and ICF Next, Bloom features a swinging pink bench set amongst a floral backdrop, encouraging passers-by at Liverpool One to pose for a selfie, and share with the […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has launched a series of exciting initiatives at the centre to enjoy throughout the summer holidays. Gin Lounge, a group of gin enthusiasts, hosted St David’s first-ever gin festival, bringing a long weekend of exclusive […]
After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]
intu has launched the £72 million leisure extension to intu Lakeside this week to attract millions more people to one of the UK’s most popular shopping destinations. The 225,000 sq ft expansion, anchored by some of Britain’s biggest and best leisure operators, is set to increase intu Lakeside’s 20 million footfall a year by more […]
Britain’s first contactless car vending machine launched in London, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless vending […]
KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]
Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]
McDonald’s and Leo Burnett London have launched their ‘Schnuggs’ campaign celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel […]
Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]
Alcoholic tea brand, Noveltea and bar and restaurant, The Florist have injected their spirit of adventure into the British tradition, by serving high tea at the 978m summit as a way of showcasing their attitude towards creating more memorable high tea experiences. The very British tradition of afternoon tea was taken to new heights […]
Danish brand Jabra, new challenger on the consumer electronics scene and global number one in B2B headsets, has added Wild Things to their agency roster after a competitive 3-way pitch. Jabra, who are continually launching innovative new products, will be looking at how experience can enhance their traditional marketing activity. James Wallingford, managing director of […]
Raccoon worked closely with The Fitting Room agency to deliver the House of Ice Cream for Fuller’s Kitchen. The brand is pairing guilty pleasures such as ice cream, cocktails and fried chicken with this summer’s heatwave and showcasing their range of creamy buffalo milk ice cream from Laverstoke Farm, Hampshire. Including new vegan chocolate, coconut ice […]
Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]
Newly released figures show Liverpool One’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail. As seen in statistics shared by Grosvenor Europe, the positive trends at Liverpool One over the campaign’s ten-week period have contradicted declining UK industry averages over the same […]
Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]
The UK’s leading personalised children’s gift brand My 1st Years are thrilled to announce they have once again teamed up with travel giants British Airways for another high-flying collaboration this summer as part of their 2019 partnership. Continuing the celebrations for British Airways’ centennial year, youngsters travelling through Heathrow T5 and Gatwick over selected dates […]
London is to be the first city in the world to experience the new 1,000ft ultimate dining experience as Deliveroo takes its deliveries to the skies. Partnering with Charter-A helicopters to launch ‘Roocopter One’ dining, the first trials will lift-off in August 2019, with plans to go international in the coming months. Brits will have […]
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos […]
Appointed by marketing agency Cheil, Pioneer Group helped create a fully immersive retail experience for customers visiting the new updated Samsung store in the heart of London. Showcasing cutting-edge technology, the electronics team welcomed shoppers to their new immersive brand space on Oxford Street. A complete store refurbishment meant that the prime Oxford Street location was closed […]
Hotwire, the global communications agency, has announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets and good hygiene, normal for everyone, everywhere within a generation. The global partnership will see Hotwire help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a […]
Promohire worked with experiential agency The Persuaders on the Netflix launch of Stranger Things 3. The team transformed an ice cream van to create the Scoops Ahoy ice cream parlour from the new series. The 1985 inspired ice cream van toured the UK and visited cities such as Glasgow, Leeds, London, Exeter and Dublin. It […]
The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and […]
To celebrate the official launch of the new 2019/2020 Everton home kit, images of Everton stars such as Richarlison, Gylfi Sigurdsson, Seamus Coleman and Danielle Turner, were projected within Liverpool One on Friday, July 12. As part of the collaboration between Everton and Umbro, the sportswear brand behind the new kit, the Blues’ stars were illuminated […]
Serious introduced new scenic elements to Glastonbury’s Park Stage, along with Pyramid, The Other and West Holts festival stages, with over 60 site structures across a sun-drenched Worthy Farm, June 26-30 June, 2019. The Serious Stages Glastonbury story spans thirty-five years, having supported neighbour Michael Eavis since the early eighties. When the first Pyramid Stage burnt down just […]
