Global entertainment and media agency Spafax has brought together Scottish craft brewery, BrewDog, and British Airways to deliver a unique customer experience that celebrates the airline’s Centenary. During its milestone year, British Airways wanted to release a series of ‘centenary edition’ products and partnered with Spafax to help them develop partnerships that would harmonise with […]
Experiential marketing agency N2O is once again inviting brands to get involved in its innovative festival pop-up, All Out Beauty. The multi-brand fashion and beauty experience lets brands capitalise on the marketing opportunities of the festival season. Following success in 2018, when All Out Beauty debuted as the first multi-brand beauty activation at UK festivals, […]
From July 2019, top handball in Germany will be played under the auspices of Liqui Moly. The lubricant specialist has acquired the naming rights to the men’s highest division, which will then be called the Liqui Moly Handball Bundesliga. The contract is valid for three seasons with an option for two more. The Bundesliga and […]
Unique all-day food and drink concept, Arcade Food Theatre, is to launch its debut site at London’s Centre Point development this July. The 12,500 sq ft unit has been secured by leading specialist UK property agency, Shelley Sandzer. Arcade Food Theatre will merge a diverse collection of innovative restaurant brands from across London, all under […]
Marking 10 years of creativity in digital out-of-home, Ocean Outdoor has named the Grand Prix winner of its annual creative competition. Chosen from 23 past winners over the past decade, each illustrating just how far digital out-of-home creativity has come since Ocean first launched its awards programme in 2009, the Grand Prix was announced at […]
Deliveroo has announced it is providing free air quality masks for their riders and the public across key cities, as air pollution concerns are on the rise. Half of all Deliveroo’s 25,000 UK self-employed riders use bicycles to make deliveries and the company is determined to play its part in tackling the challenges of pollution and […]
Aero Bliss shared the indulgent pleasure of chocolate in an experiential out-of-home campaign, which dispensed velvety, whipped bubbles. Westfield London played host to Aero Bliss indulgent moments campaign on June 15 and 16th. Shoppers were encouraged to interact with the activity, allowing them to sample the latest Aero product. Video captured during the weekend activation […]
The iconic red telephone box is being ‘reclaimed’ by nature and going on tour. WWF is asking members of the public to make a personal call for the planet and generate conversation around how climate change and environmental concerns are impacting their lives, and the world they want to live in. Featuring an immersive experience filled […]
The widespread challenges facing the car industry at the moment mean that the core brands need to be on the charm offensive in a way that is full of intent, insight, knowledge and quality. Those qualities are what FMBE witnessed at the inaugural RunFestRun, at Wiltshire’s Bowood House, observing the TRO team in action for […]
Unit9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool that let’s fans create personalised posters of themselves as footballing legends. The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores. The activation is also being supported […]
Stress Matters, the event industry well-being accreditation scheme is launching its biennial research on 10thJune 2019 and is requesting responses from across the industry, the survey can be found here. The previous research, conducted in 2017 found that: Event industry professionals believe that 71% of their colleagues are suffering from stress. 91% of respondents work […]
LinkedIn rolled out its pop-up pub, The Linked Inn, in in Manchester and Bristol following a successful run in London earlier this year. The pub was designed to demonstrate the volume and breadth of jobs available on LinkedIn, as well as how socialising with a professional community is beneficial to achieving the job you want. Guests could take advantage of ‘Daily […]
Liverpool based, live events and communications agency, Meet & Potato launch a unique brand experience roadshow for Mercedes-Benz Vans after winning a competitive pitch. Leveraging the power of industry-leading immersive technology to communicate the brand story, the tour begins at the Royal Highlands Show (June 20th-23rd) before visiting The Great Yorkshire Show (July 9th– 11th), Car-Fest North […]
A giant ‘Bee Pit Stop’ adorned with thousands of pollinating flowers was constructed in Kings Cross, London to raise awareness of the steep decline in the UK’s bee-friendly habitats. It comes as rapid urban development, alongside other factors such as climate change, means bees have to travel further and further between areas that are suitable for them […]
Strongbow has announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. The cider brand is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as the […]
Car brand Nissan has unveiled an all-new LED installation for its flagship showroom in Paris, crafted by film and motion studio Found and commissioned as part of a wider in-store installation led by strategic design consultancy 20.20. This innovative blend of art and technology is not only a first for Nissan, it’s a rare feat […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Pop-culture marketing agency Experience12 has announced the appointment of three new hires to bolster the account management team. The new hires come at a time of ongoing team expansion for the agency and will be reporting into experiential account director, George Bateman. The hires include account manager Hannah Daulton who, having previously worked at Xpression Event […]
In early May, commuters at Waterloo were offered a chance to sample the new, rebrewed Carlsberg Danish Pilsner. In an interesting twist on traditional sampling, the beer was served by Carlsberg’s own employees, including several members of the management team, each interested to know what the public think about the new beer. The experiential activity comes […]
On June 7, Krispy Kreme is offering a complimentary Original Glazed Doughnut for customers across the UK, to celebrate those who really do believe the world is shaped like a doughnut and to commemerate National Donut Day. Donut lovers have to prove they are a believer. To claim, doughnut aficionados will need to use the secret […]
Eric Cantona has announced that he is going to space in order to prove that Kronenbourg is ‘le taste supreme’ in the entire universe. To commemorate the monumental news of Cantona’s space odyssey, Kronenbourg has unveiled the world’s first ‘anti-gravity’ monument, a levitating, lifelike statue of the legendary Eric Cantona, wearing a spacesuit, and floating in thin air […]
McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s enlisted partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its Festival […]
Out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed […]
The ethical tea brand is inviting consumers to make a fair trade for Fairtrade To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a one day pop-up at Boxpark, Shoreditch where consumers can swap their usual tea for a box of the brand’s Fairtrade tea. On 11 June consumers will be able to […]
Experiential marketing agency, 2heads, has announced unprecedented financial growth, new client wins and overall expansion within the market, highlighting an increased brand appetite in experiential marketing campaigns. Craig Wildman, 2heads global managing director says: “We are delighted to announce that our year-on-year revenues have steadily grown by 88% over the past five years and our agency […]
MCI UK has announced that they are adding new talent to their teams as the agency continues to grow in both the event experience and association management and consulting businesses. Since launching MCI Experience in 2018 to offer clients a transformative approach to experience design, MCI have earned the opportunity to work with some key brands to create […]
In conjunction with this year’s Pride in London, Seven Dials will be hosting an exclusive Pride pop-up store from 8th June until 12th July at 53a Neal Street, in collaboration with Mary Portas ‘Queen of Shops.’ The official launch and event for the Pride London store is scheduled for 12th June. For the third year […]
Amplify is serving increased client demand for the agency’s insight and intelligence offering by hiring an academic as brand editor, a gaming specialist as project manager and by creating two new strategy director roles. Jade French re-joins after a three-year hiatus as brand editor to support Amplify’s strategy team while also overseeing the agency’s comms across all […]
Leading experiential Agency, TRO brought Volvo’s latest XC40 to life at the inaugural RunFestRun. The RunFestRun event was held at picturesque Bowood House, from May 31st to June 2nd. It was a celebration of all things running related alongisde music curated by Brand Events alongside the festival expertise of presenter celebrity Chris Evans. Guest speakers […]
This season, Sure Men, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful match stats in the […]