Independent agency RPM is bringing Tinder’s new Festival Mode to life for this summer’s music fans with a dedicated experiential activation at British Summer Time (5th – 14th July). The dedicated Tinder Find Your Crowd area will involve a branded Airstream trailer, a Tinder flame arch and ‘beautiful butterfly’ photo competition as well as a shaded […]
EasyJet is teaming up with HarperCollins Children’s Books to put books in the passenger seat-pockets of flights departing the UK. 300 ‘Flybraries’ have hit the runways stocked with over 60,000 children’s books in seven languages ready for children and parents to pick up, read and then leave behind for the next passenger. The featured titles include; […]
Lifesaver and F1 have partnered to create F1Power; an unlimited mobile power bank service that will be available to all fans attending the British Grand Prix at the iconic Silverstone circuit this weekend, and across 18 races globally this season. The two year partnership has been created to keep fans online, charged and happy […]
intu has become the UK’s first shopping centre owner to be certified as having child-friendly wifi at its national portfolio of popular shopping destinations. The certification means that the free wifi provided at intu’s 14 centres across the UK, which are some of the largest and most popular in the country, has been proven to […]
Ice made the launch of the exclusive Huda Beauty range at Harvey Nichols Beauty Bazaar in Liverpool One a thing of beauty. The task was to create an impactful launch activation that would drive customers into store to the new Huda Beauty counter. Ice’s answer was to give both the store and customers a vibrant […]
Initials has launched premium gin brand Puerto de Indias in the UK. The launch campaign, ‘It’s not pink, it’s Puerto’ announces the arrival of the original strawberry gin to the UK. First created and distilled in Seville in 2013 and quickly becoming a Top 10 Gin globally in only 4 years, Puerto de Indias will […]
Behavioural communications agency HeyHuman has unveiled a series of immersive installations to promote the Sea Life Trust’s (Sea Life’s partner charity)world-first beluga whale conservation project, giving visitors the opportunity to step through the glass into their underwater world and get to know the belugas. The installations are live in fifteen different centres across six […]
House of Experience has teamed up with WaterAid and The Wimbledon Foundation to raise awareness for the lives lost due to dirty water. On June 18ththe 2,631-tennis ball fountain structure was in Greenwich Park. Each ball represented a life that could have been saved each day if everyone everywhere had clean water and decent toilets. […]
From July 1st, Jaguar will start serving daily highlights and live scores to tennis fans across the country as it becomes the broadcast sponsor of Ocean Outdoor’s UK-wide coverage of the Wimbledon Lawn Tennis championships. As the Official Car Partner of Wimbledon, Jaguar is amplifying its sponsorship of the world’s most eminent tennis tournament with […]
The world’s largest aquarium brand, Sea Life, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will roll out to another 20 aquariums worldwide featuring innovative interactive installations. The campaign is designed to drive brand engagement and inspire visitors to support Sea […]
Nature takes over Covent Garden as beauty brand Burt’s Bees launches an immersive installation promoting its sustainably made, 100% natural origin Tinted Lip Balm range. The installation has been created and is managed by Omnicom Media Group UK’s DRUM, in partnership with Graffiti Life and The Dirty Fingers Club. It is located in London’s Covent […]
Seven Dials is set to mark the 30th anniversary of its iconic Sundial Pillar with a free one-day event, Festival 30, on Saturday 29 June. The current Sundial was unveiled by Her Majesty Queen Beatrix of the Netherlands in 1989, replicating the original structure which was designed and constructed by an English stonemason in the 1690s. […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that global entertainment promoters, The MJR Group, launched the second interactive Marvel’s Avengers S.T.A.T.I.O.N. exhibit at St David’s on Friday 21 June. Following the success of their initial UK site in London, the brand […]
Deliveroo has announced it is providing free air quality masks for their riders and the public across key cities, as air pollution concerns are on the rise. Half of all Deliveroo’s 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and […]
Aero Bliss shared the indulgent pleasure of chocolate in an experiential out-of-home campaign, which dispensed velvety, whipped bubbles. Westfield London played host to Aero Bliss indulgent moments campaign on June 15 and 16th. Shoppers were encouraged to interact with the activity, allowing them to sample the latest Aero product. Video captured during the weekend activation […]
The iconic red telephone box is being ‘reclaimed’ by nature and going on tour. WWF is asking members of the public to make a personal call for the planet and generate conversation around how climate change and environmental concerns are impacting their lives, and the world they want to live in. Featuring an immersive experience filled […]
Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]