Promohire have embarked on an airstream campaign for heating and energy pioneers,Glow-worm. The brand wanted to bring back its legendary “Mystery Trip”, a tour aimed at the trade which offers 80 heating engineers the adventure of a lifetime. Glow-worm approached Promohire to help them deliver the 30-week tour, which is set to visit 80 […]
The world’s largest diners’ club, tastecard, is to launch its first pop-up restaurant in London. The ‘Hands Off!’ restaurant will allow guest’s evening to be taken care of entirely with servers feeding and watering them. Inspired by the Bangkok tradition where it is popular for guests to be honoured, treated with the upmost respect and notably, served […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called […]
Lidl GB unveiled its new advertising campaign which features a fresh, bold take on the retailer’s well known ‘Big on quality, Lidl on price’ brand promise on June 2nd. The campaign sees the supermarket bring the concept of ‘Big on’ to the forefront, demonstrating that Lidl is ‘Big on’ quality, whilst always Lidl on price. Created […]
In the run up to National Refill Day (June 19), 23red and environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to encourage people to use refill stations and reusable water bottles, rather than buying water in single-use plastic bottles. In a UK media first, the campaign turns three full motion screens […]
Natural Insight, a provider of an enterprise retail collaboration and in-store execution platform, announced on June 3rd, that Panasonic U.K. has launched Natural Insight to streamline field marketing operations. Panasonic will leverage the capabilities of the Natural Insight platform to enable the company’s field teams to execute in-store strategies and guarantee superior and consistent experience for […]
On the 3rdof June, Wave went live as Nespresso’s new experiential marketing partner to lead one of the largest in-store demonstration programs across the UK and Ireland, delivering an engaging and immersive Nespresso experience for consumer’s in-store. Nespresso’s B2C Sales Manager for UK&I, Steve Clack commented on the appointment of Wave, “We are extremely excited to form […]
Global experience agency Imagination has announced the appointment of Stephen Van Elst to the role of global innovation director for its relationship with Ford Motor Company and creative director in Imagination’s Immersive Studio. Van Elst returns to Imagination after a 16-year absence, having originally launched his career in Imagination’s London studio in 2000, leading teams […]
Bristol International Balloon Fiesta has announced a partnership with UK fruit and nut bar brand Eat Natural, bringing the brand’s ‘Makery on the Move’ activation to the event from Thursday 8 to Sunday 11 August. The hands-on food experience will allow the Fiesta’s 500,000 visitors to dive into the brand’s production process and customise their own […]
Amazon Prime brings a garden of earthly delights to London Waterloo station ahead of the launch of Good Omens, due to be broadcast on Prime Video on 31st May. The leafy enclave in the heart of the London terminal houses a towering, biblical apple tree and is manned by angels and demons tempting travellers and […]
Field marketing and sales agency, Reach, hit London town on 29thMay with an “Apprentice” style challenge in support of their client Heineken. As one of the official sponsors of the UEFA Champions League, Heineken are looking to captialise on cup final anticipation and ensure customers are fully stocked with product to meet consumer demand and […]
US sock brand, Stance, hosted the launch party for the ‘Lend Me Your Ear’ collaborative project at their debut store in 3 Neal Street, within the Mercers’ estate. Running from May 23 until June 6, the basement level of the Stance store homes the first look at an on-going collaborative project, ‘Lend Me Your Ear,’ […]
Healthy energy drink brand Tenzing has been busy sampling to commuters at London Waterloo Station. The campaign features a partnership with Time Out Magazine and is being supported by out of home advertising across a nine-week period, reaching 5.1 million people. FMBE Magazine caught up with Huib Van Bockel, Founder of Tenzing, to find out […]
McCann Worldgroup has announced the promotion of Alex Lubar to president of McCann Worldgroup Asia Pacific. Lubar, who has been CEO of McCann London, had previously served as McCann Worldgroup’s global chief marketing officer, based in New York. Sheryl Marjoram, who has been managing director of McCann London, will succeed Lubar as that agency’s CEO. […]
McCann Worldgroup in the UK has announced the promotion of Sheryl Marjoram to CEO, McCann London. She takes over from Alex Lubar – CEO of the London office since January 2016 – who transitions to a senior regional leadership role in the global agency network as President McCann Worldgroup, Asia Pacific. Marjoram joined the agency in June 2017 in the newly […]
Silverburn took home the Best Destination award at the Revo ACE Awards 2019, coming out on top for providing consistently great customer experience. Silverburn offers an unrivalled combination of retail, dining and leisure on Glasgow’s south side, as well as unique events, and is committed to delivering an engaging and memorable experience every time a […]
Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of Showcase, an exclusive fashion events company, bringing together the world’s leading brands into a new fashion landmark in London. The new 3,400 sq ft showroom in Icon Outlet will host its first […]
Birmingham’s first cat café, Kitty Café, opened its doors for the first time in Grand Central earlier this week. The new location will be home to 30 rescue cats and will offer an extensive food and drinks menu including afternoon tea and a selection of cakes, as well as the opportunity for shoppers to relax […]
Deliveroo has launched its biggest stunt to date, a replica ‘Great Wall of China’ made from over 2,000 recycled takeaway boxes. Standing taller than a double-decker bus and at over seven meters in length, Deliveroo’s ‘Great Wall of Chinese’ experience is situated directly in front of the Chinese Arch in Liverpool, the location of […]
Network Rail have joined forces with Lifesaver Power, a hire and return mobile power bank service hailed as the ‘future of energy on the move’, to provide free power on the go to commuters at the UK’s busiest station Network Rail’s new partnership with eco-energy-provider, Lifesaver, is delivering clean, green mobile power to station passengers during […]
Global experiential agency GMR Marketing announced the hire of Michael Shea as vice president of client consulting + services. Shea will be focused on new business development as well as leading experiential strategy, program implementation and consultation for GMR’s current clients. He joins GMR with a uniquely relevant background, having led the development and execution of experiential programming from both the agency and […]
Popcorn PR has been appointed by SHS Drinks as its retained UK consumer PR agency, following a competitive three-way pitch. Following a series of recent wins, including Thorpe Park and OGX haircare, Popcorn welcomes the entire SHS Drinks portfolio to the business, with the roster of leading drinks brands including WKD, Shloer, Bottlegreen Drinks Co. […]
Start Design reveals its First Women concept for this year’s Sports Podge – one of the main cultural sports marketing events in the annual sporting calendar, at the prestigious Institute of Directors on Pall Mall. Now in its 14th year, Sports Podge invited over 250 of the most influential leaders in sports and sports marketing, […]
Lucky Generals are assisting The Co-op and Steel Warriors with their pledge to boost community health and wellbeing with a plan to build 20 street gyms. The Co-op has announced a multi-million-pound investment to support anti-knife crime organisation, Steel Warriors to create free community gyms in areas impacted by knife crime. The new community spaces […]
Sloane Stanley welcomes two luxury beach-wear pop-ups to the King’s Road, Chelsea’s iconic shopping destination. Returning to the estate this Spring, and celebrating a milestone with its tenth pop-up is resort and loungewear brand, Seraphina. Due to their continued success the brand has repeatedly selected the King’s Road each year to showcase their collection facilitated […]
Creativity is Great is a UK Government initiative supported by the Advertising Association. The goal of this new campaign is to create a platform to promote the UK ad industry among global businesses. Impero is one of twenty agency’s to be invited by the IPA, as part of its Mission programme at the festival from […]
To explore the true power of kindness, healthy snack bar brand Kind is launching a series of ‘Powered by Kind’ experiences in the UK this summer. Created and run by global brand experience agency Sense, the event activations will feature an innovative kinetic floor that harnesses energy generated either by dancing during DJ sets, or […]
River Island has opened a new flagship store at intu Lakeside following owner intu’s multi-million-pound investment to transform the popular shopping destination. The retailer has doubled the size of its previous store, to 21,000 sq ft, as intu completes work on a £72 million leisure-led extension of the centre which has attracted a range […]
The DMA has launched its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The DMA will integrate DMA Learning, powered […]