Stress Matters, the event industry well-being accreditation scheme is launching its biennial research on 10thJune 2019 and is requesting responses from across the industry, the survey can be found here. The previous research, conducted in 2017 found that: Event industry professionals believe that 71% of their colleagues are suffering from stress. 91% of respondents work […]
LinkedIn rolled out its pop-up pub, The Linked Inn, in in Manchester and Bristol following a successful run in London earlier this year. The pub was designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community is beneficial to achieving the job you want. Guests could take advantage of ‘Daily […]
Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]
A giant ‘Bee Pit Stop’ adorned with thousands of pollinating flowers was constructed in Kings Cross, London to raise awareness of the steep decline in the UK’s bee-friendly habitats. It comes as rapid urban development, alongside other factors such as climate change, means bees have to travel further and further between areas that are suitable for them […]
Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]
Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is ‘le taste supreme’ in the entire universe. To commemorate the monumental news of Cantona’s space odyssey, Kronenbourg has unveiled the world’s first ‘anti-gravity’ monument, a levitating, lifelike statue of the legendary Eric Cantona, wearing a spacesuit, and floating in thin air […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]
The ethical tea brand is inviting consumers to make a fair trade for Fairtrade To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a one day pop-up at Boxpark, Shoreditch where consumers can swap their usual tea for a box of the brand’s Fairtrade tea. On 11 June consumers will be able to […]
In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8th June until 12th July at 53a Neal Street, in collaboration with Mary Portas ‘Queen of Shops.’ The official launch and event for the Pride London store is scheduled for 12th June. For the third year […]
Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans. Guest speakers […]
The world’s largest diners’ club, tastecard, is to launch its first pop-up restaurant in London. The ‘Hands Off!’ restaurant will allow guest’s evening to be taken care of entirely with servers feeding and watering them. Inspired by the Bangkok tradition where it is popular for guests to be honoured, treated with the upmost respect and notably, served […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]
On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]
Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]
Amazon Prime brings a garden of earthly delights to London Waterloo station ahead of the launch of Good Omens, due to be broadcast on Prime Video on 31st May. The leafy enclave in the heart of the London terminal houses a towering, biblical apple tree and is manned by angels and demons tempting travellers and […]
Healthy energy drink brand Tenzing has been busy sampling to commuters at London Waterloo Station. The campaign features a partnership with Time Out Magazine and is being supported by out of home advertising across a nine-week period, reaching 5.1 million people. FMBE Magazine caught up with Huib Van Bockel, Founder of Tenzing, to find out […]
Deliveroo has launched its biggest stunt to date, a replica ‘Great Wall of China’ made from over 2,000 recycled takeaway boxes. Standing taller than a double-decker bus and at over seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience is situated directly in front of the Chinese Arch in Liverpool, the location of […]
Network Rail have joined forces with Lifesaver Power, a hire and return mobile power bank service hailed as the ‘future of energy on the move’, to provide free power on the go to commuters at the UK’s busiest station Network Rail’s new partnership with eco-energy-provider, Lifesaver, is delivering clean, green mobile power to station passengers during […]
To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ […]
The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]
Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]
Back for the 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some gastro-grilling at the start of the great British summer. National BBQ Week has been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’** but also […]
Following on from a successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany. Managed by global roadshow expert […]
MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]
Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]
Radio Rooftop, ME London Hotel’s bar has been transformed by Jackanory into Spirit of Summer terraces in collaboration with Patrón Tequila and Bombay Sapphire. Located on the 10thfloor, each terrace has been transformed into an exclusive, immersive space perfect for enjoying the warmer weather and the unique views across the River Thames. Each side – […]
Lendlease and Invesco Real Estate, the global real estate investment manager, are celebrating the success of ‘Summer in the City’, an event that took place on 4 May at Queensgate shopping centre in Peterborough. Hosted by celebrity personality Ferne McCann, the fashion-focused event attracted thousands of visitors to Central Square for two days of […]
BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]
Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]