Brand experience specialist RPM has swelled its creative ranks with the addition of Nick Evans and Simon Evans in creative director roles, tasked with harnessing the full span of the agency’s capabilities against client briefs. Nick Evans and Simon Evans will report into director of strategy and creativity Rob Wilson, and work alongside the business’ […]
Private-hire vehicle service Kapten has retained creative agency Taylor Herring to promote the European ride hailing service in London. The integrated campaign for the TFL approved service launched today with an outdoor billboard display which calls out rival Uber for not paying local taxes. Overnight, the out-of-home campaign went live with the wording “Others avoid […]
OPPO has signed a partnership agreement with the French Tennis Federation (FFT), becoming a premium partner and the official smartphone of the world-renowned Roland-Garros and of the Rolex Paris Masters for the next three years (2019-2021). The leading smart device brand is now the Roland-Garros’ first-ever partner from China, marking a major milestone for both […]
News UK and McCurrach have announced the launch of MyStore+, a new app for convenience retailers that will help brands and retailers grow their business together by enabling retailers to access category and brand advice, offers and rewards. McCurrach and News UK’s mission with MyStore+ is simple: to drive business growth by helping brands and […]
Global experiential agency GMR Marketing promoted Jessie Giordano to senior vice president of client consulting + services. In her new role, Giordano will oversee the operations of the San Francisco office and continue to drive client development and strategic consulting initiatives within GMR. “During her 12-year tenure at GMR, Jessie has led some of the […]
Pukka has appointed Haygarth, Walker and Richmond & Towers to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The announcement follows the recent appointment of Rachel Cranston as head of marketing and will accompany a “shift in strategy” for the brand, as it gets ready to embark […]
The mobile app service, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at DogFest events this summer. Founded in Sweden, FirstVet delivers fast and affordable round-the-clock access to experienced vets via the FirstVet app. Its walk-in clinics at this year’s DogFest events, […]
Seven Dials has officially announced the next installation for its community initiative, The Artist’s Artist Project, which sees an ongoing series of public artworks exhibited in the unique West End destination, before being donated to selected charity partners. Displayed on Shorts Gardens, the latest work by Rene Gonzalez is titled At the Entrance of Seven […]
Strata Creative Communications has announced four new appointments across the agency to support growing partnerships with existing and new clients. Mike Parrott joins the senior leadership team in the newly created role of head of incentives and client service director, based in Soho, London. Ecem Pasa joins the creative department in the role of junior […]
Major League Baseball has announced the launch of London Yards, a three day festival at Truman Brewery to celebrate all things baseball. Running from Friday June 28th to Sunday June 30th, London Yards is aligned with the Mitel & MLB present London Series between the Boston Red Sox and the New York Yankees which will […]
With a strong focus on mental wellbeing in the workplace, Uncommon’s flagship space, Liverpool Street, which will be fully open to members from the 20th May. The space has collaborated with leading light artist Marcus Lyall, to provide Uncommon’s newest space on Liverpool Street with a bespoke light and sound installation. It monitors heart rates […]
Global brand experience agency Sense takes eBay’s UK Retail Revival programme into the real world, helping small retailers grow locally and globally. The world’s largest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The initiative supports small to medium-sized business (SMBs) by […]
Back for the 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some gastro-grilling at the start of the great British summer. National BBQ Week has been responsible, since its launch in 1997, for not only being the ‘catalyst for growth in the BBQ market’** but also […]
Following on from a successful tour of the UK, RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), a global multi-channel provider of industrial and electronic products and solutions is bringing together products from its world-leading technology partners, with the launch of an extensive roadshow across Germany. Managed by global roadshow expert […]
MLB has appointed the brand experience agency, XYZ to create a socially-powered baseball experience in the heart of London called the MLB Softball60 Series – a new fast-paced inclusive team sport for Europe that will ramp up excitement and awareness ahead of the Mitel & MLB Present London Series 2019. MLB has launched MLB Softball60, […]
New-style marketing group Crowdify, which has been designed to deliver the marketing needs of 21st century brands and fast-growth companies, has launched in the UK with a roster of clients, including Tottenham Hotspur, NHS, ViaVan, HiyaCar, Modball and PureGym. A next-gen communications ecosystem built for the new generation of clients, communities, frontiers and consumers, Crowdify […]
Lifesaver Power – a power bank sharing service – are revolutionising the way people access power on the go. They will be providing an unlimited mobile charging network – “Press for Power” – across two days of the Electrify the World tour. The #electrifytheworld movement was created by Nissan as an initiative towards sustainable electric […]
Yakult UK has launched its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing, launched through an Out-of-Home activity earlier this year. Quiet Storm developed the creative idea for the AR ‘Magic Mirror’ activation encouraging people to experience “The science of breathing, brought to […]
Radio Rooftop, ME London Hotel’s bar has been transformed by Jackanory into Spirit of Summer terraces in collaboration with Patrón Tequila and Bombay Sapphire. Located on the 10thfloor, each terrace has been transformed into an exclusive, immersive space perfect for enjoying the warmer weather and the unique views across the River Thames. Each side – […]
Burger King has selected Frank as its UK PR Agency of Record after a four-way competitive pitch. Frank will be pivotal in supporting the fast food chain’s brand transformation programme through integrated consumer campaigns in collaboration with BBH and Coolr. With some exciting new product launches upcoming for the brand, Frank will be delivering creative activations […]
Ice celebrates its 10th birthday this year. It’s been 10 years of creating experiences as one of the UK’s first Brand Experience Agencies. Ice has spent the last decade helping key client O2 conquer the mobile market; supporting its sponsorship activity in music at The O2 and O2 Academies, its involvement with England Rugby as a […]
Lendlease and Invesco Real Estate, the global real estate investment manager, are celebrating the success of ‘Summer in the City’, an event that took place on 4 May at Queensgate shopping centre in Peterborough. Hosted by celebrity personality Ferne McCann, the fashion-focused event attracted thousands of visitors to Central Square for two days of […]
BMW i and the National Trust have teamed up to roll out their ‘Create with Nature’ roadshow for the second year as part of an ongoing partnership. The series of workshops demonstrates to visitors how to make beautiful objects out of sustainable and natural materials at National Trust places. The activation, developed by marketing services […]
KVA, the digital communications and brand experience agency with a creative soul, has strengthened its leadership team with the appointment of travel retail and experiential marketing specialist Andy DeVito as client services director. DeVito joins KVA from Blackjack Promotions, where he was responsible for improving the integration of the creative, design, planning and logistics. DeVito […]
In-house agency Oliver is continuing to bolster its senior leadership team with the appointment of Publicis Groupe veteran Jason Bailis as its UK Group chief operating officer. Bailis will report directly to Oliver’s UK CEO, Sharon Whale. His remit is to ensure operational rigour throughout the business as it settles into Y&MJ’s roster, overseeing the […]
Sloane Stanley has announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London. Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering […]
Specialist sports and tourism agency Azalea has moved to bolster its in-house expertise with a flurry of new appointments as it continues to acquire clients and undertake fresh projects. Daniel Chidley, who joined the company six years ago and has 14 years’ experience in UK and European leisure tourism, has been appointed to the board […]
Global experience agency, Imagination has appointed Sarah Campbell as creative strategy officer. Sarah joins Imagination’s management team and will work closely alongside Group CEO, Patrick Reid, and chief creative officer, Julian Baker, to drive business growth and enhance the agency’s creative strategy. She will work across Imagination’s clients including Ford, Major League Baseball, Shell, Jaguar […]
Ingenuity London has announced the launch of its first ever European new business event in Amsterdam on 5th June. Following success in the UK, the event will focus on video content, aiming to facilitate opportunities for brands and agencies in this area. Great engaging video content is now one of the, if not the most, important […]
Creative agency Initials has announced the strengthening of its digital offering through the launch of LABS, which will spearhead a more specialised approach to optimising digital and technology infrastructure for its clients. LABS will be led by two newly-appointed senior hires: Dominic Murray as digital and innovation director and Simon Smith as head of digital operations. […]
North West-based leisure and tourism operator Heritage Great Britain PLC (HGB) is celebrating its 20th anniversary with a £5m investment across its portfolio. This year also marks a decade working with Santander, who are helping fund some of HGB’s activities over the next 3 years. HGB looks after some of the UK’s most recognisable […]
Australian-born lager Foster’s put the fun back into Friday with a major on-trade campaign featuring the brand’s Aussie agony uncles Brad and Dan. The campaign, Foster’s Friday, gives drinkers the chance to win £1,000 in cash plus other prizes of Foster’s merchandise through an instant win scratch card mechanic. The activation links to Foster’s new £6m […]
Amplify is appointing four new senior Creative and Live team hires after experiencing 92% growth in 2018. Nate Thompson joins the London HQ as Creative Director; Paige Lewis expands the UK’s Business team; Laura Shalders bolsters London’s Live team as Senior Project Manager; and Anneka Lettunich joins Amplify’s newly launched Australian office as Art Director. Thompson, […]
Furthering the Liveforce vision to create a seamless, super simple, lightning fast workforce management application, the company has acquired Watu, the pioneering promotional staffing platform, as it looks to radically grow market share and ramp revenue growth. Watu pioneered the on-demand platform for promotional staffing, developing what is now seen as industry standard technology features […]
Global experience agency Imagination and voice and conversational AI experts Rain this week announce a strategic partnership to harness the AI and voice revolution to create more meaningful, human and immersive brand experiences. With voice technology adoption skyrocketing around the world, across smart speakers, mobile devices, and the Internet of Things, the partnership will enable […]
New World Trading Company has opened its bar and restaurant concept The Florist at the 400,000 sq ft extension to retail and leisure destination intu Watford. Intu has invested £180 million to expand the shopping centre and this has attracted a range of new retail and leisure tenants and promoted Watford to a top-20 retail […]
Following a three-way agency pitch, biscuit company Bahlsen has appointed global brand experience agency Sense to deliver a nationwide experiential sampling campaign for Pickup!, the chocolate biscuit bar with attitude. Launching this summer, Sense will also be working with the integrated agency Threepipe and Bahlsen’s incumbent PR agency Tase to deliver a campaign that spans […]
Imagination Park Technologies Inc. the company bringing augmented reality experiences to consumers and sports fans globally, has announced that Orangetheory Fitness will don its super hero cape and bring an augmented reality experience to the people of Fargo, North Dakota. “Orangetheory will be using Imagination Park’s augmented reality (AR) platform to engage new and existing members,” said […]
It was raining goals, oranges, and charitable donations on Friday as creative and production agency, Twelve, held a 5-a-side football tournament to mark Football Shirt Friday. In London, Shepherd’s Bush, teams were fielded by Communisis, Twelve, EE, Merlin, Cancer Research UK and Salt TV raising money for the Bobby Moore Fund. Twelve recently produced a social media […]
Event industry veteran, Simon Burton, has launched a new agency dedicated to awards and awards campaigns. Iconify starts with 3 projects in its portfolio: Charity Film Awards, Young Guns (an emerging art awards) and World Exhibition Stand Awards (a joint venture with Mash Media). Two more launches, World Sports Photography Awards and Blockbusters (the International […]
Mr.Men Little Miss has announced a deal with the Spice Girls to create four new books and a range of merchandise adding to their character range; Little Miss Sporty, Little Miss Baby, Little Miss Scary and Little Miss Ginger. Both Spice Girls and Mr. Men Little Miss fans will be able to pre-order the books and buy […]